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internal& external communication

The document outlines the concepts of internal and external communication, highlighting examples and the differences between one-way and two-way communication. It discusses various communication methods, their advantages and disadvantages, and factors to consider when choosing the best method. Additionally, it identifies barriers to effective communication and suggests ways to reduce or remove these barriers.

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14 views

internal& external communication

The document outlines the concepts of internal and external communication, highlighting examples and the differences between one-way and two-way communication. It discusses various communication methods, their advantages and disadvantages, and factors to consider when choosing the best method. Additionally, it identifies barriers to effective communication and suggests ways to reduce or remove these barriers.

Uploaded by

bushraanwar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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SUBJECT: BUSINESS

Al-Rowad International School- Girls’ Section

FIRST SEMESTER QUIZ - NOTES

UNIT 1- INTERNAL AND EXTERNAL COMMUNICATION

Communication – Process by which information or instruction is exchanged


between one group or person to another.

Internal communication: communication between members of the same


organization

Examples of internal communication

- Notice board
- meeting with staff
- manager asking a worker

External communication - Communication from people inside the business to


people outside the business

Examples of external communication

- Orders from suppliers


- sending information to customers

One way communication – Communication that does not allow for a response

Two-way communication – Communication where the receiver sends feedback


to the sender about the topic.

Feedback: the receiver's response to a message.


SUBJECT: BUSINESS

Advantages of two way communications

 Receiver can tell the sender that they have understood the
information/instruction
 Chance to ask for more information

Communication media: the methods used to communicate a message.

Methods of communication
 Oral
 Visual
 Written
 Electronic

Oral communication- Discussions, Telephone calls, Meetings

ADVANTAGES DISADVANTAGES
 Personal contact between sender  No permanent record
and receiver
 Allows for immediate feedback  Receiver might not listen

Written communication –Emails, Report, Newsletters, Notices

ADVANTAGES DISADVANTAGES
 Provides a permanent record  No personal contact
 The message cannot be changed  Might not be understood because
language is too complex
 Can be sent to many receivers  Feedback is slower
 Can be used by the receiver more  Time-consuming
than once

Electronic Communication- email, fax, text messaging, video-conferencing

ADVANTAGES DISADVANTAGES
 Very quick  Not everyone has access to the
 Some methods, for example email, equipment needed.
provide a permanent record
 Can be sent to many receivers at the  No personal contact - except for
same time video- conferencing
SUBJECT: BUSINESS

Visual Communication- Posters, Images, Videos, Graphs / Charts / Diagrams,


Television advertising

ADVANTAGES DISADVANTAGES
 Can simplify complex data so more  Some detail might be lost
easily understood
 Creates interest and grabs the  Different receivers might
attention of receivers interpret the information
differently

CHOOSING THE BEST METHOD OF COMMUNICATION

When choosing the best method of communication, businesses need to think


about:

 How urgent the message is  The cost of media

 The length and complexity of  How important it is for all


the message receivers to receive the
message at the same time
 How many people need to  How far away the receiver is
receive the message from the sender
 If the message requires
discussion

Communication barriers are factors that stop effective communication of


message

The main causes of barriers to effective communication can be divided into

 Problems with the channel of communication


 problems between senders and receivers
 Problems with the physical environment.

Problems with  The wrong medium, for example using the telephone
the channel of to communicate complex technical information.
communication  The language used is too complex
 Too much information is being communicated in one
message.
 The channel of communication is too long.
Problems  Lack of trust and respect between the sender and
SUBJECT: BUSINESS

between receiver.
senders and  Demotivated workers don't listen to the message
receivers properly.
 Poorly disciplined workers do not pass on the
message to others.
Problems with Too much noise between the sender and receiver.
the The distance between the sender and receiver.
physical
environment

How communication barriers can be reduced or removed

 Make sure that the language used is appropriate to the receiver.


 Keep the channel of communication as short as possible
 The sender must always insist on receiving feedback
 The sender must use the most appropriate medium for the message;
 Physical barriers, such as noise, should be removed
 Management must build a culture of trust and respect between all
employees.

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