CASE STUDY

Under the supervision of:

Dr. Ghada Tolan
TA. Nesma Mohamed

1-Kareem Mohamed Kadrey 20200394 6-Eyad Ahmed Mohamed 20200779

2-Ahmed Ayman Sayed 20201002 7-Mohamed Karam Fathi 20201156

3-Ahmed Ibrahim Mahmoud 20200007 8-Omar Magdy 20200355

4-Ahmed Mohamed Tonsy 20200039 9-Odufuwa Oluwatosin 20200787

5-Abbas Gidado Dikko 20200785 10-Suhyla Ehab Gamal 20200236

Introduction
 Our case study specifically examines the
growth of Walmart through the opening
of a variety of stores, including:
Supercenters
Sam’s Clubs
Walmart Stores
Neighborhood Markets
Smart Choice Stores

Additionally, it explores how operations are

managed within these stores and why
Walmart is consistently preferred over
other retailers.
OVERVIEW

Founded in 1962 by Sam Walton in

Bentonville, Arkansas, USA.

Initially started as a small discount

store, aimed at offering low prices to
rural communities.

Today, Walmart is the world's largest

retailer, operating in various countries
across the globe.
 HISTORICAL MILESTONES:
Recent Emphasis on e-commerce
Years and digital innovation to
Further international compete with online
expansion, including entry 2000s retailers, Helping with
Health Insurance , Making
into emerging markets like
China and Brazil. Electronics Better

Walmart becomes a 1990s Global expansion began

with entry into Mexico,
First Walmart store publicly traded company
Canada, and the United
opened in Rogers,
Kingdom.
Arkansas
1980s
1970s
1962

Rapid expansion across

the US & of Sam's Club
and Walmart Supercenter
formats
Vision &
Mission
 ACTUAL VISION UPDATED VISION
OF WALMART: OF WALMART:

“If we work together, we’ll lower “Our commitment is to be the

the cost of living for everyone… global leader in retail by providing
we’ll give the world an customers with highest quality
opportunity to see what it’s like standards at everyday low prices ,
to save and have a better life.” while encouraging sustainable
practices and positively impacting
“Saving People Money So They communities worldwide.”
Can Live Better.”
 ACTUAL MISSION
OF WALMART:

Wal-Mart does not have a formal mission statement. When asked about
Wal-Mart’s lack of a mission, Public Relations Coordinator Kim Ellis recently
replied, “We believe that our customers are most interested in other
aspects of our business.

If, in fact, we did have a formal mission statement, it would be something

like this: ‘To provide quality products at an everyday low price and with
extended customer service . . . always.’ ”
 MISSION
COMPONENTS:
1-Who is the customer?
Walmart caters to a diverse range of customers all over the world who seek
affordability and convenience in their shopping experience.
2-What is the product/service?
Walmart offers a wide range of products including groceries, household essentials,
electronics, and clothing, as well as services like pharmacy and financial offerings.
3-What is the market?
Operating globally, Walmart maintains a significant presence in both physical and
online retail.
4-What is the technology used?
Walmart utilizes cutting-edge technologies like data analytics, AI-powered
customization, robotics, and supply chain streamlining to improve operational
efficiency and enhance the customer experience.
 MISSION
COMPONENTS: ~ CONTINUED
5-What is the concern of survival, growth, & profitability?
Walmart prioritizes sustainable growth and profitability through strategic investments &
adaptation to evolving consumer preferences to ensure its long-term viability.
6-What is the philosophy?
Walmart's philosophy centers encouraging a culture of integrity, respect, and inclusion, to
make a positive impact in the communities it serves.
7-What is the organization's self-concept?
Offering high-quality products for the lowest price.
8-What is the concern for public image?
Walmart prioritizes maintaining a positive public image by practicing transparency, social
responsibility, and engaging in initiatives that benefit both society and the environment.
9-What is the concern for employees?
Walmart emphasizes the development & empowerment of its employees by offering
competitive salaries, benefits, and opportunities for career growth.
 UPDATED MISSION
OF WALMART:

We revolve around the world to provide affordable products and services to

a diverse customer base while prioritizing innovation, customer satisfaction,
and sustainability. By using advanced technology and encouraging a
supportive work environment for employees, We aim to ensure long term
growth and profitability. Upholding ethical standards, community
engagement, and environmental responsibility are integral to our mission,
reflecting our commitment to empowering people to save money and live
better while making a positive impact globally.
External
Assessment
EFE MATRIX OF THE OPPORTUNITIES:
EFE MATRIX OF THE THREATS:
EFE Matrix highlights Walmart's adaptability and strategic foresight in a
dynamic retail environment.
Key strengths include e-commerce growth focus, technological
advancements, and global expansion opportunities.
Threats like changing consumer preferences , supply chain disruptions
and market Saturation in Developed Countries require proactive
measures.
Walmart's balanced assessment, with a total score of 2.98, reflects its
commitment to utilizing strength and reducing risks.
The approach enhances Walmart's competitive resilience and advances
strategic agility for sustained growth.
CPM MATRIX :
Walmart emerges as the strongest competitor with a total weighted score
of 3.38.
Significant strengths include market share, customer service, global
expansion, financial position, and efficient supply chain.
Target follows closely with a score of 2.84, showing strengths in product
quality, customer satisfaction, and employee training.
Costco and Kmart exhibit slightly lower scores of 2.73 and 2.67,
respectively.
Costco's strengths lie in customer loyalty, price competitiveness, and
distribution network.
Kmart shows strengths in brand image, promotional discounts, and
response to changing consumer trends.
Tailoring strategies to capitalize on strengths and address weaknesses is
crucial for maintaining competitiveness in the retail industry.
Internal
Assessment
The IFE Matrix underscores Walmart's internal strengths and weaknesses,
offering strategic insights into its position.
Walmart exhibits significant strengths in areas like global presence,
commitment to offering low prices and value to customers, wide range of
high-quality products, and distribution network.
In opposition, weaknesses such as challenges in integrating new
technologies across all stores, complexities in managing a vast network of
stores and operations, and environmental impact of extensive supply
chain operations pose potential risks to Walmart's operations.
With a total weighted score of 2.82, the IFE Matrix provides a balanced
assessment of Walmart's internal factors, guiding strategic decision-
making for maximizing strengths and addressing weaknesses.
Conclusion
To conclude , our case study showcases Walmart's transformation from a
local discount store to a global retail giant, emphasizing strategic expansion
and evolution.

It underscores Walmart's core values of customer satisfaction, low prices,

innovation, and sustainability, driving its competitive advantage.
The analysis go through Walmart's external opportunities and threats, as well
as internal strengths and weaknesses, guiding Walmart's strategic decisions
for great growth and competitiveness.
 Thank You
Any Questions?