4PGDM02||Business Environment

Program: PGDM Course Duration: 30 Hours

Trimester: 4 Credit: 3
Course Code: 4PGDM02 Course Type: Credit Course
Course Coordinator: Mr Imroz Mansuri

Course Objective:
A business Environment course will prepare future entrepreneurs to plan, launch and grow
a business venture within the context of their local and national social, political, legal
cultural and economic environment. The course aims to provide comprehensive
understanding of the minor and major factors affecting the business in various streams to
develop and grow an enterprise. The course will give insight about how to go global and
will also provide understanding of the local industrial and economic scenarios to run a
business. They will be able to assess the impact of these different environments on the
potential to succeed in their new business venture.

Course Outcomes:
Upon completion of this course, student should be able to:
CO1: Evaluate the business scenario of major industries on political, economic,
technological and cultural aspects.
CO2: Analyse the implication of a global business and domestic business.
CO3: Understand the policy framework governing the businesses.

Course Curriculum:

Unit Unit Name Topics

Unit 1 Business and its Nature of Business, Scope of Business,
environment — an Characteristics of Contemporary Business
introduction to What is Environment
components Understand business environment, Business
environment risks
Internal and External Environment components
Micro Environment and Macro environment
Unit 2 Global Environment Globalization
Fading globalization strategies
Strategies of going global
GATT- WTO
WTO objective, Function, Agreements

Business Environment 4PGDM02 Narayana Business School

 Implication in India
Trading Blocks
FDI
Unit 3 Political Environment Political Risk
Political Institution and Business Environment
Unit 4 Economic Environment Introduction to economic environment
Niti Ayog
Industrial policy
Industrial licensing
Privatization and disinvestment
Monetary policy
Fiscal policy
Competition law and foreign exchange management
act
Micro small and medium enterprises(MSME)
Benefits provided by the government
Unit 5 Technological Introduction to technological environment
Environment Impact
Status of technology in Indian business
Technology driven prospective avenues
Unit 6 Cultural and Natural Nature
Environment Cultural dimensions
Impact of cultural components in business
CSR and business ethics
Nature of physical environment and impact on
business
Project discussion on industry insights

Session Plan:

Session Syllabus Content Reading Material/ Cases/ Practice Problems/

No Research Papers
Unit 1 - Business and its environment — an introduction to components
1 Nature of Business
Scope of Business Reading : Textbook Chapter 1 (3-30)
Characteristics of
Contemporary Business
What is Environment
2 Understand business Refer Teaching Material Notes
environment
Business environment risks
3 Internal environment Refer Teaching Material Notes
components Reading : Reference Book Chapter 1 (1-80)
External Environment
components

Business Environment 4PGDM02 Narayana Business School

 Micro Environment and
Macro environment
4-5 CEC - Presentation on Multi-lateral institutions
Unit 2 - Global Environment
6 Globalization Reading : Textbook Chapter 2 (31-66)
• Nature
• Drivers
• Ripple Effects of
Globalisation
Fading globalization
strategies
Strategies of going global
7 GATT- WTO Reading : Textbook Chapter 5 (102-127)
WTO objective, Function,
Agreements
Implication in India
8 Trading Blocks Reading : Textbook Chapter 5 (102-127)
9-10 FDI
• Nature Reading : Textbook Chapter 4 (83-101)
• Factors
• Attracting FDI
CEC - Project - Documentation of different business structures
Unit 3 - Political Environment
11 Political Risk Reading : Textbook Chapter 7 (165-191)
12 -13 Political Institution and Reading : Textbook Chapter 7 (165-191)
Business Environment
CEC - Business Video Project
Unit 4 - Economic Environment
14 Introduction to economic Reading : Textbook Chapter 11 (227-256)
environment
Niti Ayog
15 Industrial policy Reading : Textbook Chapter 12 (257-267)
16 Industrial licensing Reading : Textbook Chapter 12 (257-267)
Privatization and Reading : Textbook Chapter 17 (316-334)
disinvestment
17 Monetary policy Reading : Textbook Chapter 25 (468-494)
18 Fiscal policy Reading : Textbook Chapter 26 (495-505)
19-21 Competition law Reading : Textbook Chapter 14 (275-279)
Foreign Exchange
Management Act
22 Micro small and medium Reading : Textbook Chapter 18 (335-359)
enterprises(MSME)

Business Environment 4PGDM02 Narayana Business School

 Benefits provided by the
government
Unit 5 - Technological Environment
23-24 Introduction to
technological environment Reading : Textbook Chapter 6 (131-162)
Impact
Status of technology in
Indian business

25 Technology driven Refer Teaching Material Notes

prospective avenues
Unit 6 - Cultural and Natural Environment
26 Nature Reading : Textbook Chapter 32 (583-616)
Cultural dimensions
Impact of cultural
components in business
27-28 CSR and business ethics Reading : Textbook Chapter 33 (617-643)
Nature of physical
environment and impact on
business
29-30 Project discussion on Exercise: Classroom activity
industry insights

Assessment Scheme:

Assessment Method % Weightage

End Exam 50%

Group Presentation 20%
Project Report 10%
Business Video Project 10%
Class Participation 10%

Continuous Assessment Component (CEC) Description:

• Group Presentation
Students will be having group presentation on Multi-lateral institutions.
• Project Report
Students will be required to document different business structures and submit a report on
the same.
• Business Video Project
Students will be required to prepare a video on business challenges by interviewing/
discussing with respective owners/promoters.

Business Environment 4PGDM02 Narayana Business School

Learning Resources:

Text Book • K.Aswathappa, Business Environment

(Text, Cases & Exercises), 14th Edition,
Himalaya Publishing House
Reference Books • Francis Cherunilam, International
Business Environment, 8th Edition,
Himalaya Publishing House
Journals/ Magazine/Periodicals • The IUP Journal of Management Research
• The IUP Journal of Management
Video Lectures • MOOC
Important Web links related to • http://www.delnet.in/
course • www.ndl.gov.in
• www.moneycontrol.com
• economictimes.indiatimes.com

Business Environment 4PGDM02 Narayana Business School