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EXTENDING OFF-PAGESEARCH ENGINE OPTIMIZATION (SEO) TECHNIQUES

BASED ON GOOGLE SEO TECHNIQUES MODEL

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EXTENDING OFF-PAGE SEARCH ENGINE OPTIMIZATION (SEO) TECHNIQUES

BASED ON GOOGLE SEO TECHNIQUES MODEL
Ghulam Ali Rahu1, Mansoor Hyder Depar 1, Sher Muhammad Daudpoto2, Mir Sajjad Hussain Talpur1,
Muhammad Malook Rind1, Gordhan Das1,
1
Information Technology Centre, Sindh Agriculture University, Tandojam, Sindh, Pakistan
2
Sukkur Institute of Business Administration. Airport Road Sukkur

ABSTRACT: Generally it is believed that Google Search Engine Optimization (SEO) techniques model is the ultimate guide for
implementation of general SEO for getting handsome traffic and revenue for any website. Research study shows that there are
many researchers and SEO-individuals who have achieved the outstanding results following Google SEO techniques model.
On the other side, Off-page optimization technique is getting a positive momentum towards overall market share of SEO. In
this research article, Google SEO techniques model has been studied and extended with off-page optimization techniques.
Furthermore, within Off-Page optimization extension, six different search engine optimization tasks have been introduced to
increase the overall efficiency of a website to obtain better ranking results. An extension of Google SEO techniques model has
been proposed, implemented and analyzed through implementation of six tasks ranging from selection of right domain name,
design of search engine friendly web pages, website submission, website bookmarking, email marketing strategy and automatic
social bookmarking within Off-Page optimization section. Additionally, website RSS feed, related blog and sticky post have
also been considered to attain better organic search result in search engines. Additionally, off-page optimization techniques
have been fully implemented in SEO project named www.aliinbox.com. To study the overall impact of off-page optimization,
measurements were taken at certain time intervals to record any improvements in overall SEO of the project. At early stage,
SEO score reached to more than seventy (70) percentage after eight days of implementation. Moreover, a keyword “the largest
software directory” and “aliinbox” appear 1/10 in Google search engine. Off-page technique has proved to be beneficial for
individuals, startups, website owners and student in the field of SEO.

Keywords: Search Engine Optimization (SEO), Off Pages Optimization, Ranking Position, SEO Techniques, Website promotion.

1. INTRODUCTION choice indexed by many search engines through keywords

The Internet is essential part of our life. A very huge amount and off-page optimization techniques model.
of data is searched every day on the Internet. The backbone A website indexing is one of the important task performed by
of the data which is searched every day is through search a user/individual or SEO implementer which is normally
engines. However, it is challenging for search engines to achieved through collection of files and databases of a
return relevant data to the users efficiently. Normally, users particular project under implementation [3]. Incase to follow
have tendency to make queries which are not always so clear. up particular hyperlinks, search engines also use spider
On top of everything, it is important to understand what software which not only helps search engines for website
exactly Search Engine Optimization (SEO) is, and how it can hyperlinks indexing but performing basic update function as
improve a website ranking in search engines. Fundamental well. This implies, through this process the new website
SEO concept is how to promote websites in top search pages are normally indexed and importantly if website pages
engines. Additionally, it is important that every common are already indexed then it is the responsibility of a spider
computer user should have some know how about SEO so software to keep them updated [4]. One of the important
that a user can implement SEO techniques easily on his/her aspect of any search engine is marketing which is utilized by
own and can also place SEO code in any webpage. the advertisers to display their products or solutions to wider
Therefore, search engines need to be optimized to the certain audience. Search engine optimization marketing contributes
level where users get proper data [1]. Search engine contains towards search results known as organic search results [5].
a main module which is called a web crawler. Normally, web User/individual normally perform search queries using any
page data is collected through web crawling process. Web web browser in an information space of World Wide Web
crawling also helps out to get the data indexed within search (WWW) through the Internet. Web resources are recognized
engine [2]. Normally, on the Internet, data is searched by a Uniform Resource Locator (URL). In the recent years
through key words and/or explanations which are kept in to the Internet has become very stable and reached to the
website index pages. Through key words it is easier to find strongest level in terms of reaching out to the hundreds of the
out data relating with a particular website and this process is millions of people by carrying different services and
normally done through search engines. To fine tune the businesses at door steps of public. Marketing related
search engines so that it may perform exceptionally well is companies and individuals are making handsome revenue
known as “Search Engine Optimization”. This research work through advertising on websites utilizing different online
is focused on a) reviewing fundamentals concepts of Search platforms such as Google AdSense, Admob, Adwords,
Engine Optimization and best practices, b) studying Chitika, Yllix Media, Pop cash, Revenue Hits etc. [6].
definitions of off-page optimization techniques model c) Information on webpages is optimized through search
extending Google SEO techniques model through off-page engines so that public/the Internet user may reach to
optimization techniques, d) study and implementation of data
required by a user/individual to get any website of his/her
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required data and website owner gets high ranking in search recall is considered valuable metrics, however this does not
results. This is known as improvement of ranking through directly concern with ranking phenomenon. In this research
organic search of the particular keywords. Companies work, authors have contributed information recovery
contact SEO experts for optimizing search engines for presentation through weighted hit curves. One of the best
particular and relevant key words to improve their presence known page rank algorithm in market belongs to Google
in shape of online business. SEO experts’ workout relevant Corporation [15]. Google Page Rank allocate a rank to every
details of their targeted keywords to achieve top ranking in recognized website. Consequently, this data is utilized by
search results. Business owners resultantly achieve search engines to contest user queries. In [16] authors have
exponential increase of web traffic on their relevant websites, focused on SEO aspects of video content. Since, the amount
along with an increase in web ranking [7]. It is now a well- of video data which is uploaded and searched every day in
defined concept that how website owners pay to the search enormous. Furthermore, data being searched on YouTube
engine optimization experts for increasing in the number of has a limited scope since only text is searchable in the format
visitor for their websites [8]. Furthermore, it is now an open of metadata. Furthermore, their research work contains
secret that how conventional search engines return results techniques relating with content based on such as people,
through modern algorithms using a small amount of time and scenes and objects etc. It has been believed that users who
however, search engines’ lack ability in tracking traditional submit their content to the search engines have different
approach [9]. goals for their contents. Since, search engines goals
2. RELATED WORK associated with user content can have significance and
In [10] authors have focused on determining information quality of experience aspects [17].
retrieval methods which covers different user queries of The absolute and most established sites on the Internet are
certain search engines. Furthermore, authors have also web indexes, for example, Google and Yahoo. Web search
proposed different methods for analyzing difference in tools give connections to data by indexing and sorting out
queries for data accumulation methods. Search engines have billions of site pages. By basically writing a couple of
tendency to predict about the user interest through past decisive words, a set of significant site pages are shown to a
history. However, this does not apply to the current interest. searcher. Accordingly, web indexes give advertisers the
In this research article authors have specifically focused on chance to achieve clients by guaranteeing their sites are
determining users’ current interest during any particular incorporated in the rundown of results for particular inquiry
session. essential words important to their intended interest group.
In [11] authors suggested method of search engine evaluation The methodology of enhancing the perception of a site in
based on page level keywords. Page level keywords are the internet searcher results is known as website improvement or
keywords created in separate pages of website. Page level Search Engine Optimization (SEO). At the heart of the SEO
keyword is an important factor to amount the significance of procedure is the recognizable proof of watch words
search engine results. A user make a query and search engine important to a site's intended interest group and building sites
architect prepare the database to support this type of query that can be discovered utilizing those catch phrases.
and later on the queries are run by the users to compute the Everyone know that what is search engine vehicle people use
page level keywords and the results are then calculated and to find things on the Internet. The best search engine results
populated. Keywords are grouping of words that user use to are consisted pages contained the very important keyword
find products on Search Engine. A keyword can be any word matching in the searching quires. Keyword search techniques
on page but a stop word can’t be a keyword for web page. in search engines switched an algorithm based on keyword
Page level keywords include title, header, and first word of position and keyword density, and number of keyword in the
title page, anchor text, page H1 tag, Meta description, image page [18]. In Google's opinion, in our SEO model web
file name, ALT tags, and Page’s URL string. One of the application have good unique content taken automatically
questionable search engine optimization techniques is known linked. Say suppose, we posted someone share an article or
as search spammers or sometimes known as web spammers. best review, but is it going to be a case that someone is really
Search spammers normally upgrade very low level web links going to share local information “about us” as a site owner,
into the top level search results. In this research work web since buy them from just quality over quantity [19]. Google
spammer’s common SEO techniques are presented, such as: has been updating algorithmic rule time to time proclaimed,
stuffing keywords and posting particular links to spam and recently, every update, particularly the Panda 2011 and
webpages and to submit pages through illegal means to the form seabird 2012 updates need to do with one factor.
crawlers and users etc [12]. There has been very less research Quality & amount. For obtaining prime SEO results, you
work published in the online advertising domain. In [13] wish to possess purchase on-the-spot code
work on advertising domain gap is bridged and an company, smart original stuff, and real, niche relevant, top
understanding of SEO is achieved. quality links [20]. Although a growing quantity of data is
In this research work SEO conditions are examined in which formed out there on the web, search engines do not give
impact of SEO is realized on online advertisement. This sufficiently refined methods to assist casual web users to
study is helpful for online marketing management to take access relevant pages. Casual users are outlined because
informed and intelligent decisions based on research model the group of users often look for information on totally
associated with SEO [14]. One of the important aspect of different topics however those searchers are not
SEO is ranking, which is often ignored when it comes to search specialists. Several of those users’
information retrieval systems. Additionally, precision and domain information, experience, and plenty
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of web queries comprises solely some keywords and
therefore the results obtained with them are
not invariably satisfactory [21]. Google’s Page
Rank algorithmic assigns a crucial ranking to every better-
known website. This data might then be utilized by a
pursuit engine that seek out relevant matches for a
user’s question [22].

3. MATERIAL AND METHODS

The main propose of this research article is to study and to
extend google SEO model through off page optimization
technique model by clearly defining all terms and also
defining implementation steps along with interaction of all
components of models. Authors of this article believe that by
enhancing google SEO model through proposed techniques
not only positive improvements for search engine friendly
websites can be achieved but commercial websites and
blogger websites can get better search results as well. In
order to accomplish SEO off-page optimization techniques
model in operation, there are certain aspects which also need
to be taken care of such as: (aa) to develop and define guide Fig. 1. Most famous Google Off-Page Optimization Model
lines relating with off-page optimization techniques, (bb) to
utilize social networking platforms for sharing and area, therefore, only off-page subsection of Google SEO
bookmarking along with other off-page optimization model has been criticized.
techniques, (cc) to study and compare the details such as  Link Building
index-able pages which are being reported by different  Reciprocal Linking
search engines.  One way Linking
Since, off-page optimization technique may convert your
 Three way Linking
website to get visible on the search engines. In order to use
 Anchor text
Off-page optimization technique it is necessary to develop
links for popularity first. It would improve the visibility of  Google webmaster
your website on Google and other different search engines.  Google analytics
In case a website page rank is not in search engines, try  Google trends
developing a plan for using off page optimization which  Search Engine Marketing
helps a business to reach at new heights. It is necessary for 3.1 Link Building
SEO expert to update the contents on everyday basis. It is Creating and publishing relevant content that builds targeted
also advised to hire a skilled SEO professional for links back to your website is an essential part of SEO. To
conducting off page optimization on your website. As a part attract web traffic, your website needs to be visible on the
of this research work, a famous SEO model known as first google rank on the search results. Links should appear in
Google SEO model has been criticized. This model is based appropriate platform. Link Building is the important element
on SEO On-page and SEO off-page section. Each section in search ranking your site. It is pertinent to mention here
contains further sub categories such as: site hierarchy, that link building has not been properly defined by Google.
website domain name etc. within On-page section of SEO Therefore, we see it as an opportunity to define link building
model. Similarly, Off-page section contains sub categories in detail. Following are major Link Building things which
such as link building, reciprocal linking etc. In following, have been utilized to achieve this research work:
details about Google SEO model in general and their off-  Social Network marketing: the best and easiest way
page section and subsections are discussed in details. to get backlinks
Following are headings of Off-page optimization which is a  Content Marketing: To write informative content
subsection of Google SEO model. Since work mentioned in and relevant links and to post and to submit smart
this article is closely associated with Off-page optimization quality.
 Blog commenting: It has been found a successful
method to post relevant comments on blogs
 Newsletter publishing: this brings huge traffic for
site
 Blogging: to create informative blog regarding a site
and publish various posts.
 Pod Casting: a successful and tried method for
bringing traffic on a site

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 Video Marketing: is also powerful way to improve h. website performance can be monitored
website traffic
3.1.1 Inbound & Outbound linking way: Google Analytics contains following
Inbound links: is a link which received from another website a. Site traffic analytics
to your site. For example, www.aliinbox.com say, “I b. Unique Website Visitors
received link from file www.hipo.com” c. Where from come on your site
3.1.2 Outbound Links: are associated with the concept that d. What searched on from your site
other websites get link out of owner’s site. For example, in e. View report: how many pages
this case, www.aliinbox.com is a website associated with this f. Navigation of website
research project. Hence, to cover the outbound linking, we g. Operating system and browser info
may say that www.aliinbox.com website publish links for
another website such as a www.filehipo website etc.
3.1.3 Reciprocal Links 3.3 Methodology and Test System Design Overview
An agreement between webmasters to "SWAP" links with As a reference, Google SEO techniques model has been
each other, can be termed as a reciprocal links. depicted and Figure 2 and Google SEO model alongside
3.1.4 Triangular Linking extension work proposed and tested is presented in Figure
Different search engines understand their reciprocal link. A 03. Test system design work (see Figure 03) contains
few web admin engaged in an exercise that is called improvements only in the Off-Page Optimization section of
triangular. When more than three site webmasters agrees to the Google SEO techniques model. However, On-Page
SWAP linking. This is like a circle or triangle linking. Optimization is also discussed and described. Additionally,
3.1.5 Submitting Link Pages Off-Page Optimization contains various tasks ranging from
This is very interesting technique which is commonly used task- A to Task-F. Normally, these off-page optimization
for link building that was popular but has faded in effective tasks are not the part of Google SEO model. However, the
is submitting your site link pages. reason behind incorporating these off-page optimization
3.1.6 Anchor Text tasks is their acceptance in the SEO field and their efficiency
Basic Linking: in producing better results, which shall be discussed in the
Creating link design and to define important concepts. coming sections in detail.
Anchor Text:
A normally link looks like this:
Ali in Box
<a href="http://www.aliinbox.com/">Ali In Box</a>
-------------(url)-----------------------
(Anchor Text)-----
There are two parts of the link:
The URL (Uniform Resource Locator).
Anchor text. Is the visible text of the link in SEO.

3.2 Webmaster Tools (Google)

Google search engine covers 70% market share all over the
world within search market. There is a one thing common, all
search engines must work on Google webmaster tools such
as: analytics. trend, and keyword tool for the search engine
optimization work. In the following some major areas of Figure No: 2. SEO TECHNIQUES MODEL DIAGRAM
webmaster tools (Google) is presented:
 Webmaster Tool As shown in Figure 03, test system design work contributes
 Analytics for Website reporting and monitoring only in the off-page optimization techniques section. Within
 Sitemap (xml site map) the extension work of this research work, Off-page
 Tracking (Urchin) optimization further divided into the tasks, ranging from
Task-A to the Task-F and also covers website RSS feed,
 Google AdWords
related blog and sticky post. In the coming section, all
In the following working of webmaster tools is described: parameters of off-page optimization within test system
a. Like other search engines, google has also designed research work is presented in the.
a free tool available for webmasters.
b. personal account can be created
c. website can be submitted and configured
d. Dashboard available
e. google search account can be added
f. site can be viewed any time
g. xml site map can be created

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3.4.1 TASK – A “CHOOSING THE RIGHT DOMAIN
Figure No: 3. Comparison of Implemented SEO Model with NAME”
An important point to consider is to choose a proper domain
name relating with a project that should be better in rank in
the search engines:
The ideal domain name exactly matches the primary
keyword or short (2- or 3-word) keyword phrase you are
planning on targeting.
For example: Title of your business (SEO in Pakistan),
http://www.seoinpakistan.com means domain name is the
related your title business.
3.4.2 TASK – B “TO DESIGN & DEVELOP SEARCH
ENGINE FRIENDLY WEBSITE”
Website quality is normally counted by search engines.
Different search engines change their algorithm and crawling
strategy then they check website content on their
requirements. Search engines check whether websites have
done there suggetesd improvements. Thereafter, search
Google SEO Model engines accept site content and save website domain name,
outer links and inter links, and other keywords. The
3.4 Extension to Google SEO Techniques Model important things any search engine check includes:
In Figure 04, test system design has been exclusively  Rich contents
presented to better elaboration. Following are key pointes  Use of rich txt and img alt tag
which have been considered during design phase to get the  Similar keywords
maximum optimization of any particular site with minimum  Meta data tags usage
amount of time and effort spent on it: key points include:  Text size and headings H1 to H6
promotion of site in search engine with help of SEO, to get
better traffic, to create link building, to have group posting, 3.4.3 TASK – C “WEBSITE SUBMISSION”
to use bulk email. Following are the steps associated with website submission
Additionally, intention of this work is to inspire and to provide readers/learners with a kick start.
readers/learners and research community to learn and adopt  Classified posting site
techniques presented in this research article which have  Directory listing
already been implemented by author in his work  Press release distribution listing
www.aliinbox.com. Through these proven test system design
 Social bookmarking
anyone can get a huge amount of traffic on his/her site and
 Yahoo group list
can earn a handsome amount of money through Google
AdSense.
In the following all steps are briefly defined.

3.4.3.1 Classified Posting Website List

In order to achieve this step relating with classified posting
sites, first, you need to create an account of any free
classified. Thereafter, similar kind of account can be created
on other free classified website and start posting on more
than 600 free classified. Additionally, the content to be
posted on free classified is a personal choice. However, there
are some important things to be posted such as: your website
title, description of the website, website link, etc. There are
lots of classified websites which are free for posting. This
free classified posting increases your AdSense earnings.
3.4.3.2 Directory Listing
It is important to differentiate between search engines and
Directories
 A user may initiate an optimizing work of a website
Figure No: 4. Test System Design Diagram for search engines

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 Directories, Yahoo (likes strong quality description 3.4.5 Task – E “EMAIL MARKETING”
and keywords) website load fast, internal & external
There are many email marketing software tools available in
links popularity and unique functionality
the market. However, for this thesis work email software
FAST MAILER PRO 6.0 is used. This software accepts
In this step, one can submit his/her website to the free
email addresses in a Zip format. Additionally, there are
directories available. There are more than 700 free Directory
various lists for emails which contain millions of email
Lists available which could be utilized to obtain better SEO.
addresses for email marketing. Important point to make is
3.4.3.3 Press Release Distribution List that one should not use personal domain name email address
With the help of press release distribution you can write daily rather a free email service providers such as Yahoo and
article details about your site. This significantly increase Google may be used.
clicks on your site and increases revenue. 3.4.6 TASK – F “AUTOMATIC SOCIAL
3.4.3.4 Social Bookmarking BOOKMARK”
In order to get your project Automatic Social Bookmarks
You can post your website updates on different social
Submitter working. First thing first to do is to create an
networking sites, there is long list. The easier method is to account on any famous automatic social bookmarking site.
write daily 5 posts on your website then post them on social
Thereafter, with proper user name and login one can start
networking websites through bookmarking.
bookmarking daily news articles and posts.
3.4.3.5 Yahoo Group List
Yahoo Group list have nearly 180 Groups which are 3.4.7 WEBSITE FEED (WEBSITE RSS FEED)
considered the top yahoo groups. First step is to create a new
Following are essential guidelines relating with website feed:
yahoo email account and signup for free. Then submit new
article posts on every day. Once you post properly with a) Use of full text, paragraph not summaries
appropriate title link then in return you get a lot traffic from b) Use of more than 20 items not just 10
almost every corner of the world and get maximum revenue c) Multiple feeds (by categories, latest post , latest
through AdSense. comments, comments by post)
3.4.4 TASK –D “WEBSITE BOOKMARKING” d) Use of highly rich Keyword in <title>
Following are main components of Website Bookmarking e) Your site producing name in the item <title>
also a brief definition of each is given to communicate proper f) Your important keywords must use in <title>
understanding. container
a) Automatic Social Bookmark Submitter g) Compelling website detail in <description>
b) DLVR.IT h) Don’t use tracking script code into the URLs
c) Google AdSense Usage (&source=rss)
d) Using CMS System (WORDPRESS) i) RSS feed that enclosures (podcasts) RSS
directories & engines
3.4.4.1 Automatic Social Bookmark Submitter 3.4.8 WEBSITE RELATED BLOG
A famous tool for automatic social bookmarks submitter us Following are key areas of blog to be considered and key
social poster http://socialposter.com/ which has been utilized points have been added to each area.
to achieve this project.
3.4.4.2 DLVR.IT Website internal hierarchical linking structure
The famous components is to deliver your content to the a. Must use in your website tag cloud and tag pages
social network. This is the URL for this component dlvr.it , b. Must use related posts: Contextual Related Post
your website content transfer to social network website just c. Use top ten posts
like auto deliver, on twitter, Facebook, LinkedIn, Myspace, d. Must use next and previous links
Sameet etc. This gives you with facility to add 10 social
networking website such as mentioned above, and through Use of inbound links in site
dilver.it transfer your website contents to social websites in a. Include tags to your posts (then claim your blog
an automatic way. first)
3.4.4.3 Google AdSense Usage b. Get onto bloggers site ’ blogrolls, reciprocal links
The most important part of revenue generation is to use c. Transfer one to another comments won’t help with
Google AdSense. Through google AdSense you can sign up link gain
and add a URL of your website to your account. Google
AdSense sends pin code to access your account and collect Blog or Site Title Tags
tax information or Payment settings. You can monitor daily a. Your blog name at the end of the title, not at the
earnings from your website through AdSense ads. starting
b. Must use tags name should go in title on a tag page
3.4.4.4 Using CMS System (WORDPRESS) c. Update with extended keywords for display only on
WordPress is the famous content management system. It is your main page
easier to develop a website through WordPress and also to d. Override title and edit custom one
install plugins.

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Site URLs
ACKNOWLEDGMENT
a. Rewrite to contain keywords, hyphens not
Thanks to my colleagues, friends, coworkers for their
underscores
valuable suggestions and for reviewing this manuscript.
b. 301 redirect from bloger.com to www.bloger.com
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search result when a keyword “the largest software Prohibited.
directory” was searched. Moreover, on the third day of [9] Pranav Makkar, Saylee Palande, Prof. S.B Wankhede.
project launch, google returned 1/10 search result of a 2015. “Semantic Web Search Engine.” Department of
keyword “aliinbox”. On the same day, when we searched Computer Engineering Rajiv Gandhi Institute of
another keyword “Al RoboForm Enterprise 7.9” it returned Technology. Versova, Andheri (W), Mumbai-400053.
an excellent search result with 1/1. It is safe to conclude that International Journal of Engineering Research &
off-page optimization technique along with other detail steps Technology (IJERT), Vol. 4 Issue 04.
has produced really good results. SEO expert can take benefit [10] Kartik Hosanagar, Vibhanshu Abhishek. 2007.
from these techniques to increase web traffic for their “Keyword Generation for Search Engine Advertising
project. Using Semantic Similarity between Terms.” The
Wharton School Philadelphia, Pa 19104 USA, The
Wharton School Philadelphia, Pa 19104 USA, August
19–22, 2007, Minneapolis, Minnesota, USA.

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4384 ISSN 1013-5316;CODEN: SINTE 8 Sci.Int.(Lahore),28(5),4377-4384,2016
[11] Bo Xing, Zhangxi Lin. 2006."The impact of search [17] N.Vidhyapriya1, S.Sampath2. 2015. “Fuzzy C Means
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Texas Tech University, Lubbock, Texas. Pages 519-529 Feedback Sessions.” Department Of Computer Science,
ACM New York, NY, USA. P.K.R Arts College for Women Gobichettipalayam1,
[12] Bo Xing. 2006."The impact of search engine International Journal of Advanced Research in
optimization on online advertising market." Texas Tech Computer and Communication Engineering, Vol. 4,
University, Lubbock, Texas. Pages 519-529 ACM New Issue 1.
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[13] Sanasam Ranbir Singh, Hema A. Murthy, and Timothy Engine Optimization: SEO.” By Elsevier Ltd, Open
A. Gonsalves. 2008. “Determining User’s Interest in Access.
Real Time.” Department Of Computer Science and [19] Gokhan Egria, Coskun Bayrakb. 2014. “The Role of
Engineering Indian Institute of Technology Madras Search Engine Optimization on Keeping the User on
Chennai-600 036, India. the Site.” By Elsevier B.V. This Is An Open Access
[14] Jorge R. Herskovic, M. Sriram Iyengar, Elmer V. Article Under The Cc By-Nc-Nd License.
Bernstam. 2005. “Using Hit Curves to Compare Search [20] Ross A. Malaga. 2007. “The Value of Search Engine
Algorithm Performance.” School Of Health Optimization.” Montclair State University, USA IGI
Information Sciences, The University Of Texas Health Global. Copying or Distributing in print or electronic
Science Center At Houston, Houston, Texas, USA, forms without written permission of IGI Global is
Elsevier Inc. prohibited.
[15] Desmond J. Higham, Google Pagerank. 2005. “As Mean [21] Gondy Leroy, Ann M. Lally, and Hsinchun Chen. 2003.
Playing Time for Pinball on the Reverse Web,” “The Use of Dynamic Contexts to Improve Casual
Department Of Mathematics, University Of Internet Searching.” The University Of Arizona, ACM
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Mitamura1, Alexander G. Hauptmann1, 2015. Singh Collage of Engineering & Technology Guru
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Search Engine for Internet Videos.” School Of Research Cell : An International Journal of Engineering
Computer Science, Carnegie Mellon University, 2 Sciences, January 2016, Vol. 17
School Of Mathematics And Statistics, Xi’an Jiaotong
University, Icmr’15, Shanghai, China.

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