Assignment No.

: 1

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Nguyen Hoang Phuc E2200258

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Module/Subject Code MKT303
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Due Date 28/10/2024
Assignment Title/Topic Assignment 1
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 I. INTRODUCTION
1. Problem statement

In Vietnam, pickleball as a sport has become wildly popular young adults, but the relationship
between social, self, and demand for this sport remains undefined. This paper will focus on the
failure to understand how social and self-identities shape participation in pickleball in the
Vietnamese context. Despite earlier work on the role of social identity in sports participation,
especially in youth or community athletes (Murray et al., 2022; Rees et al., 2015), there is little
research relating to adults in Vietnam specifically and how identity shape their engagement with
pickleball.

The purpose of this study is to close the literature gap by explaining how identity constructions
impact sports participation, more specifically, within the context of a quickly expanding sport
like pickleball in Vietnam. Through integrating social identity theory and self-categorization
theory, this research will add on to the conversation on sports psychology and community
engagement to provide strategies on how to engage youngsters in health promoting behaviors
through the sport of pickleball.

2. Research objectives

The fundamental goal of this study is to look at the link between social identity, self-identity, and
desire for pickleball in Vietnam. The study's specific objectives are to: (1) investigate how social
identity influences motivation to participate in pickleball among younger adults; (2) investigate
the role of self-identity in shaping individual experiences and perceptions of pickleball; and (3)
assess the overall demand for pickleball as a recreational activity in Vietnam, taking cultural and
social factors into account.

To accomplish these goals, the following research questions will lead the study: (1) How does
social identity influence a persons' willingness to engage in pickleball in Vietnam? (2) How does
self-identity affect the experiences of younger people playing pickleball? (3) What cultural
variables influence the demand for pickleball among young people in Vietnam? (4) How does
community opinion of pickleball affect individual involvement rates? (5) How may identity-
related results be used to design measures to increase pickleball participation among young
generations?

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 II. LITERATURE REVIEW
1. Social Identity Theory (SIT) and sports participation

According to social identity theory (SIT) developed by Henri Tajfel and John Turner, individuals
derive a part of their self-concept from their membership in social groups (Rees et al., 2015).
This is particularly relevant in sports as team affiliation and community engagement can have a
huge impact on the amount of participation. For example, Wang et al. (2018) suggest that social
identity influences behavioral intention of attending the sport events, that is, the stronger the
identification to a sport or community, the higher the participation of the person. Meeprom and
Dansiri (Meeprom & Dansiri, 2020) echoes this, claiming self-congruity mediates motives why
people show to sports events, ideally saying that people attend sports events that are in line with
their self-identity and also their social affiliations.

With a special emphasis on motivational behavior of younger adults playing pickleball in

Vietnam, it is appropriate to take social identity into account. In their work, Murray et al.
(Murray et al., 2022) note that social identity is not limited to team dynamics but is encompassed
by more community and cultural identity. This suggests that Vietnamese may find pickleball not
just to do but to belong as well. Based on Akgül and Karafil works (Akgül & Karafil, 2022),
social identity and participation further interact with the social support perceived positively
influencing sports participation, implying that social networks can foster people’s willingness to
engage in sport.

2. Self-Identity and its role in sports engagement

Self-identification, which is closely connected to social identity, describes how people

understand themselves and their responsibilities in social circumstances. Self-identity in sports is
a very important aspect in terms of participation and experience in sports. For example,
according to Pot et al. (2014), sports can be an identity process that yields different types of
social, psychological, and health benefits. This echoes the findings by Chan and Lee (Chan &
Lee, 2019), who examined athlete well-being and discovered that a strong athletic identity fuels a
feeling of belonging to and being a part of a community and a crucial ingredient for continuing
to be active.

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In pickleball, understanding how self-identity influences participation is crucial. In fact,
youngsters can view themselves as athletes or active community members - anyone involved in
pickleball can be motivated by that. The research of a strong relation with sports to self-identity
indicates that people with this strong relation have more chance to participate consistently
(Parker et al., 2022). Additionally, according to Goldman et al.'s (Goldman et al., 2016) optimal
distinctiveness theory, people tend to find an equilibrium between being part of the group but
being different in some ways. For the Vietnamese, this balance may be particularly relevant since
they may be navigating traditional cultural expectations while seeking new forms of social
engagement through sports like pickleball.

3. Cultural context and demand for pickleball

The demand for pickleball in Vietnam is significantly influenced by the cultural context in
Vietnam. The growth of pickleball depends on societal perception and the culture of the sport.
According to Tonts and Atherley (2010), sports may aid the development of a sense of place
identity equally important in the creation of pickleball as a community activity. Pickleball’s
integration into the local culture can position it as a new favorite pass time, mainly for people
looking for social interaction and physical activity.

Additionally, population based social trends - in particular, health and wellness trends among the
young part of the populations - may also be driving rising appetite for pickleball. According to
research of Campo et al. (Campo et al., 2019), group membership in sports can contribute to the
promotion of shared meanings and collective identities, which may be particularly enjoying in
such a collectivist culture as Vietnam. These findings indicate that this could also be a medium
through which to promote the formation of social ties in citizens and improve upon social
cohesion.

III. RESEARCH METHODOLOGY

1. Research problem

This proposed study will try to assess the association between social identity, self-identification
and the need for pickleball by young individual in Vietnam. Despite the increase in popularity of
the sport of pickleball, there is little empirical research investigating the impact of these identity

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dimensions to involvement in the sport. Knowing these dynamics is quite important to
encouraging pickleball as a smidgen of a leisure sport that could enhance social collaboration
and physical prosperity among Vietnam’s young citizens.

2. Research method

In this study, the mixed method approach, a combination of the quantitative and qualitative
research methodologies will be employed. A survey will be conducted in order to collect data
from the participants’ social identity, their self-identity, and their motivations to play pickleball.
The qualitative component will include in-depth interviews used to explore personal narratives
and experiences of the participant with pickleball. The result is a dual approach that provides a
complete understanding of those factors driving participation as well as the context specific
nuances that may not be revealed from surveying alone.

3. Sampling
The target group for this study will be young individuals aged 18 to 35 who are presently playing
or have indicated an interest in playing pickleball in Vietnam. A purposive sampling technique
will be employed and will only select participants who have prior experience or have expressed
interest in the sport. The quantitative survey will have a sample size of about 200 participants,
with a subset of 20 chosen for qualitative interviews. This mix of sample sizes will provide a
strong dataset for analysis while also allowing for in-depth investigation of individual
perspectives.
4. Data collection method

Two phases of data collection will take place. The first phase will include the development of a
structured questionnaire, which is on existing literature on social identity and self-identity in
sports (Hartmann et al., 2011; Lock & Heere, 2017; Meeprom & Dansiri ,2020). The
psychological inventory for the questionnaire will include validated scales of social identity, self-
identity, and motivation for participation in pickleball. Local pickleball clubs, community
centers, and online public forums will be used to recruit participants, and participants will be
able to fill out data via online survey tools to make it easier for everyone.

The qualitative data in the second phase will be collected using semi structured interviews with a
subset of participants. The aim of these interviews is to explore personal experiences,

7
motivations and perceptions of playing pickleball. A conversational approach will be taken in
order to make participants feel comfortable telling their stories and insights. All interviews will
take place where the audio will be recorded and transcribed for thematic analysis of key themes
and patterns derived from social and self-identity contexts surrounding pickleball participation.

IV. CONCLUSION

To sum up, this research proposal aims to explore the critical interplay between social identity,
self-identity, and the demand for pickleball among young adults in Vietnam. Using a mixed-
methods approach, the research aims to fill a vacuum in the literature by exploring how identity
factors impact involvement in this rapidly increasing sport. The data will provide light on why
the young choose to play pickleball, as well as the cultural and social variables that influence
their experiences. This study will add to the larger conversation on sports psychology and
community involvement by proposing techniques for promoting better lives among Vietnamese
people via pickleball.

V. BIBLIOGRAPHY

Akgül, M. H., & Karafil, A. Y. (2022). THE INTERACTION OF SOCIAL IDENTITY AND

PERCEPTION OF SOCIAL SUPPORT IN FOOTBALL. Kinesiologia Slovenica, 28(1),

72–82. https://doi.org/10.52165/kinsi.28.1.72-82

Campo, M., Mackie, D. M., & Sanchez, X. (2019). Emotions in Group Sports: A Narrative

Review From a Social Identity Perspective. Frontiers in Psychology, 10.

https://doi.org/10.3389/fpsyg.2019.00666

Chan, B. C. L., & Lee, B. (2019). Wellbeing and personality through sports: A qualitative study

of older badminton players in two cultures. Qualitative Research in Sport, Exercise and

Health, 1–13. https://doi.org/10.1080/2159676x.2019.1606850

Cranmer, G. A., & Sollitto, M. (2015). Sport Support: Received Social Support as a Predictor of

Athlete Satisfaction. Communication Research Reports, 32, 253–264.

https://doi.org/10.1080/08824096.2015.1052900

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Dao, M. S., & Darnell, S. C. (2021). Exploring Vietnamese sport for development through the

capabilities approach: a descriptive analysis. Sport in Society, 1–22.

https://doi.org/10.1080/17430437.2021.1900828

Edison, B. R., Christino, M. A., & Rizzone, K. H. (2021). Athletic Identity in Youth Athletes: a

Systematic Review of the Literature. International Journal of Environmental Research

and Public Health, 18(14), 7331. https://doi.org/10.3390/ijerph18147331

Goldman, M. M., Chadwick, S., Funk, D. C., & Wocke, A. (2016). I am distinctive when I

belong: meeting the need for optimal distinctiveness through team identification.

International Journal of Sport Management and Marketing, 16(3/4/5/6), 198.

https://doi.org/10.1504/ijsmm.2016.077930

Hartmann, D., Sullivan, J., & Nelson, T. (2012). The attitudes and opinions of high school sports

participants: an exploratory empirical examination. Sport, Education and Society, 17(1),

113–132. https://doi.org/10.1080/13573322.2011.607915

Lamont-Mills, A., & Christensen, S. A. (2006). Athletic identity and its relationship to sport

participation levels. Journal of Science and Medicine in Sport, 9(6), 472–478.

https://doi.org/10.1016/j.jsams.2006.04.004

Le Phuoc, Q. (2024). The Role of School Sports in Shaping Student Identity and Social

Relationships. INTERNATIONAL JOURNAL of MULTIDISCIPLINARY RESEARCH and

ANALYSIS 07(05). http://dx.doi.org/10.47191/ijmra/v7-i05-29

Lock, D., & Heere, B. (2017). Identity crisis: a theoretical analysis of “team identification”

research. European Sport Management Quarterly, 17(4), 413–435.

https://doi.org/10.1080/16184742.2017.1306872

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Meeprom, S., & Dansiri, W. (2020). Understanding motives for attending charity sport events in

Thailand. International Journal of Culture, Tourism and Hospitality Research, ahead-of-

print(ahead-of-print). https://doi.org/10.1108/ijcthr-01-2020-0001

Murray, R. M., Koulanova, A., & Sabiston, C. M. (2022). Understanding Girls’ Motivation to

Participate in Sport: The Effects of Social Identity and Physical Self-Concept. Frontiers

in Sports and Active Living, 3(1). https://doi.org/10.3389/fspor.2021.787334

Parker, P. C., Beeby, A. M., & Daniels, L. M. (2022). Examining the Relationship Between

Basic Psychological Needs and Athlete Identity During the COVID-19 Pandemic.

Frontiers in Sports and Active Living, 4. https://doi.org/10.3389/fspor.2022.814301

Pot, N., Schenk, N., & van Hilvoorde, I. (2014). School sports and identity formation:

Socialisation or selection? European Journal of Sport Science, 14(5), 484–491.

https://doi.org/10.1080/17461391.2013.873483

Ramchandani, G., Kokolakakis, T., & Coleman, R. (2014). Factors influencing the inspirational

effect of major sports events on audience sport participation behaviour. World Leisure

Journal, 56(3), 220–235. https://doi.org/10.1080/16078055.2014.938296

Rees, T., Alexander Haslam, S., Coffee, P., & Lavallee, D. (2015). A Social Identity Approach

to Sport Psychology: Principles, Practice, and Prospects. Sports Medicine, 45(8), 1083–

1096. https://doi.org/10.1007/s40279-015-0345-4

Tonts, M., & Atherley, K. (2010). Competitive sport and the construction of place identity in

rural Australia. Sport in Society, 13(3), 381–398.

https://doi.org/10.1080/17430431003587947

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Tri Le, T. (2024). Characteristics of the participants in mass sporting events in Vietnam. SPORT

TK-Revista EuroAmericana de Ciencias Del Deporte, 17.

https://doi.org/10.6018/sportk.623451

Tu, N. T., & Dao Chanh Thuc. (2018). Relationships between Athletic Identity and the Two

Dimensions of Sport Commitment of Vietnamese Student Athletes. ARC Journal of

Research in Sports Medicine, 3(2), 1–4. https://www.arcjournals.org/journal-of-research-

in-sports-medicine/volume-3-issue-2/1

Wang, S., Wang, W., & Lee, S. (2018). Interactive roles of social identity and evaluative

attitudes in sports events participation. Journal of Convention & Event Tourism, 19(4-5),

327–346. https://doi.org/10.1080/15470148.2018.1488640

VI. APPENDIX

Literature Review Matrix

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 Authors Year Title Type of study Descriptions Findings Conclusion
The study finds a
significant positive
relationship between
Akgül and Karafil
perceived social
conclude that fostering
support and athletes'
a strong social identity
satisfaction with their
among athletes can
participation in
enhance their
The research focuses football. This
perception of social
THE on understanding how indicates that athletes
support, which is
INTERACTIO social identity who feel supported by
crucial for improving
N OF SOCIAL influences athletes' their peers and
satisfaction in sports
IDENTITY perceptions of social coaches are more
Akgül, M. H., & Empirical participation. The study
1 2022 AND support and how these likely to report higher
Karafil, A. Y. research emphasizes the
PERCEPTION perceptions, in turn, levels of satisfaction.
importance of social
OF SOCIAL affect their Specifically, athletes
dynamics in sports
SUPPORT IN participation and with a strong social
settings, suggesting
FOOTBALL satisfaction in identity are more
that coaches and team
football. likely to benefit from
leaders should focus on
social support, leading
building a supportive
to increased
environment that
satisfaction levels.
strengthens athletes'
This collective
social identities.
identity enhances the
overall experience of
participation in sports.

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 The review Campo, Mackie, and
This narrative review emphasizes that group Sanchez conclude that
synthesizes existing membership understanding the
literature on the significantly affects emotional experiences
emotional experiences athletes' emotional of athletes in group
of athletes experiences. Athletes sports requires a
participating in group often derive their comprehensive
sports. The authors emotional responses approach that
argue that emotions in from their incorporates social
sports are influenced identification with the identity theory. They
by complex team or group, which advocate for further
psychosocial can enhance feelings research to investigate
Emotions in processes, particularly of belonging and the mechanisms
Group Sports: A the dynamics of group support. The authors underlying emotional
Campo, M.,
Narrative Narrative membership. The identify several responses in team
2 Mackie, D. M., 2019
Review From a review review highlights the mechanisms through settings, as this
& Sanchez, X.
Social Identity need for a deeper which social identity knowledge could
Perspective. understanding of how influences emotions, enhance the
social identity impacts including social psychological well-
athletes' emotional comparison, in-group being of athletes and
experiences and favoritism, and improve team
responses during collective efficacy. dynamics. The authors
sporting events. The These mechanisms call for a more nuanced
authors analyze can lead to heightened exploration of how
various studies to emotions during social identity shapes
identify gaps in the competition, both emotional experiences,
literature and propose positive (e.g., joy, which could ultimately
directions for future pride) and negative inform practices in
research. (e.g., frustration, sports psychology and
disappointment) coaching.
Wellbeing and The study explores The study highlights Chan and Lee conclude
personality how older adults find badminton's role in that sports
through sports: meaning in enhancing physical participation,
Chan, B. C. L., A qualitative Qualitative, badminton, focusing and mental wellbeing. particularly badminton,
3 2019
& Lee, B study of older Phenomenology on wellbeing and Social interactions and plays a vital role in
badminton personality physical activity promoting wellbeing
players in two development. Through promote community and personality
cultures semi-structured and belonging. development among
13
 Cultural differences
emerged: British older adults. The study
participants focused highlights the
interviews with six
on personal importance of
participants from the
achievement, while considering cultural
UK and Hong Kong,
Hong Kong contexts when
aged 56-75,
participants examining the
researchers examined
emphasized social experiences of older
the impact of sports
bonds. Regular athletes. The authors
participation.
participation in advocate for further
Bilingual interviews
badminton fosters research to explore
allowed for rich data
resilience, confidence, how different sports
collection. The study
and social skills, and cultural
highlights how sports
positively impacting backgrounds influence
can positively
self-perception and the wellbeing of older
influence older adults’
relationships. Overall, adults, suggesting that
wellbeing and
badminton supports sports can serve as a
personality in later
personal growth and valuable tool for
life.
social connection enhancing quality of
across different life in later years.
cultural contexts..
This research The study found that Cranmer and Sollitto
examines how received social conclude that fostering
different forms of support significantly social support networks
social support— predicts athlete is essential for
emotional, satisfaction. improving athlete
informational, and Specifically, satisfaction. The
Sport Support:
tangible—affect emotional support was findings suggest that
Received Social
athlete satisfaction. identified as the coaches, teammates,
Cranmer, G. A., Support as a Empirical
4 2015 The study involved a strongest predictor, and support staff
& Sollitto, M. Predictor of research
sample of athletes followed by should prioritize
Athlete
from various sports, informational support. creating an
Satisfaction
who completed Athletes who reported environment that
questionnaires higher levels of social promotes emotional
measuring their support also expressed and informational
perceived social greater satisfaction support. This approach
support and with their sports can enhance athletes'
satisfaction levels. experiences, experiences and
14
 indicating that
supportive
The findings aim to
relationships are
enhance potentially lead to
crucial for enhancing
understanding of the better performance and
athletes' overall
role of social support retention in sports.
enjoyment and
in sports contexts.
commitment to their
sport.
The study identifies
Dao and Darnell
This research that sports initiatives
conclude that the
investigates the in Vietnam contribute
capabilities approach
intersection of sport to community
provides a valuable
and development in development by
framework for
Vietnam, focusing on fostering social
understanding the
the capabilities cohesion, improving
potential of sports in
xploring approach, which health, and enhancing
promoting
Vietnamese emphasizes enhancing individual capabilities.
development in
sport for individuals' abilities to It highlights that while
Vietnam. They
development achieve valued sports can empower
Dao, M. S., & Descriptive recommend that
5 2021 through the outcomes. The authors individuals, systemic
Darnell, S. C. analysis policymakers and
capabilities analyze various sports barriers still exist that
practitioners focus on
approach: a initiatives and limit access and
creating inclusive
descriptive programs in Vietnam, participation,
sports programs that
analysis. assessing their particularly among
address barriers to
effectiveness in marginalized groups.
participation, thereby
promoting social The findings suggest
enhancing the overall
change, community that a more inclusive
impact of sports on
engagement, and approach is needed to
community and
personal development maximize the benefits
individual
among participants. of sports for
development.
development.
This systematic The review finds that Edison et al. conclude
Athletic Identity
review analyzes athletic identity that understanding
Edison, B. R., in Youth
various studies related significantly athletic identity is
Christino, M. Athletes: a Literature
6 2021 to athletic identity influences youth crucial for supporting
A., & Rizzone, Systematic review
among youth athletes, athletes' psychological youth athletes'
K. H. Review of the
focusing on its impact outcomes, including development and well-
Literature.
on psychological levels of stress, being. They
15
 burnout, and self-
esteem. It highlights
outcomes, recommend further
that a strong athletic
performance, and research to explore the
identity can lead to
overall well-being. long-term effects of
both positive and
The authors assess the athletic identity and the
negative
methodologies used in need for interventions
consequences, such as
previous research and that promote a healthy
increased motivation
identify key themes, balance between
and risk of burnout.
gaps, and athletic and personal
The authors
inconsistencies in the identities, ultimately
emphasize the need
literature regarding enhancing the overall
for balanced identity
athletic identity in experience of youth in
development to
young athletes. sports.
mitigate potential
adverse effects.
7 Goldman, M. 2016 I am distinctive Empirical This research explores The study finds that Goldman et al.
M., Chadwick, when I belong: research how fans balance their fans who identify conclude that
S., Funk, D. C., meeting the desire for belonging strongly with their understanding the
& Wocke, A. need for optimal with the need for teams experience a interplay between
distinctiveness individuality through heightened sense of belonging and
through team team identification. belonging while distinctiveness is
identification. The authors examine simultaneously crucial for
the concept of optimal fulfilling their need comprehending team
distinctiveness theory, for distinctiveness. identification. They
which posits that The results indicate suggest that sports
individuals seek a that team organizations should
balance between identification can foster environments
fitting in with a group enhance fans' that promote both
and maintaining their emotional satisfaction community and
unique identity. The by allowing them to individuality among
study analyzes how feel both part of a fans, as this can
this balance affects community and enhance fan loyalty and
fans' emotional unique individuals. overall satisfaction.
connections to their This dual fulfillment The findings highlight
teams. contributes to stronger the importance of
loyalty and addressing
engagement with the psychological needs in
team. sports marketing
16
 strategies.
This research
The study finds that Lamont-Mills and
investigates how
individuals in the non- Christensen conclude
athletic identity varies
participation group that athletic identity
among individuals
exhibit significantly plays a crucial role in
participating at
lower scores on all determining sport
different levels: elite,
three factors of participation levels.
recreational, and non-
athletic identity The findings indicate
participation. The
Athletic identity compared to those in that fostering a strong
authors analyze the
Lamont-Mills, and its the elite and athletic identity may
total AIMS scores and
A., & relationship to Empirical recreational groups. encourage greater
8 2006 the scores on its three
Christensen, S. sport research This suggests that a involvement in sports,
factors—social
A. participation strong athletic identity suggesting that
identity, exclusivity,
levels. is associated with programs aimed at
and negative
higher levels of sport enhancing athletic
affectivity—
participation, identity could be
comparing these
highlighting the beneficial for
across the different
importance of identity increasing participation
groups to understand
in motivating rates, particularly
the impact of athletic
individuals to engage among those currently
identity on sport
in sports. not engaged in sports.
involvement.
This research explores The study finds that Le Phuoc concludes
how participation in participation in school that school sports are
school sports sports significantly vital for shaping
influences students' enhances students' student identity and
self-perception and self-perception and enhancing social
The Role of social interactions. identity. It also reveals relationships in
School Sports in The study examines that sports foster Vietnamese secondary
Shaping Student experiences across robust social schools. The research
9 Le Phuoc, Q. 2024 Qualitative
Identity and three distinct school connections among emphasizes the need
Social settings, aiming to peers, contributing to for schools to promote
Relationships. understand the impact a sense of belonging sports programs as a
of sports on students' and community. The means of fostering
identities and the findings suggest that student development,
development of social school sports play a social cohesion, and
connections within the crucial role in community
school community. developing engagement, ultimately
17
 interpersonal skills
contributing to a
and promoting
positive school
positive social
environment.
relationships.
This research aims to The study finds that Lock and Heere
clarify the conceptual there is considerable conclude that a more
landscape of team variability in how integrated theoretical
identification by team identification is framework is essential
analyzing how defined and measured for advancing the study
different theoretical across the literature. of team identification
frameworks have been Lock and Heere in sport management.
Identity crisis: a applied in previous highlight that the lack They recommend that
theoretical studies. The authors of a unified theoretical future research should
Lock, D., & analysis of Theoretical discuss the approach can lead to adopt a consistent
10 2017
Heere, B. “team analysis implications of these confusion and approach to definitions
identification” frameworks for inconsistency in and measurements,
research. understanding team research findings. which will facilitate
identification and They emphasize the better comparisons
propose a need for clearer across studies and
comprehensive definitions and a more contribute to a deeper
theoretical framework cohesive framework to understanding of the
to guide future enhance the psychological and
research in sport understanding of team social dynamics of
management. identification. team identification.
This research explores The study finds that Meeprom and Dansiri
the various factors attendees are conclude that
that influence motivated by a understanding the
individuals' decisions combination of motives behind
Understanding to participate in altruistic reasons, attending charity sport
motives for charity sport events. social interaction, and events is crucial for
Meeprom, S., & attending Empirical The authors analyze personal enjoyment. It organizers aiming to
11 2020
Dansiri, W. charity sport research attendees' motivations highlights that social boost participation.
events in through the lens of identity plays a They recommend that
Thailand. social identity theory, significant role in event planners focus on
examining how shaping attendees' fostering social identity
personal and social motivations, as and community
factors contribute to individuals often seek engagement to enhance
their identification to align themselves attendees' experiences
18
 with the values and
goals of the charity.
with the events and The findings suggest and encourage greater
the causes they that enhancing social involvement in future
support. connections can charity events.
increase participation
rates.
The study finds that
This research explores Murray et al. conclude
social identity
how social identity that fostering a strong
significantly
and physical self- social identity within
influences girls'
concept affect girls' sports teams can
physical self-concept,
motivation to engage enhance girls' physical
which in turn affects
Understanding in sports. The authors self-concept and
their motivation to
Girls’ collected data from motivation to
participate in sports.
Motivation to female athletes to participate. They
Murray, R. M., Specifically, a strong
Participate in examine the interplay recommend that
Koulanova, A., Empirical sense of belonging to
12 2022 Sport: The between their coaches and sports
& Sabiston, C. research a team enhances girls'
Effects of Social identification with organizations focus on
M. physical self-
Identity and their teams and their creating inclusive and
perceptions, leading to
Physical Self- perceptions of supportive team
increased motivation.
Concept. physical abilities, environments to
The results underscore
aiming to understand promote positive self-
the importance of
how these factors perceptions and
team dynamics in
contribute to their encourage greater
shaping young female
overall motivation to participation among
athletes' experiences
participate in sports. young female athletes.
and motivations.
This research The study finds that Parker et al. conclude
Examining the investigates how the fulfilling basic that addressing athletes'
Relationship pandemic has psychological needs is basic psychological
Between Basic impacted athletes' significantly needs is crucial for
Parker, P. C.,
Psychological basic psychological associated with a supporting their
Beeby, A. M., Empirical
13 2022 Needs and needs—autonomy, stronger athlete identity and well-being,
& Daniels, L. research
Athlete Identity competence, and identity. Specifically, especially during
M.
During the relatedness—and how athletes who reported disruptions like the
COVID-19 these needs relate to higher levels of COVID-19 pandemic.
Pandemic. their sense of athlete autonomy, They recommend that
identity. The authors competence, and coaches and sports
19
 relatedness during the
pandemic exhibited a
analyze survey organizations
more robust
responses from implement strategies to
identification with
athletes to understand enhance autonomy,
their athletic roles.
the effects of social competence, and social
The findings highlight
isolation and connections among
the importance of
disruptions in training athletes to foster
these needs in
on their psychological resilience and maintain
maintaining athletes'
well-being and their engagement in
motivation and mental
identity as athletes. sports.
health during
challenging times.
This research The study finds that
Pot et al. conclude that
investigates whether school sports play a
understanding the role
school sports serve as dual role in identity
of school sports in
a mechanism for formation, acting both
identity formation
socialization or as a socializing agent
requires recognizing
selection in shaping and a selective
both socialization and
students' identities. mechanism.
School sports selection processes.
The authors explore Participation in sports
Pot, N., Schenk, and identity They recommend that
Empirical the experiences of fosters social
14 N., & van 2014 formation: educators and
research students involved in connections and a
Hilvoorde, I. Socialisation or policymakers consider
school sports, sense of belonging
selection? these dynamics when
focusing on how these among students, while
designing school sports
experiences contribute also reinforcing
programs to promote
to their social existing social
inclusivity and support
identities and the hierarchies and
diverse identity
broader implications identities based on
development among
for educational and skill level and
students.
sporting contexts. competition.
Factors This research explores The study finds that Ramchandani et al.
influencing the how major sports major sports events conclude that to
Ramchandani,
inspirational events inspire can generate effectively encourage
G.,
effect of major Empirical audience members to significant participation through
15 Kokolakakis, 2014
sports events on research participate in sports. inspirational effects, major sports events,
T., & Coleman,
audience sport The authors analyze leading to increased organizers must focus
R.
participation various factors, participation in sports on creating
behaviour. including the type and among attendees. inspirational
20
 Factors such as the
organization of the event's organization,
event, the emotional experiences for
sociodemographic experience of the attendees. They
characteristics of audience, and personal recommend that event
attendees, and their demographics play planners consider the
existing attitudes crucial roles in diverse needs and
toward sports. The determining the level characteristics of their
study aims to of inspiration audience to maximize
understand the experienced. the motivational impact
mechanisms through However, the authors of sports events,
which these events note that the direct ultimately fostering
can motivate impact on greater engagement in
increased participation is physical activities.
participation. complex and varies
among individuals.
16 Rees, T., 2015 A Social Review This research The study finds that Rees et al. conclude
Alexander Identity discusses how social identity plays that adopting a social
Haslam, S., Approach to social identity and a crucial role in identity perspective in
Coffee, P., & Sport self-categorization influencing athletes' sport psychology offers
Lavallee, D. Psychology: theories can motivation, significant potential for
Principles, enhance the performance, and advancing the field.
Practice, and understanding of well-being. It They recommend that
Prospects. athletes' behaviors highlights that future research focus
and experiences. understanding on the interplay
The authors analyze athletes as part of between individual and
various phenomena social groups can group dynamics, as this
related to group provide insights into understanding can
dynamics in sports, their behaviors and enhance the
emphasizing the experiences. The development of
importance of social authors argue that a effective psychological
identity in shaping social identity strategies for athletes
individual approach can lead and teams.
psychology and to more effective
performance. The interventions and
article aims to strategies in sport
provide a framework psychology.
for future research
21
 in sport psychology.
This research The study finds that Tonts and Atherley
investigates how competitive sport conclude that
competitive sports plays a significant competitive sports
serve as a central role in shaping are essential for
component of socio- place identity in constructing place
cultural identity in rural areas. It identity in rural
rural Australian highlights that local Australia. They
communities. The sports events foster emphasize the need
Competitive
authors analyze social interactions for further research
sport and the
local narratives, and create shared to explore the
Tonts, M., & construction of Empirical
17 2010 practices, and memories, which dynamics of sport
Atherley, K. place identity research
symbols associated enhance community and identity in
in rural
with sports, focusing bonds and different contexts,
Australia.
on two rural areas in contribute to a suggesting that
Western Australia to unique sense of understanding these
understand how belonging. The relationships can
these elements findings suggest inform community
contribute to a that sports are development and
shared sense of integral to the social cohesion
place and cultural fabric of strategies in rural
community identity. rural life. settings.
This research aims The study finds that Tri Le concludes that
to provide a participants in mass recognizing the
comprehensive sporting events diverse
demographic exhibit diverse characteristics of
overview of demographic participants in mass
Characteristics participants in mass characteristics, with sporting events is
of the sports competitions variations in age, crucial for enhancing
participants in Empirical in Vietnam. The gender, and the organization and
18 Tri Le, T. 2024
mass sporting research study samples 10 socioeconomic promotion of such
events in localities across 63 status. It highlights events in Vietnam.
Vietnam. provinces and cities, that the majority of The study
collecting data on spectators are recommends that
aspects such as younger and more event organizers
age, gender, educated, while tailor their strategies
educational level, athletes tend to to accommodate the
occupation, and have a broader age varied
22
 range. The findings
underscore the
demographics,
income from a total importance of
thereby improving
of 740 participants, understanding these
participation and
including 520 demographics for
fostering a more
spectators and 220 effective event
inclusive sporting
athletes. planning and
culture.
community
engagement.
The study finds a
significant positive
This research aims relationship
Tu and Dao Chanh
to explore how between athletic
Thuc conclude that
athletic identity identity and both
enhancing athletic
influences the two dimensions of sport
identity can
dimensions of sport commitment. Higher
strengthen sport
Relationships commitment: levels of athletic
commitment among
between affective identity are
student athletes in
Athletic commitment and associated with
Vietnam. They
Identity and normative increased affective
recommend that
Tu, N. T., & the Two commitment. The commitment, where
Empirical coaches and sports
19 Dao Chanh 2018 Dimensions of authors analyze athletes feel
research programs focus on
Thuc. Sport survey responses emotionally
developing athletes'
Commitment from Vietnamese attached to their
identities to promote
of Vietnamese student athletes to sport, and normative
greater engagement
Student understand the commitment, where
and retention in
Athletes. connections they feel obligated
sports, ultimately
between their sense to continue
benefiting both
of identity as participating. This
individual athletes
athletes and their highlights the
and the broader
commitment to their importance of
sporting community.
sport. identity in fostering
commitment among
student athletes.
Interactive This research aims The study finds that Wang et al. conclude
Wang, S.,
roles of social Empirical to explore how social identity that understanding
20 Wang, W., & 2018
identity and research social identity significantly the interplay between
Lee, S.
evaluative influences influences social identity and
23
 behavioral
participants'
intentions to
intentions to attend evaluative attitudes
participate in sports
sports events, with is crucial for
events, focusing on
affective social promoting sports
the mediating
identity having a event participation.
effects of evaluative
stronger impact than They recommend
attitudes. The
cognitive social that event organizers
authors analyze
identity. Evaluative leverage social
survey responses to
attitudes in attitudes mediate identity dynamics to
understand the
sports events this relationship, enhance attendees'
relationship
participation. indicating that emotional
between social
individuals' connections, thereby
identity and
emotional increasing
participation,
connections to their participation rates
emphasizing the
social groups and fostering a
distinction between
enhance their sense of community
affective and
motivation to around sports
cognitive
participate in sports events.
components of
events.
identity.

24
 MKT303 Assignment 1
Submit
by NGUYEN HOANG PHUC -

Submission date: 28-Oct-2024 01:28AM (UTC+0800)

Submission ID: 2498843654
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MKT303 Assignment 1 Submit
ORIGINALITY REPORT

5 %
SIMILARITY INDEX
3%
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2%
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PRIMARY SOURCES

1
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at San Antonio
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Submitted to University of Witwatersrand
2 Student Paper 1%
www.modishproject.com
3 Internet Source 1%
Sirinya Wiroonrath, Kanakarn
4
Phanniphong, Sumalee Somnuk, Khahan 1
Na-Nan. "Impact of leader support on %
open innovation: The mediating role of
organizational culture, intellectual
property, and collaboration", Journal of
Open Innovation: Technology, Market,
and Complexity, 2024
Publication

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