WARM LOAF

B.S.Abdur Rahman Crescent Institute of

Science and Technology

MILESTONE 4
 PROBLEM STATEMENT

Prevalence of Low-Quality Mass-produced baked goods often contain

or Harmful Materials artificial preservatives, trans fats, and excessive
sugar, leading to health risks

The baking industry contributes to pollution Environmental

through excessive plastic packaging,
ingredient sourcing issues, and food waste Concerns

Growing Demand for Consumers now prefer baked goods made

Healthier and Sustainable with natural, organic, and plant-based
Options ingredients

Switching to sustainable and eco-friendly Challenges of

packaging solutions, and healthier baking, is
costly and requires careful ingredient sourcing Transition
and recipe adjustments.
 WHO ARE WE?
WHY HOW
To spread happiness through
Using only the finest and
delicious homemade baked
goods. To create memorable
WHAT freshest ingredients.
moments for families, friends, Bake fresh, handcrafted Paying attention to detail
and special occasions. To cakes, cookies, pastries, and presentation.
share the love of baking and and other treats. Ensuring every order is
the warmth of homemade Offer customized baked made with love, passion,
treats. goods for birthdays, and dedication
weddings, and
celebra tions.
Provide high-quality,
preser vative-free
 Problems/ Opportunity

WHEN DOES THE WHAT ARE THE ROOT

PROBLEM ARISE? CAUSES OF PROBLEM?
The problem arises when customers The root causes of this issue stem
struggle to find fresh, high-quality, and from mass production in commercial
homemade-style baked goods that bakeries, which often prioritizes
cater to their preferences. Many efficiency over quality. Store-bought
commercial bakery products lack the baked goods usually contain
warmth, taste, and personal touch that preservatives to extend shelf life,
people seek, especially for special compromising freshness and taste. or
occasions. personalized treats
 Problems/ Opportunity

WHAT ALTERNATIVES DO WHO FACES THESE KIND

CUSTOMERS USE TO FIX OF PROBLEMS MOST
THE PROBLEM? OFTEN ?

To address this issue, customers The people most affected by this problem
typically turn to supermarket include individuals looking for high-quality,
bakeries, which provide convenience homemade-style baked goods for
but often at the cost of quality. Some themselves or their loved ones. Event
opt for large-scale online bakeries planners and customers celebrating
that offer more variety but lack the birthdays, weddings, and anniversaries
homemade feel and customization often struggle.
CUSTOMER REVIEW AND SURVEYS
 SURVEY RESULTS

Organic & Natural Ingredients – Products made without

WhichProductsAre artificial preservatives, colors, or additives.
Customers Willing to Use? Low-Sugar & Gluten-Free Options – Health-conscious
consumers seek alternatives with natural sweeteners
and gluten-free flour

Biodegradable & Compostable

Materials–Paper-basedorplant-fiber Packaging
packaging over plastic.
Minimalist & Recyclable Packaging – Preference
maintains freshness.
 MARKET SIZE ESTIMATION

SAM TAM SOM

The global bakery market SOM is the realistic share of the

If your bakery operates in a market you can capture based
is estimated at $500+
specific city with a $500 on your marketing, capacity,
billion annually. If you focus million bakery industry, and and competition. Example: If
on a specific country, say you target a niche (e.g., you expect to capture 5% of
the U.S. bakery market, it is artisanal, gluten-free, or your city's niche food truck
valued at around $100 home-style baking) market (SAM of $10M), your
billion annually. SOM would be $500,000 in
annual revenue.
 CUSTOMER PERSONA

GOALS
Find desserts that balance indulgence with health-conscious
ingredients
Support bakeries that use organic, locally sourced ingredient
Enjoy treats that align with self-care values—celebratory, not guilt-
inducing.
Prefer convenience in ordering (pre-orders, delivery, quick pickup) due
to a tight schedule.

NAME: RAHIL
FRUSTRATIONS BIO
AGE: 25
I’m Rahil, an IT team lead at Teky Doct Ltd. with a
OCCUPATION :IT Limited healthy or organic dessert options at most cake background in Java development. My job keeps me busy, so
PROFESSIONAL shops. I value convenience and quality in everything I do. In my
Lack of time to browse or visit multiple stores for quality free time, I enjoy outdoor activities and focus on living a
LOCATION:CHENNAI cakes. healthy, balanced life. When it comes to cake, I look for
Disappointment with mass-produced cakes that lack options that feel like a treat but still align with my health-
freshness or customization. conscious lifestyle.
 VALUE PROPOSITION
What do you offer that makes the customers happy? CANVAS What would make the customer happy?

– Fresh, handcrafted baked goods with a homemade 1. Freshness 2. Customization 3. Homemade Feel
feel.
– Customization options for birthdays, weddings, and What do the clients want when facing the problem?
special events.
– High-quality, preservative-free ingredients that 1. High-Quality Ingredients 2. Personalized Options
ensure delightful taste and health-conscious 3.Preservative-Free Products

What is the product or service that you are offering? GAIN

What do the clients do (actions) when facing the
CREATORS problem?
Warm Loaf is a home-style bakery brand that offers a GAIN
wide variety of baked goods including cakes, cookies, and
pastries. We focus on freshness, personalization, and
quality. Through local delivery and custom orders, we
SERVICE
PAIN
FIT JOBS 1. Search: Look for local or online homemade-style
bakeries.
2. Compare: Evaluate product reviews, quality, and
help customers celebrate life’s moments with love-filled,
handcrafted treats. KILLERS PAIN ingredient lists.
3. Order: Try custom orders or small businesses for
better results.

What are the pains of the clients when facing the

Which features of your offering relieve the
problem?
customer's pains?
– Homemade-quality baking solves the problem of
1. Lack of Availability: Difficulty finding fresh and
artificial, mass-produced taste.
homemade-style baked goods.
– Custom orders ensure customers get exactly what
2. Health Concerns: Worry about artificial ingredients
they want for special occasions.
and preservatives.
– Preservative-free recipes address health
3. Emotional Disappointment: Special moments affected
concerns and promote freshness
by low-quality bakery items.
 SOLUTIONS BENEFITS

WARM LOAF provides a fresh alternative The solutions offered by WARM

to mass-produced baked goods by LOAF result in multiple benefits for
both customers and the environment.
offering handcrafted products made with
Customers enjoy higher satisfaction
high-quality, preservative-free
thanks to the personalized, fresh, and
ingredients. The bakery specializes in flavorful baked goods that create
personalized cakes, cookies, and lasting memories during special
pastries for special occasions such as occasions. Health-conscious
birthdays, weddings, and anniversaries, consumers benefit from cleaner
ensuring each item is made with care ingredient choices that support their
and attention to detail dietary needs and overall well-being.
 COMPETITION ANALYSIS
OUR
BENEFITS Competitor1 Competitor2 Competitor3 Competitor4
VENTURE

Known for tradition al Popular for local-sty Warm Loaf -Freshly baked
Offers gluten-free, vegan Focuses on gourmet
baked goods using refined le breads and cookies, artisan bread, and
PRODUCTS options. Emphasi zes dietary cakes and pastries with
flour and standard ingredie snacks with decaden t cakes with a
inclusivi ty. premium ingredie nts.
nts nostalgic flavors homema de touch.

PRICE ₹50 to ₹400 ₹80 to ₹600 ₹100 to ₹700 ₹40 to ₹300 ₹150 to ₹300

Instagram, WhatsApp,
BRANDING Local grocery stores, Instagram, Vegan food Premium outlets, Local bakeries
Local Delivery, Website
CHANNELS offline shops markets, Website Swiggy/Zomato Walk-ins
(coming soon)

Evokes regional Wholesome baking meets

Affordable everyday Inclusive baking for all diets- Premium desserts
UVP charm with homema creative flair-fresh, preserva
bakery items with familiari gluten-free, dairy-free, and crafted for celebrati ons
recipes passed tive-free, personal ized
ty and conveni ence. plant-ba sed. and luxury tastes.
down generations. offerings made

MARKET
REVIEWS
3.9/5 4/5 4.2/5 3.9/5 4.3/5
 To bring joy and warmth into every home through
handcrafted, high-quality baked goods made with love, MISSION
fresh ingredients, and a personal touch. We aim to create
memorable moments with every bite, delivering homemade
goodness that feels like home.

"To be a beloved home baking brand known for its

commitment to quality, creativity, and customer
VISSION satisfaction. We envision a world where our baked
treats bring people together, spread happiness, and
inspire a passion for homemade delights."
 LEAD CANVAS

Existing Unique Value

Problem Alternatives:
Solution: Proposition
Customers struggle to Mass-produced WARM LOAF offers “Fresh. Personal.
find fresh, high-quality, commercial bakery freshly baked, Homemade.”
and homemade-style products Generic handcrafted items with Baked goods that bring
baked goods that cakes and pastries custom options, made the warmth of home,
match their with artificial from high-quality crafted with love, quality,
preferences. ingredients ingredients and zero preservatives.

Target Unfair
Key Metrics Channels: Advantage:
Segments:
Customer feedback Social media Handmade quality with
Health-conscious
& satisfaction (Instagram, eco-friendly packaging
customers
ratings WhatsApp, etc.) Direct customer
Event planners and Social media Local events and interaction and
gift buyers engagement pop-up stalls customization
MVP https://warmloaf.netlify.app
 ABOUT US

LOCATION INFO
OUR MENU

OUR SPECIAL
DESSERT
 OUR
SERVICES

FEEDBACK
MVP VALIDATION
SALES PLAN WARM LOAF
CUSTOMER ACQUISITION PLAN

CUSTOMER SALES
FUNERAL
Estimated
Target Cost to
Estimated
Target Customer Customer Channels to Convert
Number
Target Market: 5 Million (Urban and Segment (Type) Segment be used Leads to
of Leads
suburban residents interested in (Number) Customer
s
fresh bakery items)
Instagram,
Leads (Niche): 100k Urban Bakery Lovers 5 Million WhatsApp, 100k ₹2,00,000
Facebook
Opportunities: 20k
Instagram, Local ₹50,000
Chennai Residents 1 Million 20k
Customers: 5k Ads, Google

Nearby
WhatsApp Groups, ₹10,000
Neighborhoods (3- 25k 5k
Flyers, Walk-ins
5km)
 Go-to-Market Strategy - Warm Loaf
Strategy Description Execution Process

Target Market Families and young professionals aged 25-45 in Identify localities with high demand for quality
urban Chennai bakery products

Segment based on age, food preference (veg/egg), Use customer feedback and surveys to tailor
Market Segmentation health-consciousness products (e.g., sugar-free, vegan)

Freshly baked, preservative-free bread and pastries Communicate freshness, ingredient quality, and
Value Proposition
with a homemade touch custom orders

Fresh daily bakes, customized orders, doorstep Use in social media ads, in-store posters, and
Unique Selling Points (USPs) delivery, seasonal specials packaging

Post regularly, collaborate with food bloggers, run

Marketing Channels Instagram, WhatsApp, Facebook, Local Google Ads
local campaigns

Run sampling on weekends, use influencers, offer

Promotional Activities Free samples, discount codes, refer-a-friend offers
festival discounts

Direct-to-customer via WhatsApp, website, in-store Ensure smooth ordering system, tie-up with
Sales and pickup & delivery Swiggy/Zomato if needed
Distribution
FINANCIAL PLAN

The total startup cost for launching Warm Loaf, our

artisan bakery brand, is estimated to be ₹300,000. This
includes expenses related to business registration,
product development, website creation, purchasing
basic equipment, setting up computer systems, and
initial operational costs such as branding, stationery,
and miscellaneous needs.

The startup capital consists of ₹100,000 in equity

investment from the founding team and ₹200,000 in
loans from friends and family. This funding will fully
cover the necessary expenses to launch and establish
Warm Loaf in the market
FORECAST AND PL
SALES FORECAST
FORECAST CASHFLOW
FINANCIAL PROJECTIONS
UNIT ECONOMICS
MARKETING
 FUNDING PLAN

HOW MUCH FUNDS REQUIRED TO FUNDS UTILIZATION STRATEGY

REACH TO THE NEXT LEVEL OF THE
VENTURE?
Hiring more people to manage with production
works.
500k

FUND THAT HAS BEEN BOOTSTRAPPED? Setting up a team for online advertisement
and management.
20k
Producing Machines, Office Furnitures. Rental
FUND THAT CAN BE BOOTSTRAPPED? Workplace.

30k
Promotion and Advertisement Fee.
EXTERNAL FUNDING REQUIRED?
Salaries and miscellaneous expenses.
350k
 OUR TEAM

GOWTHAM(220071601076
FAZIL IBRAHIM(220071601070) - CMO COO
HAAMID(220071601078) - CEO
 What Makes Us a
Better Team

SHARED VISION AND

CLEAR COMMUNICATION AGILE MINDSET
GOALS

We maintain open and We approach our work in

We are united by a common
transparent communication to manageable steps,
mission to deliver high-quality,
ensure alignment, efficiency, regularly review progress,
homemade baked goods that
and smooth collaboration. and adapt to ensure
bring joy and warmth to every
home. continuous improvement.
THANK YOU
PRESENTED BY

WARM LOAF