Explain the procedures for deciding suitable sample size in case of probability sampling
Explain the procedures for deciding suitable sample size in case of probability sampling
Sample:
o A sample is a subset of the population selected for a study. Researchers use samples to gather data
and make inferences about the entire population without needing to survey every individual.
o Advantages: Cost-effective, quicker, and less time-consuming than surveying the whole
population.
o Example: If a company wants to understand customer satisfaction, it might select a sample of 500
customers from a population of 10,000 customers.
Census:
o A census is the process of collecting data from every member of the population. It attempts to
survey or measure every individual in the population.
Key Differences:
1. Scope: A sample represents only a portion of the population, while a census includes the entire population.
2. Cost and Time: A sample is generally less costly and time-consuming, while a census is more resource-
intensive.
3. Accuracy: A census, when conducted properly, is more accurate as it involves all members, while a sample
may introduce sampling error.
o Identify and define the target population from which you want to select your sample. This can be
any group that you want to study (e.g., customers, students, employees).
o Example: You are studying employee satisfaction in a company with 500 employees.
o Create a list of all individuals in the population. This could be a complete database or a registry of
all units in the population.
o Decide how many individuals you want to include in the sample. The sample size is usually
determined based on the research objectives, confidence level, margin of error, and available
resources.
o Assign a unique number to each individual in the population list. This makes it easier to select
random participants.
o Example: Assign numbers from 1 to 500 to each of the employees in your list.
o Use a random number generator (such as an online tool or a random number table) to select the
sample. The number of random numbers you select should be equal to the desired sample size.
o Example: If you are selecting 50 employees, use a random number generator to pick 50 random
numbers between 1 and 500.
6. Select the Individuals Corresponding to the Random Numbers:
o The individuals corresponding to the selected random numbers are included in the sample.
o Example: If the random number generator selects numbers 10, 34, 200, and so on, you would
select the 10th, 34th, and 200th employees on your list.
o After selecting your sample, you proceed with collecting the data from the selected participants
(e.g., conducting a survey, interviews, etc.).
Judgmental Sampling: The researcher uses their expertise or judgment to select participants based on
specific criteria that align with the research objectives. The sample is purposefully chosen to include
individuals who are believed to provide valuable insights.
Convenience Sampling: Participants are selected based on their easy availability or convenience to the
researcher, without any specific criteria or judgment used to select individuals.
2. Purpose:
Judgmental Sampling: This method is used when the researcher needs participants with specific
knowledge, experience, or characteristics related to the study. It’s often used in qualitative research where
in-depth understanding is more important than generalizability.
Convenience Sampling: It is typically used when the researcher needs a quick and easy sample, often for
exploratory research, and does not require specific characteristics in participants.
3. Bias:
Judgmental Sampling: It can be biased because the selection process depends on the researcher's
subjective judgment of who is most relevant to the study.
Convenience Sampling: It also introduces bias as it relies on the researcher’s ability to access convenient
participants, which may not represent the population accurately.
4. Examples:
Judgmental Sampling: A researcher studying expert opinions on a new technology might select top
industry leaders or specialists in that field.
Convenience Sampling: A researcher conducting a survey in a university might simply ask the first 100
students they encounter on campus.
5. Generalizability:
Judgmental Sampling: Typically, the sample is not generalizable to the larger population because it’s
specifically chosen based on expert criteria.
Convenience Sampling: Similar to judgmental sampling, it’s not generalizable because the sample is based
on convenience, and may not reflect the broader population.
7. Give reasons for and against sample survey and census survey.
Reasons for Sample Survey:
1. Cost-Effectiveness:
o For: Sample surveys are much less expensive than census surveys because they involve data
collection from a smaller portion of the population, reducing costs related to travel, data
processing, and analysis.
o Example: A company conducting a market research survey may only need to survey a subset of
customers rather than the entire customer base, saving both time and money.
2. Time Efficiency:
o For: Since only a sample is surveyed, data collection and analysis are quicker, making sample
surveys ideal for research that needs to be completed within a short timeframe.
o Example: A political poll conducted before an election can gather results quickly, helping
campaign managers make timely decisions.
3. Manageability:
o For: A sample survey is easier to manage in terms of logistics and coordination, especially when
dealing with large populations. It allows researchers to focus resources on gathering high-quality
data from a smaller, more manageable group.
o Example: A university conducting a study on student satisfaction can focus on a representative
sample rather than surveying every single student, making the process more practical.
4. Flexibility in Data Collection:
o For: Researchers can tailor sample surveys to gather specific information from particular groups,
which may not be possible in a census where the entire population must be surveyed.
o Example: A health study might focus on a particular age group or geographic area within the
population to examine specific health issues.
5. Reduced Risk of Overload:
o For: With a sample survey, the researcher avoids the potential overload of managing a large
volume of responses that can occur in a census, which may lead to errors in data processing.
Reasons Against Sample Survey:
1. Sampling Errors:
o Against: The primary disadvantage of a sample survey is the possibility of sampling error. If the
sample is not truly representative of the population, the findings may be biased or inaccurate.
o Example: If a survey about urban infrastructure is based only on people from one part of the city,
it may not reflect the experiences of residents from other areas.
2. Limited Generalizability:
o Against: Since a sample survey only collects data from a subset of the population, there may be
limitations in generalizing the results to the entire population, especially if the sample size is too
small or poorly selected.
o Example: A survey conducted among university students in a specific region may not be
applicable to students in other regions or countries.
3. Potential for Bias:
o Against: If the sample is not selected randomly or is otherwise biased, it could lead to incorrect
conclusions. Biases such as selection bias or non-response bias can skew the results.
o Example: A survey conducted by an organization with a vested interest in the outcome may lead
to biased sampling and results.
4. Increased Variability:
o Against: The results of a sample survey may have higher variability due to the random nature of
sampling, leading to less precision compared to a census.
o Example: A survey that uses a small sample might show results that significantly differ from a
larger, more comprehensive study.
Reasons for Census Survey:
1. Complete Accuracy:
o For: A census survey provides complete data for the entire population, eliminating sampling
errors. It allows for precise measurement of every member of the population.
o Example: A government conducting a national census to determine population size and
demographics ensures that no segment of the population is left out.
2. No Sampling Bias:
o For: Because a census includes the entire population, there are no concerns about sampling biases,
ensuring that the findings are fully representative.
o Example: A census used for policy-making, like the U.S. Census, eliminates the risk of bias and
ensures every demographic group is accounted for.
3. Detailed Subgroup Analysis:
o For: A census allows for in-depth analysis of subgroups within the population, which may not be
feasible in a sample survey due to limited data.
o Example: A national education census might allow detailed analysis of educational attainment
among different ethnic, age, or geographic groups.
4. Legal or Official Requirement:
o For: Some surveys or data collection efforts (such as population censuses) are mandated by law or
required for governmental planning and allocation of resources.
o Example: A government census is essential for determining representation in government and for
the equitable distribution of public resources.
Reasons Against Census Survey:
1. High Cost:
o Against: Census surveys are expensive because they require gathering data from the entire
population. The logistics, resources, and time required to collect, process, and analyze data from
all individuals are significant.
o Example: The cost of conducting a nationwide census, with millions of people involved, is much
higher than a sample survey.
2. Time Consuming:
o Against: Due to the large scale of a census survey, data collection, processing, and analysis can
take a long time, making it impractical for research that needs results quickly.
o Example: A national census can take several months to complete and years to analyze, making it
unsuitable for timely decision-making.
3. Difficult to Manage:
o Against: Managing a census survey, especially in large and diverse populations, can be
logistically challenging. Coordinating data collection from every member of a population can lead
to errors or gaps in data.
o Example: A census in rural or remote areas may be difficult due to challenges in reaching isolated
populations.
4. Increased Risk of Errors:
o Against: With such large-scale data collection, the risk of errors increases. Human errors,
miscommunication, and missing data are more likely in a census than in a smaller, more focused
sample survey.
o Example: A nationwide census may have issues like incorrect addresses or missing responses,
leading to data gaps.