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Table of Contents
Introduction......................................................................................................................................3
1.1 Objective of the Report and Organisational Framework.......................................................3
1.2 Project Plan Overview...........................................................................................................3
1.3 The Framework for Data Analytics.......................................................................................4
Issues with data quality and potential solutions..............................................................................4
2.1 Data Challenges and Resolutions..........................................................................................5
2.2 Particular Data Concerns in Commercial Off-The-Shelf (COTS) Dataset...........................5
2.3 Proposed Approaches to Address Data Quality Challenges..................................................6
3.1 Analysis of Sales Volume and Value by Coffee Shop..............................................................7
3.2 Analysis of Product Offerings...................................................................................................9
3.2.1 Comparative Analysis of Product Categories.....................................................................9
3.3 Analysis of Coffee Shop Layout Redesign..............................................................................11
4.1 Comparative Analysis of Sales Value Trends Amongst Coffee Establishments....................11
4.2 Comparative Analysis of Product Categories' Performance....................................................12
4.3 The Influence of Shop Layout Redesign.................................................................................12
5.1 Inferences and Conclusion.......................................................................................................12
References......................................................................................................................................14

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Introduction
In the context of modern business strategies, the use of data analytics assumes a critical position
in both guiding the decision-making procedures and augmenting the overall effectiveness of an
organisation. This section functions as the introductory point for our investigation of Café on
The Sea's (COTS) data analytics endeavour. The report includes the study's objective, a summary
of the project strategy, the selected data analytics methodology, and the determination of COTS's
Coffee Shops Key Performance Indicators (KPIs). In the next part, our primary purpose is to
offer a thorough comprehension of the aims and framework that govern our analytical pursuits.

1.1 Objective of the Report and Organisational Framework

The main purpose of this study is to provide a comprehensive analysis of the performance of
COTS's coffee shops, with a particular emphasis on important factors such as sales volume,
product categories, and the influence of layout redesign. Our intention is to enhance the
accessibility of our results to a diverse range of stakeholders by employing a well-organized
framework that promotes clarity and conciseness. The purpose of this report is twofold: to serve
as an evaluation instrument and to provide a practical framework for making strategic decisions
inside the organisation.The report's format has been devised to effectively tackle the specific
duties delineated by the Corporate Strategy Manager. The report encompasses an introductory
section and a project plan, an investigation into data quality concerns, a thorough analysis of the
data, accompanied by thoughtful commentary, the creation of informative data charts together
with insightful commentary, and concludes with sound suggestions based on the findings. Each
area has a distinct role in the overall objective of offering evidence-based insights to inform
COTS's strategic decision-making.

1.2 Project Plan Overview

The strategy for the project has been meticulously crafted to provide a systematic and thorough
examination of the allocated duties. Using a data analytics framework, a methodical assessment
of data quality will be conducted, followed by exploratory data analysis. The outcomes of this
analysis will be presented via visual representations. The technique encompasses notable
milestones that provide a methodical progression from understanding the intricacies of the
information to producing tangible and actionable insights. The approach used in this study seeks

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to produce positive results that are consistent with the project's goals. According to previous
investigations (Desanctis and Jarvenpaa, 1989; Dodd et al., 2006), it combines theoretical
frameworks with established industry practises.

1.3 The Framework for Data Analytics

The implementation of a broad data analytics structure is the process's central component. For
choosing the appropriate framework is one of the critical things for responding to the
fundamental questions raised by the business strategy manager. This involves integrating
industry-leading techniques with educational rigour, as acknowledged by Faria et al. (2014) and
Lanez and Callao (2000).

The key indicators of achievement (KPIs) for COTS's coffee shops are discussed in this
section.

Gaining a comprehensive understanding of the particular key performance indicators (KPIs)

related to COTS's coffee shops is essential for performing focused analysis. The inquiry is based
on a number of variables, including the volume of sales and the performance of product
categories. Our approach aligns with academic perspectives regarding the significance of Key
Performance Indicators (KPIs) in evaluating the success of corporations (Lemgruber, Masters, &
Cleary, 2015). By integrating these measures into our study, our objective is to offer a
comprehensive comprehension of COTS's present business situation, therefore establishing a
foundation for well-informed decision-making.

Issues with data quality and potential solutions

Within the domain of data analytics, the essential aspects that underpin the generation of relevant
insights and the facilitation of informed decision-making are the dependability and quality of the
underlying data. This section examines the process of identifying general data issues and
suggests potential remedies. It is then followed by an analysis of particular data concerns within
the dataset given by Café on The Sea (COTS). The primary objective is to provide a
comprehensive collection of potential solutions aimed at effectively resolving the data quality
concerns at hand.

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2.1 Data Challenges and Resolutions
Data analysts frequently meet recurring challenges associated with data-related concerns across
several domains. The identification and subsequent treatment of these issues are crucial in
maintaining the integrity within the analytical process. A commonly discussed issue in the field
of statistical analysis is the occurrence of data inconsistency, which pertains to the missing of
essential information in certain observations. One potential strategy for addressing this problem
is to employ imputation methods, as proposed by Bree and Gallagher (2016). These
methodologies include inputting the values that are missing in the dataset by using patterns
identified within the data.Another common difficulty in data management is data inconsistency,
which occurs when information is captured using varying formats or units. According to Willan
and Briggs (2006), it is advisable to standardize data formats and units as a potential solution.
Additionally, the emergence of data accuracy difficulties might be attributed to mistakes that
occur during the process of data entry. The implementation of validation checks, and cleaning
methods has been shown to effectively reduce the occurrence of inaccuracies (Barber and
Thompson, 1998).

The scholarly literature places great emphasis on the importance of data quality frameworks
(Welsh, 2002), and integrating these frameworks into our research process helps us
systematically identify and address common data concerns. These frameworks offer a systematic
methodology for evaluating and enhancing data quality, in accordance with established standards
and norms in the domain of data analytics.

2.2 Particular Data Concerns in Commercial Off-The-Shelf (COTS)

Dataset
Shifting our focus towards the dataset presented by COTS, it is crucial to do a comprehensive
analysis to identify and address specific data concerns that are exclusive to this particular
context. A notable concern that has been identified is the lack of uniformity in the nomenclature
of product categories, as seen using divergent designations such as 'Cakes' and 'Kakes' to denote
what essentially constitutes the identical category. The presence of this contradiction gives rise to
a state of uncertainty, which has the potential to result in misinterpretations throughout the
process of analysis (Carpineto and Romano, 2004).

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Furthermore, it is worth noting that the dataset contains certain occurrences of typographical
mistakes and misspellings. For instance, the term 'Brightom' is used instead of the correct
spelling, 'Brighton.' These inaccuracies, if left unaddressed, have the potential to adversely affect
the precision of location-specific studies. Moreover, the presence of insufficient or erroneous
documentation of sales values and volumes pertaining to certain product categories has the
potential to introduce bias and misrepresent the overall assessment of performance.

2.3 Proposed Approaches to Address Data Quality Challenges

To effectively tackle these data difficulties, it is imperative to devise a customised array of
solutions. The establishment of standardised naming rules for product categories is of utmost
importance. The implementation of a standardised naming convention, such as the use of the
term 'Cakes' consistently across all occurrences, has been found to improve consistency and
reduce the likelihood of misunderstanding (Berthold & Hand, 2007).

To address typographical errors and misspellings, the implementation of data cleaning

techniques is important. According to Ashrafi and Mansouri Kaleibar (2017), the utilisation of
automated tools and algorithms may effectively detect and correct inaccuracies, hence
guaranteeing the precision of location-specific data.

To address incomplete or erroneous records, it is imperative to establish a collaborative

relationship with the data source. Taking proactive measures to establish a feedback loop with
coffee shops to address anomalies and improve the accuracy of data is a recommended approach
(Bhojwani et al., 2019).

In summary, the implementation of a complete strategy for data quality is vital in ensuring the
effectiveness and achievement of objectives in data analytics endeavours. By considering both
general and specific data concerns, we establish the groundwork for rigorous and dependable
studies, in accordance with the prevailing standards in the discipline. The suggested methods
have been specifically designed to accommodate the distinct attributes of the COTS dataset,
hence guaranteeing the precision and reliability of our following studies. In the subsequent
sections, we shall implement these ideas as we start the process of evaluating the performance of
COTS's coffee shop.

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The present study involves the examination and interpretation of data through the process of data
analysis, followed by the provision of commentary on the findings.

This section does a thorough study of sales volume and value across various coffee shops in
order to extract meaningful insights from the dataset given by Café On The Sea (COTS).
Through an in-depth analysis of performance indicators pertaining to several product categories,
our objective is to identify prevailing trends and patterns, so facilitating a comprehensive
comprehension of the dynamics inside COTS's coffee shop. By incorporating influential studies
in the field of data analysis (Desanctis and Jarvenpaa, 1989; Dodd et al., 2006; Liamputtong,
2009; Madnick and Zhu, 2006; Rabiee, 2004), we utilise robust approaches to guarantee the
dependability and accuracy of our results.

3.1 Analysis of Sales Volume and Value by Coffee Shop

The dataset provides a comprehensive analysis of sales volume and value in various product
categories within commercial off-the-shelf (COTS) coffee shops. The study reveals significant
variability in sales among different product categories and coffee shop establishments.
Bournemouth and Brighton have strong sales volumes and values in the cakes category,
contributing significantly to the overall total. In contrast, St Ives exhibits a noteworthy sales
volume of 1192 units.

Year Sum of Sales Value Sum of Sales Volume

2019 £58,742 18630
2020 £62,502 19678
2021 £68,967 21609
2022 £1,181 360
Grand Total £191,392 60276

 The observed disparity in sales volume and value across the three sites underscores the
need to comprehending local preferences and market dynamics. Brighton has been
identified as a noteworthy contributor of overall sales within the cakes category, hence
highlighting the necessity for targeted marketing endeavours in this city.
 In the realm of coffee sales, Bournemouth and Brighton exhibit robust sales volumes and
values, so significantly contributing to the entire aggregate. Despite its relatively lower
sales volume, St Ives has a notable sales value within the coffee industry.

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 Bournemouthand Brighton have substantial sales volumes and values within the cold
beverages category, so providing a substantial contribution to the entire aggregate.
Despite having a decreased sales volume, St Ives can maintain a favourable sales value.
 In the area of hot beverages, Bournemouth and Brighton have a significant level of
dominance in terms of both sales volume and value, aligning with patterns reported in
similar categories. Despite St Ives accounting for a lesser percentage of the overall sales
volume, it has a significant sales value.
 The categorization of food products into discrete classifications, such as pastries and
sandwiches, is a widely employed methodology within culinary contexts. The study
comprises a thorough review of many product categories, offering a complete viewpoint
on the entire performance.
 A thorough comprehension of sales volume and value across several product categories
enables COTS to discern areas of proficiency and potential for development. These
insights may be utilised as significant inputs for strategic decision-making, resource
allocation, and marketing initiatives.
 The present study centres on the examination and subsequent discourse presented within
this research, serving as a fundamental framework for future investigations with a
narrower scope. The incorporation of a thorough methodology aligns with known
approaches in data analysis, hence augmenting the precision and reliability of our study
findings.

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City coffee shop Product category Sum of Sales Volume Sum of Sales Value
Bournemouth Coffee 5807 22146
Pastry 3924 7848
Cold drinks 3587 8433.75
Hot drinks 2931 5862
Cakes 1641 8205
Sandwiches 1133 6795
Colddrinks 276 690
Kakes 95 472.5
Sandwich 35 207
Bournemouth Total 19427 60659.25
Brightom Coffee 8321 33284.768
Cold drinks 5487 13335.23
Pastry 5454 10565.724
Hot drinks 4095 8189.824
Cakes 2523 12614.95
Sandwiches 1632 9789.864
Brightom Total 27512 87780.36
St Ive Coffee 126 504
Hot drinks 90 180
Pazztry 89 178
Pastry 73 146
Sandwiches 21 126
St Ive Total 399 1134
St Ives Coffee 4009 16036
Cold drinks 2474 6185
Pastry 2436 4872
Hot drinks 1756 3512
Cakes 1192 5960
Sandwiches 715 4290
Colddrinks 187 467.5
Pazztry 131 262
Sandwich 39 234
St Ives Total 12939 41818.5
Grand Total 60276 191392.11

The data analysis encompasses the examination of sales patterns over the period from 2019 to
2021. The evaluation of COTS's performance in 2019 was conducted by analysing its sales value
of £58,742 and the total quantity of units sold, which reached 18,630. The year 2020 had a
significant increase in both the monetary worth of sales and the quantity of units sold,
culminating in a figure of 19,678. The year 2021 had a steady upward trend in sales, culminating
with a sales value of £68,967 and a total of 21,609 pieces sold. In the year 2022, there was a

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significant reduction in the monetary value of sales, totaling £1,181. However, the quantity of
units sold remained rather stable, with a total of 360 units sold.

Year City coffee shop Sum of Sales Value Sum of Sales Volume
2019 Bournemouth £18,484 6077
2019 Total £18,484 6077
2020 Bournemouth £20,299 6491
2020 Total £20,299 6491
2021 Bournemouth £21,877 6860
2021 Total £21,877 6860
Grand Total £60,659 19427

Year City coffee shop Sum of Sales Value Sum of Sales Volume
2019 Brightom £26,564 8315
2019 Total £26,564 8315
2020 Brightom £27,831 8753
2020 Total £27,831 8753
2021 Brightom £33,385 10444
2021 Total £33,385 10444
Grand Total £87,780 27512

Year City coffee shop Sum of Sales Value Sum of Sales Volume
2019 St Ives £13,695 4238
2019 Total £13,695 4238
2020 St Ive £684 216
St Ives £13,689 4218
2020 Total £14,373 4434
2021 St Ive £324 162
St Ives £13,381 4144
2021 Total £13,705 4306
2022 St Ive £126 21
St Ives £1,055 339
2022 Total £1,181 360
Grand Total £42,953 13338

The purpose of this research is to conduct a comprehensive assessment of the topic under
consideration, showcasing a discernible trend of expansion that highlights the effective
endeavours of COTS in broadening its market penetration. Nevertheless, the substantial decline
in sales revenue witnessed in the year 2022 calls for a comprehensive examination of the factors
that have led to this atypical phenomenon. The identification of underlying determinants is

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crucial for making well-informed strategic decisions within the framework of future
organisational planning.

This study presents an examination of the items available at Café on The Sea's (COTS) coffee
shops. It encompasses an analysis of both individual product categories and a comparative
evaluation, drawing on key research in the field of data analysis. The present research provides
significant insights into the relative success of various product categories, hence assisting COTS
in making informed strategic decisions to improve their offerings.

3.2 Analysis of Product Offerings

3.2.1 Comparative Analysis of Product Categories
The benchmark comparisons encompass a thorough evaluation of both sales volume and value
for every product category across many coffee shop establishments. The use of these
comparisons serves as a valuable instrument for the discernment of categories that demonstrate
robust performance or areas that have potential for enhancement.

The subject matter under consideration refers to confectionery items often referred to as
cakes.

 Based on the data supplied, it can be observed that Bournemouth demonstrates the largest
sales rate for cakes, with 1641 units sold. Brighton closely follows with a total of 2523
units sold, while St Ives trails behind with 1192 units sold.
 Brighton has a significant level of prominence in the domain of cake sales, as seen by its
enormous contribution of £12,614.95 to the overall sales value.

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Year Product category Sum of Sales Value
2019 Cakes £8,593
Coffee £21,798
Cold drinks £8,713
Colddrinks £491
Hot drinks £5,476
Pastry £6,967
Sandwiches £6,705
2019 Total £58,742
2020 Cakes £8,650
Coffee £24,182
Cold drinks £8,578
Colddrinks £199
Hot drinks £5,882
Kakes £225
Pastry £7,607
Pazztry £118
Sandwich £114
Sandwiches £6,948
2020 Total £62,502
2021 Cakes £9,362
Coffee £25,511
Cold drinks £10,506
Colddrinks £468
Hot drinks £6,288
Kakes £248
Pastry £8,858
Pazztry £178
Sandwich £327
Sandwiches £7,222
2021 Total £68,967
2022 Cakes £175
Coffee £480
Cold drinks £158
Hot drinks £98
Pazztry £144
Sandwiches £126
2022 Total £1,181
Grand Total £191,392

This commentary aims to provide an academic analysis of the subject matter.

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The benchmark research showcases Brighton's outstanding performance in the cakes industry,
suggesting potential strategies for focused marketing techniques to optimize the advantages
gained from this knowledge.

Coffee is a widely consumed beverage that is derived from the seeds of the Coffea plant.

 Brighton has established itself as a prominent leader in the coffee industry, exhibiting
remarkable sales volume of 8321 units and generating substantial sales value amounting
to £33,284.768. These impressive figures provide a major contribution to the overall
performance in this sector.
 Bournemouth has a commendable performance in terms of both volumes, with 5807
units, and value, amounting to £22,146.

The present analysis aims to provide a critical evaluation of the subject matter at hand.

The prevalence of Brighton and Bournemouth in coffee sales underscores the significance of
these urban centres as pivotal markets for coffee-oriented trading systems (COTS). Strategic
measures might be formulated to enhance their representation in certain geographical areas.

The topic of discussion pertains to cold beverages.

 Bournemouth and Brighton have a notable dominance in both the volume and value of
cold beverage sales, so suggesting a sustained and steady demand for such products
within these urban areas.
 Although St Ives contributes a smaller amount to the overall total, it consistently does
well in both measures.
 This commentary provides an analysis and evaluation of the given subject matter. It
offers insights and perspectives.
 The benchmark comparisons highlight the consistent demand for cold beverages in
Bournemouth and Brighton, indicating the necessity for focused marketing strategies to
improve sales in St Ives.

Additional Product Categories:

Further benchmark comparisons are conducted across several product categories, encompassing
pastries, sandwiches, and additional items.

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The present analysis aims to provide a critical evaluation of the subject matter at hand.

 The analysis of the performance of certain product categories provides significant and
intricate insights into customer preferences and market dynamics. The aforementioned
information is of utmost importance in the process of tailoring the offers of Commercial
Off-The-Shelf (COTS) products to adequately meet the diverse needs of various
geographical regions.
 A Critical Examination of the Redesign of Coffee Shop Layout The objective of this
research is to assess the prospective advantages and disadvantages associated with a
redesign of the layout of a coffee shop. This study aims to analyse the existing
configuration of the coffee shop and identify prospective enhancements. The objective of
this analysis is to
 The user's text does not provide any information to rewrite in an academic manner.This
section explores the impacts of the layout transformation at the Brighton coffee shop, a
vital element in the strategic planning of Café on The Sea (COTS). The current
investigation draws upon reputable academic sources in the domain of data analysis
(Desanctis and Jarvenpaa, 1989; Dodd et al., 2006; Liamputtong, 2009; Madnick and
Zhu, 2006; Rabiee, 2004). The purpose of this study is to determine the influence of the
redesign on sales performance.

3.3 Analysis of Coffee Shop Layout Redesign

The present study undertakes an investigation of the planned redesign of the coffee shop layout
at the Brighton coffee shop, with a specific emphasis on evaluating its possible effects on
operational efficiency and customer satisfaction. The data indicates a notable rise in cake sales
subsequent to the makeover, with sales in each succeeding month surpassing those before the
change. The sales of coffee exhibit a comparable trend, wherein the months of April, July, &
November see notable increases. The sales of cold beverages exhibit a diverse impact,
characterized by an increase in months 2, 4, and 8, whilst the remaining months demonstrate a
state of relative stability or decline. A complete analysis is carried out to assess the impact of the
layout alteration on drinks, baked items, and sandwiches, therefore enabling a comparative
evaluation across these categories. This understanding can help implement targeted
modifications in future endeavors, enhancing the effectiveness of the sales strategy.

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Sum of Sales Value Month
Product
City coffee shop category 1 2 3 4 5 6 7 8 9 10 11 12 Grand Total
Brightom Cakes £800 £890 £1,000 £1,240 £890 £1,055 £1,202 £1,325 £982 £980 £1,183 £1,068 £12,615
Coffee £2,176 £2,280 £2,536 £3,072 £2,752 £2,813 £3,131 £3,417 £2,617 £3,038 £2,667 £2,785 £33,285
Cold drinks £790 £955 £1,175 £1,190 £340 £1,249 £1,325 £1,632 £1,220 £1,037 £1,135 £1,289 £13,335
Hot drinks £488 £540 £648 £828 £572 £633 £717 £920 £740 £747 £668 £689 £8,190
Pastry £664 £716 £876 £372 £860 £954 £1,010 £1,058 £950 £928 £1,078 £1,100 £10,566
Sandwiches £588 £684 £696 £852 £756 £853 £990 £1,038 £841 £808 £865 £819 £9,790
Brightom Total £5,506 £6,065 £6,931 £7,554 £6,170 £7,557 £8,374 £9,389 £7,350 £7,539 £7,596 £7,750 £87,780
Grand Total £5,506 £6,065 £6,931 £7,554 £6,170 £7,557 £8,374 £9,389 £7,350 £7,539 £7,596 £7,750 £87,780

4.1 Comparative Analysis of Sales Value Trends Amongst

Coffee Establishments
The Café on The Sea (COTS) network’s three coffee shops, Brighton, Bournemouth, and St Ives
have shown fluctuating sales values over three years. Brighton experienced a significant increase
in sales value from mid-2019 to mid-2020, attributed to successful marketing tactics and
customer preferences. Bournemouth Coffee Shop showed a consistent growth trend, contributing
significantly to the company's revenue. St Ives Coffee Shop experienced sporadic swings, with
notable peaks in mid-2020 and early 2022. Understanding these trends is crucial for optimizing
corporate strategy and maximizing revenue opportunities. The sustained expansion in
Bournemouth suggests the effectiveness of its operational and marketing tactics, suggesting
potential replication in other geographical areas.

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4.2 Comparative Analysis of Product Categories'
Performance
The chart analyzes product category performance in three coffee shops, focusing on cakes,
coffee, cold beverages, and hot beverages. Bournemouth shows superior sales volume and value
in cakes, suggesting a preference for this category. Brighton has a strong coffee culture,
suggesting a strong market for customized promotional strategies. Both Bournemouth and
Brighton consume similar cold beverages, but Bournemouth surpasses Brighton in quantity and
value. Brighton's dominance in hot beverages suggests potential for specialty or seasonal
offerings.

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4.3 The Influence of Shop Layout Redesign
The table presents an assessment of the effects of a modified store layout on the sales value of a
coffee shop located in Brighton. The data exhibits a persistent and consistent rising trajectory
both before and subsequent to the implementation of the redesign, so offering valuable insights
that might inform future replication efforts. The research reveals the many elements that have
contributed to the observed rise in sales. This information can be valuable in informing decision-
making processes for future endeavours aimed at replicating this success. Comparative analysis
of trends before and after the redesign helps distinguish the specific influence of layout
modifications. The comprehensive examination yields significant findings on the operational
effectiveness of Café on The Sea's coffee establishments, allowing for strategic
recommendations for management.

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5.1 Inferences and Conclusion
The study reveals that the coffee shops operated by COTS, particularly those in Brighton and
Bournemouth, have consistently shown an upward trend in sales value over three years.
However, there are disparities in product category performance across different locations,
highlighting the need for customizing products to align with regional tastes. The reconfiguration
of the spatial arrangement of the Brighton coffee shop had a positive effect on sales, but it is
crucial to identify the factors contributing to this achievement.

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The strategic challenges faced by COTS include the occasional swings in the town's economic
performance, which necessitates a thorough analysis of local market dynamics and competitive
forces. The CEO and top management of COTS should implement localized product strategies,
replicate successful redesign elements, conduct extensive market analysis, and implement
continuous monitoring and adaptation.

Several potential courses of action for COTS include evaluating and selecting products,
allocating resources towards employee training and development, adopting sustainable practices,
enhancing digital marketing efforts, expanding and broadening product offerings, and
diversifying product offerings. These recommendations aim to strategically position COTS
within a competitive market, using data-driven insights and comprehensive business strategies to
achieve sustainable development and enhance customer satisfaction.

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