UNIVERSITY OF KOTA

NEP-2020
Based Curriculum and Examination Scheme

Department of Commerce and Management

Faculty of Commerce & Management

MBA (Hospital Administration)

Course Code – HA-10100

First Year (July 2024 - June 2025)

Second Year (July 2025 - June 2026)

UNIVERSITY OF KOTA
MBS Marg, Near Kabir Circle, KOTA (Rajasthan)-324 005
INDIA

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 Edition: 2024

Objectives of the Course:

Innovation and Employability-Management is the essence of Business. The Management of
Business has become more complex and difficult in the fast changing scenario of global economy.
Many new and complex issues have emerged over the years which require focused attention of the
policy planners and practitioners. The growing demand of Management Professionals in the
corporate world has given significance to this course. The course has been designed keeping in
mind skills required by the Industry so that the Management students graduating are place able in
the Industry according to the need.
Objectives:
 To generate managerial skills for dealing with Business.
 To locate, ensure, recognize and develop the enabling capabilities of students for management
of Business.
 To develop skills in Students so that they are place able in the Industry
Duration of the Course:
The course MBA (Hospital Administration) shall consist of two academic years divided into four
semesters.
Eligibility for Admission:
As per University of Kota Admission Policy guidelines
Structure of the Programme:
The MBA (Hospital Administration) programme consists of:
(i) Core and Skill based courses of theory as well as practical papers which are compulsory for all
students.
(ii) Training/Field work which can be done in an organization (Government, Industry, Firm,
Public Enterprise, etc.) approved by the Department.
Attendance:
Every teaching faculty handling a course shall be responsible for the maintenance of
attendance Register for candidates who have registered for the course. The teacher of the course
must intimate the Head of the Department at least seven calendar days before the last instruction
day in the semester about the attendance particulars of all students. Each student should earn 75%
attendance in the courses of a particular semester failing which he or she will not be permitted to
appear in the End-Semester Examinations. However, it shall be open to the authorities to grant
exemption to a candidate who has failed to obtain the prescribed 75% attendance for valid reasons
and such exemptions should not under any circumstance be granted for attendance below 65%.
Teaching Methodologies:
The classroom teaching would be through conventional lectures or power point presentations
(PPT). The lecture would be such that the student should participate actively in the discussion.
Student seminars would be conducted and scientific discussions would be arranged to improve
their communicative skills. In the laboratory, instructions would be given for the experiments
followed by demonstration and finally the students have to do the experiments individually.
Maximum Marks:

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 Maximum marks of a theory and practical paper shall be decided on the basis of their contact
hours/credit per week. One teaching hour per week shall equal to one credit and carry 25
maximum marks and therefore, four teaching hours/credit per week shall carry 100 maximum
marks for each theory paper/course. Each four contact hours per week for laboratory or practical
work shall be equal to two credits per week and carry 25 maximum marks and therefore, sixteen
teaching hours per week shall carry 200 maximum marks for laboratory or practical work.
Scheme of Examinations:
The examination shall be divided into two parts in which first part is continuous assessment or
internal assessment and second part is semester assessment or external assessment. The schemes
for the internal and external examinations shall be as under:
a) The assessment of the student for theory paper shall be divided into two parts in which first
part is continuous assessment or internal assessment (30% of maximum marks) and second
part is semester assessment or external assessment (70% of maximum marks). For practical
papers there will be only one external assessment (100% of maximum marks).
b) The internal assessment for each theory paper shall be taken by the teacher concerned in the
Department during each semester. Internal assessment test shall be of one hour duration for
each paper and shall be taken according to academic calendar notified by the University. One
internal assessment test shall be written based examination (20 marks) whereas second
internal assessment, will be on the basis of his/her participation in departmental activities
(i.e., Group discussion, seminars, workshops, fun - learning activities, PPT presentation or
assignment etc.) on any topic of each paper given by teacher concerned. There will be no
internal examination in the practical paper.
c) A student who remains absent (defaulter) or fails or wants to improve the marks in the internal
assessment may be permitted to appear in the desired paper(s) (only one time) in the same
semester with the permission of the concerned Head of the Department. A defaulter /
improvement fee of Rupees 250/- per paper shall be charged from such candidates. Duly
forwarded application of such candidates by the teacher concerned shall be submitted to HOD
who may permit the candidate to appear in the internal assessment after depositing the
defaulter/ improvement fee. A record of such candidates shall be kept in the Department.
d) The external assessment shall be of three hours duration for each theory paper and six hours
duration for practical paper. The practical examination shall be taken by the panel of at least
one external and one internal examiner at the end of each semester.
e) ‘Student should qualify both internal & external assessment separately to pass the paper i.e., if
candidate passes in external & fail in internal; the candidate has to reappear in internal & external exam
of that paper again. But if candidate passes in the internal & fails in the external, the candidate has to
reappear in external exam of that paper and in internal examination he has option either to forward the
obtained internal marks of that paper in the previous attempt (on the basis of the application submitted
by the candidate and approval of Head of Department for the same) or can reappear in the internal
examination if he want to improve his marks in that paper.’
f) The syllabus for each theory paper is divided into five independent units and each theory question
paper will be divided into two sections as mentioned below:
Section – A There will be one question with 10 parts having two parts from each unit with no
internal choice. The weightage of each part is 2 marks hence the total weightage of this section is
20 marks (10x2).This section will be compulsory in the paper.
Section - B There will be five questions with one question from each unit with internal choice
(may have subdivisions). The weight of each question of 10 marks hence the total weightage of
the section is 50 marks (10x5).

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 As suggested in Annex.-I (Ord.###50), it is proposed to calculate SGPA (Semester Grade Point
Average) and CGPA (Cumulative Grade Point Average) as per following grade point calculation
as:
Letter Grade Grade Points Description Range of Marks (%)
O 10 Outstanding 90-100
A+ 9 Excellent 80-89.99
A 8 Very Good 70-79.99
B+ 7 Good 60-69.99
B 6 Above Average 50-59.99
C 5 Average 45-49.99
P 4 Below Average / Pass 40-44.99
F 0 Fail 0-39.99
U 0 Unfair means ---------
W 0 Withdrawn ---------
Ab 0 Absent Absent

Further, the calculation of SGPA will be the ratio of secured credit points (credit x Grade point)
and total course credits in each semester. Whereas, the CGPA will be calculated in same way but
it will be for all four semesters. To calculate the CGPA into percentage, the multiplication factor
will be 9.5.
(xix) As suggested in Annex.-I (Ord.###53), the calculation SGPA and CGPA will be calculated
on the credit weighted average of the grade points obtained with letter grades countable in CGPA
based on EoSE only.

Where
Ci : Number of credits earned in the its course of semester for which SGPA is to be
calculated.
Pi: Grade point earned in ith course.
i=1,2,3,4……...n : Represents the different program/papers in which a student has
appeared in EoSE.
The CGPA is also calculated as:
With the details as:
Ci : Number of credits earned in the ith course of course till date for which CGPA is to
Page 11 of 12
be calculated.
Pi: Grade point earned in ith course.
i=1,2,3,4……...n : Represents the different program/papers in which a student has
appeared in EoSE so far.
The pattern of question paper of internal and external shall be as follows:

(A) Continuous or Internal Assessment:

30% weight age of Maximum Marks (30 Marks out of 100 Maximum Marks)

DEPARTMENT OF COMMERCE AND MANAGEMENT

UNIVERSITY OF KOTA, KOTA
First/Second Internal Test 20…….
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 Duration of Exam: 1.00 Hr Max. Marks: 20
Subject: Paper:
No. of Students: Teacher:
Note: The question paper contains two sections as under:
Section-A : One compulsory question with 05 parts. Please give short answers in 20 words for
each part.
Section-B : 01 questions to be attempted having answers approximately in 250 words.
SECTION A (All are compulsory)
Q.1(a) 2
(b) 2
(c) 2
(d) 2
(e) 2
SECTION B (Any one)
Q.2 10
Q.3 10
Note : 10 marks considers assignments, viva, projects.
(B) Semester or External Assessment:
70% weight age of Max. Marks (70 Marks out of 100 Max. Marks)
University of Kota Main Examination (Year)
Duration of Examination: 3 Hours Max. Marks: 70
SECTION-A: 10x2 Mark each (Total 20 marks)
(Answer all questions)
(Two question from each unit with no internal choice)
Q. No. 1
(i) ………................................…………………………………………… 2 Mark
(ii) ………................................…………………………………………… 2 Mark
(iii) ………................................…………………………………………… 2Mark
(iv)………................................…………………………………………… 2 Mark
(v)………................................…………………………………………… 2 Mark
(vi)………................................…………………………………………… 2 Mark
(vii)………................................…………………………………………… 2 Mark
(viii)……................................…………………………………………… 2 Mark
(ix)………................................…………………………………………… 2 Mark
(x)………................................…………………………………………… 2 Mark
Section B: 5x10 Mark each (Total 50 marks)
(One question from each unit with internal choice) (Maximum two sub-divisions only)
Q. No. 2 …………………………………………………………………………
OR
…………………………………………………………………………
Q. No. 3 …………………………………………………………………………
OR
…………………………………………………………………………
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Q. No. 4 …………………………………………………………………………
OR
…………………………………………………………………………
Q. No. 5 …………………………………………………………………………
OR
…………………………………………………………………………
Q. No. 6 …………………………………………………………………………
OR
…………………………………………………………………………
Distribution of Marks for Practical Examinations (Paper code 105, 205, 305, 405):
Duration of Exam: 06 Hours Maximum Marks: 200
S. No. Name of Exercise Marks
2. Viva-voce 100
3. Practical Record 100
Total Marks 200

Rules regarding determination of results:

Each semester shall be regarded as a unit for working out the result of the candidates. The result of
each semester examination shall be worked out separately (even if he/she has appeared at the
paper of the lower semester along with the papers of higher semester) in accordance with the
following conditions:
a) The candidate shall be declared as pass in a semester examination, if he/she secures at least
40% marks in each theory paper separately in external & internal examination and 50% marks
in each practical paper and at least 50% marks in project/dissertation with 50% aggregate
marks in that semester.
b) A candidate declared as fail/absent in one or more papers at any odd semester examination
shall be permitted to take admission in the next higher semester (even semester) of the same
academic session.
c) A candidate may be promoted in the next academic session (odd semester) if he/she has
cleared collectively at least 50% of the papers of both semesters of previous academic session
with 50% of the aggregate marks. The candidate who does not fulfil the above condition will
remain as an ex-student and will reappear in the due papers along with next odd/even semester
exams.
d) If any student who is provisionally admitted in higher odd semester but could not secure
prescribed minimum marks in previous semesters will be treated as ex-student and his/her
admission fee will be carry forwarded to the next odd semester of forthcoming academic
session.
e) If a candidate, who is declared as pass, wishes to improve his/her performance in the theory
papers of previous semester, he/she may re-appear only one time in these papers in next
odd/even semester examinations.
f) Candidate shall not be permitted to re-appear or improve the marks obtained in the external
examination of practical / dissertation in any condition.
g) If the number of papers prescribed in a semester examination is an odd number, it shall be
increased by one for the purpose of reckoning 50% of the papers for considering the student
pass/fail.
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h) A candidate may be given only two additional chances for passing the semester thus maximum
tenure for completing the two years’ postgraduate course will be limited to four years, for
three years postgraduate program me up to five years and so on.
i) The grace marks scheme shall be applicable as per University norms.
Classification of Successful Candidates:
The classification of successful candidates after last semester examination shall be as under:
Description of Marks Obtained Division / Result
 80% and above marks in a paper. Distinction in that paper.
 A candidate who has secured aggregate First Division
60% and above marks
 A candidate who has secured aggregate Second Division
50% and above but less than 60% marks

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 Course Structure with Distribution of Marks
FIRST YEAR
Year / Serial Number, Code & Nomenclature ofDuration Teaching Distribution of Marks Min. Pass
Semester Paper of Exam. Hrs/Week & Marks
Credit
Numb Code Nomenclature L P C Conti. Sem. Total Cont Sem.
er Assess. Assess. Marks i. Assess.
Asses
s.
I Year 1.1 HA- Introduction to Hospital 3 Hrs 4 4 30 70 100 12 28
I 10101T Management
Semeste 1.2 HA- Hospital Accounting and 3 Hrs 4 4 30 70 100 12 28
r 10102T Finance
1.3 HA- Hospital Personnel 3 Hrs 4 4 30 70 100 12 28
10103T Management
1.4 HA- Applied Marketing 3 Hrs 4 4 30 70 100 12 28
10104T Services
1.5 HA- Communication and Soft Viva 16 8 - 200 200 - 100
10105P Skills
Total 16 16 24 120 480 600
I Year 2.1 HA- Wellness and Medical 3 Hrs 4 4 30 70 100 12 28
II 10111T Tourism
Semester 2.2 HA- Hospital Administrations 3 Hrs 4 4 30 70 100 12 28
10112T and Front Office
2.3 HA- Applied Strategic 3 Hrs 4 4 30 70 100 12 28
10113T Management
2.4 HA- Essentials of Health 3 Hrs 4 4 30 70 100 12 28
10114T Economics
2.5 HA- Hospital Information Viva 16 8 - 200 200 - 100
10115P System and Analysis
16 16 24 120 480 600
MHA-10105P/ MHA-10115P will be evaluated by External Exam

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 SECOND YEAR
Year / Serial Number, Code & Nomenclature ofDuration Teaching Distribution of Marks Min. Pass
Semeste Paper of Exam. Hrs/Week & Marks
r Credit
Numbe Code Nomenclature L P C Conti. Sem. Total Conti Sem.
r Assess. Asses Marks . Assess
s Asses
s
II Year 3.1 MHA- Behavioural Science 3 Hrs 4 4 30 70 100 12 28
III 10121T
Semeste 3.2 HA- Quality Management and 3 Hrs 4 4 30 70 100 12 28
r 10122T Patients’ safety in Hospital
3.3 HA- Branding and Advertising 3 Hrs 4 4 30 70 100 12 28
10123T of Hospitals and Clinics
3.4 HA- Hospital Facilities 3 Hrs 4 4 30 70 100 12 28
10124T Management
3.5 HA- Comprehensive Viva Voce Viva 16 8 200 200 100
10125P
Total 16 16 24 120 480 600
I I Year 4.1 HA- Logistics Management & 3 Hrs 4 4 30 70 100 12 28
IV 10131T Inventory Control in
Semeste Hospital
r 4.2 HA- Entrepreneur in Hospital 3 Hrs 4 4 30 70 100 12 28
10132T Industry
4.3 HA- Legal Framework and 3 Hrs 4 4 30 70 100 12 28
10134T Ethics for Hospital
4.4 HA- Hospital Disaster and Risk 3 Hrs 4 4 30 70 100 12 28
10135T Management
4.5 HA- Internship Program Viva 16 8 200 200 100
10136P
16 16 24 120 480 600
At the end of Fourth semester all students will have to undergo training in any hospital for 45 days by
taking up a project study. The conditions of successfully completing the programme shall not be deemed
to have been satisfied unless student undergoes training in hospital under the supervision of the
department in organizations as approved by the department/ faculty from time to time. Each student will
be required to submit a project report to the Department / Faculty (in 2 hard bind copies) for the work
undertaken during this period within two weeks after completion of your training for the purpose of
evaluation in the fourth semester. The Viva voce will be conducted in the end of Semester IV.
 MHA-10125P Comprehensive Viva Voce will be assessed by Viva evaluated by the External and
Internal Examiner.
 MHA-10136P The Visit to Hospital will be examined by the External and Internal Examiner.

Pre Requisite:
Regular attendance and Active Participation during the course of the semester, Book and
Literature surveys, Long Essays, Seminar and Presentations etc.

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 SEMESTER – I
MBA-(HA) – 10101T
Introduction to Hospital Management
This main objective of this subject is to make the students familiar with the fundamental basics
of hospital and latest trends in the developed countries.
Unit – I
Hospital Management – Meaning, Importance, Hospital Planning – Meaning, Rationale, Types of
plans, Planning process, Steps in hospital planning Process, MBO in hospitals – Need, Process,
Advantages and limitations
Unit – II
Hospital Organization – Meaning, Structures, Organization Chart, Delegation Vs Decentralization,
Departmentation, Organizational competence, Core competence, Strategic alliances, Hospital
Management: Levels and roles, Planning and Organizing of Hospitals
Unit – III
New perspective in Hospital Management, National Health Programmes in India, International
Health: WHO and Other United Nations Agencies
Unit – IV
Decision-making - Meaning and importance, Types – Process, Presentation on Contemporary
issues
Unit – V
Types of Healthcare Organizations, Types of Hospitals and Role of Hospital in Healthcare,
Complexity of Hospital Organization, Case Study
REFERENCES:

India, New Delhi)

Saxena, “Hospital Management” (CBS Publishers and Distributors)

(Jaypee Brothers Medical Pub (p) Ltd.)

ital Accounting and Finance
WEBSITE (For e-books):
1. https://www.dca.org.sa/downloads/dca/quality_gate/04_E-
Library/Healthcare%20Management/Principles-of-Hospital-Administration-and-
Planning.pdf
2. https://www.uok.ac.in/E-Library

Course Learning Outcome

 Assess managerial practices and choices relative to ethical principles and standards.
 Specify how the managerial tasks of planning, organizing, and controlling can be executed in a
variety of circumstances.
 Determine the most effective action to take in specific situations.

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 MBA (HA) -10102T
Hospital Accounting & Finance

This course provides basic accounting knowledge and financial management. This includes
principles, concepts, time value of money with the latest information and current news.
Unit – I
Introduction to Management Accounting - Origin, scope, functions and Principles, Indian
Corporate Sector, Management Accounting, Hospital Finance: Fundamentals, Budgeting, and
Costing- Need and Importance of Financial Discipline
Unit – II
Fundamentals and Scope of Accounting: Meaning, Concepts, Principles, Accounting Rules, Single
and Double Entry System, Journal Entry, Bookkeeping, Ledger, Accounts Receivable and
Accounts Payable, Payroll and Executive Remuneration, Trial Balance, Rectification of Errors,
Asset Accounting and Depreciation, Reserves and Provisions
Unit – III
Financial Management–Introduction to finance, objectives of financial management–wealth
Maximization, Changing role of finance managers, Organization of finance function, Time value
of money, Basic Concepts: Liquidity, Profitability and Leverage
Unit – IV
Financial statement analysis &Ratio analysis, Comparative and common size financial statement
Preparation and calculation of Fund Flow and Cash Flow statement Basic Cost Concept
Unit – V
Budgetary Control, Marginal cost- Cost-Volume-Profit Analysis and Profit planning, Activity
based costing
REFERENCES:
Berwyn)
Accounts” (S. Chand & Company Ltd., New Delhi)
ISBN 81-219-0396-3

House, Allahabad)
ncial and Management Accounting
WEBSITE (For e-books):
1. Perpustakaan_Digital_1/FINANCE%20Healthcare%20finance%20%20an%20introduction%20to%20accounting
%20and%20financial%20management.pdf
2. https://www.uok.ac.in/E-Library

Course Learning Outcome

 Proper understanding of managerial accounting practices and knowledge relative to ethical
financial standards.
 Specify how the tasks of finance can be executed in a variety of circumstances.
 Determine the most effective action to take in crucial financial situations.

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 Hospital Personnel Management
MBA (HA) -10103T

This course is designed to provide the knowledge about the Human Resources (HR) in Hospitals,
contributions of various HR sub-systems to various dimensions in the organizations, principles of
designing effective HR systems in organizations.
Unit – I
Definition of Hospital HRM, Importance of HRM in Hospitals, Nature of HR in Hospitals,
Objective of HR in Hospital, Functions and Principles of HRM, Role of HR manager
Unit – II
Recruitment –Sources and Procedure, Selection -Steps in selection procedure, Recruitment vs.
Selection, Mobility of personnel:-transfer, promotion, demotion, separation, retirement, Job
Design, Job Enrichment, Job enlargement, Job Description, and Job Specifications. Job Analysis
Unit – III
Performances Management and Human Resources Information, Need, Purpose and Content
Performance Indicators: Individual and Organization, 360 Degree Feedback, Information and
Records, Periodic Reports on Manpower, Turnover and Compensation, Information
Unit – IV
Emerging Concepts in Personnel Management, Leadership and Learning Organization,
Organization Culture and Change, Code of Conduct, Relationship, Values and Work Ethics
Unit – V
Communication, Staff Communication, Succession Planning, Health Issues and Repatriation,
Occupational Hazards: Health and Safety, Welfare Programmes and Counseling, Case Study

REFERENCES:
– Hall India Ptv. Ltd., New Delhi.
Sons Inc., New York)

WEBSITE (For e-books):

 https://www.uok.ac.in/E-Library
 http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205

Course Learning Outcome

 Demonstrate an understanding of key terms, theories/concepts and practices within the field of
HRM.
 Demonstrate competence in development and problem-solving in the area of HR Management.
 Provide innovative solutions to problems in the fields of HRM.
 To understand the Business Ethics and to provide best practices of business ethics.
 To learn the values and implement in their careers to become a good managers.

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 Applied Marketing Services
MBA (HA) – 10104T

The aim of this course is to enable the participants to understand the concept of marketing and
applying them in the Hospital organizations.
Unit -I
Introduction of Marketing -Marketing Management: Seller’s & Buyers Market, Marketing Mix,
Definition. Customer Satisfaction: Definition, Business components: Stakeholders Processes,
Resources, Organization, Customer Value, Generic Value Chain, and Customer Relationship
Management
Unit - II
Environment & STP-Marketing environment: Competitive Forces-Oligopoly, Monopoly,
Monopolistic and Pure, Internal Environment, Micro Environment and Macro Environment
Product: Definition, Nature of Product, Product Policy & Mix, Product Life Cycle
Unit - III
Services Marketing: Concept, Significance, Salient features, Service Mission Statement, Planning
for marketing hospital services, Market Segmentation in hospital services, Positioning for
competitive advantage - Dealing with the competition - Identifying analyzing competitions,
Designing the competitive intelligence system, Designing competitive strategies, Marketing mix
in Hospitals
Unit – IV
Establishment of media relations policy, Developing an effective media Relations Programme
Handling news media during disaster, Service Scope in Hospital
Unit – V
Challenges faced in Practicing Marketing in Hospital Industry, Marketing Intelligence,
Information and Research System, Social Media Marketing, Case Study
REFERENCES:
Publication
Medical Press Ltd., Oxford) ISBN
1-85775-028-4

WEBSITE (For e-books):

1. https://www.uok.ac.in/E-Library

Course Learning Outcome

 Demonstrate an understanding of fundamental concepts of marketing
 Identify the scope of marketing covering different functions of a marketing manager.
 Identify ethical and legal implication of marketing decisions

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 Communication and Soft Skills
MBA (HA) – 10105P

This paper will enable students to gain efficiency and learning of English language spoken, listen
and written to make them employable in the Industry
Unit - I
Meaning, Definition, Nature and Scope of Communication, Importance of Communication,
Process of Communication, Non Verbal Communication, Body Language, Leadership and
Motivation, Learning and Change Process, Types- Formal, Supportive, Rigid, Purposeful and
Complex Levels : Intra-Personal, Interpersonal, Public and Mass, Process of Communication
Planning
Unit - II
Reports: Types and Characteristics; Components of a formal Report; Interview –Purpose, Types,
Interview Skills –Before, During and After the Interview, Interview Dressing, mock interviews
Unit – III
Presentation skills and techniques: Personal grooming and business etiquettes, corporate
Etiquette, social etiquette and telephone etiquette, role play and body language, impression
management
Unit IV
Media Communication, Hospital Communications – Types, Barriers, Methods to overcome
barriers, Principles of effective communication, Coordination, Importance of coordination in
hospitals, Techniques of coordination
Unit – V
Introduction to Personality Development: Elements of a Good Personality, Importance of Soft
Skills, Group Discussions, Mock interviews, Presentations on contemporary issues and Role play
REFERENCES:
1) Michael E. Hattersley, Linda J. Mc.Jannet, “Management Communication: Principles and
Practice” (McGraw-Hill Co.) ISBN 0070270414
2) Nitin Bhatnagar & Mamta, “Effective Communication and Soft Skills”, 1e, Pearson Education
India, ISBN-13: 978-8131760345
3) Leena Sen, “Communication Skills”, PHI; 2nd Revised edition
4) Francis Peter S.J., “Soft skills and Professional Communication”, Tata McGraw Hill Education
WEBSITE (For e-books):

 https://www.uok.ac.in/E-Library
 https://www.ddegjust.ac.in/2021/bca/Communication%20Skills%20and%20Personality%
20Development-121.pdf
 https://nios.ac.in/media/documents/tourism_337_courseE/337_Tourism_Eng/337_Touris
m_Eng_L18.pdf

Course Learning Outcome

 Better Understanding of nuances of language through audio- visual experience and group
activities.
 Neutralization of accent for intelligibility.
 Speaking with clarity and confidence thereby enhancing employability skills of the
students.
 Gain computer’s basic knowledge to work in competitive environment.

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 SEMESTER – II
Wellness and Medical Tourism
MBA (HA) -10111T
This course covers the principles and practice of health insurance with managed care and its
application in Indian scenario. This shall include different types of insurance policy, insurance
coverage, insurance claims & disputes related to health insurance.
Unit – I
Introduction: What is Tourism? Definitions and Concepts, tourist destination, services and
industry, Types of Tourism
Unit- II
Nature and scope of Medical Tourism, Marketing and packaging of Medical Tourism, Regulatory
laws & Ethical issues for Medical Tourism, Common fields of care in Medical Tourism, Merging
with pleasure tourism, Issues of Safety and Security, Prevention of Malpractices
Unit – III
Medical Tourism - Issues and challenges, Medical Tourism: The Future of Health Services, Case
Study based on current environment
Unit – IV
Yoga, Medication and other forms of traditional and indigenous method of treatment, Events and
Concepts of MICE: Evolution of MICE industry; Components, Planning and Sustainable
Planning for MICE, Economic and social significance of MICE
Unit – V
Professional meeting Planning-definition, types and roles; associate, corporate & independent
meeting planner, Trade fairs and exhibitions, Presentation on Contemporary issues
REFERENCES:
Arora S., “Event Management and Marketing: Theory, Practical Approaches
and Planning”, Bharti Publications, New Delhi, (2018), with ISBN: 978-93-86608-61-1

dical Tourism”, Centrum press, ISBN-13: 978-9380540108

WEBSITE (For e-books):
1. https://www.uok.ac.in/E-Library
2. https://books.google.co.in/books?id=h28iYxm12rcC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#
v=onepage&q&f=false

Course Learning Outcome

 Assess the principles and practice of health insurance and managed with care.
 Specify how the managerial process insurance policy, insurance coverage, insurance claims
& disputes related to health insurance
 Determine the scope of Medical Tourism in current era.

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 Hospital Administrations and Front Office
MBA (HA)- 10112T
This course aims to make understand the principles and practice of management. It shall review
basic theories of management and management process
Unit - I
Management Concepts and Theories: Management and Organizations, Management Role, Levels
of Managers and Management Skills, Classical School, Behavior School, Management Science
School
Unit – II
Management Functions and Process: Planning, Organizing, Staffing, Directing, Controlling
Unit – III
Introduction to hospital Industry, Routine Admission/Discharge Procedures, Telephone etiquettes
and manners, Front desk grooming and other essentials –body language, speech modulation
which includes articulation, variation control of pitch and tonal quality, Dressing sense and basic
grooming tips for the Front Office
Unit – IV
The quality standards applicable to the Front Office, Importance of Documentation, and IT in the
Front Office, Reception Duties-Collecting Patient Information, Billing and Coding, Making
Appointments, Emergency handling, Presentation on Contemporary issue
Unit – V
Team Building / Team Dynamics, Attitude: concept, measurement and change, Anger
management, Conflict resolutions, Crisis & Stress Management, Multi-tasking, Case Study
REFERENCES
Publishing

New Delhi)

Medical Publishers Pvt. Ltd., New Delhi)

-Import Procedures ,
Documentation and Management
WEBSITE (For e-books):
1. https://www.uok.ac.in/E-Library
2. https://www.dca.org.sa/downloads/dca/quality_gate/04_E-
Library/Healthcare%20Management/Principles-of-Hospital-Administration-and-
Planning.pdf

Course Learning Outcome

 Assess managerial practices and choices relative to ethical principles and standards of
management.
 Specify how the managerial tasks of planning, organizing, and controlling can be executed in a
variety of circumstances.
 Determine the effective scope of team building in hospitals.

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 Applied Strategic Management
MBA (HA) -10113T
The Course introduces the basic concepts and process of strategic planning with due importance
to environmental analysis. It deals with process, alternatives and selection of strategies,
implementation, evaluation and control of strategy.
Unit - I
Strategic Management: Role, Process, Formulation, Implementation, Evaluation and Control,
Strategic Intent: Vision and Mission, Goals and Objectives
Unit – II
Strategic Analysis -The External Environment: Identifying opportunities and Threats, Internal
Environment: Determining Strengths and Weaknesses
Unit – III
Strategies Approach in Health Programs of few Developed Countries and / or Neighboring
Countries, Social responsibilities of business with reference to hospital industry, The
Government’s role in Hospital Industry
Unit – IV
Strategy Formulation, Developing Strategic Alternatives, Evaluation of Alternatives and Strategic
Choice, Presentation on Contemporary issues
Unit – V
Healthcare Environment and Information Process, Techniques Responsibility, Management
Subsystem and Information Subsystem, Audit, Case Study
REFERENCES:
- Concept and cases

and et al, Strategic Analysis for Hospital Management” (Aspen Publication, USA)
New York

(New York, McGraw Hill Book Co)

WEBSITE (For e-books):

1. https://www.kau.edu.sa/files/0057862/subjects/strategic%20management%20book.pdf
2. https://www.uok.ac.in/E-Library

Course Learning Outcome

 Learn a simple strategic planning model for hospitals. Understand how to apply the model
in hospital industry.
 Recognize and understand common strategic planning terminology and its
implementation.

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 Essentials of Health Economics
MBA (HA) -10114T
This course becomes imperative to those who are policy makers, planners, and managers in the
field of Healthcare. The course covers the basic theory of microeconomics in health care such as
demand, supply, pricing; production, cost and balance of payment.
Unit - I
Economics: meaning, nature and Scope, Managerial Economics and Business, Decision making,
Role of Managerial Economist, fundamental concepts of Managerial Economics
Unit - II
Demand Analysis and types of demand, Law of demand, Elasticity of Demand, Consumer
Behavior: Demand Curve, Utility Maximization, and Indifference Curve Analysis
Unit - III
Supply - meaning and determinants, production decisions, production functions, Isoquants,
Expansion path. Cost concepts: cost, output relationship, Economies and diseconomies of scale,
cost functions.
Unit - IV
Balance of Payment: concepts, sources, disequilibrium in balance of payments, Inflation &
Deflation, Presentation on Contemporary issues
Unit - V
National Income – Concept and Measurement, National Income and economic welfare
REFERENCES:
– “Managerial Economics”.
- “Managerial Economics”

Health Care” (Prentice-Hall Inc, New Jersy)

WEBSITE (For e-books):

1. https://www.uok.ac.in/E-Library
2. https://agus34drajat.files.wordpress.com/2010/10/essentials-of-health-economics.pdf
3. https://ebooks.lpude.in/commerce/mcom/term_1/DECO405_MANAGERIAL_ECONOMICS_ENGLISH.p
df

Course Learning Outcome

Course Learning Outcome
 Apply the concept of opportunity cost
 Employ marginal analysis for decision making
 Analyze operations of markets under varying competitive conditions
 Analyze causes and consequences of unemployment, inflation and economic growth.

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 MBA (HA) – 10115P
Hospital Information System and Analysis

The course will help to identify and appreciate the areas of Computer and IT Applications in
Hospitals.
Unit – I
Database management system (DBMS) concept, Type of Data Base, Database structure, DBMS
Vs RDBMS, Data Mining, Data were house. Integrity Rules, Primary/Foreign Key

Unit –II
Create a Table in MS Access, Data Types, Field Properties, Fields names, types, properties –
default values, format, caption ,Add record, delete record and edit text, Edit a Tables copy, delete,
modify table structure.

Unit- III
Working with Query Using Sql or Mysql or Oracle --Introduction of relationship, How to Create
a Relationship using multiple tables Types of Relationship, What is Query, filter using multiple
fields AND, OR, create Query with one table, select query, find duplicate record with query,

Unit –IV
Kind of business letter, Essential of effective business letter, format of business letter. Memo,
notice, purchase letter, cover letter, application, letter of intent, offer letter, letter of
commendation, resignation letter, thank you letter, apology letter. Parts of business letter

Unit- V
Law and Ethics ● Digital Footprints ● Data Protection: Intellectual property rights (copyright,
patent , trademark), violation of IPR(plagiarism, copyright infringement, trademark
infringement), open source software and licensing (Creative Commons, GPL and Apache) ●
Cyber Crime: definition, hacking, eavesdropping, phishing and fraud emails, ransomware, cyber
trolls, cyber bullying ● Cyber safety: safely browsing the web, identity protection, confidentiality
● Malware: viruses, trojans, adware ● E-waste management: proper disposal of used electronic
gadgets. ● Information Technology Act (IT Act)

REFERENCES:

“Know your PC”.

WEBSITE (For e-books):

 https://www.uok.ac.in/E-Library

Course Learning Outcome

 Assess the framework of help to identify and appreciate the areas of Computer and IT
Applications in Hospitals.
 Determine the most effective action to take in specific situations.

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 MBA-(HA) – SECOND YEAR
SEMESTER – III
Behavioral Science (Leadership and Organizational Behavior in Hospitals)
MBA (HA) - 10121T
To learn better relationships by achieving human objectives, organizational objectives, and social
objectives by understanding how people, individuals, and groups act in organizations.
Unit- I
Introduction to Organizational Behavior and Managerial Roles, Relevance of OB to
Management Functions, Evolution of Behavioral Sciences
Unit- II
Organizational Behaviour – Definition, assumptions, significance, Historical Background -
Fundamental concepts of OB, Modes of OB
Unit- III
Leadership theories, leadership models, motivation and theories, organizational changes,
Resistance of change - organizational Development
Unit - IV
Learning: Concepts, Theories, Impact of globalization, Presentation on Contemporary issues
Unit - V
Organizational Structure & Types, Case Study, Group Discussions
REFERENCES:

te C.Ballew, Pfeiffer and Company, “Theories and Models in

Applied Behavioral Science”,. USA.

Perspectives and Management Applications”, Health Administration Press; 1 edition,

ISBN-13: 978-1567938418
WEBSITE (For e-books):
1. https://www.uok.ac.in/E-Library
2. http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205

Course Learning Outcome

 Assess managerial practices and choices relative to ethical principles and standards in hospitals.
 Specify how the managerial tasks and responsibilities are shared by leaders to simply the work
pattern in hospitals.
 Critically evaluate change management plans in different business environments.
 Critically evaluate contemporary issues in managing and leading change
 Determine the most effective leadership style in an industry.

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 Quality Management and Patients’ safety in Hospital
MBA (HA) – 10122T

To elaborately discuss on major quality management tools, control measures, systems,

approaches and procedures governing hospital accreditation.

Unit - I
Customer Focus and Satisfaction: Meeting Customer needs and Expectations, Translating
customer needs into requirements (Kano Model) using customer complaints. Concept of quality,
Definition, Dimensions of quality, Developing quality Culture
Unit - II
TQM Definition, principles of TQM, Implementing TQM in hospital industry, Evolution of
TQM, Components of TQM
Unit - III
Kizen & Six Sigma: Features, Benefits, Goals and Approaches
Unit - IV
Concept of patient care, Patient counseling, Patient safety and patient risk management,
Presentation on Contemporary issues
Unit - V
Fire hazards, strategic security system, Security organization and physical security measures,
Security budgeting, security committee, periodic security audit
REFERENCES:
ora, S.K. Kataria& Sons ,“Total Quality Management”
-Hill International Editions

l Publishers
WEBSITE (For e-books):
1. https://www.uok.ac.in/E-Library
2. http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205

Course Learning Outcome

 Assess managerial practices and choices relative to Customer needs and Expectations.
 TQM helps Hospitals to optimize their operations, leading to reduced costs and increased
productivity.
 It strives to ensure that all associated employees work toward the common goals of
improving product or service quality, as well as improving the procedures that are in place
for production.

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 Branding and Advertising of Hospitals and Clinics
MBA (HA) – 10123T
To facilitate an understanding of the importance of branding and how the value of brands may be
developed, protected or lost. Participants are expected to develop an ability to measure brand
equity.
Unit - I
Branding concepts: introduction to brand, importance and characteristics of the Brand, Brand
symbols; brand character, brand logo, brand extension, shared and co-operative Branding, Brand
image, brand loyalty
Unit - II
Strategic brand management process, importance of Brand planning, issues influencing brand
potential, developing brand identity across the globe
Unit - III
Advertising: Definition & Characteristics; Types; Mass Media Promotions- Newspapers:
Advantages & Disadvantages; Magazines: Advantages and disadvantages; Radio: Advantages
and Disadvantages; T.V – Advantages and Disadvantages; Outdoor Advertising
Unit - IV
Advertising in Hospital industry, Advertising Plan, Advertising Production Process, Creative
strategy, Types of Advertising appeals, The Creation Stage
Unit - V
Developing Effective advertisement plan, advertising versus promotion, Direct Marketing and
Interactive Marketing Case Study, Group Discussion
REFERENCES:
l identity”,
Pearson Education, New Delhi

Publishing House

WEBSITE (For e-books):

 https://www.uok.ac.in/E-Library

 https://josephscollege.ac.in/lms/Uploads/pdf/material/Advertising_&_Brand_Managemen
t_Notes.pdf
 https://ddceutkal.ac.in/Syllabus/MCOM/Advertising_Brand_Management.pdf

Course Learning Outcome

 Facilitate understanding practices of Advertising in Hospital industry.
 Specify how of the importance of branding can be executed in a variety.
 Determine the most effective action to Develop Effective advertisement plan.

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 Hospital Facilities Management
MBA (HA) – 10124T

The objective of the course is to get familiarized with support service systems and to explore the
skills and understands administrative aspects of multiple clinical services in the Hospital

Unit I
Nutrition and Dietary services, Pharmacy services, Medical Records services
UNIT II
Laundry services, Housekeeping services, CSSD-Energy conservation methods – AMC
Unit III
Ambulance services, Mortuary services, Hospital security services
Unit - IV
National Health Policy- an overview, Medical Records Department- concept and working
procedure
Unit - V
Engineering Services- Maintenance of Building, Campus & Utilities, Biomedical services, Fire
safety, Maintaining Public relations

REFERENCES:
s, “Hospital and Facilities Planning and Design”

- Facilities Planning and Management”, McGraw Hill

Publication, ISBN: 9780070502697
Designing Healthcare facilities”, Productivity
Press, ISBN-13: 978-1138032262
WEBSITE (For e-books):
https://www.uok.ac.in/E-Library
Course Learning Outcome
 Assess managerial practices and choices relative to multiple clinical services in the Hospital.
 Specify how the managerial tasks and get familiarized with support service systems in
hospitals.

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 MBA (HA) -10125P
COMPREHENSIVE VIVA VOCE

Course Objective:
The Viva Voce is scheduled at the end of semester in order to judge the understanding as well as
application of the knowledge gained by the student during the course. This is also to see the
articulation of what is being learnt by them. The idea is to see that students are able to digest
what is being taught in two year and see their relevance not only in the practical field but also
their inter relationship.
The Viva Voce can be taken in form of Comprehensive Viva Voce of All Three semester
subjects of the course MBA – Hospital Administration.

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 Semester – IV
Logistic Management and Inventory Control in Hospitals
MBA (HA)-10131T
To gain the overall understanding of the procedures & management of Purchasing & Inventory
Control in Hospital
Unit - I
Definition and Principles of Logistic Management, Functions of Logistics Management,
Logistical Mission and Objectives, Supply chain management
Unit - II
Inventory Management- Introduction, Concept, types, Functions; Elements of Inventory Costs;
Inventory Management under certainty, Managing Finished Products Inventory under
Uncertainty, Types of Inventory cost, Types Of Inventory Control, Pareto’s law -ABC /VED /
SDE Analysis, Lead Time, Buffer stock, Reorder level, Economic Order Quantity (EOQ)
Unit - III
Strategic Inventory Management Tools and Techniques; Distribution Requirement Planning,
Cost control; Dispatching and expediting; Recording progress and feedback information in order
to improve future planning
Unit - IV
Stores Management, location and layout, Standardization, Material accounting and physical
distribution, Store documentation, condemnation and disposal of scrap, surplus and obsolete
materials
Unit - V
Recent trends in Materials Management: Types of Materials used and stored in a Hospital, Value
Management, value analysis and HIS in Store Management
References:
ndia Ltd
– The Integrated Supply Chain Process, Tata
McGraw Hill,3rd edition

anning & inventory control by. –Pub. PHI

WEBSITE (For e-books):
1. https://www.uok.ac.in/E-Library
2. http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205

Course Learning Outcome

 learn how to reduce the Logistics costs to minimum by applying the techniques
 Have knowledge about warehouse management.
 learn logistics trends in hospital industry.
 Establish a logistics distribution system in hospitals

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 MHA-10132T
Entrepreneurship in Hospital Industry

To understand the roles of skill, experience, motivation and culture of Entrepreneurship and how
the Business plan is framed and the challenges involved in it.
Unit - I
Introduction to Entrepreneurship Entrepreneurship-Definition, Characteristics and qualities of an
Entrepreneur, Types of entrepreneurs
Unit - II
Entrepreneurship Related to the Hospital Industry, Different Organizations in Entrepreneurship,
Entrepreneurial development training
Unit - III
Introduction to Project Idea processing and selection, Identification and classification, Project
life cycle
Unit - IV
Introduction to Project Report, Project Report-Meaning and Definition, Types of Project Report,
Components of Projects Report, Steps in Developing a Project Report, Essentials of a Good
Project Report
Unit - V
Structure or layout in view of the Hospital Industry, Steps for starting small hospital, Problems in
starting a Hospital, Ways to rectify them
References:

H.Holt : Entrepreneurship: Hall India Publishers, New Delhi : Edition 2.

2015.
WEBSITE (For e-books):
 https://www.uok.ac.in/E-Library
 https://www.pasc.edu.in/wp-content/uploads/2021/04/ENTREPRENEURSHIP-
DEVELOPMENT-III-BBA.pdf
 https://ddceutkal.ac.in/Syllabus/MCOM/Entrepreneurship_Development.pdf
 https://www.hit.ac.in/download/LectureNote/MBA/2ndSem/MBA%202nd%20Sem%20
Entrepreneurship%20Developement

Course Learning Outcome
 Better assess and managerial practices in understanding the culture of Entrepreneurship.
 Determine the most effective Structure or layout in view of the Hospital Industry

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 Legal framework and Ethics for Hospitals
MBA (HA) - 10134T
The course will assist the students in understanding basic laws affecting operations of a Hospital
and Healthcare Management.
Unit - I
Introduction to Legal framework, Patient’s rights & provider’s responsibility, Medical
Malpractice, Management of Medical Malpractice, Right and responsibilities of a medical
person, Medico Legal Aspects, List of Offences & Professional Misconduct of Doctors as per
Medical Council of India.
Unit - II
Business Ethics: Nature, scope and purpose of ethics; Relevance of values; Importance of Ethics
& moral standards; Ethics & Moral Decision Making.
Unit - III
Corporate Social Responsibility: Nature, scope & Importance; Corporate Governance: Concept,
Work Ethics and etiquettes
Unit - IV
Consumer Protection Act- 1986, Medical Negligence Act, Medical Ethics/Doctor Patient
Relationship, Legal Requirements of Licenses/Certificates for a Hospital
Unit - V
Employees Provident Fund Act 1952, Payment of Gratuity Act 1972, Minimum Wages Act
1948, Maternity Benefit Act 1961
References:
– By Jagdish Singh – Bharat Law, Jaipur.
-legal Aid to Hospitals & Doctors, with Consumer Protection Law – By M.S. Pandit
& Shobha Pandit – Pandit Publications.
Sultan Chand and Sons, New Delhi) ISBN
8170142067

Remedies (Jaypee Brothers, New Delhi) ISBN 8171797318

cation, New Delhi 2005
WEBSITE (For e-books):
1. https://www.uok.ac.in/E-Library
2. http://community.worldlibrary.in/?AffiliateKey=NDL-ER1205

Course Learning Outcome

 Students would be able to remember some important articles of constitution relating to
rights and duties of citizen and the principal legislations relating to business.
 The outcome of this programme will help to accumulate and analyse requisite legal
knowledge and its application about the legal framework for starting a business venture.
 At the end of the course, students would be able to, interpret various legal provisions and
learn how to apply them in building their career through an exposure to various case
studies and clinical legal education.

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 Hospital Disaster and Risk Management
MBA (HA) - 10135T

To familiarize the students to identify the areas of safety and risk and managing of the same and
also to understand the basic concepts in Disaster management.
Unit - I
Disaster Management, Basic Concepts, Disaster Classification, Disaster Process, Special
Characteristics, Principles of Disaster Planning, Disaster Response, Disaster Administration
Unit - II
Hospital Hazards Management: Meaning, Need, Principles, Purpose, Fire Hazard management,
Unit - III
Biomedical Waste Management, Control of Hospital Acquired infection, Human Waste Disposal
and Sewage Disposal
Unit - IV
Risks: Moral hazard, adverse selection, cost escalation, fraud and abuse, cream skimming, Types
of risks, Risk management tools
Unit - V
Principles of Mass Casualty Management, Objectives of and Need for Hospital Disaster Plan,
Disaster Committee, Organization, Role and Responsibilities

References:
-Hospital safety, Publication of NDMA-GOI, 2016

WEBSITE (For e-books):

1. https://www.uok.ac.in/E-Library

Course Learning Outcome

 Proper understanding of managerial practices and choices to identify the areas of safety and
risk and managing relative to ethical principles and standards.
 Easy to understand the basic concepts in Disaster management in hospital industry.

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 Visit to Hospital - Seminar
MBA (HA) – 10136P

At the end of Fourth semester all students will have to undergo training in any hospital for 45
days by taking up a project study. The conditions of successfully completing the programme
shall not be deemed to have been satisfied unless student undergoes training in hospital under
the supervision of the department in organizations as approved by the department/ faculty from
time to time. Each student will be required to submit a project report to the Department /
Faculty (in 2 hard bind copies) for the work undertaken during this period within two weeks
after completion of your training for the purpose of evaluation in the fourth semester. The Viva
voce will be conducted in the end of Semester IV.

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