KPI EXAMPLES FOR FACEBOOK

FACEBOOK DASHBOARD EXAMPLES

A Facebook dashboard is a reporting tool to monitor and analyze important KPIs
concerning your business profile and its performance. It provides an at-a-glance view of your
overall Facebook operation on which you can base your future decisions and take relevant
actions.

Let's take a look at these 3 Facebook dashboard examples: Facebook Page

Dashboard - Facebook Post Dashboard - Facebook Ads Dashboard

FACEBOOK PAGE DASHBOARD

The largest social media network in the world has its own sets of metrics and best practices
to follow, which enables the delivery of the best possible results from organic, paid and viral
posts. While you can easily tinker the results on the Facebook Page itself, a complete
Facebook dashboard can provide a clear overview of all metrics included to create a
successful Facebook strategy. By analyzing the dashboard, gained insights can provide a

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 clear guide on where to invest more resources, how to attain better results, and, most
important, is my Facebook strategy on track.

The top of our Facebook Page dashboard example is dedicated to the overall engagement
of the Facebook Page. In the Number of Fans tab, you can immediately spot how many
have you gained or lost. If the numbers of those metrics are significantly high, you should
analyze them and use those findings for future posting. The next metric, Page Views will
show the total amount and, also, present how many Unique views your Page has gained, so
you don’t have to deal with exports from other files – all data can be presented in a single
dashboard. The Total Actions and Page Likes will provide additional insights: comparing to
the previous period and New likes obtained, will evidently show what kind of reactions and
perception people have when it comes to your Page. But let’s dig even deeper.

Not to be limited just by these data, you can also perform the analysis of your Audience
Growth, and from which countries your fans are coming from. The sources of Page Views
indicate the specific channel your views are coming from and you can even break down this
data on a daily, weekly, monthly or custom-made time-set. The Total Actions on Page can
indicate whether your clicks are obtained to Get directions (from people near you), or
Website Clicks, for example.

The bottom side of the dashboard is dedicated to the demographics of people connected to
your Page. You can clearly separate fans by age and gender, by language, or country.
These metrics are important since you want to tailor your Page to correspond specific needs
of your target audience.

And last, but not least, you can select the specific time-frame for your data to be shown – no
more exporting or limiting your data for 28 days. With just a few clicks, you can have the
entire visual ready to present the complete Page details dashboard on a meeting, to your
clients or internally.

RELEVANT KPIS AND METRICS

 Number of Fans
 Follower Demographics
 Page Views by Sources
 Actions on Page

FACEBOOK POST DASHBOARD

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 Having a clear understanding of the Post details of your Facebook channel can certainly
decrease the time spent into making actionable insights and provide a cost-effective solution
to achieve better results of the overall social media strategy, be it organic or paid. A well-
designed Facebook dashboard will deliver an ideal overview of top metrics and KPIs to track
and keep an eye on.

The Facebook Post dashboard above represents the main metrics used in analyzing Post
details. Average numbers of Impressions, Reach, Engagement Rate and Click-Through-
Rate clearly illustrate the overall Post-performance based on these 4 main Post details
metrics. Breaking down these KPIs, each of them can be examined into even more datasets
and details. This first indicator defines the number of displays (Impressions) the specific post
has gained, on an average level. Through the set time frame option, the average amount of
Impressions can be viewed on a daily, weekly or custom-made period. The Reach indicator
specifies the Unique number of views a post has received. Users on this social media can
interact in multiple ways: The Average Engagement Rate on Facebook will provide the
answer on the percentage of people that have actually engaged with the post in any possible
way, such as by liking, sharing, commenting, or clicking a link. The higher these percentages
are, the higher the number of engaged people.

By digging deeper into this dashboard, it is advisable to notice what kind of Post Types work
best: link, photo, status or video. This can clearly define your future posting style decisions: if
you get more engagement on a video post, you might want to invest more time and resource
into your video posts. But do keep in mind the costs of production and the quality of videos
you want to share.

It is also valuable to track the Average Post Reactions number. If you receive a high number
of angry emoticons, you might want to consider why. Although it is known that a negative PR
is still a PR, you need to consider what are your goals with the specific post and how to
communicate that goal with your audience.

The last part of the dashboard shows the top 3 Posts published by the CTR metric. You can
also see on which date and time the post was published and what kind of Post Type was
published. Keep in mind the benchmark data for your business and don’t forget to optimize
your content on a regular basis.

RELEVANT KPIS AND METRICS

 Reach by Post Type
 Post Engagement Rate
 Click-Through-Rate (CTR)

FACEBOOK ADS DASHBOARD

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Being a Facebook Advertiser is certainly not an easy task. Optimizing campaigns, delivering
reports, keeping up with the algorithm, and metrics changes on this platform can be time-
consuming and demanding. That’s why having Facebook dashboards ready to analyze all
your data into one single place can reduce the time and, consequently, costs of your
business operations. Let’s see this through a Facebook dashboard example dedicated to
Ads.

On the top of our Facebook Ads dashboard example you can see the total amount of
Impressions, Reach, what was the Frequency, Average CPC, and the Average CTR
developed over time. Breaking down these insights by a specific set of time can visually and
interactively show in which direction your campaigns are going. If you look it on a weekly
level, you can monitor your performance in more detail than waiting for the time-consuming
creation of a monthly report. By simply clicking on the specific week you can dig deeper into
the single day of the campaign. It would make sense to also filter your campaigns by top 5
performing ads by Impressions and Frequency, and that way you can see how many times
the ad was displayed and how many times a single user has seen the same ad. This can tell
you if you’re saturating your audience with the number of ads shown.

Important metrics to consider are CTR (Click-Through-Rate), CPC (Cost-Per-Click) and

Cost-Per-Conversion by Ad Placement. You can see different results by different Ad
Placements, which means that you have to decide which ad strategy performs best for your
business. If your Right Column placements had a lower CPC in comparison to the News
Feed but, in the end, a higher Cost-Per-Conversion, is it worth investing in that kind of
strategy? The CPC and Cost-Per-Conversion metrics can be influenced by the CTR and the
Conversion Rate. By having a clear visual dashboard, interactive in its features, your
decision time can be significantly reduced since you see your expenditures and results in
just a few clicks.

The CPM (Cost-Per-Mille) is another key factor to consider while you set and optimize your
campaigns, as it will vary a lot between your audiences. The more detailed targeting you
apply, the higher the CPM you will reach. Together with the CTR metric, it can be expanded
through weeks or a custom set time frame, so you can visually compare your results, making
your next decisions easier and quicker. Fluctuations are shown depending on your targeting
and placements sets. You can enlarge this section of the dashboard to get a full-screen view
and elaborate on these findings in more detail.
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 The metrics, KPIs and relevant parameters we have elaborated on are concentrated on the
benefits of modern Facebook dashboards and how they can help your overall Facebook
strategy. Test it 14 days for free, connect your Facebook account and create your own demo
dashboard in a few seconds!

RELEVANT KPIS AND METRICS

 Ad Impressions & Frequency
 CPM & CTR of Facebook Ads
 Cost per Conversion

FACEBOOK KEY PERFORMANCE INDICATORS AND METRICS

✔ SEE DIFFERENT TEMPLATES & DESIGNS ✔ FIND & TRACK THE RIGHT
FACEBOOK KPIS TO MEET YOUR CORPORATE OBJECTIVES
A Facebook KPI or metric is a performance measurement that is used to track specific
details of a Facebook Fan Page, a specific campaign or shared content. These indicators
(Impressions, Reach, Engagement e. g.) define the value and success of your company on
Facebook.

Here is the complete list of the most important Facebook KPIs and metrics, that we will
discuss in this article in every detail:

 Number of Fans: Is my number of fans actually important?

 Follower Demographics: Where does my audience come from?
 Page Views by Sources: How many people have seen my Page?
 Actions on Page: What are people exactly doing on my Page?
 Reach by Post Type: Which post type works best on Facebook?
 Post Engagement Rate: How vital is my Average Engagement rate?
 Click-Through-Rate (CTR): What is a good CTR for my Facebook posts?
 Ad Impressions & Frequency: How are my ads performing over time?
 CPM & CTR of Facebook Ads: How much my campaigns should cost?
 Cost per Conversion: Where do you get conversions for the lowest price?

NUMBER OF FANS
Is my number of fans actually important?
The number of fans your Facebook Page has generated can be an indicator of how well your
content is performing. Seeing a significant drop or increment can provide valuable insights
into the fluctuation of your content and deliver additional impact on the decision-making
process: which content to share and what happens with the numbers. If your fan base
predominantly comes from a specific country, then it could be valuable to tailor the content to
their specific culture. If you see the total number of fans significantly dropped, this metric can
show on which specific day that happened, and what preceded to cause this.

Performance Indicators
If you understand how your audience grows, did it expanded or contracted, and were there
internal or external causes to these changes, then you can easily adapt your content to
increase the number of followers and use this data for future posting.

Relevant Showcase Dashboard

 Facebook Page Dashboard

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 FOLLOWER DEMOGRAPHICS
Where does my audience come from?
Getting to know your audience is one of the most important Facebook KPIs that can define
your overall channel strategy. By breaking your follower demographics into Gender, Country,
City or Language, you can discover how many of them are engaging or converting with your
content (depending on your specific goal) and customize your content to their specific
requirements. You can look into the specific language of your audience which can define
whether you need to translate your content or write in your mother-tongue. If you see the
gender is predominant by women, you should modify your tone of writing to correspond their
style.

Performance Indicators
Determine the right profile of your followers to understand how to personalize your content
and deliver the right type of message. If your findings generate new insights than previously
thought, make sure to modify your strategy.

Relevant Showcase Dashboard

 Facebook Page Dashboard

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 PAGE VIEWS BY SOURCES
How many people have seen my Page?
The Page Views metric can determine from which sources your Facebook Page has been
visited and viewed. Additionally, you can track that metric over a specific period to see which
channels bring you a higher number of referrals. If your top sources indicate that other social
media channels, like Instagram or Twitter, have a higher amount of referrals, you should
consider looking more into that specific channel. You can also separate Unique Page Views,
meaning the number of single users interacting with your Page to get a clearer insight into
your audience. If you see a specific spike on this metric’s dashboard, you can dig deeper to
see if your post has been featured on another website.

Performance Indicators
Evaluate the amount of referring channels and determine the source of traffic that brings the
most value to your Facebook Page in relation to your complete social media strategy.

Relevant Showcase Dashboard

 Facebook Page Dashboard

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 ACTIONS ON PAGE
What are people exactly doing on my Page?
One of the most important Facebook metrics to get to know your audience and deliver them
the best content possible, is the Actions on Page KPI. This metric shows the exact amount
of clicks on your Action Button, Get Directions, Phone Number and Clicked Website.
Additionally, it would make sense to filter these insights by age, gender, country, city, and
device. The important point to consider is the objective you want to accomplish. The purpose
of Actions on Page differentiates if you want your business to be local, nationally, or
internationally engaged with, therefore, customize your approach, buttons and see if you’re
engaging on a local or global scale.

Performance Indicators
Establish which Actions on Page are relevant to your strategy and customize your content to
deliver the maximum amount of results. If you’re a local business, increase the Get
Directions and Phone Number clicks.

Relevant Showcase Dashboard

 Facebook Page Dashboard

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 REACH BY POST TYPE
Which post type works best on Facebook?
Reach is the number of unique views the Post has received. It is an important metric
because you can see how many unique users have seen your content. The Average reach
per Post Type number will tell you what kind of content resonates with your audience best:
Link, Status, Photo, or Video. You can even see the development of the Average reach over
a time-frame. It would make sense to additionally analyze the Impressions (the number of
times your page Post is seen) and then also calculate the Frequency – a metric that tells
how many times your message is shown to the same audience.

Performance Indicators
The more Reach you get, the more people have seen your content, the more awareness you
build. Set your date range and compare the average numbers.

Relevant Showcase Dashboard

 Facebook Post Dashboard

POST ENGAGEMENT RATE

How vital is my Average Engagement rate?
Your Engagement rate is certainly one of the crucial metrics to follow and track on your
social media channel. The number of link clicks, comments, likes, and shares can make or
break your post value, regardless of the time spent to create and prepare it. This Facebook
KPI can be divided by the type of the post, so you can easily spot what kind of production
you need to concentrate on: video, photo, written status or link. The Average Engagement
rate is presented in percentage of people who saw the post and decided to like, share, click
or comment; the higher the percentage, the higher the number of engaged people.

Performance Indicators
Make sure you know which engagement is important to your business and which post types
you need to create and combine for better results.

Relevant Showcase Dashboard

 Facebook Post Dashboard

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 CLICK-THROUGH-RATE (CTR)
What is a good CTR for my Facebook posts?
One of the most common question in Facebook marketing, which is not that simple to
answer. Depending on the industry and your overall marketing goal, the CTR can vary. It is
calculated as Link clicks divided by Impressions. Multiply that number with 100 and you get
your percentage of people who saw your content and actually clicked on it. Usually, organic
posts get a higher CTR in comparison to the paid ones. For an organic Newsfeed post a
CTR over 5% is good, and for a paid Newsfeed post 1.5% is quite good. If your CTR starts
to drop, ask yourself which metrics and tactics you need to change and adjust to make sure
you perform better.

Performance Indicators
Identify your industry benchmarks, perform analysis of your top posts and detect what your
audience is clicking through, so you can implement those findings in future posts.

Relevant Showcase Dashboard

 Facebook Post Dashboard

AD IMPRESSIONS & FREQUENCY

How are my ads performing over time?
Facebook metrics examples which indicate how your ads are performing during a certain
period can be evaluated by the number of Impressions, Reach and Frequency. Impressions
will let you know how many times your ads were displayed, Reach will demonstrate how
many unique people have seen your ads, and Frequency is simply impressions divided by
reach. In practice, that means if your ad had 50.000 impressions, reached 25.000 people,
your frequency will be 2. If your ad was seen more than 4 times by the same user, it would
certainly cause the drop in the CTR, and the chance to convert those users would be much
lower.

Performance Indicators

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 Monitor frequency to make sure the same people aren’t seeing your ad too often, which can
cause audience’s fatigue, so a wise move would be to change your targeting or creative.

Relevant Showcase Dashboard

 Facebook Ads Dashboard

CPM & CTR OF FACEBOOK ADS

How much my campaigns should cost?
The cost of your campaigns is the most crucial part of your overall social media strategy. It
all goes down to the simple question: how much should I invest to get as much as possible
from my ads? The CPM and CTR metrics will differ a lot by targeting and placement. If you
pay by Impressions, of course, you want to have the best possible CTR, as this will decrease
your click price. Your decision is usually a trade-off between a really specific targeting (high
CPM and higher CTR) or a broad one (lower CPM and lower CTR). Consider also the
benchmark data from your respective business.

Performance Indicators
Measure each performance conjointly and compare your results over a set time frame.

Relevant Showcase Dashboard

 Facebook Ads Dashboard

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 COST PER CONVERSION
Where do you get conversions for the lowest price?
Conversions are the main goal of a social media marketing strategy. You want your
audiences to perform a specific action, and no matter how good other Facebook KPI
examples which we have mentioned are performing, you won’t get a positive ROI if
conversions don’t happen. Test different Placements and see the percentage of CTR and
the CPC you gain. However, there is a possibility that the lower CPC has the higher Cost-
Per-Conversion, as this traffic can convert on a poorer level, depending on the Ad
Placement. It can happen that the Right Column has a lower CPC, but, in the end, a higher
Cost-Per-Conversion.

Performance Indicators
Differentiate ad placements, calculate each KPI and conclude which fusion of metrics brings
you the most relevant results.

Relevant Showcase Dashboard

 Facebook Ads Dashboard

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