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MODEL QUESTION PAPER

APJ ABDUL KALAM TECHNOLOGICAL UNIVERSITY
SECOND SEMESTER B. TECH DEGREE EXAMINATION, MONTH AND YEAR

Course Code: UCEST206

Course Name: ENGINEERING ENTREPRENEURSHIP AND IPR
Max. Marks: 40 Duration: 2 Hours 30 minutes

PART A
Answer all questions. Each question carries 3 marks CO Marks
1 Define the term entrepreneurial mindset and explain its importance. (2)
2 List and briefly explain the types of Intellectual Property Rights (IPR). (2)
3 What is value proposition, and why is it important for startups? (2)
4 Describe the role of customer feedback in refining market strategies. (2)
5 Write the steps involved in preparing a financial projection for a business (2)
plan.
6 Briefly describe two stakeholder engagement strategies used in prototype (2)
development.
PART B
Answer any one full question from each module. Each question carries 7 marks
Module 1
7 (7)
Discuss the frameworks for fostering innovation in startups. How does
building a strong team influence the success of innovation?

A startup aims to launch a mobile-based health tracking application. Identify (7)

8 the statutory compliances they need to fulfill and outline strategies for
protecting their intellectual property.

Module 2
9 (7)
Explain the steps involved in conducting market segmentation and customer
profiling. How does competitor analysis enhance a startup’s value
proposition?

A group of entrepreneurs is developing a solution canvas for a solar-powered (7)

10
water purifier targeting rural markets. Design their value proposition and
draft a market validation strategy using customer feedback.
Module 3

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11 What are the key components of a business plan? Highlight the role of (7)
marketing and operations strategies in ensuring business sustainability
A startup is launching a food delivery app focusing on local cuisine. Develop (7)
12 a business plan framework including market analysis, marketing strategy,
and risk mitigation approaches
Module 4
13 (7)
Describe the prototype development process, including resource allocation
and quality assurance. Why is engaging with advisors and mentors important
during this phase?

An engineering team is prototyping a low-cost robotic arm for industrial use. (7)
14
Create a stakeholder engagement strategy to attract investors and secure
partnerships while ensuring product quality and timely delivery.
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Brief and detailed answers to
all Questions

Part a (Each question carries 3 marks)

1. Define the term entrepreneurial mindset and explain its
importance.
An entrepreneurial mindset refers to a set of attitudes and skills
that drive individuals to identify opportunities, take calculated
risks, and innovate. It includes traits like creativity, resilience,
adaptability, and problem-solving. This mindset is crucial
because it enables entrepreneurs to navigate uncertainties,
pivot when needed, and persist despite challenges, ultimately
increasing the likelihood of business success.
2. List and briefly explain the types of Intellectual Property Rights
(IPR).
The main types of IPR are:
o Patents: Protect inventions and grant exclusive rights for
a limited period.
o Trademarks: Safeguard brand names, logos, and slogans.
o Copyrights: Protect original artistic, literary, and musical
works.
o Trade Secrets: Confidential business information (e.g.,
recipes, algorithms).
o Industrial Designs: Protect the visual design of products.
These rights help businesses secure their innovations and
maintain competitive advantages.
3. What is value proposition, and why is it important for startups?
A value proposition is a clear statement explaining how a
product or service solves a customer’s problem, its benefits,
and why it’s better than competitors. It’s vital for startups
because it communicates the unique value to customers,
attracts investors, and guides marketing strategies, ensuring
the product meets market needs effectively.
4. Describe the role of customer feedback in refining market
strategies.
Customer feedback provides insights into user preferences,
pain points, and satisfaction levels. By analyzing feedback,
startups can improve products, tailor marketing messages, and
adjust pricing or features. This iterative process ensures the
business remains aligned with customer needs, enhancing
competitiveness and growth.
5. Write the steps involved in preparing a financial projection for a
business plan.
Key steps include:
o Estimating startup costs and operating expenses.
o Forecasting revenue based on market research and
pricing strategies.
o Projecting cash flow to ensure liquidity.
o Creating profit and loss statements and balance sheets.
o Conducting break-even analysis to determine viability.
Accurate projections help secure funding and guide
financial decisions.
6. Briefly describe two stakeholder engagement strategies used
in prototype development.
 o Regular Updates and Demos: Sharing progress reports
and prototypes with stakeholders (investors, customers)
to gather feedback and maintain transparency.
o Collaborative Workshops: Involving stakeholders in
brainstorming sessions to align expectations and
incorporate diverse perspectives into the design process.

Part B (Each question carries 7 marks)

Module 1
7. Discuss frameworks for fostering innovation in startups and the
role of a strong team.
Frameworks like Design Thinking (empathy-driven problem-solving)
and Lean Startup (build-measure-learn cycles) encourage
innovation. A strong team complements this by bringing diverse
skills, fostering creativity, and executing ideas efficiently. Trust and
collaboration within the team enhance adaptability, critical for
navigating market changes.
8. Statutory compliances and IP protection for a health-tracking
app.
Compliances include data privacy laws (e.g., GDPR,
HIPAA) and medical device regulations (if applicable). IP
protection involves:
o Patents for unique algorithms/features.
o Trademarks for the app name/logo.
o Copyrights for software code and content.
Strategies include NDAs for employees and regular IP
audits.
Module 2
9. Steps in market segmentation, customer profiling, and competitor
analysis.
 Segmentation: Divide the market by demographics, geography,
or behavior.
 Profiling: Create detailed customer personas (e.g., age,
income, preferences).
 Competitor Analysis: Identify rivals’ strengths/weaknesses to
differentiate the value proposition (e.g., better pricing or
features).
10. Value proposition and market validation for a solar-
powered water purifier.
 Value Proposition: "Affordable, eco-friendly purifier for clean
water in off-grid rural areas."
 Validation: Pilot testing in villages, surveys to assess usability,
and feedback loops to refine the product before scaling.

Module 3
11. Key components of a business plan and role of
marketing/operations.
Components: Executive summary, market analysis, product
description, marketing plan, operations plan, financial projections.
 Marketing: Identifies target audiences and promotes the
product.
 Operations: Ensures efficient production/delivery, reducing
costs and ensuring quality.
12. Business plan framework for a local cuisine food delivery
app.
  Market Analysis: Demand for local food, competitor apps,
target demographics.
 Marketing Strategy: Social media campaigns, partnerships with
local chefs.
 Risk Mitigation: Backup delivery systems, data security
measures.

Module 4
13. Prototype development process and importance of
mentors/advisors.
Steps: Ideation → Design → Testing → Iteration.
 Resource Allocation: Budget for materials, tools, and skilled
labor.
 Quality Assurance: Rigorous testing to meet standards.
Advisors provide expertise, industry connections, and
guidance to avoid pitfalls.
14. Stakeholder engagement strategy for a low-cost robotic
arm.
 Investors: Pitch prototypes with cost-benefit analyses.
 Partners: Collaborate with manufacturers for scalable
production.
 Quality/Timeliness: Use agile development and regular
stakeholder reviews.

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Explanation of the Model Question
Paper with Point Descriptions
1. General Information

 University: APJ Abdul Kalam

Technological University

 Exam: Second Semester B.Tech Degree

Examination

 Course Code: UCEST206

 Course Name: Engineering

Entrepreneurship and IPR

 Total Marks: 40

 Duration: 2 hours 30 minutes

2. Structure of the Question Paper

The paper is divided into two parts:

 Part A: Short answer questions (6

questions, 3 marks each).
  Part B: Long answer questions (4
modules, 1 question per module, 7
marks each).

Part A
Short Answer Questions (3 marks each)

1. Entrepreneurial Mindset

o Definition: A mindset that embraces creativity,

risk-taking, and problem-solving to identify
and exploit opportunities.

o Importance: Drives innovation, adaptability,

and resilience in business.

2. Types of Intellectual Property Rights (IPR)

o Examples: Patents, Copyrights, Trademarks,

Trade Secrets.

o Brief Explanation: Protects inventions,

creative works, brand identity, and
confidential information.

3. Value Proposition

o Definition: A clear statement of the unique

benefits a product/service offers to customers.
 o Importance: Differentiates startups from
competitors and attracts customers.

4. Role of Customer Feedback

o Purpose: Helps refine products, services, and

marketing strategies.

o Impact: Ensures alignment with market needs

and improves customer satisfaction.

5. Steps in Financial Projection

o Steps: Revenue forecasting, expense

estimation, cash flow analysis, profit/loss
projection.

o Purpose: Guides financial planning and

investor communication.

6. Stakeholder Engagement Strategies

o Examples: Regular updates, collaborative

workshops.

o Goal: Ensures stakeholder alignment and

support during prototype development.

Part B: Long Answer Questions (7 marks each)

Module 1: Innovation and Compliance

7. Frameworks for Innovation
  Frameworks: Lean Startup, Design Thinking.

 Team Influence: Diverse skills and collaboration

enhance creativity and execution.

8. Statutory Compliances and IP Protection

o Compliances: Data privacy laws, healthcare

regulations.

o IP Strategies: Patent the app, trademark the

brand.

Module 2: Market Strategies

9. Market Segmentation and Competitor Analysis

 Steps: Identify customer segments, analyze

competitors.

 Impact: Sharpens value proposition by addressing

gaps.

10. Solution Canvas for Solar Water Purifier

o Value Proposition: Affordable, eco-friendly

purification for rural areas.

o Validation Strategy: Pilot testing, surveys, and

feedback loops.

Module 3: Business Planning

11. Components of a Business Plan
- Key Elements: Executive summary, market analysis,
financial plan.
- Role of Strategies: Marketing attracts customers;
operations ensure efficiency.

12. Food Delivery App Business Plan

o Framework: Target local cuisine lovers, SWOT

analysis, risk mitigation (e.g., delivery delays).

Module 4: Prototype Development

13. Prototype Process and Mentorship
- Steps: Design, testing, quality checks.
- Mentor Role: Provides expertise, avoids pitfalls.

14. Stakeholder Strategy for Robotic Arm

o Approach: Investor pitches, industry

partnerships.

o Focus: Quality assurance and meeting

deadlines.

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