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Marketing_BA_Career_Learning_Roadmap

The document outlines a structured 6-month learning roadmap for a career in Marketing and Business Analytics, divided into three phases focusing on foundational skills, data analytics tools, and predictive & social analytics. Each phase includes recommended free courses and resources for tools like Google Analytics, Excel, SQL, and Python. Additionally, it suggests optional add-ons and practice projects to build a portfolio.

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ca.s.t.ongv.a.y.di.d.i.a.n.e
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1 views

Marketing_BA_Career_Learning_Roadmap

The document outlines a structured 6-month learning roadmap for a career in Marketing and Business Analytics, divided into three phases focusing on foundational skills, data analytics tools, and predictive & social analytics. Each phase includes recommended free courses and resources for tools like Google Analytics, Excel, SQL, and Python. Additionally, it suggests optional add-ons and practice projects to build a portfolio.

Uploaded by

ca.s.t.ongv.a.y.di.d.i.a.n.e
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Marketing + Business Analytics Career Learning Roadmap

PHASE 1: Foundational Skills (Month 1-2)


* Google Analytics 4 (GA4)
Learn: Website traffic, user behavior, conversions
Free Course: Google Analytics Academy - GA4 Beginners
Link: https://analytics.google.com/analytics/academy/course/6

* Excel (Advanced)
Learn: Pivot tables, VLOOKUP/XLOOKUP, dashboards, charts
Free Course: Excel for Everyone by Coursera
Link: https://www.coursera.org/specializations/excel

* Google Ads
Learn: Search ads, display, performance metrics
Free Course: Google Skillshop - Google Ads Certifications
Link: https://skillshop.withgoogle.com/

PHASE 2: Data Analytics Tools (Month 3-4)

* Power BI or Tableau
Learn: Visual dashboards for campaign analysis or sales tracking
Power BI: https://learn.microsoft.com/en-us/training/powerplatform/power-bi/
Tableau: https://www.tableau.com/learn/training/20201

* SQL (for Marketing Analysts)


Learn: Querying databases, customer segmentation, campaign data
Mode SQL Tutorial: https://mode.com/sql-tutorial/
Kaggle SQL Course: https://www.kaggle.com/learn/intro-to-sql

PHASE 3: Predictive & Social Analytics (Month 5-6)

* Python for Marketing Analytics


Learn: Data cleaning, segmentation, churn prediction
Google Data Analytics with Python: https://www.coursera.org/learn/data-analysis-with-python
Kaggle Python Course: https://www.kaggle.com/learn/python
* Social Media Analytics
Learn: Engagement metrics, performance analysis
Tools: Facebook Ads Library, Looker Studio

* Marketing Automation Basics


Tools: Mailchimp, HubSpot
HubSpot Academy: https://academy.hubspot.com/courses/inbound-marketing
Mailchimp Resources: https://mailchimp.com/resources/

Optional Add-Ons

* Creative & AI Tools


Canva (Free/Student Pro), ChatGPT, Google Tag Manager

Practice Projects

* Ideas to Build Portfolio


- Campaign report with GA4 & Google Ads
- Power BI dashboard with dummy data
- SQL-based customer segmentation
- Python churn prediction
- Social media analysis using Looker Studio

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