MARKET RESEARCH REPORT

This memorandum is in accordance with Federal Acquisition Regulation (FAR) Part 10.000, which
describes the policies and procedures for conducting market research in order to arrive at the most
suitable approach to acquiring, distributing, and supporting supplies and services. This part implements
requirements of 41 U.S.C. 3306(a)(1), 41 U.S.C. 3307, 10 U.S.C. 2377, and 6 U.S.C. 796. The extent of
market research will vary, depending on such factors as urgency, estimated dollar value, complexity, and
past experience. Market research involves obtaining information specific to the item being acquired.

If a section of this form is not applicable, it should be so identified and supported by a brief explanation.

Acquisition Office Point of Contact:

a. Phone Number:

b. E-mail Address:

Program Office Point of Contact:

a. Phone Number

b. E-mail Address

Acquisition Title:

NAICS:

Solicitation/Requisition Number:

Forecasting and Advance Acquisition

Planning System (FAAPS) No:
Type of Contract:

Estimated Total Value:

a. Base

b. Options (how many & total)

Period Of Performance:

a. Base

b. Options (how many & total)

Timeframe Market Research was conducted:

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 1. Description of Requirement:

Provide a brief description of the minimum requirements in terms sufficient to convey the
purpose of the acquisition. Limit the description to the top essential tasks and/or skill sets
required and used to conduct market research.

2. Feasibility of Requirement: The results of market research have determined that the
Government's needs can be met by items of the following type (check the appropriate box):

Items of a type customarily available in the commercial marketplace

Items of a type customarily available in the commercial marketplace with modifications

Items used exclusively for governmental purposes

3. Applicable laws, regulations, or policies unique to the required supplies/services:

Examples: Warranties; packaging and marking; acceptance; pricing; inspection;
customizing, modifying or tailoring practices; buyer financing; discounts; maintenance
support; and laws and regulations unique to the item, if known.

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 4. NAICS Code Explanation:

Include a discussion of why the NAICS code selected was used and provide any
applicable endnotes or exceptions applicable. The NAICS code identified in the Market
Research Report should be consistent with the NAICS code publicized via the market
research notices, and the CD-570 - Small Business Set-Aside Review form. If another
NAICS code is deemed more appropriate after market research results, please provide
an explanation and how further market research was conducted with the new code.

5. Acquisition Background and History:

a. What type of action is this request (check the appropriate box):

New

Sole-Source

Re-Compete

Consolidated/Bundled

b. Use the table below for sole-source, re-compete and bundled/consolidated historical
information. For bundled/consolidated actions list the contract numbers and task
order numbers recommended for consolidation and/or bundling. Attach a spreadsheet
with the same information below if more room is required.

Prior Contract # Vendor Name Size/Socio- Method of Period of # of Small

Economic competition Performance Business
Designation offers

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 c. If the contract is a sole source or re-compete describe how the new contract effort
compares with the current contract.
Is the Statement of Work (SOW)/Performance Work Statement(PWS)/Statement of Need
(SON)/etc... the same? What changes are being made?

6. Consolidation and/or Bundling N/A

a. Include a necessary and justified analysis based on the results of market research as
required by FAR section 7.107-1 thru 4.
Justification & Analysis Attached

b. Describe the methodology for conducting market research as broad as possible to

search for capable small businesses in accordance with FAR 10.001(a)(2)(vi).

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 c. Consult with Procurement Center Representative, Small Business Specialist, and The
Office of Small Disadvantaged Business Utilization to assist with market research.

Spoke with NOAA Small Business Specialist

Spoke with the DOC OSDBU

Spoke with the SBA PCR

What were the results of those conversations?

7. Potential Sources Provided by Requestor:

Please provide the names of the companies, business size, and methodology utilized to
identify them.

8. Market Research Methodology & Findings

a. The following methods were utilized to conduct Market Research (Check which
method(s) are applicable):

Searched Federal Prison Industries

Searched Ability One Services Ability One Supplies

Other Mandatory Sources FAR 8.003

Reviewed existing Commerce-Wide Strategic Sourcing Vehicles

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 Reviewed existing NOAA Blanket Purchase Agreements

IT Product GWAC’s searched:

NASA Solutions for Enterprise-Wide Procurement (SEWP)

General Services Administration (GSA) Schedule IT 70

NITAAC, Chief Information Officer-Commodities and Solutions (CIO-CS)

Searched SBA’s Dynamic Small Business Search

Contacted Women-Owned Business Associations

Searched GSA/FSS (GSA Advantage!)

Searched SAM

Searched NOAA Small Business Database

Searched previous purchases of similar/identical acquisitions

FedBizOpps Sources Sought Synopsis or Request for Information

Searched the Internet

Contacted SBA

Interviewed Knowledgeable Individuals in Industry

Interviewed Knowledgeable Individuals in Government

Reviewed Professional Journals

Reviewed Requirements with the Small Business Specialist

Other(List):

b) Identify the names of the vendors found as a result of market research, including
business size, socio-economic status, and the assessment of vendor capabilities
(attach a chart that identifies vendor capability by task, a yes/no description is not
acceptable without explanation).
Chart attached

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 c) Attach copies of the instruments utilized (ex RFI/Sources Sought, searches) as well as
responses and assessments of capabilities.
Copies of instruments utilized attached

Comments:

If applicable

9. Summary of the Number of Firms Found:

Date Known Prior Identified in SAM/ Internet RFI Other:

Researched Sources Offers MAC/ DSBS Search
GWAC/FSS Search
SB Sources

WOSB
Sources
EDWOSB
Sources
HUBZone
Sources
SDVOSB
Sources
FPI/JWOD
Sources
LB Sources

Comments:

If Applicable

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 10. Market Price
The Government estimated cost is $__________________________. The apparent fair
market value is based on the following information and is $__________________________.

Describe how the fair market value information was determined-e.g., quotes, catalog
pricing, etc.

11. Recommendation:

Describe how the requirement will be competed and awarded (performance -based
service contract, FAR Part 15, small business program set-aside, etc.). Also include any
risk factors that could potentially affect the acquisition strategy.

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 12. Required Signatures:
The signatures below represent approval of the market research process, report, and results:

Contract Specialist/
Contracting Officer
(signature):

Date:

Name:

THE SIGNATURE BLOCK BELOW IS ONLY APPLICABLE IF THE

REQUIREMENT IS ABOVE SAT
Program Office Representative
(signature):

Date:

Name:

Title:

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