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ACC30009 ACA An overview-1-1

ACC30009 focuses on Analysis for Competitive Advantage, emphasizing business strategies through financial and non-financial information. Key concepts include efficiency, effectiveness, and productivity, with various assessment tasks such as group assignments and quizzes. The course also covers Porter's 5 Competitive Forces and generic strategies like cost leadership and differentiation, highlighting the accountant's role in providing information and designing systems.

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6 views

ACC30009 ACA An overview-1-1

ACC30009 focuses on Analysis for Competitive Advantage, emphasizing business strategies through financial and non-financial information. Key concepts include efficiency, effectiveness, and productivity, with various assessment tasks such as group assignments and quizzes. The course also covers Porter's 5 Competitive Forces and generic strategies like cost leadership and differentiation, highlighting the accountant's role in providing information and designing systems.

Uploaded by

Jordan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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An overview of ACC30009

Analysis for Competitive Advantage

Analysis for Competitive Advantage

Business Strategies
Information

Financial Non-financial Business


Processes
Information Information

Common concepts in ACA:


Efficiency, Effectiveness, Economical, Quality, Time,
Productivity.
Assessment tasks:
1. Group research assignment – 5 to 6 in one group – 20%
2. Test (MCQs) – 10 questions of 1% each and 15
questions of 2% each – 10%
3. Reflective Written Piece – 5%
4. Online Quizzes (1% each x 10)
5. 2 Mini Case Studies - 5%
6. Final Assessments Part A (MCQs) and B – 50%
An overview of ACC30009
Analysis for Competitive Advantage

Lecture 1 – Main points


Porter’s 5 Competitive Forces – Analysis
Some potential misunderstanding:
- High barrier of entry vs. threat of new entrants
- More suppliers vs. Bargaining power of suppliers
- More buyers vs. Bargaining power of buyers
- More competitors vs. Rivalry of competition
Generic strategies:
- Cost Leadership
- Differentiation
- Niche cost leadership or niche differentiation
Some potential misunderstanding:
- Product differentiation vs. High costs
- Cost Leadership vs. Poor customer service
- Better customer service vs. High operating costs
Roles of an accountant
- Information provider and advisor (financial & non-financial, SCR)
- Design information systems: format, capture, process and report

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