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TUTORIAL 2

The document outlines tutorial questions for a course on production management, focusing on product strategy and its importance in business. It covers various aspects such as product vision, value proposition, market segmentation, competitive analysis, and the business model. Additionally, it includes questions on differentiating product concepts, conducting SWOT analysis, and developing a business model canvas.

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2 views

TUTORIAL 2

The document outlines tutorial questions for a course on production management, focusing on product strategy and its importance in business. It covers various aspects such as product vision, value proposition, market segmentation, competitive analysis, and the business model. Additionally, it includes questions on differentiating product concepts, conducting SWOT analysis, and developing a business model canvas.

Uploaded by

zabronjoshua003
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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EMS 113: PRODUCTION MANAGEMENT 1

TUTORIAL 2 QUESTIONS

Question one

a. Define the term product strategy and state why it is important for business to have product
strategy
b. Discuss how each of the following relate to the development of a product strategy
i. Product vision
ii. Product value proposition
iii. Market segmentation
iv. Competitive analysis
v. Product positioning
vi. Business model
vii. Business case

Question two

a. Differentiate product value proposition from product positioning in product management view
point
b. Sketch down the general competitor profile matrix
c. What do you understand by SWOT analysis why is it important in product/business analysis and
evaluation?
d. Account for cost benefit analysis

Question three

a. What do you understand by business model canvas?


b. Prepare business model canvas of any organization of your choice

Question four

a. Briefly explain the key components the product strategy


b. Describe the steps followed in building the product strategy
c. Search for any challenge facing the community and suggest the product/solution that would solve
that challenge. Use your knowledge of product management to develop your solution’s product
strategy

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