are Reed Ican describe teenage entrepreneurs and their busine: ene cng ecasere eases oo 1 Watch the two videos about teenage entrepreneurs. Complete the table. Which company do you think has the best chance of commercial success? os Whatisthenameot | Superjams Handmade Soap Club eerie founded? Whatrawmaterialsare | fruitand grape juice lard, oil (olive and palm used? kernel), lye (sodium hydroxide and water, natural clays and flowers What makes their no sugarisaddedandheis | all-natural ingredients eecthelrcempectors | testing a jam without seeds | are used and the soap is offer? forkids handmade Who wereiwasthe | his grandmother:he uses her | her father (who encouraged ee or tnrimae” | basic recipe her to start her own business), sartupe her teacher in high school (who taught her the basics of marketing) and DECA (which is agiant business conference) Whatarethebenefits | You can work fromhomeand | Being able to buy stuff Cocina eeetine to eis | stillhave time todo things | yourself feels so much entiepreneur? that you lke. better than simply getting everything from your parents. How can you see that this | He gives back to the ‘She uses locally produced company is notall about 7 Y ee aerate | community by organising | lard and sustainable possible? tea-parties for the elderly. | palm kernel oil, which is probably more expensive.Tinea alacant secur} anne pacman Link these definitions to the economic terms in the previous exercise. 1 to earn more money than you have spent; not to make aloss f9make a profit 2 someone who has started their own business an entrepreneur. 3. the positive aspects; the opposite of the drawbacks the benefits, 4 tostarta business to founda company 5 what you process into a finished product raw materials 6 other companies that are in the same industry as you; the competitors. your economic enemies 7 where something has come from the source 8 anew enterprise; a business that has just begun start-up. 9 tohelp tosupport. 10. something that gives you ideas inspiration, Examine the strategy box. Complete the sentences with adjectives der the economic terms in the previous exercise. id from 1 Thavea poster with an [I/ quote above my desk: “Opportunities don’t just happen. You create them.” Fashion isa highly (2) market. There are loads of big players all over the world. Studies have shown that a positive attitude has a /:) effect on a person's health, Thave tried to be (4, but he just won't accept help from anyone! Certain schools try to stimulate the |5) spirit of their students by allowing them to set up their own businesses as part of their economics studies. After three years, the company managed to break even. They weren't losing lots of money anymore, but the company still wasn't really (6). awn o 1 inspirational, 4 supportive 2 competitive 5 entrepreneurial 3 beneficial 6 profitable i TE Recognising related words is a great way of quickly expanding your vocabulary. Adjectives in English are often derived from nouns or verbs by adding a suffix or prefix. -al-ial: inspirational, natural, commercial entrepreneurial, beneficial ~ents diferent, dependent, excellent -ive: productive, supportive, competitive -ous: dangerous, famous, continuous Certain suffixes have a specific meaning, less (without ..): seedless, homeless, thoughtless -ful (witha lot of.) tasteful, colourful, successful -able (you can..): profitable, sustainable, avoidable The prefixes un-, im-/in-/ir-fl-, non- or dis~ are used to make an adjective negative or create the opposite of the original adjective. unprofitable, impatient, inconvenient, irresponsible, legal, non-fictional, dishonest, dissatisfied4 Read this Calvin and Hobbes cartoon. What is wrong with Calvin's business plan? Why is his only customer dissatisfied? uy i uk CALVIN AND HOBBES © 1983 Watterson. Reprinted with permission of ANDREWS MCMEEL SYNDICATION. All rights reserved. Calvin and Hobbes is a daily comic strip by American cartoonist Bill Watterson (born July 5, 1958). He drew the cartoons from 1985 till 1995, The Calvin and Hobbes comic appeared in more than 2,400 newspapers around ‘the world. For years, Watterson battled against pressure from publishers. ‘to merchandise his work, something that he felt would cheapen his comic, He refused to merchandise his creations on the grounds that displaying Calvin and Hobbes images on commercially sold mugs, stickers, and T-shirts would devalue the characters and their personalities Watterson announced the end of Calvin and Hobbes on November 9, 1995 but today the comic strip still appears in newspapers in more than 50 countries, including a Belgian newspaper. If you want to read about their adventures, you'll find Calvin and Hobbes have 18 books devoted to them. 5 Find the correct economic term in the cartoon. 1 someone who works for an employer (= yourboss) anemployee 2 how much money you receive per year your annual salary. 3. to lower costs to.cut expenses, 4 to receive financial aid from the government to be subsidized5 anamount of money you have put intoa company @n investment, 6 someone who has put money ina company andis stockholder. part owner extras you receive on top ofyour salary, suchas benefits a company car or luncheon vouchers 8 what is on offer and what people want supply. and demand. 9 the necessary costs involved in productionsuch 9verhead, as rent and heating 10 the person with the most important position inthe CEO (Chief Executive Officer) acompany ‘Complete this text with the correct economic term. TWO HUNKS AND A HOSE Itisn't always easy finding a holiday job, so Tyler White decided to take a different approach: he [his own company with the catchy name "Two Hunks and a Hose. It's a two-man operation for the moment: Tyler is the [2] of the business and he has one (3) working for him, namely his best friend Josh Columbo. Together, they provide a mobile car washing service. You give them a call, and at the agreed time, these two will show up on your doorstep with two buckets containing an array of sponges and biodegradable detergents and their trusty orange rubber hose. ‘These two teenage [4] are perfectly in tune with the times. They keep their [5] really low by cycling to their (6), “No car insurance, no gas bills and the exercise keeps us looking hunky without a gym membership’, Tyler jokes. Tyler needed only $280 to get hs start-up off the ground, namely the cost of his buckets, hose and the first. set of his eco-friendly car shampoos. After just 6 jobs, Tyler was able to repay his mother’s [7] and since then, the company has been making a nice (3) 1 started/ founded 5 overhead / costs 2 CEO/boss 6 customers, 3 employee 7 investment, 4 entrepreneurs, 8 profit.°o ‘Try this. Read the article Should there be a maximum wage law in Ace Out. a Formulate John Roth’s suggestion for wages in the UK in your own words. b Identify the arguments that are made pro and con. ¢ Add your own opinion to the debate. 9 Watch the about Australian teenage entrepreneur, Morgan Hipworth. | day at the Bistro gan Pop Up store. “TEN THOUSAND, yhnuts made. But ‘we have sold out pletely! have always loved a Anew generation of my | We are here to stay! challenge. This weekend | seriously good doughnuts | We've just signed a one- is all about finding the has arrived! Now year lease for the location perfect white chocolate | available at the Shortstop | _ where the Pop Up store chip cookie! Come Café, 2 Sutherland St, was. Grand re-opening ‘on over on Sunday to Melbourne, of Bistro Morgan on taste and vote for your February 10! favourite uy i uk 10 _ Read these sentences from Morgan's social media posts again. GS Ha¥@ always [Weil a challenge. Welve just sigmied a one-year lease, Anew generation of doughnuts HaSarrived. ‘We laave'sold out completely! a Highlight the verbs, Complete the grammar box. + We use the present perfect to talk about actions in a period of time that started in the past and that is still going on now. Morgan has always used quality ingredients in his pastries. have been the CEO of Bistro Morgan for three years. Typical time indicators are: recently, just, lately, so far, this (week), yet, already, (n)ever, since, for (+ a period of time), always ... + Wealso use the present perfect. to talk about actions that took place in the past and that havea result in the present. We have run out of flour (so we can't make any more doughnuts), | have hired my mother as a full-time employee (so !am her boss now).11 Complete the caption of the AFTER picture. Use the present perfect tense. BEFORE Walter has won his game! Jessica has graduated! i - They have just bought a house Jim and Sheila ae looking ora house EN a Oscar has reached the top.at last ‘scar is climbing to the top. 12 Post your own before and after pictures with an appropriate caption. Use the present continuous and the present perfect.The power of the crowd Tean talk ab reser a tet: 13 Readthearticle. What is the power of the crowd? For most of us, a crowd can be an alluring’ thing, because the dat to be part of a larger community seams to be innately’ human. Gathering together for celebrations ~ dancing, chanting, festivaling, costuming, singing, marching — oes back almost as far as we have any record of human behaviour. Think of the 26,000 Hibernian fans singing Sunshin@ on Leth after a long-nopod-‘or Scottish Cup win in2016. The sight and sound ofthis collectvejoy was entrancing: tons of thousands of green-and/-white scarves held alot, everyone belting out the song at the tops of theirlungs But crowds have alvays had a darkside as wel theres ‘gentlamob’ of protesters, no ‘tiendly pack’ ‘of wolves, The same teeing that ellows for moments of great joy can also eneble grotesque’ crimes. The ‘people who gathered to watch lynchings in the 1950s in the US or more recently attacks on Muslims by groups of Hindu nationalists in india were not just bystanders but active participants. Their presence helped make the violence possible. The feeing of anonymity can make people forget o take responsibility for the'r individual actions, Even crowds that gather to celebrate or worshin together can go wrong, and ‘when they do, they generate an unmatched horror. 39 footballfanslost their ives, Cenushed against a collapsing wall in Brussels’ Heizel Stadion in 1985 and over 2000 Haij pilgrims suffocated at the intersection leading to the Jamarat Bridge in ‘Macca vihen panic gripped the crowd and a stampede formed. Huge resources: ‘are now spent on ‘crowd contro!’ from stewards at theme parks and football stadiums to police officers on horses or behind water cannons, because people hhave long realised the Inherent dangers of large gatherings of people. But people throughout history have always understood the enormous potential ofthe crowd. A mammoth ‘would have been impossible for one caveman to kil, but by collaborating as a hunting party, this huge beast could be captured. The pyramids in Egypt or the Great Wall of China would never have been completed i the rulers ofthe time had not called on the combined strength of hundreds of thousands. of workers. “The rise of social mecia aiso gave rise to another phenomenon: crowdtunding, People have used appeals, ‘on social media to raise money forall sorts of reasons: from buying expensive drugs for a child with a. very rare disease to providing housing for homeless veterans. For young entrepreneurs looking to start ‘anew venture, crowdfunding has become very popular. Instead of borrowing say $10,000 from a bank, ‘simply convince 2000 people that your idea is a good one and worth $5 of their own money, and you ‘can get started, Numerous online platforms have appeared that allow users to present their ideas and handle the collection of the donations. These platforms are really starting to give traditional banks a run for ther money. ‘Science has long embraced’ the power of the many as a way of solving problems. When the Brtsh government in the 18th century was desperate to find an accurate way of determining a ship's position at sea, they offered a prize of over {amillion pounds in today’s money to anyone who could come up with a practical solution, The Audubon Society, an American nature conservation group, has been conducting ts Christmas bird count in the US and Canada since 1900. It provided the model for what is called a ‘biobiltz’, where people go out in a specifed area on ‘an agreed day, count species and send inthe results. This i a very efficient way (of gathering ots of information. NASA enlisted the help and computing power of volunteers to analyse data, more epectically radio signals, and to help in the search for extraterrestrial life with its SETW@Home project.Tinea alacant secur} anne pacman “The world of music has recently also seen a surge in huge crowdsourcing projects. ‘The Johnny Cash Project, for example, took the tile song from the last record Of this famous American singer, divided the video into sills and asked fans to redraw one frame using an online graphic too! and sulmitit to create a moving ccolaborative portrait ofthe ‘man in black’, Eric Whitacre used the Internet to create virtual chotr. Over three-and-a-half thousand people from 75 countries emailed him recordings of themselves singing one of his compositions solo. Whitacre then ‘combined al these incividual pieces and conducts them in a virtual theatre, And Pharrell Willams created a music video that was 24 hours long, with people from all around LA dancing and lip synching to his 4 minute song, which is streamed on a loop. Viewers can fast-forward or move backward using a clock interface that hovers aver the display, and share speciic moments on Twitter or Facebook. The intemet has undoubtedly had a posttive impact on crowdsourcing and crowctunding intatives. The worldwide web and social madia have made it easier for people to get their message in front of rmllions of people and ask them to contribute towards achieving a common goal. But it remains up to the individual to harness this enormous potential for the greater good, 14 Answer the questions. 1 What is the author's attitude towards crowds? Why? 0. completely positive & mainly positive only2out of the 7 paragraphs talk about the negative aspects O mainly negative C completely negative In which order do these main ideas appear in the text? 1 | Crowds are attractive to many people. Crowds are inherently dangerous. Crowds are usefull economic tools. lel Crowds are useful instruments in creating beauty. Crowds are useful to increase your knowledge. Crowds can achieve great things, Crowds can turn into a force for evil. le[siele| Crowds have formed more easily in recent decades, What is the difference between crowdfunding and crowdsourcing? In crowdsourcing, you ask for people's help, time or eneray to achieve a common goal. In crowdfunding, you ask people for money. So crowdfunding isa specific form of crowdsourcing. ‘The conclusion of a longer text typically refers back to elements that appeared earlier in the text. Which paragraph(s) does the conclusion of this text refer to? Paragraphs 1 and2 (crowds can be good or bad), UNIT2 + STRENGTH IN NUMBERS.15 _Link these words from the text to the correct definition. C abystander O achoir 1 tocollaborate © collective acommunity OD tocontribute © togather amob © aparticipant 1 the potential 0 avolunteer a the general terms for a group of people who are a.community. considered as a unit because of their common interests, social group, or nationality ba group of people who sing together achoir, c_alarge, angry crowd that could easily become violent 4.700. _ someone who takes part in an activity participant. e someone who is watching an activity but is not abystander. taking part init f£ someone who does work for free ayolunteer, g towork together to.collaborate, hh togive something in order to achieve something to.contribute. together with other people i the possibility to succeed the potential j shared by every member of a group collective ik to collect or to come together togather Crowds come in all shapes and forms. English has specific names for groups of animals. Here are some examples: + a swarm of bees * a caravan of camels + a pack of dogs or wolves + a school of fish + anarmy of frogs + agagale of geese MURDER * CROWS a pride of lions a flock of sheep a parliament of owls a murder of crowsBitaci 16 ‘Complete the text with words from the previous exercise. G& The Oxford English Dictionary 1m 1878, james Murray was commissioned to become the editor of a new dictionary of the English language. This new dictionary was to replace Dr, Samuel Johnson's dictionary, which dated back to 1755, Murray saw enormous I} in this appointment. His ambition was to capture all the words in the English-speaking world in all thelr various shades of meaning. His plan was simple, He made an appeal via newspapers worldwide to anyone who wanted to [2 to the dictionary. all they had to do was send a slip of paper witha word anda quotation, The response was so overwhelming that the Royal Mail had to install a special oversized letterbox outside his house just for him, Murray 3] a large group of scholars, friends and family members to help hhim sift through all the contributions, Oneofthe most effective |i) was William Chester Minor, who owned a huge collection of books, Murray only found out after many years that Minor was actually locked up in an insane asylum after having shotaman during asevere bout of paranoia. Inall, nearly halfamillion words would appear in the first edition of the Oxford English Dictionary, which was published in1928,13 years after Murray died, Ir was a fitting monnment to the 5) efforts of thousands of people around the world and james Murray's dream. But work hasn't stopped on the OED ever since, A second James muray nis Se edition, containing some 20 volumes, 21,700 pages and weighing 137 pounds, was published in1989, Since then, the staff hasbeen working on, a third edition, but this version of the dictionary willonly be available digitally, But the compilers have stuck to the same basic philosophy as James ‘Murray all those years ago: ask the people, The OED regularly puts out appeals for citations for new words and readers of the OED have been contributing around 200,000 quotations each, year, 1 potential 3 gathered. 2 contribute s collective. 4 volunteers /participants To talk about actions that started in the past and are still going on today, we use the present perfect. If you want to stress the duration of this action, you can use the present perfect continuous: has/have + been + the -ing form of the verb. ‘The staff has been working on a third edition since 1989. Readers have been contributing 200,000 quotations each year @ seyetis- team up. Find outifyour partners instructions. 1g. Ask your teacher for« 18 _Listen to the podcast about the marketing funnel. Complete the graphic organiser. THE MARKETING FUNNEL _ attention / awareness interest desire i action i : : ; 4 19 Watch this Kickstarter campaign video. Identify how the video incorporates the four steps of the marketing funnel. THE WORLD'S BEST TRAVEL JACKET WITH 25 FEATURES o WATCH FULL VIDEO AND TRAVEL SMART a They.make a bold claim that this is the best travel jacket in the world, And. (game Pad mt caste and iman igs arg op te bgp the ‘period’ behind it makes this claim even stronger. They show all the useful features of the jacket. It allows you to choose one in. metang rtaal one of the four styles available, It will save you hundreds of dollars because. ofall its features, By wearing this jacket, you are better than reqular travellers: you pass through ° security faster, you are more comfortable with the gloves, you don't need to. mess around with pillows and backpacks. You are wearing a jacket that has, been featured on the news, soyou.are hip and trendy. ‘a The lip ends by giving you the chance to pre-order the jacket on Kickstarter, with a simple click of the mouse. They.also.ask you (please please please) to helo.them advertise their product by sharing the video on social media. UNIT 2 » STRENGTH IN NUMBERS20 Examine this flyer for a minigolf course in Lake George, NY. How can the AIDA model be used to improve this ad? TWO large themed golf courses, ‘Around the World in 18 Holes, and ‘Around the USA in 18 Holes’ on the shores of Lake George. We've been the most popular miniature golf course in Lake George for 40 years! Updated. ‘with new designs annually. Enjoy the view of the lake under the many large shade trees. Around The World Golf Beach Road (Opposite Lake George ‘Steamboat Company) Lake Ceorge, NY 12835, Tel: (518) 668-3223 mn rom Hunter: RE 234 West to RL296, Take Rt 296 North to Rt 23 East, Take RE23 ast to the NYS theuway 187 North. Take the thruway North to Albany and follow signs to continue on 187 North, Take 87 North to Exit for Lake George 2 Read these comments about the jacket. a Highlight the prepositions. b Complete the Did you notice box. Hove how you can pull an eyeshiet HORT your eves BEFGFB you take a na. Love the neck pillow. B® You sit down, you simply inf tin two seconds and putt bind yourhead |1use my jacket everywhere: when |am waking BIGAG the edge ofthe river, jogging {BEPOSS the lawn or just siting By the camptire. {just love how you can cruise\pasf the security checkpoint al the airport. Just put your jacket Into the tray andl walk tFROUGH the metal detector. I's a three-second job! And then just continue [wa tne gate and ato a plane that wil take you BRYON the horizon... reamingotholidays. Hove the shots ofthe gir with the pink hat @flher head. First we see her 6 the metro, then riding UB the escalator and finally walking OWA the stairs, + We use in front of and behind to refer to PI9CE........ and before and after to refer Bitaci to time + We use into and onto to stress movement, as alternatives for in and on. 1 Compare: I walked up the stairs. My jacket is on the second step of the stairs. Tilep de trap omoog. Minjasiligt op de tweede trede van de trap22 Examine these images of some miniature golf holes. Complete the text with ‘the correct preposition of place or movement. Choose from the list. O above 0 across © around O between © in frontof near Con © opposite © over The firstfourholes | 1 Near. are (i| the ticket : office, This was 2 infrontof. Duilt to look like 3 ACIOSs, the Red Square with its colourful 4 over. round towers and 5 ground ithas lots of flags iit, 6 On For hole two, you head to London where Tower Bridge runs (3) 7 between the river Thames. You need to get your ball 4] Tower Bridge. You can’t hit your ball [5] the obstacle because there is water 8 above. (s|both sides, A nice touch is the logo of the Olympics that , hovers |7| the two towers about a foot |8] the bridge. 9 opposite. ‘Tower Bridge is (9) hole four with the Viking ship. behind © nextto O ontopof O through © towards © underneath 10 underneath, is 11 Next to 32 a2 ontopof 4 For hole ten, you need to hit the ball (10) the guillotine, There through isa soldier standing 1] the guillotine with his foot (12) the 13 throug! guillotine. When you've passed the obstacle, the ball rolls (13) ya towards the Arc de Triomphe |i] the hole which is (15) the 1.5 meter : tall Arc, 1s behind UNIT 2 » STRENGTH IN NUMBERSDat Galong O behind Oi beside 0 by © into D towards O onto O off O up Hole twelve has a Taj Mahal theme. You need to hit your ball forcefully {16] the opening (17) the base of the Taj Mahal. The ball then travels Is) a slope and drops [19] the obstacle. If you don’t hit your ball hard enough, it simply rolls back down [20] you. ‘You're supposed to keep |?!) the green surface when you're not playing and stick to the paths that run (22) all the holes. So don't do like my brother, who is standing |23) the obstacle, but only step (24) the green itself when you are making your shot. So stick to the path [25] the hole when you're not playing. Ol beyond © past Oto Oo totherightof Hole seventeen has the three pyramids of Giza. It’s actually very hard to get your ball 26) all three obstacles to get [27] the hole, which is (28) the pyramids. Once you've made it past the pyramids, you take the path |29) the hole to get to the putting green. 0 beneath O down 0 into Bitaci ‘The final hole has a New York subway theme. There is no obstacle here, but you need to go get your ball (30) the middle hole, It’s marked in red. If your balll disappears [31] any of the other holes, the game is over and your ball travels to the ticket office, which is [32) this hole, If you hit the red hole, your ball stays in play and you get a free round! 1s into, vy at 18 YP. 19 behind, 20 towards ar off, 22 along 23 by, 24 onto. 25 beside... 26 past. 27 to. as beyond. tothe right of 30 into a1 down, 32 beneath, UNIT2 + STRENGTH IN NUMBERS.23. Watch the video with gameplay from Mini Golf Stars. & a Complete the description with the missing prepositions. Inthe firsthole, the player aimed the ball the ty campfire. The ball bounced u [2] the back wall and rolled eh {s] the hole for a perfect He hole-in-on Hi ole-in-one. u Be H fe Inthe second hole. the playerhit | | The third hole was jong 6 the player Mbthe ball quite hard. a the ball i] the loop. Because s/he | Too hard actually, because the ball lew (7 the edge and was B hit it quite hard, the ball continued ‘out of bounds. On the second try, the ball made it (o] the iE 5} the hole and stopped right (sit. bump and then travelled (the edge. The player also hit the t That was an easy two. fourth shot too hard, because the ball bounced 0] the water. & On the fourth hole, the ball ‘The fifth hole was a tricky one. ‘The third shot on the sixth tended |) the two bumps The player had to hit the ball hole was difficult because after the fist shot, but the {i2]asiope but not too hard. the ball had to go |) the player hit the second shot The ball had to come [/3] again piece of wood that kept perfectly for an easy three onthe other side ofthe slope going 15] and (6 1 fotheleftof.... 5 towards/to 9 glong, 13 down, 2 off/against... 6 next to/ beside io into/in. 14 under/underneath/ . beneath 3 MOLI ne PF QVM can ui between, 1s YP. 4 through... s over/across 12 UP. 1s down. b Describe how the player tackled the final hole, » _ Student's own.answer. 24 Watch the Kickstarter video that tried, unsuccessfully, to get funding for the video game Urban Explorer Golf. Describe the gameplay. Use as many differentTinea alacant secur} anne pacman 3 Asocial network? Tcan use reflexive pronouns ee asta tOE Renter osu e eerie ries What point does this film want to make? 26 Complete the topics that t documentary discusses with words from the box. (i change © control Gi depression © fake i interact © privacy 1 technology + online Privacy, everything you do online is recorded and used += the impact of social media: they are capable of creating signiicant CANE... + the psychological impact of social media: they can create GEPIESSION....... end ionainess * the ignorance of users: the users are clueless about how this FECANQIOGY....... works + fake. ‘news: we are constantly bombarded with rumours + loss of human contact: people no longer need to /Nteract,. inrealife + freedom: we are losing CONtOI, over our ves 27 Watch the short film A Social Life. What links do you see to the topics of the documentary? 28 Read these comments on the video. Which do you agree with (most)? | totaly know this kind of person, who is constantly posting pictures of herself, Ful-on social media queens! Why do people think that we can't control ourselves when we are ortine? Why are parents always arguing amongst themselves about screen time and social media? They should involve us, and ask for our opinions as well! UNIT2 + STRENGTH IN NUMBERS.29 Read the comments again. Complete the grammar box. & Reflexive pronouns refer back to the SUb/ect.. of the sentence or clause. The girl looked at herself in the mirror. We enjoyed ourselves very much at the party. FORM Like myself. i Have you looked at yourself? in John tooka picture of himself, as ‘Mary taught how to cook. Hi The dog hurt i We designed a website A You posted pictures of yourselves. i ‘They can take care of themselves. i USE i 1 There are more verbs in Dutch that use reflexive pronouns than in English. i | realised that | had no money. We felt great after a hot shower. i Tierealiseerde me dat ik geen geld had. We voelden ons goed na een warme douche. B He concentrates on his work. He washes and shaves every morning i “ij concentreert zich op zin werk Hij wast ach en scheert zich elke morgen. i She dresses quickly. ‘The cat always hides under the sofa. i repeater Tee De kat verstopt zich altid onder de sofa i Sandra Bullock Totally not ready for this evening's red carpet event. |have to a1 dress], wash [2] and do my hair in less than four hours! . mS UPDATE: I've been in my stylist’s chair for an hour and | still don’t 3 myself. EG recognise (3)! #redcarpetdisasterinthemaking zz A Loc ‘ Jennifer Lawrence So proud of nephew Darren taday. He came out in front of the 5 myself. entire school. He said: have realised (“an important thing during my time here at high school. just want to be (5). don't 6 Lowe want to hide [6] anymore. Young adults should stand up for homech themselves. Ed Sheeran 7 omtemn "fee! [3 adventurous today. Maybe | should shave [9]? How many sf votes for Smooth-Chinned Ed? What about you? Have you ever cut [10] while shaving? o/ Kim Kardashian 10 yourself. Today's task: make the bride happy. Imust concentrate] on finding the perfect wedding dress for Christina today. uf. UPDATE: Christina loved the dress | picked out. When she ristina loved the dress | picked out. When she saw 1» herself in the mirror, she was very excited! Afterwards, we bought ('s]a ‘Hjobwelldon coffee #jodwelldone 13 ourselves UNIT 2 » STRENGTH IN NUMBERS31 ‘Take part ina chat conversation. a Read the conversation between Kathy and Rocky. Kathy: hate people who are always liking all the photos that they see Rocky: My brother's constantly doing that. It pisses me off, really. Students’ own answer b Complete the grammar box. Weuse the present continuou: ‘Alot of my friends are always texting during class time! to express irritation or anger in the present, © Complete the chat conversation with something that annoys you. 32 _Pairup. Tell your neighbour how people who do not respect ‘netiquette’ can get on your nerves. They're always tagging me They're always turning their phones off in their photos. when we want to speak to them. A Bitaci ® Watch the short clip on Pocket Points. Do you think Pocket Points is a good idea? Why (not)? UNIT2 + STRENGTH IN NUMBERS.34 Watch the video. Answer the questions. & 1 How does the maker of this video feel about the documentary in exercise 25? He hates it, 2 What soundbite that is mentioned in the clip sums up the following ideas? a You get to use services and apps for free, but only so that companies can show you advertising the whole time. = Ifyou are not paying for the product, you are the product. b Because we only see selected information about the world, this reshapes what we think is true. You think that everyone agrees with you and that your opinions are facts. = It's2Zbillion Truman Shows. © Getting likes on social media makes you feel good and is addictive = Social mediais.a drug. The Truman Show is a psychological comedy-drama from 1998 about a man who was adopted at avery young age by the producers of a reality TV show and whose daily life is being filmed and broadcast 24/7. ‘Truman himself doesn't realise that his entire world is, a soundstage under a huge dome filled with hidden cameras everywhere, that everyone he knows are just actors and that everything that happens to him has been carefully scripted. But then one day, a spotlight fas from the sky right in front ofhis house and Truman starts to question what is real and what {j isn't. Lad Pa i Bre aaa Bitaci UNIT2 + STRENGTH IN NUMBERSrcabated ome ae an atae anos raster. nbs caiman Bitaci Read this blog. Answer the questions. by Chip McCraw Not much is free in this world; somebody has to pay for everything. (Afterall, the lights have to stay on and web hosting providers, aren't charities) Google and free" social media giants are paid for by ad revenue, That's why they can be free to us users, Therefore the users are the ‘product’ being sold to advertisers. That's never been a secret. 'mjust surprised that anyone is surprised by that. Generally speaking, nothing you do online is private. completely understand there are necessary exceptions lke your financial records, ete. But what you do on your social media (the hotel you stayed at last night, what Yyou ate, what you like, how much you hate the president, etc) by its very nature, is very public. If you ask me, with all due respect, just get over it. Here's why’ If you post something online, i's now there for advertisers and everybody else to see. If you don't want everybody to know it, don't share it online. Even if you answered questions in an online quiz, did you really think your answers ‘would be private? It would be terribly naive to think so. But | firmly believe itall can bea good thing. ‘Asa marketing person, |love it. I can spend my limited advertising dollars much more efficiently by targeting an audience that's likely to respond to my message. Who doesn't want to use their money wisely and effectively, and get the best possible return on their investment? IF THE SERWICE IS FREE, * YOU ARE THE PRODUCT. Iftcan find out that you have a greater propensity to buy what | have to offer ~ ‘without prying inte what's truly private ~ then I can try to engage you with something that's more licely to resonate with you. | don't waste my budget and risk annoying a lot of people by getting infront of folks with zero interest in my product or service. And from my point of view, thatis a win-win situation, ‘Asaconsumer, lloveit. | really don't need to see ads for industrial supplies or Japanese beauty products, but | do think ads for excursions at the holiday destination that | have ust booked are interesting. | appreciate seeing ads that are actually relevant to me instead of just random noise, ! would say that this results in a better experience for everybody. My wife figured out the game and now plays itto her advantage. A while back she wanted ‘anew cell phone cover. Instead of buying the first thing she liked, she did a Google search {or cellphone covers, clicked on some of the results, and then waited. n fairly short order, ads offering better deals on cell phone covers started popping up in her online feed and following her around as she moved on to other sites. She isn'ta hardcore bargain hunter, but she did have a huge smile on her face when ‘the new cell phone cover arrived that she had bought at ance discount. We can fret over the illusion of online privacy, delete our social media accounts, and try life off the grid. More power to you if that’s ‘what you decide. But the better approach, in my opinion, is to do our homework and understand the technology for what its, beef Up privacy laws as necessary to close real holes, and take ownership of the information we put online. In doing so, we can leverage that information to create a better experience {for ourselves and the people we choose to do business with, UNIT2 + STRENGTH IN NUMBERS.‘To emphasize the main verb, we can add a form of do, By using emphatic do, we make the statement stronger or we express contrast. The form of do will be pronounced with more stress in this case. | don't need to see ads for beauty products, but | do think ads for excursions are interesting My wife isn't a hardcore bargain hunter, but she did have a huge smile on her face. ‘Mmmmm, that soup does smell good! 1 How does Chip McCraw feel about the commercial motives of social media companies? He thinks itis perfectly normal and should not surprise anyone. 2. What is Chip McCraw's job? He works in marketing. 3. Would Chip McCraw agree with these pieces of advice? Justify your answer. 1 Everyone should understand how modern technology works, Ifyou understand how Google andits ads work, youcan use thistoyour} # | o advantage, like his wife did, You should accept that everything you do online is public, not private. Not everything should be public: financial transactions for example olw should remain private, 3. Google shouldn't be allowed to sell information about our interests to advertisers, He prefers the ads that he sees online to be about things that interest... | 2 | © him, So.he doesn't mind that advertisers know what his interests ar 36 Examine these expressions that Chip McCraw uses in the text to introduce his opinion. Use these expressions to formulate how you feel about online privacy. From my point of view ... Bitaci Inmy opinion would say that .. Hyouaskme t | firmly believe tha37 Think back to the other topics in The Social Dilemma mentioned in exercise © 26. Discuss how you feel about these aspects of social media, either ina live debate or ona forum. + the impact of social media: they are capable of creating significant change * the psychological impact of social media: they create depression and loneliness + the ignorance of users: the users are clueless about how this technology works * fake news: /e are constantly bombarded with rumours * loss of human contact: people no longer need to interact in real life * freedom: we are losing control over our lives, omar gra u ih Preereco ah ard a u Absolutely right! u Exactly! E I couldn't have said it better myself! u couldn't agree with you more! I would like to add one thing here. Lagree up to a point, but... Tunderstand what you are saying but I do think we should also consider see your point. However I'm afraid things are not that straightforward. Unfortunately, there are other things to consider. 'm afraid I have to disagree there. I must take issue with one thing. With all due respect, but what you are saying makes no sense at all. I'm sorry, but that is just plain wrong,I can give a convincing crowdsourcing Pee eu eeu What can you choose to do? You are going to present a crowd- sourcing project that you think is teally worthwhile. a Find a crowdsourcing initiative or come up with an initiative yourself. b_ Present the initiative to your classmates and explain how they can contribute to this project without the need to hand over any money, Explain why you think this initiative is worthy of people's time and effort. aay a Look back. Complete your portfolio. 1 Tused the correct vocabulary to talk about crowdsourcing or crowdfunding. (-()C) 2 used expressions ropresetmy opinion, O00 ig 3. used marketing strategies to present my project or initiative O00 22 ina convincing way. G 4. [used the present perfect to talk about results, O00 Need extra exercises? Vocabulary Grammar @ToS eY Teac) ord Perera Pee eres Cee ee eeu] Ce Eur) craters aur) Entrepreneurs Crowds + to support + acommunity + potential + collective Business Working together + profit and loss + to collaborate + supply and demand * to contribute I can give a convincing crowdsourcing presentation. In my opinion, this app will revolutionize the way people collaborate. It will allow entrepreneurs to find potential investors by creating awareness about upcoming events. Perreau hear ed + awareness + interest + desire + actionVocabulary How to describe teenage entrepreneurs and their businesses Ts an entrepreneur entrepreneurial entrepreneurship to support supportive asource of inspiration to inspire > inspirational potential rcabated ome ae tomake a profit > tomake a loss + profitable to cut expenses overheads abenefit beneficial an employee ¢ an employer the CEO (Chief Executive Officer) asalary >amaximunt wage raw materials an atiae anos russe. nbs cameo astart-up to found a company the founder a competitor >to compete > competitive to subsidize asubsidy supply and demand a stockholder (am.E)/ shareholder (Br, E) shares the stock market Bitaci to invest “an investment an investor ‘Youth Business International is a non-profit organisation that wants to support young entrepreneurs around the world, Their website is filled with the entrepreneurial successes of young people globally, which can be a source of inspiration to others. According to their mission state- ment, a small amount of support can unlock enormous potential, Our new CEO wants to make the company more profitable, He has some radical plans to cut expenses by buying cheaper raw materials to turn into our finished products, The overheads will also come down because he wants to get a better deal for the electricity we use. The employees are worried because some of their bene*its may bbe taken away as well. Maybe he should consider halving his own salary? Ali Kitinasis the founder of Freedom Scrub, a star-up ‘that produces ethical body scrubs made from coffee and sugar, ‘Some businesses cannot compete in anormal market environment. Companies that focus on giving disabled workers a job for instance need to be subsidized to survive, “The price ofa product rises and falls with supply and demand: the more people want a product, the higher the price that the manufacturer can charge for it and vice versa. The same principle applies to the stock: market. The more profitable a company is, the more people will want to invest in its shares and the higher the price will go. nondernemer + ondernemings- onder steunend eenbron van inspirat ‘deen + inspireren, bezielen + inspirerend, stimulerend van goede potentieel, ‘mogelijkheden winst maken © verlies maken + winstgevend ofkosten verminderen vaste kosten een voordee! + voordelig, nuttig, een werkgever ae CEO, de president-directeur een salaris salaris, srondstoffen een pas opgericht Gnternetbedriff eenbedriffstichten + de stichter + concurrerend met geld steunen + overheidssteun vraag enaanbod een aandeelhouder aandelen + de aandelenmarkt investeren, beleggen belegging. een investeerder, een beleggerBitaci How to talk about crowdsourcing and crowdfunding community The local church choir used to be the beating heart ofa". semeenschap Atay community. Their songs brought joy to everyone, cota a cen meute, een ‘When the prisoner was released, an angry mob had lawaaierige menigte aathered outside the prison gates with signs and banners. samenkomen togather . se . ee ae Ourneighbours made a collective effort to pick up all the | collectier, trash in the local park. gemeenschappelijk TOME crowdfunding, fAnanciering door en root aantal kleine crowdfunding fSnanciers die vaak One specific type of crowdsourcing iscrowdfunding, Sn which involves raising money for an initiative from a S 7 ea crowdsourcing, het ea betrekken van een breed (online) publiek a oa bij de ontwikkeling van producten en diensten ofbeleid cen deeinemer © a participant + een toeschouwer a bystander ‘ See Rinticipae YoUshould really participate more n school initiatives,» artiiperen, Don't just be a bystander, but volunteer tohelp with _—_deeinemen serving drinks at the bar for instance. cen vijwilliger a volunteer ~ ich vrijwillig tovolunteer Paes to collaborate samenwwerken collaboration Gollabofation is something that you need tolearn, Group ~ Samenwerking pee work is only fairand fun if everyone contributes equally. yijéragen a contribution > een bijdrage How to apply marketing strategies Grab people's attention and create awareness about your product. Generate interest in the benefits of your product. ‘Stimulate desire by appealing to people's emotions. Get your audience to take action and actually purchase your product. ria If you want to demonstrate how aciictive social media addictive are, just put aside your phone for a few hours and notice —_versiavend how often you think about it.Bim let | Err eu eae aces o Complete the text with the right business vocabulary. A SAVVY SCHOOLBOY — AGED JUST 14 — HAS BECOME BRITAIN’S YOUNGEST SELF-MADE MILLIONAIRE WITH A STRING OF BUSINESS DEALS Itall started in 2015 when Harvey Millington began selling paper tax discs to remind, motorists when they needed to renew their tax. The (| in his business is really low because he has no (2) working for him. The business was such a hit because the [3] for the disc was so high. After just eight weeks of trading Harvey had raked in a whopping £3,000 from selling the paper reminders at £4 a pop. He made a total hefty £100,000 |) "My dad has been a source of [5] for me. He also started his own business at a very early age and he has been really [6] of everything Ido, I can always count on him for help and advice’ But sometimes, you need a bit of hick too, Harvey used the money he had made by (7) in teal estate, He bought three acres of land for £40,000 and was planning to build a camping site on it. Harvey knew he'd hit the jackpot when a housing development company knocked on his door and offered to buy the site. Nobody needed to explain to Harvey what the economic law of [8] and demand meant, He was able to sell those : Cae romero 4 ‘Raapied om wnnwmevacnak i f 1 gverhead 4 profit, 7 investing 2 2 employees (workers 5 inspiration supply. 3 demand 6 supportive Pres eras eens 3 Look at these screenshots from Destiny 2. Say what has happened. Bitaci 1 Aliens... (to attack, human race, to bomb the Earth) Aliens have attacked the human race and have bombed the Earth.. 2 Humans... (to fight back, to defend yourself) Humans have fought back, have defended themselves and the Earth. 3. The result of this: (to destroy, to leave) The aliens have destroyed our-ities and people have left these cities,Geena einer penet ants re Be My Eyes isan app that connects enormously at a minimal cost. This blind people to a large] synonym ofa project combines (| (the group raised groupl of fully sighted [2 people who $6,000 to launch their platform) and work for freel. With the press of a (5) because the service is provided by a button, the app establishes alive video large group of people who offer a few connection between the blind user _minutes of their time for free. and a sighted assistant who happens to be free at that time. The sighted assistant simply tells the blind user what the smartphone is showing, ‘Sometimes, you just need a tiny bit of help says 29-year-old Elaine, one of the first users of the app. 1 community, 2 volunteers 3 contribute 4 crowdfunding, Be My Eyes is also committed to the . privacy ofits users. They do not [6] 5 crowdsourcing, any personal information about the users: they simplfnatch peopiebased fM,® SAtHEC/CoMlect... (on their language and time zane. For ‘example, if you speak English, are based in the US, and need assistance ‘The founders of Be My Eyes are in the middie ofthe night, they will convinced that their app can [3 connect you to an English-speaking synonym of to help] to raising volunteer in, for example, England or the quality of life for blind people Australia, where itis daytime. euros ° Fill in the correct preposition. This is a picture of my living room, You can see the couch with the coffee table | it. There's an unused 4 ve candle in the middle of the coffee table, and a used ¢ A. candle (2] the two books. (3] the couch is a wall with bd three modern rectangular paintings on it. The = one on the left has an arrow pointing |4), The one (S| consists of lots of triangles which are put side by side to form larger and larger diamond shapes. ‘My personal favourite is the one that is hanging [6] these two. This middle painting consists of 9 squares, tilted at a 45 degree angle. Ifyou are looking for the remote control for the TV, you won't find it. Neither can I usually: it always seems to end up buried (7| the pillows. 1 infrontof... 4 down, 7 under/underneath/. 2 on/on top of. 5 onthe right, beneath 3 Behind... 6 between UNIT2 + STRENGTH IN NUMBERS.Er os 6 Complete the text with a reflexive pronoun if necessary. Obsessed by yourself Most famous painters have once painted 1), The self-portraits by James Ensor, Frida Kahlo or Vincent Van Gogh have greatly added to their reputation, Photographers made photos of (2) as, well, starting with the first selfie ever by Robert Cornelius, an American photographer in 1839. Grand Duchess Anastasia Nikolaevna of Russia didn’t see (3) asa great photographer at the age of, 13, but she was one of the first teenagers to take her own picture, using a mirror. She sent her self portrait toa friend in 1914. In the letter with the photograph, she wrote, ‘I dressed (3), washed 5] and I took this picture of (6 looking at the mirror. It was very hard to concentrate (7), as my hands were trembling’ The first known use of the word selfie appeared in a 2002 Australian Internet forum as‘a picture of (s/’, Users of the 2003 Sony mobile phone with the first front-facing camera felt |9] excited. They realised (10) at once that a new way of presenting (11! was born, because selfies can present a flattering image of [12], especially to friends that the photographer expects to be supportive. 5 annem qeuenieerdranibatnd cowar gral 1 themselves. 5 a . of, 2 themselves 6 myself. . . wf, 3 Neel ome 7 L . an yourself. af. 8 yourself... _ 12 yourself. Ortacierry ec °o Adda comment to each photo, expressing your annoyance/irritation. workaholic Mother is a workaholic, She is always working on, the computer. over ora iu totext u She is always texting while we are having a meal n with friends at a restaurant, al to turn off the phone She is always turning off her phone when | need to reach her. to talk to your boss, to have a romantic night out He’s always talking to his boss whenever we have qromantic night out. Bitaci 3 to check the messages on my phone She's always.checking the messages.on my phone while Lam sleeping.Perey are ee ee he Le Qo Complete this text with the correct business vocabulary. Put the verbs in brackets in the correct tense. Why it’s important to celebrate your wins nna tage seomne mounts 1 you - ever -t now the minute you accomplish one thing, your head is already looking for the next thing to do? In the business world especially, Ife can seem like an endlass rat race. But as an {2}, t's important to stop and celebrate with your (3] what you (© achieve] together, Without the [5] of each member of your team, there would be nothing to celebrate. Businesses thrive when everyone |b] wel, so great team work should be nerished and nurtured. So take the time to [7] all your staf! in one big room for a moment of (8) reflection. Look back at the ups-and-cowns and pause to think about all the things that [9 And remember: today's celebration might be tomorrow's inspiration, ‘adapted from wuealtehed.com 1 Have you ever noticed 6 collaborates 2 employer. 7 gather: 3 employees 8 collective 4 have achieved 9 havechanged. 5 contribution / support1 Watch the trailer of Turning Point. Choose the catchiest tagline to appear on the poster. Explain your choice. © Aweekend turns into a nightmare. O Ayoung woman turns away the love of her life. ©. Asoldier turns against his country for love. © Awoman is seriously injured when her car turns over. re © When your long-lost brother suddenly turns up. u When your soulmate turns out to be a psychopath. ay H u u tio2 Link the multi-word verb from the taglines to the correct translation. a : bee iB a omdraaien, op zijn dak belanden. = foturn over. iE b — opduiken, verschijnen = foturn up. fg a Gy) wegsuren = totum.away 4 diijken, uiteindelik zijn = fotumout. veranderen in =fe.tuminto, f£ zich keren tegen. = foturn against. 3 Complete the grammar box with the correct Dutch grammatical term. &S Multi-word verbs English has a number of verbs that consist of two (or even three) words. + Phrasal verbs consist of a verb anda particle. In Dutch, they often correspond toa scheidbaar. werkwoord.. De, looked up the word in the dictionary. Ikzocht het woord op inhet woordenboek. (opzoeken) Hooked my test over before handing tin Klas mijn toets na voorikhem indlende. —_(nalecen) He looked on and did nothing Hijkeek toeen deed nies. (tock + prepositional verbs consist of a verb and a fixed preposition that introduces a prepositional object. In Dutch, they often correspond to a verb that is followed by a voorzetselvoorwerp, looked after my neighbours’ cats Ikzorg voor de katten van de buren when they're on holiday. wanneer ze op vakantie zi He looked like a clown. Hij leek op een clown, + Phrasal prepositional verbs consist of a verb, a particle and a fixed preposition that introduces ‘a prepositional object. am looking forward to the party. Ikkijk uit naar het f Hooked in on my grandmother at the hospital. Ik bezocht mijn grootmoeder in het tie, kerisfemur ora onsen na 4 Read the story. What is the turning point in this story? A surprising day My day started really badly. | got up at 6 am and left for work at 7. But when | set off, my car broke down before I could get to the end of the street, so | had to take the bus to work. twas really late when | got to work and things only got worse. My boss was really angry because | had missed the 8 o'clock meeting, She said that | had let her down, Ihad let down their most important client, | had let the whole company down Suddenly, | decided enough was enough. | shut my computer off. | picked up my jacket and | took my ID badge off. Very calmly I said: I quit’ And | left. When | stood outside again, now ‘unemployed, | went for a walk to calm myself. By chance, l ran into an old schoolmate, jim. When I told him | had just quit. he said: ‘Don't worry. | understand difficult times, We all go through them, This could lead to a brighter future. Why don't you work for me? | am looking for a new sales manager and | know that, you were great at marketing when we were at uni together. What do you say?" Iwas stunned. | told him that this situation reminded me of a fairy tale and that he ‘was the fairy godfather. We both laughed but then | shook his hand and | thanked him for this great opportunity. Wow! | had just landed anew job 15 minutes after quitting my oid job. ‘And since then, | have never been happier at work. Jim and | have come up with some great marketing ideas together. And remember that important client? She wants to hire us to do the advertising carnpaign for her new range of trainers! Next week, she's coming to our office for a meeting. am really looking forward to it.| will let you inon alittle secret... already have a great idea how to sell millions of these trainers! Find examples in the text of these grammatical features. Phrasal verbs + Some phrasal verbs are intransiti they don’t take a direct object. Possible answers: | got up, | set off, my car broke down, + The particle of the phrasal verb can come before or after the direct object. Possible answers: | whipped up a nice breakfast, | took my ID badge off. + If the direct object of a phrasal verb is a pronoun, it appears between the verb and the particle. Possible answer: |had let her dcoeteedtagntdatctetiomte ae ee Ortaci Prepositional verbs + Prepositional verbs always have a prepositional object. This PO always starts with a preposition, even with a pronoun. Possible answers: | ran into an old schoolmate, all go through them + Ifthe prepositional verb has both a direct object and a prepositional object, the wordorderisverb+DO+PO, Possible answers: this situation reminded me of a fairy tale, | thanked him for this great opportunity Phrasal prepositional verbs + Phrasal prepositional verbs always have a participle and prepositional object. This PO always starts with a preposition, even with a pronoun. Possible answers: | have come up with some great marketing ideas, | am really looking forward tot + If the prepositional verb has both a direct object and a prepositional object, the word order is verb+DO+particle+PO. Possible answer: | will let you in on alittle secret ‘Team up. Do some dictionary work. Find at least 5 examples of multi-word verbs based on these verbs. Name the category. Add an explanation and an example sentence for each one. to take -to come - to go - toput - tomake - to set For example: TO TAKE to take off (phrasal): to begin to fly ‘My flight to New York takes off at 10 a.m. to take something out (phrasal): to remove something from somewhere | took my mobile phone out and called 97 to take after someone (prepositional): to be similar to someone else He takes after his mother: the same nose and high cheekbones, to take someone up on something (phrasal prepositional): to accept someone's offer | think | will take him up on his offer ofa fre ticket. eo Try this. Write the start of a short story up toa turning point. Put as many multi- word verbs init as possible.CHOOSE YOUR OWN PATH o Watch this trailer for Black Mirror: Bandersnatch. Why is writing and filming an interactive story a lot harder than a regular story? Netflix did not invent the concept of interactive fiction. Since the 1960s there has been interactive fiction in book form. Later on, with the emergence of personal computers in the 1970s, there were a lot of so-called text adventure games like Colossal Cave Adventure, which were essentially a computerised form of interactive fiction. Superpowere, J. Schannep, Colossal Cave Adventure, Wil Crowther, 175-1977 8 Pair up. Write down the differences between your storyline and your partner's storyline, ~~,9° Read this summary of another (non-interactive) Black Mirror episode called Nosedive. Using eye implants and mobile devices, people in this world rate all of their social interactions ona five-star scale, These ratings form a person’s overall rating, which affects their socio-economic status, Lacie, who is rated 4.2 at the start of the story, is keen toreach 4.5 to afford a better apartment, She leaps at the opportunity to be maid ofhonour at her childhood friend Naomi’s wedding. However, her flight there is cancelled and she is too low-rated to qualify for a replacement. Because she argues with a staff member about this, security subtracts a point from her rating and places her on ‘double damage’, which increases the effect of poor ratings. With her new rating, she can. only rent an old car, which breaks down. Eventually, Lacie hitches a ride with Susan, a truck driver rated just 1.4, Naomi uninvites Lacie due to her lower rating, but Lacie gatecrashes the wedding and attempts to deliver her toast anyway. Increasingly agitated because the other guests at the wedding start giving her a low rating for her poor wedding toast, Lacie|grabs al Knife. At this point, security arrest Lacie and she is taken to prison, coateedtantdatcteitionte ae 5 ee Black Mirror Black Mirror is a British Netflix series created ACKMARROR by Charlie Brooker. Its an anthology series, which means every episode is a story on 2 its own, However, there isa common. topic: all episodes are set in a near future, explore the dangers of modern technology, and what would happen if things got out of hand, The title refers to a cell phone or tablet screen when it is switched off. : 3 4 : e E | i i i HE i : i °e If you were to turn this episode into an interactive one, which would be the best moments to offer alternative choices? Mark them in the text. focus on moments where making a different choice could completely change the storyline. @Mriaci The choices in an interactive story can be represented as a flowchart. Computer programs used to create interactive fiction often use an interface based on flowcharts to give writers an overview of their story. > option} Resotuion Ending —— Introduction — rathes ane >< Probiem > [Option2 | >< Anothe > orienstion — ——— |__, options | —»[ Resolution / Ending° For the moments you have marked in exercise 5, offer an alternative choice and make a flowchart of the different paths in the story. Be as creative as possible. iS 28fom gra onsen na : : i i | i ! i i i EE Be a in @Mriaci Try this: write your own interactive fiction. + Decide whether you prefer programming and computer work, or if you prefer writ- ing stories. Your teacher will pair you up: one storywriter and one programmer. + Ifyou are the programmer, you are going to program the interactive story. Watch. the tutorial on Pelckmans Portal. + Ifyouare the storywriter, write a story about a road trip among friends gone wrong. Be creative and think about where to put choices, Make sure you have a maximum of three endings and a minimum of five choices. It’s OK if two separate choices sometimes take you to the same result. + Together, turn the story into an interactive fiction website. Play your classmates’ stories and give each other a rating. Ask your teacher for instructions.5 annem qeuenieerdranibatnd cowar gral Ortaci BEV CMM oleae Welle Read The Hitchhiker's Guide to Tomorrowland. Why would you go to this festival? The Hitchhiker’s Guide To Tomorrowland Get your tickets 1 Tickots usualy s wo hours, you nt tobe part of close eye vebsite and prepare to find a large group of onthe fiends who are wing to spend a day n rot of the ‘computer, waiting forthe ticket web shop to open. Remember that you need a ticket tothe festival tslf anda separate ticket for accommodation. * go there you don't have any tickets, | met “ome people al the entrance who were trying to sneak in without tekets, None of them got in 4 Be careful if you want to buy tickets from stan In tront ofthe entrance. Some people ee seling fake tickets and wristbands. ltckets have names on them and you need a matching ID to get in. The tickets have a arcade on them and the wristbands have @ small chp inside ther: you won't get in with fake ones. 5 Siti, ifyou hove a spare tke, bring It with you. Lots of people around the tickets. Bring a copy of the person's passport whose name ticket to won't get nl val aroa ar trying to find n you sold your Your trip to Tomorrowland 1 Tomorrowland taking place ala recreation! area locatedin the srallcty of Boom, Belgium. There ae supermarkets in tow, but don't rely on them, 28 drinks such as bottled water are sold out win afer hours (ty popuiton: 1,000 — festival tors 60,000 por dey) 2 The cheapest and quickest way to get to Tomorrowland is by yng to Brussels an then taking the tran to Boom. Theta ie lakes between one and two hours (depending onthe comctons), and free shuttle buses can be taken from the train station in Boom to the festival area Don't book a fight back leaving betore Monday noon. Allin all (walking, shuttle bus, rains, et), i takes you a least () 3 or 4 hours trom the festival gates tothe airport 4 Kissirde areas are provced where you can drop pecple of, I youre going tothe festival by tax make sure they drop you off tthe kisseride area atthe camp ste 5. you get lost, dort hesitate to go and ask the security quys, who can be found throughout the enti City. Al of them I talked to were really nice and helpful, and one of them even called me a tai to get back to the apart. Accommodation - DreamvVille, Mansions, Hotels 1 Thore.are los of dtlerent types of aocormmadation. Al of them nead tobe baokad oniine before the ‘festival starts. Depending on your budgetary situation, everything ranging from a sleeping bag toa ‘mansion wih your very own butler possible Drearvilis the most common form of accommodation at Tomorrowland. I's @ large camping are where you can set up your ov tent, might be a good idea to arive one day earl 80 you ca fi 31. Retresh points with to showers and water are spread all over the festval aStealigdinedateanefemete era lame fc Prd mat can ane ainan gst rary op tne bgp Bitaci Inyou'e ting along way and don't war wil grant you ace way of enjoying the festival. Youthave.a clean separate showers and tlets and even reigecator accommodation, Things you'll need Bring lat of water. you go by ca, you wl hava to fill up tha bat with ottiod water. you aval by tran, youll nave to make sure you buy enough water in Brus water, buy more - you'l need it 2 Leave your balerinas at home, or at least bring some dacents jes away rom the stages, depen pete to the far end ofthe festival aroa wl take atleast 30 the camping areas at least 15 mi tot, Walking from the far end ofthe cam ‘minutes (60 minutes if you are wearing high-heeled shows). 3. The stages open at noon (12 pm) and close at 1 am. Y 1 spend most ofthe day outside Even if you think you na ough nos. Youll be walking around alt where You Set UD yo ‘and mos probably there wil be blistering heat. Lots of sunscreen, enough water ancl regular Oreaks inthe shadow of some trees wilhalp you avoid sunburn and sunstoke. a, Dont take @ shower inthe morning, though (bring your own ten, you can also rent an Easy Tent, This 59 1 @ separate camping area, i you can afford. this s probably the rmost relaxed 10, electricity to charge your phanes and clepencing onthe type 01 have to walt ora leat an hour as there wil be hundreds of paople waiting there, Walt forthe ailernoon or the evering, you'll gett the show 8 inno time thon, 5 During the day you'll noed earplugs to protect your ears. At right youll be glad to sé them to drown fu your snering tent mates and your neighbours wiio might be partying unt dawn, 66 Charge your wristband with enough peers or token money so that you can pay for food and eins, Tomorrowland ls nt cheap anc festival visors easly spend over a thousand eur Festival, fairyland, madness Theco ar around! 20 stages whore more than 400 artist re performing simultaneously I's impossible to see everyone and everyting 2 Every tage 00k ikea creer come ru, om the main 1 the realy smal ones, Grass on the foor ofthe stage, int owes and mushrooms, water fountans ana tametivoners~ the slage dsignas' love oF detais Par to desorbe, Also, there are powertl sound systems cn all stages: massiva basslines, geal parcussen eval lear 3. Of couse ther aretha fell big narnes headlining the festival, But then again, thee are underground arts for me, are the rea hecner of te esval~ dori always 9 for ha biggest nares. Unik most ether must festival the man par ofthe programme takes place dng the day. ‘Ateract tam allstages close and youhave to leave the festival are. Atte rick of repeating myself you thnk youve aeen tal beleve me, you haven. Tomorrowland ca'tbe compared tony oer featvalve evr bean wo, You need ogo tare youtse to experience the madness of Tomorrow How to get home ‘After three days (or mare) of partying, youl be tired, exhausted ‘and eraving your own bed and your ewn shower. The best thing you can do is get up at 6 am in the morning, gat your stut packed and leave before over 35,000 other people wako up. I you leave inthe afternaon, yout have difficulty getting on the bbuses and tains back to the airport. There are shuttle buses ‘back tothe train station and tothe cy of Antwerp, ‘See you at Tomorrowland or four days, r ‘Adapted from wuu dscodemons.nct2 Answer the questions. 1 Describe the author's general feeling about Tomorrowland. It’s something everyone must have experienced. It’s a. experie 2. Whyaresome parents reluctant to let their children go to Tomorrowland? Give three reasons. eg. - The musicis loud and may damage your ears. + Itcan be hot and when participants do not drink enough or don't protect themselves against the sun, they may suffer sunburn or sunstroke. + Tomorrowland is costly: over a thousand euros for four days. 3 Tomorrowland is great. And yet there are inconveniences. Name five of them. e.g...» Youneed to wait at your computer in order to buy a ticket, This may take afull day. + You will have to take lots of water and sunscreen with you. The heat may. be intense and you may suffer from sunstroke, + You may need to walk long distances, + It’sa long way to the festival. People fly, take a train or taxi and need to walk far. Transport is slow because of the crowds. + Youmay have to queue for showers, 4 Read the first part of the text again. Explain a contradiction in the instructions about buying tickets, Possible answers: On the one hand the text says you shouldn't buy tickets from, strangers in front of the entrance. On the other hand the text suggests that you ere take spare tickets tc to the entrance and try to sell them. The text says: Ifyou don't have a ticket, don't go. But it also suggests selling your. own spare tickets at the entrance,3 Read this social media post from Dan. Insert the correct pronoun if one is needed. | woke up at 1 this morning and | didn't fee! [| so hot to be honest. | took this selfie and had a good look at (7) | suddenly realised [3] that | was getting too ald far three days of festivaling. | shouldn't hide [from my real age. | am 35 and some of my friends are closing in on forty. | went down to the shower area where | washed [5] with cold water and tried to shave [6] with a cheap plastic razor. A group of twenty-something boys was having a towel fight right next to |”), They were really enjoying ty but all wanted to do was total 9) to be quiet. No more Tomorrowland he for me next year! Hi Pay e iZ ad 7 me ae i 2 myself sZ themselves a He 3 6 9 them zB 1G Ww 4 Look at the photos and describe what people did/were doing at last summer's a A festival. a Ifyou describe actions that took place in the past, you use the past simple. Bitaci ¢.9.Many people slept until noon. People went to see the performers on many stages. IF you describe lang actions that were going on in the past, you use the past continuous. ¢.9..People were playing the quitar, were chatting, were having drinks, were enjoying the, sunshine.5 Examine Arthur's timetable on the next page. Answer the questions. Use a past perfect (continuous) tense. 1 Arthur and his friends arrived at the festival by car. Was it their own car? Explain, No, it was not their own car: they had rented one in Amsterdam. 2 Arthur looked annoyed when he finally joined his friends in DreamvVille. Why? Arthur had been queueing for hours before he got in. 3. When Arthur and his friends arrived, they needed a shower. Why? They had been travelling all night long. 4 Whiy die Archurhave tony sunscreen in the MarketPlace? 5 Arthur and his friends were no longer tired when they went for dinner at 9pm. Explain why. had be Peer ing and chilling out half b 6 Arthur wanted to make new friends and play music together, Was Arthur satisfied when he went to bed? Yes, he had met new people and they had been talking and had been playing music for four hours. 6 Lookat themap on the next page. a Write instructions on how to get from entrance 3 to the Yellow District. Mention Sa ep eer Pa your walk: Folios te et arrows thefood area near thé showers and toilets, Walk along the Green, Distt, towards the First-Aid post. Then continue towards the Yellow District. Write detailed instructions on how to walk from the Relax Rooms to the sauna. Follow the purple arrows. Possible answer: The sauna is beyond the Nachtegaa the bridge across the Nachtega istrict, then under the rainbow onto the path towards the Market Place and the Food Area, Walk to the Green District. Walk along the Green District towards the Gathering area, near the toilets and showers by the sauna. Bitaci ik across / over. traat towards the Yeer ora a iE A B i IL } i u i 4 @rtaci 19 rucust Wednesday 2.15pm | — 65pm | ‘Miami: departure fight KL76S, 2 0 August 2.00 am 2.45am 3.00.am 6.00.am 6.20am 8.45.am 9.00 am 9.300m 245m 10,30 am| 30am 00 pm 6.00pm 21S pm 9.00pm 10.00 pm midnight 2.40.am Thursday arrival Schiphol airport rental car pick-up start drive to Boom artival kiss + ride : dropped. off friends, headed to car park. gueweing toparkcar ound parking space titket contro! entrance 3 DreamVile fentin Yellow District showver (Relax Rooms) sandwiches Food Avea Orange Distt bought sunscreen @ Market Place (forgot this at home) rows NOK sauna rest/chiling Tshirtaitt shop /aroup photo dinner Food Area Red Distrct/ seafood platter meeting friends laying music together fobed (© THE GATHERING © SAUNA. ela