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Digital_Marketing_Basics

Digital marketing involves promoting products or services through digital channels such as the internet and social media. Key components include SEO for organic reach, SEM for paid advertising, social media marketing for audience engagement, email marketing for communication, content marketing for customer attraction, and analytics for performance tracking. These strategies work together to enhance marketing effectiveness and drive conversions.

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4 views6 pages

Digital_Marketing_Basics

Digital marketing involves promoting products or services through digital channels such as the internet and social media. Key components include SEO for organic reach, SEM for paid advertising, social media marketing for audience engagement, email marketing for communication, content marketing for customer attraction, and analytics for performance tracking. These strategies work together to enhance marketing effectiveness and drive conversions.

Uploaded by

kagecop286
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Basics of Digital Marketing

Slide 1: What is Digital Marketing?

Promoting products or services through digital channels like the internet, social media, and mobile

apps.
Basics of Digital Marketing

Slide 2: SEO and SEM

SEO (Search Engine Optimization) improves organic reach; SEM (Search Engine Marketing)

involves paid ads.


Basics of Digital Marketing

Slide 3: Social Media Marketing

Platforms like Facebook, Instagram, LinkedIn, and Twitter help engage and grow audiences.
Basics of Digital Marketing

Slide 4: Email Marketing

Building lists, sending campaigns, and automating messages for engagement and conversions.
Basics of Digital Marketing

Slide 5: Content Marketing

Creating valuable content like blogs, videos, and infographics to attract and retain customers.
Basics of Digital Marketing

Slide 6: Analytics

Using tools like Google Analytics to track performance and improve strategies.

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