Tata Group Case Study
Tata Group Case Study
Acquirer
Target
Sector
Tata
Chemicals
Limited
General
Chemicals
Industrial
Products
Inc.
TATA
Motors
TATA
Steel ltd
TATA
Power
NTTDocomo
Stake
(%)
Price (US$
million)
Date
1005
27-03-2008
Jaguar
Land
Rover
Automobile
100%
2,300.00
27-03-08
Corus
steel
PT-Kaltim
Prima Coal
TataTeleservic
es ltd.
Steel
100%
12201
30-03-07
1100
30-03-07
2700
13-11-08
Coal
& 30%
mines
Tele26%
Communicat
ions
Over 4 million Tata vehicles ply on Indian roads, since the first
rolled out in 1954
Pune
(Maharashtra),
Lucknow
(Uttar
Pradesh),
Tata Motors also distributes and markets Fiat branded cars in India
In January 2008, Tata Motors unveiled its People's Car, the Tata
Nano, which India and the world have been looking forward to
Since 1948 Land Rover has been manufacturing authentic 4*4s that
defines breadth of capability in their segments
That Jaguar and Land Rover are two of the most well-known
automotive names in the world, and that Ford had acquired them
for a collective cost of about $5 billion almost a decade earlier, Tata
Motors seems to have got them at a steal at $2 billion
Terms
Under the terms of the deal Ford will contribute about $600 m to JLR
pension plan. Ford will continue to supply JLR for differing periods with
engines, stamping and other car components, in addition to a variety of
technologies. In addition Ford Motor Credit Company will provide
financing for JLR and customers during a transitional period upto 12
months.
In March 1999, Ford established the PAG with Aston Martin, Jaguar, and
Lincoln. During the year, Volvo was acquired for US$ 6.45 billion, and it
also became a part of the PAG In September 2006, after Allan Mulally
(Mulally) assumed charge as the President and CEO of Ford, he decided to
dismantle the PAG. In March 2007, Ford sold the Aston Martin sports car
unit for US$ 931 million.
In June 2007, Ford announced that it was considering selling JLR.
Tata Motors also entered into long term agreements with FMC for supply
of engines, stampings and other components to JLR. Other areas of
transition support from Ford include IT, accounting and access to test
facilities. The two companies will continue to cooperate in areas such as
design
and
development
through
sharing
of
platforms
and
joint
The Company chartered out plans to raised Rs,7200 crore through three
simultaneous but unlinked rights issue, the proceeds of which will be used
to part-finance the JLR deal of Rs.9228.75 crore. The precise terms of the
issue (the ratio at which these securities will be offered, offer price and
the conversion price) will be decided when the issue are ready to be made
The rights issue will raise the equity capital of Tata Motors by 30-35
percent by March 2009. The company also plans to raise $500-600 million
through an issue of securities in the foreign markets. The company will
share the date of listing at a later date.
The acquisition of JLR was done through the companys wholly owned
subsidiary TML Holdings (UK).
The Challenges
Morgan Stanley reported that JLR's acquisition appeared negative for Tata
Motors, as it had increased the earnings volatility, given the difficult
economic conditions in the key markets of JLR including the US and
Europe. Moreover, Tata Motors had to incur a huge capital expenditure as
it planned to invest another US$ 1 billion in JLR. This was in addition to
the US$ 2.3 billion it had spent on the acquisition. Tata Motors had also
incurred huge capital expenditure on the development and launch of the
small car Nano and on a joint venture with Fiat to manufacture some of
the company's vehicles in India and Thailand. This, coupled with the
downturn in the global automobile industry, was expected to impact the
profitability of the company in the near future
The Road Ahead
Tata Motors had formed an integration committee with senior executives
from the JLR and Tata Motors, to set milestones and long-term goals for
the acquired entities. One of the major problems for Tata Motors could be
the slowing down of the European and US automobile markets. It was
expected that the company would address this issue by concentrating on
countries like Russia, China, India, and the Middle East.
Post Acquisition
Open Price
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Pre Acquisition
Date
22-Feb-08
25-Feb-08
26-Feb-08
27-Feb-08
28-Feb-08
29-Feb-08
3-Mar-08
4-Mar-08
5-Mar-08
7-Mar-08
10-Mar-08
11-Mar-08
12-Mar-08
13-Mar-08
14-Mar-08
17-Mar-08
18-Mar-08
19-Mar-08
24-Mar-08
25-Mar-08
28-Mar-08
28-Mar-08
31-Mar-08
1-Apr-08
2-Apr-08
3-Apr-08
4-Apr-08
7-Apr-08
8-Apr-08
9-Apr-08
10-Apr-08
11-Apr-08
15-Apr-08
16-Apr-08
17-Apr-08
21-Apr-08
22-Apr-08
23-Apr-08
24-Apr-08
25-Apr-08
28-Apr-08
29-Apr-08
Open Price
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Post Acquisition
Close Price
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28-Mar-08
31-Mar-08
1-Apr-08
2-Apr-08
3-Apr-08
4-Apr-08
7-Apr-08
8-Apr-08
9-Apr-08
10-Apr-08
11-Apr-08
15-Apr-08
16-Apr-08
17-Apr-08
21-Apr-08
22-Apr-08
23-Apr-08
24-Apr-08
25-Apr-08
28-Apr-08
29-Apr-08
Close Price
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Tata Jaguar
680.00
674.16
660.00
640.00
625.13
620.00
600.00
Op en Price
Tata Jaguar
680.00
660.00
666.86
640.00
624.43
620.00
600.00
C lo sing Pr ice
Pre Acquisition
Date
22-Feb-08
25-Feb-08
26-Feb-08
27-Feb-08
28-Feb-08
29-Feb-08
3-Mar-08
4-Mar-08
5-Mar-08
7-Mar-08
10-Mar-08
11-Mar-08
12-Mar-08
13-Mar-08
14-Mar-08
17-Mar-08
18-Mar-08
19-Mar-08
24-Mar-08
25-Mar-08
28-Mar-08
Post Acquisition
Total Turnover(Rs.) Mn
58.6
71.2
37.5
54.0
66.7
287.9
106.9
109.5
108.9
112.0
77.3
87.0
179.7
84.0
72.1
99.5
116.3
161.5
112.0
70.4
888.7
57.6
103.5
110.6
125.0
136.0
145.0
102.9
98.9
113.0
108.0
100.0
104.5
110.3
106.7
112.3
111.9
269.8
106.5
124.0
123.9
121.6
119.2
113.6
104.6
104.9
107.2
105.9
106.7
109.1
142.2
Date
119.0
120.4
116.5
112.7
109.9
107.2
105.8
106.8
114.2
115.7
113.4
110.4
108.5
108.8
111.4
28-Mar-08
31-Mar-08
1-Apr-08
2-Apr-08
3-Apr-08
4-Apr-08
7-Apr-08
8-Apr-08
9-Apr-08
10-Apr-08
11-Apr-08
15-Apr-08
16-Apr-08
17-Apr-08
21-Apr-08
22-Apr-08
23-Apr-08
24-Apr-08
25-Apr-08
28-Apr-08
29-Apr-08
Total Turnover(Rs.) Mn
888.7
123.6
138.9
373.7
108.5
71.6
76.6
20.9
204.0
40.2
27.0
37.0
69.9
34.5
54.4
62.3
40.4
74.2
86.9
78.2
99.5
326.7
163.3
153.9
130.3
96.3
82.7
73.7
65.8
75.6
41.7
44.6
51.6
52.3
53.1
63.6
68.4
75.8
Tata Jaguar
150.00
100.00
111.36
67.89
50.00
T urno ver
174.1
125.3
107.4
89.8
78.8
67.9
60.3
55.9
53.2
48.7
53.0
57.8
62.7
115.1
93.8
80.8
70.5
63.2
57.2
54.2
53.7
55.1
84.7
73.1
65.2
59.8
56.7
67.9
Pre Acquisition
Date
22-Feb-08
25-Feb-08
26-Feb-08
27-Feb-08
28-Feb-08
29-Feb-08
3-Mar-08
4-Mar-08
5-Mar-08
7-Mar-08
10-Mar-08
11-Mar-08
12-Mar-08
13-Mar-08
14-Mar-08
17-Mar-08
18-Mar-08
19-Mar-08
24-Mar-08
25-Mar-08
28-Mar-08
Post Acquisition
High Price
710.0
709.0
714.0
715.9
714.5
717.4
709.8
710.8
711.7
696.0
677.8
681.0
675.0
645.5
644.3
630.0
623.0
654.9
667.5
684.0
660.0
Date
712.7
714.1
714.3
713.7
712.8
709.1
701.2
695.5
688.3
675.1
664.7
655.2
643.6
639.5
643.9
651.9
657.9
713.5
712.8
710.2
706.5
701.4
693.8
685.0
675.7
665.4
655.6
649.4
646.8
647.4
708.9
704.9
699.4
692.5
684.3
675.1
666.2
658.6
652.9
698.0
691.2
683.5
675.3
667.4
683.1
Pre Acquisition
Date
22-Feb-08
25-Feb-08
26-Feb-08
27-Feb-08
28-Feb-08
29-Feb-08
3-Mar-08
4-Mar-08
5-Mar-08
7-Mar-08
10-Mar-08
11-Mar-08
12-Mar-08
13-Mar-08
14-Mar-08
17-Mar-08
18-Mar-08
19-Mar-08
24-Mar-08
25-Mar-08
28-Mar-08
660.0
645.0
633.0
645.0
652.0
644.8
635.0
636.0
634.5
640.0
633.8
634.5
633.0
624.0
631.5
634.7
638.0
644.9
648.0
643.0
648.4
647.0
644.0
642.0
642.5
640.4
638.0
635.8
635.7
635.2
633.1
631.3
631.5
632.2
634.6
639.4
641.7
644.5
643.2
641.4
639.8
638.5
637.0
635.6
634.2
633.4
632.7
632.6
633.8
635.9
638.5
640.0
638.5
637.0
635.7
634.6
633.7
633.3
633.7
634.7
637.2
635.9
634.9
634.2
634.0
635.2
624.7
617.7
615.5
617.0
614.6
614.6
618.6
618.0
615.6
614.6
614.4
613.4
618.6
621.5
625.5
627.3
630.3
617.9
615.9
616.1
616.6
616.3
616.3
616.2
615.2
615.3
616.5
618.7
621.3
624.7
616.6
616.2
616.3
616.1
615.9
615.9
616.4
617.4
619.3
616.2
616.1
616.1
616.3
617.0
616.3
Post Acquisition
Low Price
690.3
695.0
700.0
705.0
701.0
688.3
686.0
691.3
700.0
658.0
640.0
655.1
642.0
615.0
620.4
596.2
598.0
625.0
651.1
670.0
634.6
28-Mar-08
31-Mar-08
1-Apr-08
2-Apr-08
3-Apr-08
4-Apr-08
7-Apr-08
8-Apr-08
9-Apr-08
10-Apr-08
11-Apr-08
15-Apr-08
16-Apr-08
17-Apr-08
21-Apr-08
22-Apr-08
23-Apr-08
24-Apr-08
25-Apr-08
28-Apr-08
29-Apr-08
High Price
Date
698.3
697.9
696.1
694.3
693.3
684.7
675.1
668.9
659.0
642.0
634.5
625.7
614.3
610.9
618.1
628.1
635.7
696.0
693.2
688.7
683.2
676.2
665.9
655.9
646.0
635.1
625.5
620.7
619.4
621.4
687.5
681.5
674.0
665.5
655.8
645.7
636.7
629.4
624.4
672.8
664.5
655.5
646.6
638.4
655.6
28-Mar-08
31-Mar-08
1-Apr-08
2-Apr-08
3-Apr-08
4-Apr-08
7-Apr-08
8-Apr-08
9-Apr-08
10-Apr-08
11-Apr-08
15-Apr-08
16-Apr-08
17-Apr-08
21-Apr-08
22-Apr-08
23-Apr-08
24-Apr-08
25-Apr-08
28-Apr-08
29-Apr-08
Low Price
634.6
620.0
615.5
632.2
621.1
600.0
609.0
623.0
620.1
621.0
620.0
606.0
611.0
615.0
620.0
615.0
632.1
625.5
635.1
628.9
630.0
Tata Jaguar
700.00
680.00
683.08
660.00
640.00
635.22
620.00
600.00
Hig h Price
Tata Jaguar
660.00
655.57
640.00
620.00
616.35
600.00
580.00
Lo w Pr ice
INTERPRETATION
The calculation of five days moving average for the previous as well as
later month from the date of merger is shown. It takes into account the
open, high, low, close, daily turnover as well as calculation of abnormal
return. This takes into account the daily volatilities of the share prices.
Here, the daily average prices have fallen in terms of all prices and
even the turnover has decreased. This shows that the investors are
not happy with the valuation of merger and so the overall sentiment
among the investors is very poor. There are certain shareholders
who expect the share prices to fall even much more as compared to
actual fall that has taken place and so they have reduced trading
activities and tried to sell and come out of the situation as soon as
possible.
Pre Acquisition
Date
Ex. Return
Abnormal Return
2/25/2008
2/26/2008
2/27/2008
2/28/2008
2/29/2008
3/3/2008
3/4/2008
3/5/2008
3/7/2008
3/10/2008
3/11/2008
3/12/2008
3/13/2008
3/14/2008
3/17/2008
3/18/2008
3/19/2008
3/24/2008
3/25/2008
3/28/2008
1.75%
0.89%
0.12%
0.00%
-1.37%
-5.12%
-2.02%
1.25%
-3.42%
-0.31%
1.26%
0.04%
-4.77%
2.64%
-6.03%
0.17%
1.10%
1.98%
6.09%
0.96%
-0.01%
-0.01%
-0.01%
-0.01%
-0.01%
0.00%
-0.01%
-0.01%
-0.01%
-0.01%
-0.01%
-0.01%
0.00%
-0.01%
0.00%
-0.01%
-0.01%
-0.01%
-0.02%
-0.01%
-0.01%
-0.02%
-0.03%
-0.04%
-0.05%
-0.05%
-0.06%
-0.07%
-0.08%
-0.09%
-0.10%
-0.11%
-0.11%
-0.13%
-0.13%
-0.14%
-0.15%
-0.16%
-0.18%
-0.19%
Date
Ex. Return
Abnormal Return
3/31/2008
4/1/2008
4/2/2008
4/3/2008
4/4/2008
4/7/2008
4/8/2008
4/9/2008
4/10/2008
4/11/2008
4/15/2008
4/16/2008
4/17/2008
4/21/2008
4/22/2008
4/23/2008
4/24/2008
4/25/2008
4/28/2008
4/29/2008
-4.40%
-0.11%
0.79%
0.52%
-3.06%
2.68%
-1.07%
1.29%
-0.60%
0.71%
2.17%
0.56%
1.45%
1.55%
0.27%
-0.51%
0.14%
2.40%
-0.64%
2.11%
-0.04%
0.00%
0.00%
0.00%
-0.03%
0.02%
-0.01%
0.01%
-0.01%
0.00%
0.02%
0.00%
0.01%
0.01%
0.00%
-0.01%
0.00%
0.02%
-0.01%
0.02%
-0.04%
-0.04%
-0.03%
-0.03%
-0.06%
-0.04%
-0.05%
-0.04%
-0.05%
-0.04%
-0.03%
-0.02%
-0.01%
0.00%
0.00%
-0.01%
-0.01%
0.01%
0.01%
0.02%
Post Acquisition
3/
8/
08
3/
10
/0
8
3/
12
/0
8
3/
14
/0
8
3/
16
/0
8
3/
18
/0
8
3/
20
/0
8
3/
22
/0
8
3/
24
/0
8
3/
26
/0
8
3/
28
/0
8
3/
6/
08
3/
4/
08
3/
2/
08
2/
25
/0
8
2/
27
/0
8
2/
29
/0
8
0.00%
-0.05%
-0.10%
-0.15%
-0.20%
-0.25%
4/
26
/0
8
4/
28
/0
8
4/
20
/0
8
4/
22
/0
8
4/
24
/0
8
4/
12
/0
8
4/
14
/0
8
4/
16
/0
8
4/
18
/0
8
4/
8/
08
4/
10
/0
8
4/
6/
08
-0.02%
4/
4/
08
3/
31
/0
8
-0.01%
4/
2/
08
0.00%
-0.03%
-0.04%
-0.05%
-0.06%
-0.07%
INTERPRETATION
As we can see from the line chart that the cumulative return before
merger was negative and the entire trend is moving in the negative
direction due to poor returns of tata motors.
A soon as the acquisition took place, the highly profit generating Jaguar
as well as Land Rover added to the profit and earnings of the tata motors.
The brand value of JLR added to the highly reputable Tata Group and the
companys balance sheet. This can be clearly seen in the line chart above.
RATIO ANALYSIS
TATA MOTORS (27- 03 2008)
Debt-Equity Ratio
ROCE (%)
Preacquisition
0.56
30.52
Postacquisition
0.97
6.88
Change (%)
42.27
-343.60
6.88
11.47
40.02
P/E
ROE(%)
EPS
OPM(%)
15.45
30.98
47.1
11.16
9.59
5.34
18.81
7.89
-61.11
-480.15
-150.40
-41.44
INTERPRETATION
Debt equity ratio is increasing by 42.27% as Tata took loan of banks to
acquire JLR.ROCE increases vey high by 343.60% as compared to pre
acquisition as it gauges that company that generate its earnings from the
total pool of capital which indicates profitability.Net profit margin
increases as it income increases in post acquisition as compared to pre
acquisition. P/E highly decreases in post acquisition by 60.1% which in
investor point of view they will be profitable to invest to get high earning.
ROE is highly increasing by 480.15% which shows that it has more equity
than debt. EPS is increasing drastically by 480.15% which is very
profitable for investors. Operating profit margin is reduced by 41.44%
which shows that company profit margin is very less.
This question is answered by the latest nancial results of JLR. The key nancial
metricsfrom their statements show a rosy picture. The acquisition had really paid off
in terms ofnancial stability of JLR