+91-7607123062

Monalisa Yadav [email protected]

A Web Consultant and Online-marketing professional with over a decade of diverse experience in B2B &
B2C businesses with specialization in lead generation, SEO, web operation & analysis, SEM, Social Media
Campaigns.

Core Competencies:
Web Architecture • Website Development • PPC • Google Analytics 4 • Google Search Console • Search
Engine Marketing • Search Engine Optimization • Website Analytics • Google AdWords • LinkedIn
Marketing • Facebook & Instagram Marketing • Usability • Domain Management • E-mail Marketing •
A/B Split Testing • Lead Generation • Online Promotion • Brand Management • Lead Nurturing • Online
Reputation Management • SMS Marketing • Link building and Link exchange

Software Proficiency:
Adobe Photoshop • HTML • CSS • Dream Weaver • Adobe Illustrator • Web Analytics (Google Analytics,
Stat counter, Microsoft Clarity, GA4)

SEO & SEM Tools Proficiency:

SEMrush, Ahref, Moz, Similar web, Conductor, HubSpot, Hot Jar, Screaming frog, Zoho, Uber suggest

Certifications:
Google Analytics, Google Search & Display ads

Professional Experience

1) StrataAgile Marketing Nov 2020 - Till Date

Position: Manager, Digital Marketing

StratAgile Consulting is a global Digital Marketing Agency located in Singapore.

Roles & Responsibilities:

 Professional strengths in creating and developing SEO, SEM, social media and Media Buy for
wider distribution and deeper penetration.
 Collaborated with Data team, and other key stakeholders to understand customer insights
and executed customer centric market/sell plans and programs, which increased the sales
and margin growth.
 Monitor & analyze marketing/advertising budgets for campaigns on a quarterly basis & assess
against goals (ROI & KPIs) take learning's & implement changes in future marketing
initiatives/campaigns.
 Analyzed customer demographics, preferences, and buying habits in order to improve marketing
strategies.
 Create, Analyze, Forecasting Budget. Update and generate the weekly and monthly Reports for
clients in Looker Studio.
 Consummate professional with competitor Analysis & market research with the effective tools
like SEMRUSH, Facebook Meta business suite, Get Response, Adroll, Google Analytics, Google
Webmaster, Bing Webmaster, Twitter Ads, Google Ads, LinkedIn, and Remarketing.
 Implement and configure 3rd party tools to enable data collection, marketing, display platforms
for the websites in proper conversions tracking.
 Delivering positive results using organic, ethical worldwide webmaster accepted SEO and ASO
techniques following Search Engine's Guidelines.
  Understanding the user journey used tools like Hotjar and Web Engage.
 Integrated GA4 events, created the custom reports, and implemented the ecommerce tracking
conversions events through Google tag manager.
 Suggested improvements for tracking, reporting and analysis of performance.
 Collaborated with other Data Analysts to create reports that were presented to upper
management.

Highlights:

 Experience in working on global clients like

 ERP (Oracle ERP Malysia, Philippines, Thailand) –
 Objective - Generating leads and Incorporated product changes into
marketing messages to drive customer engagement & maximize profits.
 Banking (Standard Chartered) –
 Objective - Keyword research, competitors analysis based on the global
markets and optimized the content. Creating the meta tags and optimizing
the SEO on-page elements, product credit cards & travel cards and Q&A
schemas.
 Brewing (Independence brewing company), Aurigo (SaaS product) Accounts (SNR
Associates, UAE), Medical (Hilleman & MSD, Singapore) & Finance (Wallex,
Singapore & Indonesia).
 Objective - SEO Auditing the website and doing on-page and creating the
content blogs. Increased the website traffic by 30%.
 Building quality backlinks by press releases and guest blogging.
 Contacting influencers to publish and share the unique recipes.
 Car rental (Dollar Car, UAE & OMAN) –
 Objective - Generating QC Leads based on different regions and performance
metrics (CPC, CPM, and CPA) with clear ROI and reported metrics with
flowgraph. Increased the 25% growth in lead generation from 710 to 900
leads for the month & reduced the CPA from 52 to 48.
 Furniture Automation (Somfy Japan & Singapore),
 Objective – Keyword research for the products categories and festive
seasons. Optimizing the content for landing pages.
 Generating the leads by using the Search ads, Facebook marketing and
remarketing.
 Ecommerce (QB Food, Singapore)
 Objective – SEO increasing the search visibility & SEM Campaigns
 Keyword research for the products categories and festive seasons.
Optimizing the content for landing pages based on the keywords intent and
SERP features and implementing the on-page.
 Off page by building the local listings, article submissions & guest blogging.
 Implemented the schema for free listings to show the product shop on SERP.
 Coordinating with developer team on the fixing the Core webs vitals & page
load speeds with in benchmark (1-2secs).
 KPIs reducing the CPC and increasing CTR the revenue.
 By implementing content audit on the blog and product recipes and regular
audit check on the content by implanting this increased the website traffic by
20%.
 Healthcare (Roche, Thailand)
 Objective – Brand awareness campaign to reach more audience on the cancer
medicine in Thailand.
 KPIs - Reduced the CPV (8 THB to 5.5 THB), CPM (55 THB to 42 THB) and search
ads from (10 THB to 5.6 THB).
2) DS-MAX Group May 2017 – Nov 2020
Position: Digital Marketing Lead

DS-MAX Properties is one of the largest and trusted realty developers in Bangalore (India).

Objectives: Increase traffic and leads to website via various online marketing channels (SEO, SEM and
Social Media advertising).

 Strategy & Planning – Branding - Lead Generation – Optimization

 Monitor & analyze marketing/advertising budgets for campaigns on a quarterly basis & assess
against goals (ROI & KPIs), take learning's & implement changes in future marketing campaigns.
 Successfully achieved target leads i.e. 600+ leads per month.
 Analyze data from Google Analytics, Google AdWords and help team to improve on
the conversions and ROI.
 Analyze and optimize critical campaigns on a day-to-day basis with key metrics like
CTR/CPC, Leads ROI.
 Implemented planning, execution, deployment, including integration with various tools like
CRM, email marketing, SEO, SEM, etc.
 Provide strategy for SEO activities, which includes link building strategy, Keyword analysis,
visitors and conversion analysis etc.
 Provide immediate solutions and fix any lead leakages, spam submissions, broken links etc.
 Social Media Marketing activities on LinkedIn, Twitter, Facebook, YouTube etc.
 Involved in Offline and Online SEO optimization activities which includes PR, Forum, Article, Link
Building, Blogging, Directory submission, Google Map submission, Bookmarking, Mass Email, etc
 Coordinate with online reviewers, blogs and forums for content seeding and content marketing.
 Handled and optimized CPM, CPC, CPL and CPA buys on Display advertising.
 Work with Marketing to review, implement opportunities for higher conversion ratio.

Highlights:
 Increased the traffic by 40%.
 Successfully achieved the target (600+ leads per month).
 Increased 40% sales per month from Digital Marketing leads.
 Optimized the campaigns with less CPC and best closings.

Analyzed historical user data and increase sales to site, visit ratio and reduce the customer’s
cancellations of flats (Leaky bucket).
 Used logistic regression to build a model that predicts prospective customer’s historical data
analysis.
 Extensive data cleansing with aggregate data from various departments
 The outcome was probability of a lead being converted into a customer i.e. buying a new flat.

3) Dreamz Infra India Ltd Jun 2013 - Apr2017

Position: Digital Marketing lead

Dreamz Infra, Gruhakalyan and TGS property (Real estate market place) are sister companies and are
into real estate business. As a Digital marketing lead, my role was to increase website traffic & leads to
their business and property developers.

Roles and Responsibilities:

 Oversaw the entire layout plans, search engine optimizations, usability, visual impact and
aesthetics of the websites and email campaigns.
  Proactively monitored & analyzed campaign performance daily, optimized campaigns using
profitability report.
 Established forecasts and performed in-depth quantitative analyses of search marketing results.
 Implemented Landing page optimization through use of multivariate testing and audience
segmentation for SEO, PPC & email marketing campaigns.

4) Thrillophilia Adventure Tours Jan 2012 - Jun 2013

Position: SEO Expert

Thrillophilia is India’s biggest online platform for activities and things to do with 8000+ activities
listings from 3500+ operators across 200+ cities in India and 15+ countries in Asia.

Objective:
 Main goal was to grow search engine organic traffic, build high quality backlinks and maintain
search rankings for trade keywords.

Roles and Responsibilities:

 Planned and created content seed and marketing strategies.
 Promoted articles/content in various social media and other online channels.

5) eAnswer Network India Pvt Ltd Aug 2009 - Dec 2011

Position: SEO Analyst

eAnswer Network India Pvt ltd is a leading Digital Media Marketing & Ecommerce Company, specialize in
helping small businesses to achieve leads and sales via online channels.

Roles and Responsibilities:

 Analyze and report competitor websites ranking on search engines.
 Analyze and report competitor back links for SEO strategy.
 Prepare and present SEO reports to advertisers on a weekly and monthly basis.

 Education:
 Bachelor of Engineering, from xyz 2006
Chennai affiliated to Anna University
 Board of Intermediate, from xyz , Nellore 2002
 Secondary School Education, from Nalanda, Kavali 2000

DECLARATION:

I hereby declare that the above particulars of facts and information stated are true, correct and complete to
the best of my belief and knowledge.