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GEC 105 Topic 2

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3 views24 pages

GEC 105 Topic 2

Uploaded by

Rynejen Laxyl
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Purposive Communication

Communication
and
Globalization
LESSON 2
Primary Goals

1. Define Globalization and Communication

2. Discuss Communication in Relation to Globalization

3. Understand the Impacts of Globalization on Communication

4. Understand the Impacts of Globalization on Global Communication


I. DEFINE
GLOBALIZATION AND
COMMUNICATION
GLOBALIZATION

Globalization is the process of increasing


interconnectedness among countries through
trade, technology, cultural exchange, and
communication. It breaks down geographical
barriers, allowing ideas, goods, and services to
flow globally.
COMMUNICATION

Communication is the exchange of


information, ideas, or emotions between
people or groups. In a globalized world, it
involves navigating cultural, linguistic, and
technological differences to connect across
borders.
II. WHAT IS
COMMUNICATION IN
RELATION TO
GLOBALIZATION?
In the 21st century, communication has become increasingly transnational and
intercultural. Businesses, institutions, and individuals must navigate linguistic and
cultural differences while engaging with global audiences. The expansion of
international markets, remote work, and digital communication platforms have
further intensified the need for effective global communication strategies.
Globalization helps worldwide markets by
facilitating the management and
communication of international trading. It
can strengthen the business connections
across all continents. Because people from
different nations must understand each
other and effectively communicate with one
another in order to work together,
communication in the globalized world is of
utmost importance.
III. IMPACTS OF
GLOBALIZATION ON
COMMUNICATION
1. Virtual
Interaction
Enhanced virtual interactions by
enabling global connectivity, cultural
exchange, and remote work. However,
it also creates challenges like
language barriers, digital inequality,
and communication issues.
번역하고 싶은 첫 문장
을 잊어버렸어요
2. Cultural
Awareness in Speech
Boosts cross-cultural communication and awareness but can threaten
local languages and cultures, promoting both sensitivity and
homogenization.
3. Cultural
Awareness in
Body Language
Increases awareness of diverse body
language but can also lead to
misinterpretations due to cultural
differences.
4. Time Differences
Much more significant, as businesses and communication happen
across time zones. This can lead to scheduling challenges, but also
encourages flexibility and 24/7 connectivity.
Conversations in Real-time
IV. THE IMPACTS OF
GLOBALIZATION IN
GLOBAL COMMUNICATION
4. The Impact of Globalization in Global
Communication

Availability of Information
Business Conduct
Social Awareness
The Negative Impact
Availability of Information

Before Globalization: Learning about other cultures or accessing information


required physical effort. You had to visit libraries, read books, or travel to distant
places to gain knowledge. Information was limited and often hard to access.

After Globalization: Today, the internet has made information available to anyone
with a smartphone or computer. A simple Google search can teach you about
festivals in Japan, recipes from Mexico, or breaking news from Africa. The world’s
knowledge is now just a click away.

Example: During the COVID-19 pandemic, scientists from around the world
shared vaccine research and data in a matter of days, not years. This rapid
exchange of information saved countless lives.
Business Conduct

Global Teams: Thanks to globalization, businesses are no longer limited by


geography. A graphic designer in India can now collaborate with a client in New
York using tools like Slack, Zoom, or email. This has opened up countless
opportunities for freelancers and companies.

Breaking Language Barriers: With translation tools like Google Translate and
multilingual employees, businesses can communicate with clients and partners
worldwide. For example, a Japanese company can negotiate a deal with a French
client using translated emails or video calls with live captions.

Example: Netflix uses global communication to tailor its content and


marketing. It creates subtitles and dubs in multiple languages, making
shows like Squid Game (South Korea) or Money Heist (Spain) accessible and
popular worldwide.
Social Awareness

Awareness: One of the most powerful impacts of globalization is how it has


amplified social awareness. News about protests, disasters, or social issues now
spreads instantly across the globe. People can learn about events happening
thousands of miles away in real-time.

Example: The #MeToo movement started in the United States but quickly
inspired women in countries like Japan, India, and Egypt to share their own
stories and demand change. This global solidarity has made the movement
stronger and more impactful.
The Negative Impact

Information Overload: While having access to so much information is amazing, it can


also be overwhelming. The constant stream of news, updates, and notifications can lead
to stress, anxiety, or even confusion about what’s important.

Fake News: One of the biggest challenges of global communication is the spread of
misinformation. False news and rumors can travel faster than facts, especially on social
media. For example, during the COVID-19 pandemic, false claims about cures or the virus’s
origins caused panic and confusion.

Language Barriers: Not everyone speaks the same language, and important messages can
get lost in translation. This can lead to misunderstandings or even unintentional
offense.

Example: A meme or joke that’s funny in one culture might be misunderstood or


offensive in another, highlighting the challenges of global communication.
IN A NUTSHELL
Globalization and communication help each other, allowing people
around the world to work together and share cultures. They
change how people connect, do business, and exchange ideas
across different countries.

Impacts: Information spreads faster, remote work is possible, and


people become more aware of different cultures, but there are
also challenges like language barriers and false information.

Key Takeaway: Good communication is important in a globalized


world because it helps people understand each other, avoid
confusion, connect across cultures, and adjust to new situations
so they can work and succeed better.
Thank You for
Listening!

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