Eljay S. Rugas / Ronin V.

Sanico ES 92 - Technopreneurship
BSCE 3A April 10, 2025

GO-TO-MARKET STRATEGY

Let’s Check

Activity 1:
Let us try to check your understanding of the discussion on go-to-market strategy. In the space
provided, write the term/s being asked in the following statements.

Short Term Goals 1. What goals are said to be goals which are attainable or
achievable after a year of doing business?
Digital Media Channel 2. A media channel that uses applications like Instagram and
Facebook.
Print Publications 3. One of the traditional media channels that utilize newspaper,
magazines and journals is called ______________.
Medium-term Goals 4. What goals focus on what the business can achieve in the next
two to five years?
Vision Statement 5. A statement that acts as an indication of what entrepreneurs want
for their business to be or to be known for.
Measurable 6. What does M stand for in the acronym SMART in goals?
A 7. In terms of the acronym SMART, what does it mean when a goal
is measurable?
a. A team can collect data on the goal.
b. The goal can easily be achieved.
c. The goal will challenge a student.
d. The goal includes a deadline for completion.
Signage 8. Grocery store name found in a display bearing the name of a
beverage company is what kind of traditional media channel?
A 9. Which of the following does NOT describe a SMART goal?
a. Systematic
b. Measurable
c. Attainable
d. Realistic
e. Time-bounded
Attainable 10. What quality of a smart goal talks about being able to be
achievable by the business?

Activity 2:
In this activity, you will be provided by slogans, taglines, and portions of company logos by
companies that helped them in marketing their businesses. You are expected to give the company
names beside each item.
1. L’Oreal
2. World Wildlife Fund (WWF)
3. McDonalds
4. LinkedIn
5. Facebook
6. Avon
7. McDonalds
8. Coca-Cola
9. Nike
10. YouTube

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Eljay S. Rugas / Ronin V. Sanico ES 92 - Technopreneurship
BSCE 3A April 10, 2025

Let’s Analyze

Activity 1:
Based on your product idea, discuss with your group how you will enter the marketplace with
your product. Discuss what the approaches that you will be using are. You may also refer to your
business model canvas.

Activity 2:
Research on the different marketing strategies used by known companies and discuss how they
were able to do it. Cite at least two (2) companies as part of your discussions.

Company 1: APPLE – Emotional Branding & Product Simplicity

Apple’s approach in terms of marketing strategy is that they establish emotional

connection, exclusivity, with a touch of simplicity and minimalist look. They didn’t just sell tech -
they sell a lifestyle. Aside from the features the Apple products provide, they also incorporate a
sense of luxury, high-quality that will make a consumer feel cool, connected, and premium.

Company 2: COCA-COLA – Global Consistency with Local Flavor

Coca-Cola is a globally known brand of beverage, and it has become a staple in

people’s lives across the world. With their strategy of maintaining a universal branding and
cultural adaptation, Coca-Cola tailors its ads that resonates with the local market while keeping
its core branding. Hence, the move made a deeper brand penetration across all countries,
across all age groups.

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Eljay S. Rugas / Ronin V. Sanico ES 92 - Technopreneurship
BSCE 3A April 10, 2025

INTELLECTUAL PROPERTY PROTECTION

Let’s Check

Activity 1:
Let us try to check your understanding of the discussion on intellectual property protection. In the
space provided, write the term/s being asked in the following statements.

Copyright 1. What protects the intellectual property created by artists?

Patent 2. What protects the intellectual property created by inventors?
Trademark 3. Logos, names, and brands are protected by this right.
50 Years 4. In most countries, how long does a copyright last for?
20 Years 5. How long do patents usually last for?
Copyright 6. If you write an original story, what type of intellectual property
gives you the right to decide who can make and sell copies of
your work?
Trademark 7. Imagine a footballer sets up his own company to sell his own
range of clothes. What type of intellectual property can he use to
show that the clothes are made by his company?
Patent 8. If a company develops a new technology that improves its main
product, what type of intellectual property can they use to stop
others from copying their invention?
RA 8293 9. What law in the Philippines covers the intellectual property?
Intellectual Property Code
of the Philippines 10. R.A. 8293 is known as the ______________________.

Let’s Analyze

Activity 1:
Different IP protection rights were presented in the discussion of ULOb. This time, I want you to
discuss with your group the different components of your product idea, which you think are possible to be
protected under R.A. 8293. Explain why do you consider the following items and cite their qualifications.

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Eljay S. Rugas / Ronin V. Sanico ES 92 - Technopreneurship
BSCE 3A April 10, 2025

Activity 2:
Here are some questions to think about, feel free to express your thoughts and support with facts
if necessary.

1. When do you think it is the best time to file for a trademark? Why is it the best time to do
so?

The best time to file for a trademark is before you launch your product or service,
or before you start using your brand name or logo in commerce. In short, the earlier
you file your trademark, the better. Having to file early protects your brand early, and
secures your legal rights to your trademark. This prevents others to use a similar name
or logo, thus avoiding legal conflicts later on. Also, securing a registered trademark
makes your brand more authentic, professional, and legal.

2. Is it necessary to file international IP protection even if you have just started your
product or service? Why or why not?

As mentioned, securing early an IP protection is one of the important things to

do to protect your brand. Although not always necessary in the initial stages, securing
an international IP protection is highly recommended if your business aims to expand
internationally in the near future, and your brand has a global potential. This enables
your business to establish a strong identity, and it also helps protect your innovations
not just locally, but also globally.

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Eljay S. Rugas / Ronin V. Sanico ES 92 - Technopreneurship
BSCE 3A April 10, 2025

FINANCIAL MODEL

Let’s Check

Activity 1
Let us try to check your understanding of the discussion on ULOa. In the space provided, write
the term/s being asked in the following statements.

Equity Financing 1. It is provided to a venture with no expectation of payments in the

short term.
Financial Model 2. It allows you to know the sources of revenue, expenses, and net
income.
Angel Investors 3. These are people who are usually high-net-worth individuals and
who are interested in allocating a portion of their overall portfolio
to high-risk and potentially high-return private ventures.
Mayor’s Permit 4. It is a permit given by the City Mayor to those who applied for a
registration of a business.
DTI (Department of Trade
and Industry) 5. The government agency where you secure your business name.

Activity 2:
Research on the milestones of at least five different companies that are existing right now and
give your overall impression.

Company Notable Milestone Overall Impression

Apple Launch of the iPhone It transformed the mobile
industry by introducing the
touchscreen interface of a
modern smartphone.
Microsoft Development of the Windows The launch revolutionized the
Operating System (Windows OS) personal computer experience,
becoming the dominant desktop
operating system across the
world.
Tesla Production and Launch of Tesla It symbolizes the significant step
Model 3 in Tesla’s transition from a niche
electric car company to a mass-
market player.
Netflix Expansion into original content Shifted from a streaming service
production to a powerhouse of content
creation, which greatly impacts
the global entertainment
industry.
Starbucks Opening of the first store outside Expanded its global presence,
North America and becoming a global
coffeehouse giant.

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Eljay S. Rugas / Ronin V. Sanico ES 92 - Technopreneurship
BSCE 3A April 10, 2025

Activity 3:
Research on the steps in attaining a business permit in the Philippines.

Steps in Attaining a Business Permit in the Philippines:

1. Gather the Necessary Documents and Permits

a. Certificate of Business Name Registration from DTI (Sole Proprietorships);
Articles of Partnership (Partnerships) or Articles for Incorporation (Corporations)
from Securities and Exchange Commission;
Certificate of Registration (Cooperatives) from the Cooperative Development
Authority
b. Barangay Business Clearance
c. Authorization letter of owner with ID
d. Contract of lease (If leased) or Certificate of Title/Tax Declaration (If owned)
e. Sketch of the business location
f. Occupancy permit
g. Community Tax Certificate (CTC or Cedula)
h. Public Liability Insurance (for Restaurants, Cinemas, Malls, etc)
i. Locational/Zoning Clearance
j. Fire Permit
k. Sanitary Permit

2. Go to the Business Permit and Licensing Office (BPLO) in the city/municipality town hall
where your business is located
3. Fill out the application form
4. Submit the application form and the initial requirements
5. An assessor will assess your application for tax and fees
6. Pay the necessary taxes and fees
7. Submit the remaining requirements (should there be any)
8. Claim your business or mayor’s permit

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Eljay S. Rugas / Ronin V. Sanico ES 92 - Technopreneurship
BSCE 3A April 10, 2025

Let’s Analyze
Activity 1: Group Activity
Create your business financial model and make sure to list all possible revenue sources and expenses of
your business venture. Collaborate with other groups to help you improve your presentation.

Particular Unit Year 1 Year 2 Year 3 % Share per

Product
Revenues Subscription
Package 1
Package 2
Package 3
Total Revenue

Gross Income
Expenses Maintenance
R&D
Tutors Fees
Others
Total Expenses
Net Income
Accumulated
Income

Activity 2: Group Activity

Work on the possible timeline and milestones of your business venture. Consider a five-year plan.
Collaborate with other groups to help you improve your presentation.

MILESTONE SEED FUND

Year 0 Q1 Start the company P 30,000.00
Q2 Completed app, beta-testing app
Q3 Conduct further quality tests P 100,000.00
Q4 Registering trademarks, complying
legalities
Year 1 Launch the Application to Google
Play Store, Apple App Store
Year 2 Increase Capacity P 2,000,000.00
Improve User Interface
Integrate Additional Upgrades and
Updates
Year 3 Review and Innovate
Keeping Up with the latest trends
Year 4 Review and Innovate
Keeping Up with the latest trends
Year 5 Review and Enhance
Keeping Up with the latest trends