Scribd
Upload
8 views5 pages

Edubridge Group 2- Business Challenge

The document outlines a business plan for an affordable and sustainable electric car targeting urban commuters in Nigeria, emphasizing luxury features and eco-consciousness. It identifies market needs such as fuel price instability and urban pollution, while proposing solutions including advanced battery technology and solar charging. The plan includes a detailed operating strategy, financial projections, and a call to action for investment to support the initiative.

Uploaded by

mojolaoluwaaderonmu.26
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
8 views5 pages

Edubridge Group 2- Business Challenge

The document outlines a business plan for an affordable and sustainable electric car targeting urban commuters in Nigeria, emphasizing luxury features and eco-consciousness. It identifies market needs such as fuel price instability and urban pollution, while proposing solutions including advanced battery technology and solar charging. The plan includes a detailed operating strategy, financial projections, and a call to action for investment to support the initiative.

Uploaded by

mojolaoluwaaderonmu.26
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 5

Title Slide

XXXXX: Affordable and Sustainable Electric Cars for Urban Commuters**

- Vision: "Driving into the Future, Sustainably"


- Mission:

The Need for the business

The Problem

- Instability fuel prices

- urban pollution.

- Uncertainty (govt policies, eliminating oil dependency)

The Solution

- sustainability

- reliability

- eco-conscious solutions

- taste and lifestyle (Luxury)

Product Overview

XXXX Features:

- Luxury price range: 75,000,000–150,000,000.

- Cutting-edge battery technology (700+ km range, fast charging).

- Solar panels for supplementary charging.

- App integration for diagnostics, charging station locations, and ride-sharing.

- Advanced autonomous driving.


Target Market

- Demographics: High-net-worth individuals (HNWIs), aged 30-65.

- Geography: Urban centers in Nigeria (e.g., Lagos, Abuja, Port-Harcourt).

- Market Size: Luxury vehicle market projected to reach $750 billion by 2030.

- Behavior: Tech-savvy, eco-conscious, and status-driven consumers.

Market Size:

- Estimated 5 million potential customers in initial target regions.

Market Research Insights:

- 72% of surveyed urban residents are open to switching to EVs if affordable


options are available.

- 60% of respondents prioritize compact design for city commuting.

- Growing government incentives for EV adoption bolster market potential.

Competition Analysis

Key Competitors

- Tesla: Luxury EV market.

- Nissan Leaf: Mid-range EVs.

What Sets Us Apart

- Affordable pricing.

- Compact design optimized for city use.

- Solar charging technology.

- AI Integrated

-Autopilot

Value Proposition
Why XXXX?

- Sustainability: Reduces carbon footprint with solar-assisted charging.

- More than a car: a lifestyle statement.

- Convenience: Compact design and app connectivity tailored for urban life.

- Designed for discerning buyers who demand exclusivity and eco-


consciousness.

Slide 7: Operating Plan

Production:

- Local manufacturing partnerships.

- Use of sustainable and recycled materials.

Sales & Marketing:

- Direct-to-customer online sales.

- City-specific showrooms.

- Partnerships with ride-sharing platforms.

-VIP test drives.

- Partnerships with luxury brands (hotels, yachts).

- Digital campaigns targeting affluent audiences.

Supply Chain:

- Ethical sourcing of lithium-ion batteries.

- Collaboration with battery recycling companies.

Funding Sources:

- Initial funding: Investors and government green energy grants.

-Angel Investors
- Additional rounds: Equity and green bonds.

Slide 8: Financial Projections

Revenue Projections:

TBD

Profit Margins:

TBD

Break-even Point:

- Expected within 3 years.

Cash Flow Strategy:

- Pre-orders with deposits to ensure liquidity.

- Government subsidies and tax credits for sustainable transportation.

Risks and Mitigation

Key Risks:

1. High battery costs.

2. Market acceptance challenges.

3. Regulatory hurdles.

4. Economic downturns

5. Technological Disruptions

Mitigation Strategies:
- Battery recycling partnerships to reduce costs.

- Customer incentives, test drives, and aggressive marketing.

- Alignment with government EV policies and incentives.

- Focus on ultra-wealthy customers less affected by market changes.

- Continuous investment in R&D

Execution and Validation

Pilot Study

- Launch in one city to test demand.

Customer Research:

- Surveys to refine pricing and features.

- Secure pre-orders to validate market interest and demonstrate demand.

Prototyping

- Build 10 prototypes with a local manufacturer for test markets.

Validation Metrics:

- Customer feedback and pre-order numbers from the pilot study.

- Market analysis to refine production and marketing strategies.

Call to Action

Join Us in Driving to the Future!

- Be part of the green revolution.

- Together, we can make sustainable transportation affordable for everyone.

** $50M in initial investment for product development, manufacturing


partnerships, and market entry.

You might also like