Scribd
Upload
4 views

Castilo Sample Abstract

The document outlines a proposal for the Proactive Sentiment Intelligence System (PSIS), an AI-driven tool designed to monitor and predict customer emotions in real-time to prevent churn. It highlights the significance of addressing customer dissatisfaction trends and offers innovative features such as predictive sentiment indexing and multi-modal sentiment fusion. The implementation plan includes data collection, model training, and real-time dashboard deployment, aiming to enhance customer engagement and operational efficiency for businesses.

Uploaded by

pawanchanderaiml2022
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
4 views

Castilo Sample Abstract

The document outlines a proposal for the Proactive Sentiment Intelligence System (PSIS), an AI-driven tool designed to monitor and predict customer emotions in real-time to prevent churn. It highlights the significance of addressing customer dissatisfaction trends and offers innovative features such as predictive sentiment indexing and multi-modal sentiment fusion. The implementation plan includes data collection, model training, and real-time dashboard deployment, aiming to enhance customer engagement and operational efficiency for businesses.

Uploaded by

pawanchanderaiml2022
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 5

CASTILO-MVIT’S FIRST EVER 24-HOURS

HACKATHON
PRELIMINARY ROUND(ABSTRACT SUBMISSION)

TEAM NAME
TEAM MEMBERS i.
ii.
iii.
iv.

DEPT
YEAR
SEC
DOMAIN/TRACK
PS.ID

TITLE
[Enter the title of the project/research]

PROBLEM STATEMENT
Businesses rely on customer review from social media and support interactions to improve services.
However traditional sentiment analysis tools only classify feedback as positive, neutral or negative at a
single point in time lacking the ability to track emotional changes over time. This static approach fails to
detect early dissatisfaction trends leading to delayed interventions and customer churn.

Why is this problem significant?


80% of dissatisfied customers go on-line without complaining 80% of dissatisfied customers leave
without complaining, leading to billion in lost revenue each year.
Businesses react too late due to a lack of real-time sentiment forecasting.
Present sentiment analysis tools lack proactiveness leading to poor customer retention strategies.

Target Users/Beneficiaries:E-commerce platforms (Amazon, Flipkart)-Customer service


teams Product-based companies (SaaS, mobile apps) - Social media monitoring agencies

PROPOSED SOLUTION
Explain your solution clearly.
The Proactive Sentiment Intelligence System (PSIS) is an AI-driven predictive tool for emotional
trajectories that constantly monitor, analyzes, and predicts trends of customer emotions. Using
lightweight language processing models (DistilBERT, VADER), GRU-based time series forecasting, and
anomaly detection (Isolation Forest, K-means), the PSIS system tracks emotional changes and alerts at-
risk customers in real-time. This gives businesses an opportunity to take proactive measures to enhance
engagement, minimize churn, and help optimize the customer experience.

What makes it innovative or unique?

 Predictive sentiment Indexing system – Instead of classifying feedback as sentient or not, PSIS monitors its
changes over time, and detects shifts in emotion.
 Anomaly Detection-Churn Prevention – Identify abnormal drops in sentiment using Isolation Forest and
Autoencoders.
 Aspect Sentiment Analysis (ABSA) – Fine-grained sentiment extraction for specific issues such as product
quality, price, and customer service.
 Multi-modal Sentiment Fusion - Uses text, audio tone, and sentiment recognition from facial expressions to
provide an enriched understanding of emotions.
 Real-time Alerts and Recommendations to Business – Suggestions presented by AI- based engine to act
pre-emptively to prevent churn.

How does it solve the identified problem?

Tracks sentiment evolution using GRU-based time-series forecasting.


Identifies churn risks with anomaly detection algorithms (Isolation Forest, K-Means Clustering).
Integrates multi-modal sentiment analysis (text, voice tone, facial expression) for enhanced accuracy.
Delivers real-time insights via a dashboard, alerting businesses before customers leave.

TECHNICAL APPROACH
Technologies, frameworks, or programming languages used.

The system is developed using


NLP & Sentiment Analysis: BERT, RoBERTa, VADER, TextBlob .
Machine Learning & Deep Learning: GRU, LSTM, Autoencoders, Isolation
Forest,
K-Means.
Real-Time Processing: Apache Kafka, FastAPI
Multi-Modal Sentiment Fusion: OpenAI Whisper (Audio Analysis),
DeepFace (Facial Recognition).
Model Optimization: ONNX, TensorRT for deployment efficiency .
Deployment & Visualization: Flask/FastAPI for backend .
System Workflow
1️⃣ Data Collection & Preprocessing
Ingests customer feedback from reviews, social media, and call transcripts.
Cleans text (tokenization, lemmatization, stopword removal).
2️⃣ Sentiment Analysis & Emotional Evolution Tracking
Uses Aspect-Based Sentiment Analysis (ABSA) to detect key sentiment areas
(e.g., product, service, pricing, delivery).
GRU-based time-series forecasting tracks emotional shifts.
3️⃣ Anomaly Detection & Risk Prediction
Isolation Forest & Autoencoders identify sudden negative sentiment changes.
Flags high-risk customers for proactive retention strategies.
4️⃣ Real-Time Business Dashboard
Visualizes sentiment trends and customer churn risk alerts.
Provides AI-generated recommendations for customer engagement.

FEASABLITY & IMPLEMENTATION PLAN


Our solution is immensely practical because it performs sentiment analysis
in real-time, saving manual labor. Companies can implement it within
customer support platforms, social media, and review sites to gain instant
insights. It makes customers happy, detects trends, and makes informed
decisions, which makes it irreplaceable for sectors such as e-commerce,
finance, and service companies.

Steps for implementation.

1. Data Gathering: Collect reviews, social media, and


support feedback.

2. Preprocessing: Clean the text and tokenize it using NLP methods.


3. Model Training: Classify sentiment using machine learning (e.g.,
BERT, LSTM).
4. Theme Identification: Find repeating problems with topic
modeling.
5. Deployment: Deploy APIs and dashboards to provide real-time
insights.
6. Monitoring & Optimization: Regularly update the model to improve
accuracy.
Dependencies or constraints.
- Data Quality: Accuracy is a function of clean, varied training data.
- Computational Resources: Needs GPUs/TPUs to support deep
learning models.
- Scalability: Needs to support large volumes of data efficiently.
- Language Limitations: Can require fine-tuning for more than one
language.
- Integration Complexity: Needs to support unproblematic API
integrations with current business systems .
IMPACT & FUTURE SCOPE
 Possible Impact
Reduce customer churn and improve revenues by nearly 30% through
proactive engagement, enabling businesses to detect dissatisfaction early and
take corrective actions before customers leave.
Reduce sentiment analysis time by 50% using optimized NLP techniques,
ensuring faster insights and allowing businesses to make data-driven decisions in
real-time.
Equip businesses with AI-driven customer retention strategies, helping
organizations personalize user interactions, improve customer satisfaction, and
build long-term brand loyalty.
Enhance operational efficiency by automating sentiment tracking, reducing
the need for manual analysis, and enabling support teams to focus on high-
priority cases.
 Future Enhancements
Integrate Reinforcement Learning for strategy automation to optimize
customer engagement by dynamically adapting responses based on past
interactions and sentiment trends.
Expand multi-modal AI capabilities by incorporating body language
detection, allowing the system to analyze video interactions and detect subtle
emotional cues beyond text and voice analysis.
Develop a real-time sentiment-based AI chatbot to provide personalized
customer support, enabling businesses to automate responses and enhance user
engagement across multiple communication channels.
Improve multilingual sentiment analysis to expand the system's reach and
effectiveness in global markets by accurately detecting emotions across different
languages and cultural contexts.
Implement predictive analytics for customer behaviour forecasting,
allowing businesses to anticipate future sentiment trends and develop proactive
marketing and retention strategies.

TEAM CONTRIBUTIONS
 R Radhee: Led the ideation process, focusing on researching and
selecting suitable deep learning models for sentiment analysis.
 M.P Pawan Chander: Contributed to conceptualizing the user
experience by planning the design and functionality of dashboards
and interfaces.
 B Monika: Identified potential data sources and devised strategies
for data collection and visualization to support model development.
REFERENCES:
 Comprehensive Study on Sentiment Analysis https://arxiv.org/abs/2409.09989
 Sentiment Analysis in the Age of Generative AI | Customer Needs and Solutions

You might also like