Care Compass
Care Compass
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1. Overview of the Product's Purpose
Target Audience
The primary users of this app are individuals within the age range of 45-70 in
Bangladesh, especially those with chronic conditions requiring regular
medication and frequent medical consultations. It also targets the tech-
savvy younger generation who are responsible for managing the healthcare
needs of their elderly family members.
2. Market Analysis
Insights into Bangladesh's Healthcare Market
Competitor Analysis
● A few digital health apps exist in the market, offering services like online
consultations, health tracking, and appointment scheduling.
● Many competitors focus broadly on digital consultations and lack
integrated health record management or personalized medication
reminders.
● The market opportunity lies in offering a more holistic and user-friendly
solution tailored to the needs of the elderly population and their
caregivers, with features that specifically address the challenges faced
by users in both urban and rural settings.
3. User Personas
User Persona 1: Rahim
● Age: 58
● Tech-savviness: Moderate; uses a smartphone primarily for calling
and messaging, with some use of apps.
● Health Concerns: Diabetes and hypertension, requiring regular
medication and periodic check-ups.
● Lifestyle: Retired government employee, lives with his spouse in an
urban area. Relies on his children for tech support.
● Age: 65
● Tech-savviness: Low; owns a smartphone but seldom uses apps
without assistance.
● Health Concerns: Arthritis and heart condition, needs frequent
consultations and physiotherapy.
● Lifestyle: Homemaker, lives with her son’s family in a semi-urban area.
Enjoys gardening and spending time with grandchildren.
● Age: 47
● Tech-savviness: High; comfortable using a range of apps for health,
finance, and entertainment.
● Health Concerns: Manages chronic back pain and is interested in
wellness and fitness apps.
● Lifestyle: IT professional, lives alone in a city. Active lifestyle with a keen
interest in digital solutions for health management.
4. Technical Requirements
Platform Requirements
Integration Needs
Vaccination Records
Test Results
● Description: Allows users to access and review their medical test results
directly within the app, uploaded by the healthcare provider.
● Use Case: Shafiq uploads his latest blood test results to the app,
making it easy to track changes over time and share with healthcare
professionals.
Symptom Checker
● Description: Users input symptoms into the app, which then suggests
potential conditions and recommends doctors for consultation.
● Use Case: Shafiq experiences a new symptom and uses the symptom
checker to understand potential causes. The app suggests specialists
to consider for an appointment.
7. Compliance and Regulatory Requirements
Data Protection Standards
● While GDPR and HIPAA are standards in Europe and the U.S., Bangladesh
would require adherence to its own data protection laws. However,
applying GDPR-like standards could enhance data protection and user
trust.
● End-to-end encryption for data storage and transmission.
● User consent must be obtained before collecting, processing, or sharing
any health data.
● Compliance with the Digital Security Act for the protection of digital
data and prevention of digital crimes.
● Adherence to any specific regulations set by the Bangladesh Medical &
Dental Council and the Ministry of Health and Family Welfare regarding
digital health records and telemedicine.
● Ensuring that the app’s medical content and recommendations are
vetted by certified healthcare professionals to meet the national
healthcare guidelines.
8. User Interface & Experience (UI/UX) Design