Career Path for 12th Pass
Career Path for 12th Pass
A. Digital Marketing
● Overview and Relevance in the Indian Job Market: Digital Marketing encompasses a
broad range of activities aimed at promoting products or services using digital channels.
This includes Search Engine Optimization (SEO), Social Media Marketing (SMM),
Content Marketing, Email Marketing, and Pay-Per-Click (PPC) advertising. As businesses
increasingly move their operations and customer engagement online, the demand for
skilled digital marketers in India is consistently high and growing.
● Essential Non-Mathematical Skills Required: Success in digital marketing relies on
analytical thinking (identifying patterns and trends in data, rather than complex
mathematical calculations), creativity (for campaign ideas and content), strong
communication and writing skills, and adaptability to the ever-changing digital landscape.
● Typical Job Responsibilities for Entry-Level Roles (e.g., Digital Marketing
Executive/Specialist, SEO Executive, Social Media Executive):
○ Assisting in the execution of digital marketing campaigns.
○ Conducting basic keyword research for SEO and content.
○ Creating and scheduling posts for social media platforms.
○ Supporting content creation efforts (writing simple ad copy, social media updates).
○ Monitoring and reporting basic campaign metrics.
○ Engaging with online communities and responding to comments/queries.
● Salary Expectations (LPA - Lakhs Per Annum):
○ Entry-level (0-1 year experience): ₹2.5 LPA to ₹4.5 LPA is a common range.
○ Potential after 3-4 years (Mid-level): ₹5 LPA to ₹10 LPA. This can be higher for
those who develop specialized skills in areas like PPC management, advanced
SEO, or marketing automation.
● Career Progression Outlook (within 3-4 years): With experience and proven results,
one can progress to roles such as Digital Marketing Manager, SEO Manager, Social
Media Manager, or Content Marketing Manager.
● The Critical Role of a Portfolio: A digital marketing portfolio is essential to showcase
practical understanding. It can include case studies of mock campaigns, content samples
(blog posts, ad copy), keyword research examples, or even analytics from a personal
project. This demonstrates an ability to apply learned concepts.
E. IT Support Technician
● Overview and Relevance in the Indian Job Market: IT Support Technicians provide
technical assistance to computer users, helping them troubleshoot hardware and software
issues. This is a crucial role in almost every organization that uses computers and serves
as an excellent entry point into the broader IT industry.
● Essential Non-Mathematical Skills Required: Strong problem-solving skills, clear
communication abilities (to explain technical issues to non-technical users), patience,
excellent customer service skills, active listening skills, and a basic technical aptitude for
understanding computer systems.
● Typical Job Responsibilities for Entry-Level Roles:
○ Diagnosing and resolving hardware, software, and networking issues for users.
○ Guiding users through step-by-step solutions via phone, email, or in person.
○ Setting up and repairing computer equipment and related devices.
○ Installing and configuring software and operating systems.
○ Documenting problems and their resolutions.
● Salary Expectations (LPA):
○ Entry-level: ₹2 LPA to ₹4 LPA. General IT fresher salaries provide a baseline. The
Google IT Support Certificate, while its median salary data is US-based, implies
good earning prospects due to the skills gained.
○ Potential after 3-4 years (Mid-level): ₹4 LPA to ₹8 LPA. Salary can increase with
specialization in areas like network support, cybersecurity basics, or specific
enterprise systems.
● Career Progression Outlook (within 3-4 years): Opportunities to advance to Senior IT
Support Specialist, Network Support Specialist, or even System Administrator roles with
continued learning and certifications.
● The Critical Role of a Portfolio: While less traditional than in design or development, an
IT Support portfolio can be beneficial. It could include documented troubleshooting guides
created for common issues, step-by-step setup procedures for hardware/software, or
certifications earned (like the Google IT Support Certificate).
B. NGO Support:
● Bhumi NGO (Skill-Ed program):
○ Explanation: Bhumi's Skill-Ed program offers free IT, software, and soft-skill
training to underprivileged youth. Their target age group is typically 18-27 years
(some sources mention 18-25), with eligibility criteria including a 10th pass and an
annual family income below ₹2.5 lakhs to ₹5 lakhs.
○ Relevance: While the stated age range might be a concern (as the individual is 32),
it is worth verifying the current eligibility criteria directly with Bhumi, as policies can
evolve. The program offers courses on design tools, digital skills, and crucial soft
skills. They provide certificates (sometimes in partnership with entities like DXC)
and have a strong focus on employability.
○ Accessibility in West Bengal/Online: Bhumi registers youth across India, and
their training sessions are often virtual (e.g., 3 sessions per week for 3 months).
Applications are typically online, making it accessible from West Bengal.
● ALIG Educational and Welfare Society:
○ Explanation: ALIG Society is an NGO working in Education, Health, and Skill
Development across several states, including West Bengal, with an office in
Kolkata. They aim to provide sustainable programs and utilize technology in their
interventions.
○ Relevance: Their skill development vertical provides occupational training and
employment-oriented workshops and courses. Given their presence in West Bengal
and focus on skill development, they may offer or be able_to guide towards relevant
digital skill courses.
○ Accessibility in West Bengal/Online: With an office in Kolkata, ALIG has a direct
presence in West Bengal. It is advisable to contact them directly to inquire about
specific online digital skill courses or workshops that would be suitable and
accessible.
● NSDC (National Skill Development Corporation) - Free Learning Resources:
○ Explanation: Besides being an implementing agency for PMKVY, NSDC also
aggregates free learning resources. These include handbooks, e-content, and video
content for various job roles, available in multiple languages.
○ Relevance: These resources can supplement learning from other courses. While
not full courses, they can provide valuable material for self-study in areas like basic
electronics or computer hardware, which could be relevant for IT support roles.
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