Dynamic Capabilities 2017
Dynamic Capabilities 2017
INTRODUCTION
1 Fred Strønen, Ph.D., Oslo and Akershus University College of Applied Sciences, PO Box 4 St.Olavs plass, 0130 Oslo,
Norway, e-mail: [email protected].
2 Thomas Hoholm, Ph.D., BI Norwegian Business School, Nydalsveien 37, N-0484 Oslo, Norway, e-mail: thomas.
[email protected].
3 Kari J. Kværner, Ph.D., C3-Centre for Connected Care, Ullevaal Hospital, Kirkeveien 166, building 2H, N-0450 Oslo,
Norway, e-mail: [email protected].
4 Linn Nathalie Støme, MSc, C3-Centre for Connected Care, Ullevaal Hospital, Kirkeveien 166, building 2H, N-0450 Oslo,
Norway, e-mail: [email protected].
90 / Dynamic Capabilities and Innovation Capabilities: The Case of the
‘Innovation Clinic’
LITERATURE REVIEW
Capabilities
Capabilities can be understood as what makes firms different among
their competing and partnering organizations. For example, different car
producers are all participants in the same industry, but they show very
different performance. The variation between firms’ performance, then,
cannot be explained by the industry itself (Rumelt, 1991; Porter & McGahn,
1997). Rather, this variation can be explained by firm-specific differences
due to different strategic capabilities, as the firms deploy resources and
competences (Johnson et al., 2014). There are important distinctions
between capabilities and resources (Amit & Schoemaker, 1993), as it is not
sufficient to control tangible or intangible resources for long-term survival;
the ability to configure and reconfigure resources over time is also needed.
Penrose (1959) discussed the challenge and limitations of growth in terms of
management capacity to hire, train and implement new management in an
organization. Firms cannot easily acquire or get rid of specialized resources,
and specialization tends to create a stickiness effect. For instance, time and
effort must be used to align resources after acquisitions or mergers. Leonard-
Barton (1992) discusses the challenges regarding how core capabilities also
create core rigidities, in her analysis of product development teams. When
investing in and learning certain capacities, firms will also find that it is costly
to change focus, and, therefore, specializing in certain capabilities will create
rigidities.
There are several descriptions of capabilities, not necessarily ‘dynamic’
capabilities, in the literature. This is a good starting point to understand
dynamic capabilities, innovation capabilities, and dynamic innovation
capabilities – the three core concepts we will use in this paper. Amit and
Schoemaker (1993) argue that capabilities can be functional and rooted in
specific areas of the firm. Teece, Pisano and Shuen (1997, p. 512) use the
term ‘operational’ capabilities to describe the ordinary routines of Southwest
Airlines that were difficult for competitors to copy. Later, Helfat and Winter
(2011) used the terminology of operational and dynamic capabilities
to describe first- and second-order capabilities. Ordinary capabilities
are explained by Winter (2003) as the capacity to fix ad-hoc problems
or challenges. This type of capability is not dynamic but is only suited for
situated problem solving. Thus, these are not capabilities enabling long-term
or higher-order changes in the organization. For further use in this paper,
Journal of Entrepreneurship, Management and Innovation (JEMI),
Volume 13, Issue 1, 2017: 89-116
92 / Dynamic Capabilities and Innovation Capabilities: The Case of the
‘Innovation Clinic’
Dynamic capabilities
We define dynamic capabilities, in line with Teece et al. (1997) and Teece
(2007), as not only direct production or development of market offers but
also a higher-order capability to build, integrate and reconfigure operational
capabilities. Capabilities have two intrinsic qualities (Helfat & Peteraf, 2003, p.
999), those that perform individual tasks and those that coordinate individual
tasks. In order to try to discuss what makes capabilities dynamic, we will
look at some of the advances in this research stream. Dynamic capabilities
can be understood, for example, by observing industry dynamics over time.
Capabilities can be easy to define in theory but quite hard to identify in
practice. Therefore, we offer an example from the music player and camera
industry in order to provide an idea of the kind of role dynamic capabilities
actually play in practice. Sony was once a market leader in portable music,
first selling portable cassette players, then establishing itself in the market
for portable CD players and, later, in the mini-disc market. New technology
came with the MP3 format to dominate the industry. However, Sony did not
capture any significant part of the MP3 market for portable music, as Apple
and others came in to dominate the market. However, Sony moved on to use
its capabilities to establish itself in the camera market, and by 2014 they had
captured 13% of the high-end market for cameras with changeable lenses
(Petapixel.com, 2015), which had earlier been dominated by firms such as
Nikon, Canon and Olympus. From this example, we can gain insight into how
resources, competences, R&D and market insight, as well as managerial
talent are deployed in different areas over time, and we can understand from
a practical point of view what constitutes dynamic capabilities. This example
also illustrates the challenge of understanding the nature of dynamic
capabilities in time and space (e.g., over time and in several markets).
One of the early contributions to our insight on the nature of dynamic
capabilities originates from Collis (1994), who used the term ‘organizational
capabilities’, arguing that dynamic capabilities are simply capabilities that
make it possible to change ordinary capabilities over time. According to Collis,
dynamic capabilities are subject to three challenges; erosion, substitution
and learning about higher-order capabilities over time. Teece et al. (1997, p.
516) defines dynamic capabilities, with reference to Leonard-Barton (1992),
as “the firm’s ability to integrate, build, and reconfigure internal and external
competences to address rapidly changing environments. Dynamic capabilities
thus reflect an organization’s ability to achieve new and innovative forms
Innovation capabilities
The concept of innovation capabilities is somewhat confusing. On the one
hand, capabilities in themselves involve routines – and specifically, as defined
by Winter (2003), routines for daily business – while dynamic capabilities are
routines for higher order changes or adaptation. In this respect, dynamic
capabilities have covered most of the themes discussed in the innovation
RESEARCH METHODS
in order to develop their methods and capacity to (1) document the value
of, and the barriers to, innovation projects; and (2) contribute to actual and
important innovation processes. These project reports were exploited as
important data materials in our study, documenting aspects of the process,
as well as methods and routine development. In addition, the successive
development of innovation practices across the projects was analyzed to
identify the Innovation Clinic’s learning about innovation management
over time. The first author was included at a later stage, contributing to the
theoretical and analytical frameworks, and to the discussion of findings, with
the critical gaze of the ‘outsider’. The second author contributed empirically,
while not being a participant in any of the innovation projects, as well as
to the analysis and discussion of findings. In our experience, the authors
contributed a productive mix of different views and experiences to create
new insights. The purpose of the study was to develop knowledge of the
development of dynamic innovation capabilities at the organizational level.
Thus, we chose to describe a selection of innovation projects that we found
to demonstrate the emergence of new capabilities across time.
In our analysis, we identified major happenings, meetings, conflicts and
decisions made throughout the different projects reported in this paper. Four
innovation cases were chosen from a wider pool of 11 project reports, as they
could most clearly illustrate the line of development over time, emphasized
by the theoretical framework of this paper. The study covers the time period
from 2007 to 2016. Hence, this paper benefited from a longitudinal case
study (Hoholm & Araujo, 2011), while coping with the challenges of ‘nativism’
(Gioa & Chittipeddi, 1991) through distance, discussion and ideas from the
more ‘external’ authors. We used an abductive approach, moving back and
forth between analysis and theorizing (Dubois & Gadde, 2002; 2014), in order
to get a better analytical grip on how dynamic innovation capabilities may
be developed. The results of our study are found at the level of ‘analytical
generalizations’, encouraging further research to complement our insights
across cases and contexts (Dubois & Gadde, 2002).
Based on the indications from the literature and the simulation, the decision
was made to implement AHH as a part of the Child and Youth Clinic at the
hospital. Soon, however, it became clear that the AHH innovation was not
well anchored with the physicians in the clinic. Pediatric nurses were involved
early into the project, whereas the physicians would normally be at the top
of the clinic hierarchy, and the lack of a strong alliance with the physicians
seemed to inhibit the nurses’ commitment to and support of the project.
In addition, there was a challenge of understaffing, and therefore high
work pressure, at the clinic. To undertake the home treatment of children
demanded a different orientation towards practice, as well as a redesign of
the work processes. Even though the project was implemented, it did not
reach enough support and alignment with the management of the Child and
Youth Clinic to reach the estimated potential.
These patients typically live at nursing homes or have access to home nursing
services. Generally, the waiting times for this kind of treatment are long,
despite the fact that the probability of healing decreases the longer it takes
to get access to qualified help. One of the challenges is that the expertise on
wounds is located at the University Hospital, and not within the home health
service.
that all patients were very satisfied by the treatment via videoconference. On
the other hand, they missed the social contact and knowledge sharing with
fellow patients.
A core idea behind the project was to help patients avoid hospitalization
by supporting home care service teams via telemedicine. In this way, local
home care service personnel got new skills and updated knowledge on
treating severe wounds. It was found that the time used to treat patients via
this method was shorter than at the hospital. However, it took some time at
the first treatment in order to set up the video conference equipment and to
coordinate the different professionals involved. Estimates showed that the
national potential for cost savings could amount to around USD 52 million.
The remaining factor of uncertainty was the risk of re-hospitalization in cases
in which wounds did not heal according to expectations; still, however, the
economic potential was significant. In addition, the new practice provided
substantial benefits to the patients and more efficient utilization of the
expertise at the rehabilitation hospital.
Organizational elements
In the case study, we identified the systematic development of particular
processes, methods and routines in the work of the Innovation Clinic.
Some of these organizational elements related to sensing by focusing on
‘capturing’ needs and opportunities within and across hospital clinics and
departments, and then performing initial evaluations or simulations of the
potential benefits of developing a solution to the problem. Further, several
of the organizational elements related to seizing, in that they were set up
to support the mobilization of resources. Arguably, some of the trial-and-
error learning procedures also contributed to seizing, as they were primarily
helping the local project to develop unique solutions to the current problem
at stake. Other parts of the trial-and-error activities pointed more towards
the transformation of capabilities across settings and time. The tools for
simulating, modelling and evaluating service innovations were continuously
developed across all the projects, gradually increasing the argumentative
power of top management and other stakeholders. Project by project, the IC
personnel learned more about a number of important barriers and enablers
that needed attention, as well as about the tactics of managing innovation
processes.
By partially emulating and modifying common methods and routines
in medicine, such as medical cases, clinical trials and health technology
assessments, the IC gradually maneuvered into a position from which
they could advocate for what we would call innovation routines. Some of
the routines for innovations included a digital idea portal, new methods
such as service design methods; a method for modelling, simulating and
assessing innovations; and stepwise trial-and-error processes facilitated by
the Innovation Clinic team. As shown in the case study, the major aim of
the Innovation Clinic was to challenge the status quo by facilitating service
innovation throughout the organization. They pursued relatively radical ideas
of patient-centricity, mobile and digital service provision, and inter-disciplinary
Entrepreneurial management
While important, organizational processes, routines and methods are
probably not sufficient to maintain innovation capabilities dynamically
over time. We would expect such organizational elements to easily become
specialized and limited to narrow aspects of practice or, alternatively, to
stabilize into inflexible and self-referencing procedures over time. Hence,
entrepreneurial management seems to be important for the ‘dynamic’
element of innovation capabilities. In our case study, the Innovation Clinic
performed a strong entrepreneurial role in the organization and its network
of partners and stakeholders. Notice, for example, how the Innovation Clinic
personnel worked very proactively in identifying clinical managers with
‘mature problems’, who were therefore ready to collaborate to find novel
solutions. They also focused on building alliances with research institutions,
administrators of innovation policy instruments and funding, and the
hospital’s important partners, such as primary health care providers.
Any organizational routine or method may soon become stiff and
contribute more to conserving and incrementally improving established
practices than to reorientation and radical innovation. It seems necessary to
maintain active boundary spanning across the organization and its network,
visionary agenda setting, and competent change management in order
to stay alert to sensing, seizing and transforming capabilities in order to
creatively adapt to changing environments. Reflecting on the case study, we
can see that the ‘dynamic’ aspect is precarious; it seems that the dynamism
of this organizational setup relies mainly on only a few individuals in the
CONCLUSION
Our ambition in this paper has been to gain a better understanding of what
makes organizational capabilities dynamic and, more specifically, how
dynamic capabilities can be constituted and nurtured. We utilized Teece’s
(2007; 2014) framework on dynamic capabilities as an analytic framework,
in order to elaborate on the existing theory. From our analysis of the four
different projects, we argue that dynamic innovation capabilities comprise
the following elements. Firstly, the systematic development of processes,
methods and routines was related to sensing and seizing opportunities – or, as
it was phrased by the Innovation Clinic, ‘capturing’ needs – and subsequently
working systematically with iterative development and implementation.
Secondly, the role of entrepreneurship produced dynamics related to sensing
and was, perhaps, particularly important for seizing by mobilizing resources
and aligning stakeholders with diverging interests in the innovation. Thirdly,
the combination of strategic and entrepreneurial management of innovation
across time and domains may serve to support the continued capacity for
transformation.
In terms of managerial implications, we argue that managers should be
particularly oriented towards the following factors to develop innovation
capabilities:
•• Systematic development of processes, methods and routines to
sense and seize opportunities, including the facilitation of inter-group
learning, the evaluation of innovation hurdles and potential value,
and iterative and effective implementation.
•• Organizing and nurturing entrepreneurial roles, in the organization
and its network, of partners and stakeholders, as well as the
subsequent entrepreneurial management to make innovation and
transformation happen.
•• Nurturing dynamic innovation capabilities instead of focusing only
on functional innovation capabilities, by emphasizing innovation
capabilities at both the operational and strategic levels, hence
becoming an integrated part of strategic management and execution.
As a final note, we would like to pinpoint some of the limitations of
our current study of dynamic capabilities and innovation capabilities. First,
the time span of this study is too limited to ensure that we fully understand
the nature of dynamic innovation capabilities, and it might be preferable
for capabilities to last through more than one business cycle in order to be
clearly dynamic. There is a need for longitudinal studies of the development
of dynamic capabilities, innovation capabilities and dynamic innovation
capabilities, in order to be sure that the capabilities are really dynamic over
time. Second, this study is of a public organization, whereas the concept of
competitive advantage might be more natural in a corporate setting. The
nature of competition for resources and endowments in a public organization
differ from that of private enterprises. However, we argue that long-time
adaptation to the environment is as important for public sector organizations
in general and for university hospitals in particular, as for private firms.
Furthermore, it would be interesting to gain a better grasp on how dynamic
capabilities alter operational innovation capabilities. Many firms and public
sector organizations employ institutional mechanisms similar to those of
the innovation clinic, with various levels of success. Comparative studies of
various institutional mechanisms that contribute to innovation in larger for-
profit and not-for-profit organizations would be highly interesting.
In this case study, we have investigated an Innovation Clinic’s efforts
to develop service and organizational innovation capabilities over time
and across several settings. We have demonstrated how the conscious
development and employment of innovation routines and methods at
the project and organizational levels, in combination with entrepreneurial
management, may well contribute to developing innovation capabilities.
The development of such combinations, however, is not likely to be easy,
considering the significant number of institutional, organizational, epistemic
and financial elements to be upgraded and recombined for project outcomes
to stabilize and scale, in addition to the challenges of utilizing the experiences
of such efforts for building dynamic innovation capabilities across settings and
over time. Due to the limited time-span and scope of our case study, we are
only partially able to shed light on one crucial aspect of dynamic capabilities
– namely, the ‘transformation’ of capabilities across time and space. The
emergent learning and development of methods and routines across the
series of multi-stakeholder projects seems to be in line with Teece’s (2009)
conceptualization of dynamic capabilities. Nevertheless, it was not possible
within the time limits of our study to evaluate whether we are seeing the
transformation of capabilities in ways that significantly contribute to the
renewal of the hospital over time and across a variety of contextual changes.
Acknowledgments
We would like to express our gratitude for the constructive and helpful
comments of the special issue editors Karl Joachim Breunig and Tor Helge
Aas, as well as the anonymous reviewers. This study is part of the SfI Centre
for Connected Care, with funding from the Research Council of Norway.
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Biographical notes
Kari J. Kværner, Ph.D., is the CEO of the Centre for Connected Care, a
Research-based Innovation Centre (SFI) at Oslo University Hospital and
Professor of health care innovation at the BI Norwegian Business School. She
has a medical background as an ear, nose and throat specialist. Her academic
interests are related to health care innovation and commercialization, health
care management and economics. Contact: [email protected].