SVKM’s NMIMS Deemed to be University

School of Branding and Advertising, Mumbai Campus

Admission Handout
Post Graduate Program in Digital Media & Marketing Communications Batch – 2025

1. Introduction:
The NMIMS University’s School of Branding and Advertising is offering a 18 month Post
Graduate Program in Digital Media & Marketing Communications Batch – 2025
This course will prepare students to become complete digital media professionals by
learning the latest tools in content, marketing, production, and communications.
This booklet gives information about the Admission Procedure and Admission Test for
Post Graduate Program in Digital Media & Marketing Communications Batch - 2025 – Mumbai
Campus.

2. Program & Intake:

Program Campus Intake*
Post Graduate Program in Digital Media &
Marketing Communications Batch – 2025) Mumbai 60

*Program will commence only if there are a minimum of 30 eligible candidates admitted
after the selection process.

Admission for Post Graduate Program in Digital Media & Marketing Communications Batch–
2025 is through Entrance test and personal interview conducted by NMIMS.

3. Eligibility criteria: (Fulfillment of all / applicable conditions mandatory)

3.1 The candidate must be a graduate from a recognized University and should have
obtained a minimum of 50% aggregate marks. (Graduation programs which are
accepted for this program are given in the drop down of registration form).

3.2 Candidates should mention in the online registration / e-admission form (if selected) all
the subjects which the candidate has taken & appeared for (not best of four, five, six or
seven). The candidate shall have passed all the subjects, which he / she has taken &
appeared for in the applicable examination/s. The aggregate percentage of all subjects,
which the candidate has taken & appeared for, will be taken into consideration for
confirming the eligibility of the candidate for the program at the time of admission.

3.3 In case the mark sheet issued by applicable board / University is in percentile/s or Grade
point the actual aggregate percentage of all subjects appeared by the candidate will be
taken into consideration.

3.4 Candidate awaiting the results of the final year examination may also apply.

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 3.5 Candidates called for admission on the basis of merit list and who do not have final
mark sheet will be given “provisional admission”. Fees will be accepted from such
candidates but their admission will be confirmed on submission of final mark sheet.

3.6 Candidate whose final mark sheet is not available at the time of admission is required
to upload internet copy of result duly attested by Principal of the school / college with
official seal, failing which candidate will not be admitted for the program

3.7 Submission of AIU equivalence certificate to confirm the eligibility for the program is
mandatory for those candidates who have completed their examination from Overseas
Universities.

3.8 Candidates who have cleared their graduation by doing a part time course or through
distance learning, correspondence course externally, open school from a recognized
University are eligible to apply & register as per UGC guidelines. AIU is applicable for
overseas universities.
4. Admission Process:
Post Graduate Program in Digital Media & Marketing Communications Batch – 2025.

Step 1 Step 2 Step 3 Step 4

Merit list
Download To appear
announce
Initial Registration, call letter & entrance
Upload ment and
Pay the application test &
required completion
fee and complete Personal
documents of
the process. interview.
for test admission.
formalities

 Visit www.nmims.edu  Candidates, who  Appear for entrance  Once the merit is
registered successfully test and personal list declared,
 For registration click and who have paid the interview as per candidates visit
on “Apply Now” and registration fee will be details given in call their dashboard to
create an account. confirmed for Written letter. accept offer and
 Candidate will get the Test & Personal confirm his/her
registration number on Interview. provisional
their registered email admission by
id to fill and complete  Candidates are filling up e-
the application form. required to download admission form,
the call letter from uploading
 Before filling the online website/login required
form, please read all dashboard. document and
the instructions paying fees within
carefully mentioned in  Upload mentioned given timeline.
the instruction sheet, documents for Entrance  Only those
important dates and Test. candidates who
Terms & Condition complete the
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given in the online process by paying
application form. fees will admitted
to the program.

4.1 Payment of Registration (Step 1):

 Visit www.nmims.edu for online registration

 Pay registration fee of Rs. 2500/ - + GST (if applicable)
 Registration fee is non-refundable / non-transferable.
 Before filling the online form, please read all the instructions carefully
mentioned in instruction sheet & important dates.

4.2 Call letter (Step 2):

 No separate call letter will be mailed or posted to the candidates. Candidate have to
check their dashboard for their call letter and take a print of the same.

List of Documents to be uploaded to appear for entrance test are as below;

1) Copy of duly filled online application form

2) 10th mark sheet & passing certificate
3) (10+2) or equivalent mark sheet and passing certificate
4) Degree mark sheet & Degree certificate (if applicable)

 Candidate’s application form will not be considered if they fail to upload the above-
mentioned documents on or before Wednesday, 4th June 2025

 Offline Entrance Test and Offline Personal Interview will be scheduled as per the
important dates mentioned on the website. Details of Entrance test and Personal
interview will be shared in the call letter as candidates have to be present at the
campus.

 The candidate must be available as per the mentioned date and time given in the call
letter.

5. Selection Process: (Offline)

 Written Test (1 Hour) : Maximum Marks 50

SECTION SUBJECT No. of Max. Marks

Questions
Section I MCQ 10 20 Marks
Section II Essay Writing. (Any one 1 question 10 marks
out of 4 topic)
Section III Answer in Brief (4 4 Questions 20 marks
questions of 5 marks
each)
Total 50 marks
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  Personal Interview : Maximum Marks: 50

 Final merit list will be prepared on the basis of the marks obtained in the Written Test
& Personal Interview.

 Admission offer is given as per merit and vacancy. Selected Candidate has to confirm
his/her provisional admission by filling up e-admission form, uploading required
document and paying fees within given timeline. Kindly note that only those
candidates who complete the process by paying fees will be admitted to the program.

 WAITLISTED candidates have to check their merit list status as per date given on the
website.

 The selection will be solely based on merit.

 The cut-off for deciding the merit shall lie solely with NMIMS.

6. Program Fees :

Program Fees for 1st year Post Graduate Program in Digital Media & Marketing
Communications, Batch – 2024 was Rs.3,50,000/-

Fees for 1st year Post Graduate Program in Digital Media & Marketing Communications, Batch
– 2025 will be declared at the time of admission

7. Refund Rule:
As per the notification of UGC. Details will be shared at the time of admission..

8. Important Instructions:

 Please see the important dates and preserve it as a guide. All announcements from
the institute will be through its website www.nmims.edu / on the candidate’s
dashboard and no individual communication will be sent to the candidates. Kindly
check the website regularly for any updates.

 It is the sole responsibility of the candidate to ascertain whether they possess the
necessary and requisite qualification for the admission at NMIMS, as verification of
the documents is done at the time of final admission.

 Graduation (qualified) examination should have been conducted before the course
commencement date

 The candidate must have appeared for all his subject(s) / exams before the
commencement of the respective program (s) of NMIMS (Deemed to be University).
The examination of none of the subjects should be held after the commencement of
the respective course

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  Canvassing in any form will disqualify the candidate.

 Admission for appearing Candidates will be provisional till submission of Final

Marksheet and will be confirmed on submission & if found eligible as per eligibility
criteria

 Candidate’s uploaded documents will be verified online (if selected) & if found not
eligible at any stage (even after the course commencement), admission will be
cancelled and fees will be refunded as per refund rule clauses

 If at any stage, it is found that a candidate does not satisfy the eligibility criteria or the
information furnished by him/her is incorrect, then the application for the admission
to the Program, even if selected/admitted and fees paid, will stand cancelled and fees
will be forfeited.

 Admission to the program is considered as “Provisional Admission” till all required

and mandatory documents are submitted by the candidate and the same is verified
and approved. If it is found that the candidate is not eligible at any stage (even after
the course commencement), admission will be cancelled and fees will be refunded
as per refund rule clauses even if selected/ admitted to the program.

 Candidates whose final mark sheet of the qualified examination is not available at the
time of their provisional admission, is required to submit their final marksheet copy
as soon as the result declared. In such case, if the candidate fails to meet the required
eligibility criteria then his admission will be cancelled and the fees will be refunded as
per NMIMS refund rules (even after course commencement).

 NMIMS has full right to disqualify a candidate at any stage of admission process if
found ineligible. No separate intimation will be given.

 All matters of dispute will be subject to the legal jurisdiction of Mumbai only.

 For cancellation/ withdrawal of admission: Withdrawal / cancellation means

voluntary withdrawal / cancellation by candidate for any reason. Candidate has to
upload cancellation form duly filled and signed, fees paid receipt copy & cancelled
cheque (personal account) to mentioned link :
https://upload.nmims.edu/admission/cancellation/

9. Contact Information:

NMIMS Admission / Application / Technical related queries:

(a) Toll Free No: 18001025138 – Monday to Saturday (Except public holidays)
(b) For any support and assistance kindly login to dashboard & raise query in my
query section. Link https://apply.nmims.edu/

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