Cruise Tourism
Cruise Tourism
Cruise Tourism
Cruise tourism can be defined as a luxurious form of travelling, involving an all-inclusive holiday
on a cruise ship of at least 48 hours, with a set and specific itinerary, in which the cruise ship
calls at several ports or cities.
The World Tourism Organization defines cruise tourism as "a wide range of activities for travelers
in addition to its traditional function of providing transport and accommodation.
Cruise tourism provides and offers food, beverage, accommodation, recreational, casino,
shopping, and other services to the tourist. It is like an informal industry which makes an
arrangement of various services i.e., cruise packages and combines these with air travel to
attract the potential customer.
It is characterized by the concentration of huge numbers of people in limited areas for brief
periods, thus multiplying negative impacts that may lead to destruction of natural and cultural
resources. The growth of cruise tourism requires different management solutions. They include:
fostering holistic integrated actions involving international agencies, cruise line operators
and host communities;
reducing the impact of cruise activities for safeguarding destinations;
. raising the environmental awareness of passengers;
sharing increasing profits more equably between cruise line operators and destination
communities
Cruise tourism was originally predominantly located within warmer climates, i.e. the
Mediterranean and the Caribbean. However, there is growing trends in colder climates. i.e.
Norway, and the Arctic.
For many, cruising has been perceived as an activity for the older generation. The Cruise Lines
International Association offered a report for the following profile of an average cruise passenger:
Caucasian
Average age of 46-year-old.
Well-educated
married.
work full-time.
Average household income of USD$90,000.
Significance of Cruise Industry for Tourism
Cruise tourism is BIG business. According to a report by the Cruise Lines International
Association, demand for cruising increased by 20.5% between 2011 to 2016. Global cruise
passengers reached 25.8 million in 2017, forecasting to reach 29.2 million in 2020.
Cruise tourism encompasses all faces of the tourism industry; accommodation, transportation,
hospitality and attractions. Cruising has become the fastest growing segment in the travel
industry across the world.
The tourism industry in many countries of the world has been profoundly helped by the cruise
sector to shape the tourism product and to satisfy the sophisticated travelers.
The relationship between the cruise industry and tourism industry is, therefore, a highly complex
subject involving a mixture of socio-economic factors, technological factors, market Pressures,
government policies, management attitude ad tourist expectations
Types of cruise
River cruise
Many destinations are popular for river cruising. River cruising is different from ocean cruising as
passengers are close to the shore and the focus of the cruise is more for sightseeing and
visionary landscape purpose. During river cruises, passengers tend to step offshore, and these
excursions are typically free of charge.
The facilities on board a river course is kept to a minimum and are restricted due to the smaller
size of the ship. Typically, cruise ships will hold no more than 100 to 200 passengers, whereas
ocean cruises can hold many thousands. River cruises mostly travel at night, reaching a new
place every day, meaning more time to visit different destinations. Scenery on a river cruise
changes more regularly, and ports of call tend to be the main attraction rather than the ship
itself, as it is on an ocean liner.
There is a river cruise along the Danube and the Rhine in Europe, the Yangtze in China, the
Chobe in Africa, the Lower Ganges in India, Alaska's inland waterways or the Mekong in Vietnam
and Cambodia, among others. Find out more in our guide to top cruising destinations.
Expedition cruise
Expedition cruising is smaller in its scale, offering niche experiences with shore landings via an
inflatable boat to access remote locations. The purpose of expedition cruising is to take part in a
comprehensive educational experience. Expedition cruises specialize in voyages that offer
nature/wildlife-based experiences in areas like Northern Europe, Alaska or the Arctic, for
example.
Mega cruise
Mega cruises are the biggest cruise ships yet, including cruise ships such as; Symphony of the
Seas and Norwegian Bliss. Mega ships are a new class of cruise vessel and focus on maximizing
capacity and onboard services. Some mega ships can hold more than 5,000 passengers. The
Oasis series built by Royal Caribbean International, Oasis, Allure, Harmony and Symphony of the
Seas can each hold around 6,700 people.
Yacht
Yacht cruising is particularly small in scale when we compare the form of cruising to luxury or
mega cruising. However, yacht cruising can be similar to luxury cruising in that it is a very
expensive form of cruise tourism and can have very high standards of service and facilities on
board. Yachts hold fewer passengers than other cruise vessels and usually a family or group of
people will hire the entire yacht and cruise the seas.
Luxury cruise
Many of the types of cruise can also be considered luxury cruises. Luxury cruises tend to half a
low staff to passenger ratio and a premium class of service throughout. It tends to utilize smaller
vessels, and may include such options as flexible itineraries, a personal butter, larger cabins,
more exotic destinations and they're more likely to be all-inclusive.
Categories of Cruise
The following classification is based on sales, marketing and working conditions of the cruises:
Volume Cruise
Volume cruises concentrate on volume turnover. That is why these are called mass market
cruises. 65 percent of all cruises are volume/mass market cruises. These cruises are very popular
in the Caribbean Sea, Asia Pacific and South East Asia.
In such cruises, accommodation and other services are comparable to the star hotel. Generally,
these cruises emphasized two things i.e. Turnover and short-term passenger itinerary.
Premium Cruises
Premium cruises are the second largest segment of cruise industry accounting for more than 40
percent of all cruise revenues. The duration of this cruise varies from one week to three months.
Due to this, these are known as upscale cruises. Their product and services are equivalent to its
class resort, and hotel. Royal cruise, Star Cruises, Princess Cruises, Panama Canal Cruises are
offering premium cruise service.
Luxury Cruises
Luxury cruises occupied a meager percentage of the cruise market. It may be due to its high-
quality product and services and it focuses on long-haul itineraries for exotic destinations.
These cruises are meant for elite people. The duration of itinerary may range from 6 months to
12 months. In spite of high prices, these cruises are more popular among the tourists and
honeymooners. Luxury cruises are operated by the Royal Caribbean cruises, Crystal Cruises, and
Star cruises etc.
Specialty Cruises
These cruises are launched to cater the demands of specific interest passengers, such as newly
married couple, whale watching, oceanography, scuba diving. The quality of products and
services is comparatively low as other cruises. The duration of these cruises is very less but
depending on the package. Presently, there is more than 150 cruise ship with 90, 000 cabins
world over. The largest cruise lines is Royal Caribbean cruises liner (RCCL) with nine ships and
have a capacity of 15,000 births.
Cruise Tour Package
A cruise tour package may be defined as a systematically planned return journey with
entertainment and recreational facilities on board, and shore excursion. In other words, the
cruise package is a pleasure an all-inclusive trip by boat or ship for specific days, to specific
days, to specific destinations, and with a set price.
Cruises packages may be designed and planned for an individual group, families, FITs (Free
Independent Travelers), business executives, honeymooners, and special interest tourists.
Seasonal. Ideally, cruise lines would prefer to only service perennial markets since this
would represent a close to optimal use of ship assets. However, like the tourism industry in
general, seasonality is an important component of the demand for cruises implying that
some markets are going to be serviced for a few months, mostly during the summer. The
most important seasonal markets cover Baltic, Norwegian and Alaskan cruises that are
serviced during summer.
Repositioning. This mostly takes place between seasons when ship assets need to be
repositioned from seasonal to perennial itineraries (or vice-versa). For instance, during the
Summer several cruise ships are repositioned from the Caribbean to the Mediterranean,
while in the Fall the same ships will be repositioned back to the Caribbean.
Repositioning cruises are usually point-to-point between turn ports.
Royal Caribbean
Royal Caribbean cruises are the leading cruise company for innovation. Offering
everything from surfing to Broad Way shows, the cruise line is popular amongst a wide
range of cruise tourists, including families, couples and solo travelers.
P&0 Cruises
This is the most popular cruise line in the UK. It appeals to a range of customer types
including families and couples. It offers traditional cruise products and services.
Princess Cruises
Princess cruises offer sailings around the world using a traditional, American-style cruise
approach. Princess cruises are popular the world over with couple, families and popular
cruise and premium travelers.
6. Arctic cruise
Arctic cruising as a form of "extinction tourism" wnere potential marker to a the Arctic to observe
the distinct wildlife or culture whilst they can. The potential market for Arctic cruising is for the
wealthy, adventure seekers, wishing to explore the natural wildlife and landscapes of remote
locations.
LAND TRANSPORTATION
Land transport/Ground transport is the transport or movement of people, animals or goods from
one location to another location on land. The two main forms of land transport can be considered
to be rail transport and road transport.
Several systems of land transport have been devised, from the most basic system of humans
carrying things from place to sophisticated networks of ground-based transportation utilizing
different types of vehicles and infrastructure. The three types are human-powered, animal
powered and machine powered
Cars are the most popular mode of ground transportation. Cars have benefits as wen as
problems; they provide mobility and independence to individuals, with convenience for transport
on-demand. However, they are the largest cause of injury-related deaths worldwide and they
require road maintenance, as well as being a large polluter.
• Buses
A bus is, essentially, a large car. They run in similar ways, but buses allow for many more
passengers. Horse-drawn buses were used in the 1800s followed by steam buses and electric
trolley buses. Motor buses, popular today, were introduced in the 1890s. They are used for
scheduled transport such as commuting to work or travelling between cities, which lowers
congestion levels. Private hire buses are available and used for tourism, school transport,
political campaigns and more.
• Trains
With rail being the other popular form of ground transportation, trains are incredibly important. A
train is a series of connected vehicles which travel along a track to transport people and/or
goods. There are various types of trains, from steam trains and high-speed electric railways.
Trains are again used for commuting and travelling to different towns or cities; there are also
trains used for tourist and entertainment purposes.
• Bicycles
Another mode of ground transportation is the bicycle. Human-powered traditionally (although
there are also motor-powered bikes of course), they are pedal-driven single-track vehicles. With
two wheels attached to a frame, bicycles are an easy and affordable way to travel over ground.
They are used for fitness and recreation as well as transport. Originally developed in the late
1800s, little has changed in terms of the shape and configuration of the bicycle.
• Trams
A somewhat mixture of a train and a bus, a tram is a rail vehicle which runs on tramway tracks
on public streets. Trams mostly use electric power, and are lighter and short than typical trains.
Used typically for public transport and often for tourists, they are a great form of ground
transportation. In the US, trams are typically called 'streetcars'.
The first ever tram was the Swansea and Mumbles Railway in Wales, UK - horse-drawn service
started in 1807. It was a one off, really, closing in 1827. The first street tramway in Britain was
built in Birkenhead in 1860.
Road Transportation
Road transport is an integral part of the tourism system. Road transport means transportation of
goods and personnel from one place to the other on roads. Road is a route between two
destinations, which has been either paved or worked on to enable transportation by way of
motorized and non-motorized carriages.
Up to the beginning of the twentieth century, tourists travelled almost exclusively by rail and
steamship. The invention of the new transport medium, travel by a private car and coach
received its first impetus in the ten years which preceded World War I.
The entire shape of the tourist industry was therefore transformed by the invention of this new
transport medium. The growth of the private car may be identified as a major cause of the
decline of the railways
Disadvantages:
In spite of various merits, road / motor has some serious limitations:
1. Seasonal Nature:
Motor transport is not as reliable as rail transport. During rainy or flood season, roads become
unfit and unsafe for use.
Rail transport has emerged as one of the most dependable modes of transport in terms of safety.
Trains are fast and the least affected by usual weather turbulences like rain or fog, compared to
other transport mechanisms. Rail transport is better organized than any other medium of
transport. It has fixed routs and schedule. Its services are more certain, uniform and regular
compared to other modes of transport. Rail transport originated from human hauled contraptions
in ancient Greece. Now it has evolved into a modern, complex and sophisticated system used
both in urban and cross-country (and continent) networks over long distances.
The history of rail transport
Rail transport is a huge part of ground transportation. The history of rail transport goes back to
the 6th century BC, in Ancient Greece. It has continued to evolve until the present day.
Wooden railways continued to expand and evolve in Europe and later in America through the
1600s and the 1700s.
As steam engines were introduced in the 1700s, railways needed to change. The Coal brookdale
Company in the UK started to add cast iron plates to wooden rails, updating the railways in terms
of their durability and load-bearing ability. In the early 1800s, steam power was introduced.
Richard Trevithick built the first full-scale working steam locomotive in 1804 - rail transport was
constantly evolving and tracks had to be adapted to suit new technology. Steam engines started
in the UK but continued to be a major player in rail travel around the world for more than a
century.
Electric railways came into play later on in the 1800s, followed by diesel power in the early
1900s. Again these required the constant evolution of train tracks and just the way rail travel
was treated in general. Finally, high speed rail was introduced in 1964 with the Tokyo-Osaka
journey
in Japan.