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NPD Vs. NPI

The document discusses the importance of New Product Development (NPD) and New Product Introduction (NPI) in manufacturing, emphasizing that innovation must be effectively executed. NPD focuses on product design and functionality, while NPI concentrates on efficient production processes. The integration of both NPD and NPI is crucial for reducing time-to-market, improving quality, and enhancing collaboration across teams.

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Antonio Mateos
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4 views

NPD Vs. NPI

The document discusses the importance of New Product Development (NPD) and New Product Introduction (NPI) in manufacturing, emphasizing that innovation must be effectively executed. NPD focuses on product design and functionality, while NPI concentrates on efficient production processes. The integration of both NPD and NPI is crucial for reducing time-to-market, improving quality, and enhancing collaboration across teams.

Uploaded by

Antonio Mateos
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Transforming Ideas into Reality:

NPD vs. NPI


Bridging Innovation and Execution in Manufacturing
A streamlined view of New Product
Development and Introduction

Author: Md Qamar Dilrez


Why NPD and NPI Matter
• Innovation is only as powerful as its execution.
• In manufacturing, ideas must evolve into scalable, efficient,
and quality-driven products.
New Product Development (NPD)
Focus: "What the product is and how it works"
• Market research & concept development
• CAD modeling & material selection
• Prototyping & validation testing
• Compliance & certification
New Product Introduction (NPI)
Focus: "How to make it repeatedly and efficiently"
• DFM & DFA
• Tooling & production setup
• Supply chain readiness
• FAI, PPAP, SPC, FMEA
• Team training & SOPs
NPD vs. NPI - Key Differences
Feature NPD NPI
Focus What & how it works How to make it at scale
Primary Goal Innovation & functionality Production readiness &
efficiency
Key Activities Design, prototyping, Tooling, QA, process setup
validation
End Outcome Tested prototype Mass production-ready
product
Why It Matters
• Ensures smooth idea-to-market journey
• Reduces time-to-market
• Improves quality and customer satisfaction
• Enhances cross-functional collaboration
Let’s Innovate Smart and Scale Smarter!
• Align innovation with manufacturing excellence
• Embrace both NPD & NPI as unified pillars of success
• Empower teams with tools, training, and collaboration
“A product’s brilliance lies not only in its design—but in how
brilliantly it’s made.”
— Md Qamar Dilrez

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