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Design Brief Form

The Wilxin Designs Business Logo Design Brief outlines essential information needed for creating a logo, including the business name, overview, target audience, and unique selling points. It also covers brand identity, design preferences, practical considerations for usage, and inspirations from competitors. The brief aims to gather comprehensive insights to ensure the logo aligns with the enterprise's vision and market positioning.

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okechukwumicheal544
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18 views4 pages

Design Brief Form

The Wilxin Designs Business Logo Design Brief outlines essential information needed for creating a logo, including the business name, overview, target audience, and unique selling points. It also covers brand identity, design preferences, practical considerations for usage, and inspirations from competitors. The brief aims to gather comprehensive insights to ensure the logo aligns with the enterprise's vision and market positioning.

Uploaded by

okechukwumicheal544
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Wilxin Designs

BUSINESS LOGO DESIGN BRIEF

Name : | Phone Number:

Business Overview

● What is the name of your Enterprise? (Also give a short


description of its nature)

● What products or services does your enterprise offer?

● Who is your target audience (age, gender, location, lifestyle,


etc.)?

● What makes your enterprise unique or different from


competitors?
Brand Identity

● How would you describe your brand in three words?

● What emotions or feelings do you want your logo to evoke?

● Do you have an existing tagline or slogan you’d like to


include in the logo?

Design Preferences

● Are there any specific colors you want to be used or avoided


in the logo?

● What style do you envision for your logo (e.g., modern,


classic, luxurious, minimalistic, edgy, etc.)?
● Do you have any specific symbols, icons, or imagery in
mind?

● Are there any logos of other brands that you particularly like
or dislike? Why? (Optional)

Practical Considerations

● Where will this logo primarily be used (e.g., website,


business cards, clothing labels, etc.)?

● Do you have any size or format requirements for the logo?

● Will this logo need to work in both colored and black &
white?
Inspirations & Competitors

● Who are your main competitors, and how do you want your
logo to stand out from theirs (Optional)?

● Can you provide examples of logos or designs you find


inspiring (Optional)?

Additional information

● Is there anything else I should know that could influence the


design?

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