IOM Final Exam Question Bank New
IOM Final Exam Question Bank New
Sambhajinagar
1 Which one of these is not a type of business? Service Manufacturing Machining Trade 1
Which of the following is not a manufacturing Iron and Steel
2 Flour mills Fruit canning Mining 1
industry? industry
Which one of the following has least benefited of Agricultural
3 Service Sector Food Sector IT Sector 1
globalization in India? Sector
Rapid integration or interconnection between
4 Privatization Globalization Liberalization Socialization 1
countries is known as…………………………..
Inter-
Investment made by MNCs is Mutual Portfolio Foreign
5 Government 1
called…………………………. Investment Investment Investment
Investment
Company that owns or controls production in more Foreign Government Multinational Private
6 1
than one nation is called as…………………………. company company company company
Small
7 Globalization has posed major challenges for: Big Producer Rural Poor Urban Poor 1
Producers
Effective Increase in Rapid
One major factor that has stimulated the globalization Willingness to
8 utilization of income and improvement in 1
process is: cooperate
resources wealth technology
Lesser Greater
No competition
competition competition None of the
9 Globalization by connecting countries leads to: between 1
among among Above
producers
producers producers
Economic Cheap Labour None of the
10 Where do MNCs choose to set up production? Cheap Goods 1
Sustainability Resources Above
A Professional A Student
A Doctor A Lawyer
11 Which of the following is not an economic activity? cricketer playing 1
practicing practicing law
playing cricket volleyball
Which one of these is the largest segment in Indian Textile Banking Chemical Engineering
12 1
Industry? Industry Industry Industry Industry
Which one of the following is not a consumer
13 Soap Detergents Caustic soda Cosmetics 1
product?
Information Information
Information Information
Technology Technology
14 What does ITES stand for? Technology Technology 1
Enabled Education
Extend Service Energy Service
Service Service
Which one of the following is the leading IT Hub in
15 Bangalore Hyderabad Delhi Mumbai 1
India?
16 India is largely an ______retail market. Unorganized Profitable Organized Movable 1
The process of transferring ownership of business
17 Globalization Liberalization Privatization Trading 1
from public sector to private sector is:
Acquiring Production of Completing
18 What is manufacturing? Gaining profit 1
customers merchandise demand
19 Following is not a chemical industry? Sugar Polymer Petrochemical Paints 1
___________is the relationship between host and
20 Banking Insurance IT Hospitality 1
guest.
World Tariff World Trade World Tourism World Telecom
21 WTO stands for ___________ 1
Organization Organization Organization Organization
Individual
Intellectual Intellectual Individual
22 IPR stands for_____________ Property 1
Product Rights Property Rights Product Rights
Rights
23 Recently_______is the fastest growing sector in India. Agriculture Fishing Manufacturing Service 1
__________policies cover the cost of medical Health Dental Disability Crime
24 1
treatments. Insurance Insurance Insurance Insurance
Access to
Increased Less Less Foreign
25 Which is the advantage of Globalization? Advanced 1
Pollution Competition Investment
Technology
_________industry refers to manufacturing that is
26 Engineering Textile Process Insurance 1
associated with formulas and manufacturing recipes.
Airports
Coal India
27 Which of the following is not a Maha-Ratna industry? Authority of SAIL GAIL 1
Limited
India
Doing
All of the
28 Which of the following describes e-Commerce? Business Doing Business Sale of Good 1
Above
Electronically
Which of the following is not one of the major type of
29 B2C B2B C2B C2C 1
e-Commerce?
……………….in the e-commerce may be a holder of
30 a payment card such as credit card or debit card from Issuer Customer Merchant Acquirer 1
an issuer
A company wishes to ensure that no one else can use Industrial
31 Copyright Trademark Patent 1
their logo. Design
A singer wishes to assign the rights to reproduce a Industrial
32 Copyright Trademark Patent 1
video she has made of her concert. Design
Which of the following is not an intellectual property Copyright Act, Trademark Act, Customs Act, Patent Act,
33 1
law? 1957 1999 1962 1970
World World World World
Industrial Industrial Intellectual Intellectual
34 WIPO Stands for 1
Property Penetration Penetration Property
Organization Organization Organization Organization
Trade barriers
Economies of
and controls on
Weak scale are being Technological
35 Which of the following is a driver of globalization? inflows of 1
competition exploited to the advance
foreign direct
maximum
investment.
36 Fayol suggested ___ function of management. 12 4 14 6 2
A differential
piece rate To pay more To give less To provide
37 To motivate workers, F W Taylor suggested 2
method of salary work festival bonus
payment
………..…sets the vision and mission of the Top Middle Frontline Board of
38 2
organization. Management Management Management Directors
Which of the following is not a basic function of the
39 Controlling Organizing Working Leading 2
management process?
The planning process is used to
40 Advancement Technologies Discoveries Budgets 2
prepare……………...in an organization.
Getting work done with a minimum of effort, expense
41 Efficiency Effectiveness Productivity Planning 2
or waste is the definition of:
------- are an organization's objectives, and -------- are Standing plans; Specific plans;
Stated goals;
42 the documented ways that organization intend to meet Single use Goals; Plans Directional 2
Real goals
those objectives. plans plans
43 -------- is judgment of future. Planning Forecasting Mission Organizing 2
44 A ------- is a long term goal. Plan Vision Innovation Operation 2
------ is a communication that flows from a higher Horizontal Upward Downward None of the
45 2
level to lower level in the organization. communication communication communication Above
------- determines specific goals and lays down the None of the
46 Organization Management Business 2
board which the goals are to be attained. Above
47 Who are the part of Low level manager? President Workers Executives Manager 2
Production General Marketing
48 Who is not a middle level manager? Section Head 2
Manager Manager Manager
Which managers supervise and coordinate the Production Frontline Operation's
49 Section head 2
activities of operating employees? manager manager manager
50 ------- is a policy making function. Customer Administration Management Employee 2
-------- does not belong to Henry Fayol 14 principles Standardizatio
51 Scalar chain Authority Discipline 2
of management. n
52 -------- is the second function of management. Organizing Planning Leading Controlling 2
The process of inspiring the subordinate to put in their
53 Motivation Teamwork Management Leadership 2
best is known as ---------
Which one of the following functions involves
54 recruiting and placing qualified personnel needed for Planning Organizing Staffing Leading 2
the organization?
For a manager, to control or direct the work of an
55 Line authority Responsibility Referent Power Staff Authority 2
employee the manager must have :
Defining Hiring Motivating Determining
56 Organizing include: organizational organizational organizing who does what 2
goals members members tasks
The process of monitoring, comparing & correcting is
57 Coordinating Controlling Leading Organizing 2
called --------
Technical, Human, Technical, Technical,
The 3 essential managerial skills required by any
58 Human and Empirical and Interpersonal Human and 2
person in an organization are ---------
Empirical conceptual and Controlling Conceptual
Managers with good ------- are able to get out of their Conceptual
59 Human skills Technical skills Visual skills 2
people. skills
Which one of the following skills are more important
60 Human Technical Conceptual Empirical 2
at lower level of management?
Strategic
61 In order to achieve a mission, -------- is/are set. Smaller Goals Vision Big Plan 2
Management
62 A business plan depends upon -------- information. Product Word of mouth Finance Market 2
An employee should receive orders from only one Unity of Unity of Unity of None of the
63 2
superior is called as _______ Direction Authority Command Above
64 -------- is the rights to issue order or make decisions. Manage Policy Supervise Authority 2
-------- is the function of employing eligible people
65 Planning Staffing Strategy Mission 2
for the company.
In a Joint stock company, loans are repaid by the ------- None of the
66 Members Promoters Company 2
- Above
A Private Limited company can have minimum --------
67 4, 50 4, 20 2, 50 2,20 2
and maximum --------- members.
Friends and
In a Private Limited company, generally ---------- are All of the
68 Partners Neighbors Family 2
the members. Above
Members
Subordinate to Superior to Subordinate to Superior to
69 In Line organization, the authority flows from: 2
Subordinate Superior Superior Subordinate
In Line organization, who is responsible for final Superior
70 Workers Managers Foreman 2
results……….. Authority
71 Line Organization is: Rigid Flexible Strong Expensive 2
All of the
72 Line Organization lacks : Coordination Overloading Specialization 2
Above
Functional Staff Special Line
73 Line and Staff organization is the modification of : 2
organization organization organization organization
Which of the following is not the advantage of public Quick Professional
74 Large capital Limited liability 2
limited company? formation management
Project organization is a ------------ organization
75 Temporary Permanent Annual Quarterly 2
structure.
Maximum use Decision are
None of the
76 The advantages of project organization : Rigid of specialist taken 2
Above
knowledge independently
77 In a department the --------- is incharge of department. Manager H.R. C.E.O. Project manager 2
Suggest a suitable form of ownership for a bicycle None of the
78 Public limited Private limited Partnership 2
repair business. Above
79 -------- is right to issues orders. Responsibility Span Stability Authority 2
--------- is the legitimate power to exercise influence,
80 C.E.O. Supervisor Responsibility Authority 2
make decision, carry out actions and to direct others.
---------- is essential to direct, guide, instruct and
81 Manager Authority Responsibility Chairman 2
order to subordinate.
The authority that a -------- possesses is known as line Chief
82 Subordinate Manager Superior 2
authority. Executives
The life and existence of a -------- Ownership doesn't Entrepreneursh Joint stock
83 Partnership Proprietorship 2
depend upon life of members. ip Company
None of the
84 Organization is a/an --------- system. Closed Exposed Open 2
Above
Who is known as the father of Scientific Alfred Matthew
85 F W Taylor Elton Mayo 2
Management? Marshall Boulton
86 …………..reduces uncertainty. Negotiating Planning Organizing Leading 2
Top level managers engage chiefly in ……………… Human
87 Financial Succession Strategic 2
planning or long range planning. resource
Which among the following is an example for a non- Charitable
88 Hotel Hospital University 2
profit organization? Society
Which feature does not form one of Fayol 14 Espirit De
89 Initiatives Order Individualism 2
principles of management? Corp
Which of the following men’s writings are associated Douglas
90 Max Weber Henry Fayol F W Taylor 2
with bureaucracy? McGrover
Being treated
According to Fayol 14 principles of management, Team work and Spirit of the
91 fairly and Spirit of work 2
‘esprit de corps’ refers to which of the following? harmony corporation
kindly
Delegation of Fundamentals
92 Planning is: Looking ahead Guiding People 2
authority of staffing
Flow of Flow of
Parity of
command from command from Parity in
93 Unity of command means authority and 2
subordinate to superior to controlling
responsibility
superior subordinate
Measuring Managing the Management in Making
94 Staffing refers to: 2
performance positions action strategic plans
Performance
95 The characteristics of direction include: Motivating Planning Guiding 2
Appraisal
_______ applies to the systematic delegation of Decentralizatio None of the
96 Centralization Delegation 2
authority in an organization-wide context n Above
Which of the following designations does not fall in Executive
97 CEO President Supervisor 2
the category of top-level management? Director
................... refers to the grouping of activities and
98 Planning Organizing Staffing Directing 2
resources in a logical fashion.
A partner who is not actually involved in the
Nominal Dominant
99 partnership but lends his name for public relations Silent Partner General Partner 2
Partner Partner
purposes is a:
A_____________partner is an owner who has General
100 Senior Partner Silent Partner Limited Partner 2
unlimited liability and is active in managing the firm: Partner
Which of the following is an advantage of a sole ease of starting being your own pride of All of the
101 2
proprietorship? a business boss ownership Above
the unlimited disagreement
shared difficulty of
102 The main disadvantage of a general partnership is: liability of the amongst 2
management termination
partners partners
50% of capital
is held by the
at least 51% of
the entire share central
the capital is
capital is held government
A Government Company is one in held by the All of the
103 by the central and the 2
which__________________. central and/or Above
and/or state remaining 50%
state
government by one or more
governments
state
governments
limited or
limited to the limited to the unlimited
The liability of members of co-operative society is amount of amount of paid depending
104 unlimited 2
______________________. nominal value up value of upon what the
of capital held capital held society has
opted for it
105 Membership of Cooperative Society is___________. Compulsory Voluntary Not essential Not compulsory 2
In case of death By insolvency
By mutual All of the
106 When the partnership is dissolved? of any of the of any of the 2
Consent Above
partner partner
133 Campus selection is a _____ source of Recruitment. External Modern Internal Fresh 3
Committee Project
134 The following is not a On the Job Training method. Job Rotation Case Studies 3
Assignment Assignment
Increase Reduce Reduce All of the
135 The following is (are) the benefit (S) of training. 3
Productivity Accident Supervision Above
_______ training is used to welcome new employee in
136 Orientation Induction Motivation 360 Degree 3
the organization.
Introduction of Understanding
Enhancing Understanding
137 Following are not the part (s) of induction training. Organization Rules and 3
Skill Policies
Structure Regulation
Following are the main method (s) of skill None of the
138 Coaching Demonstration Both A and B 3
enhancement training. Above
Maintain
Following are not the objective(s) of motivation Inspire Boost Team Seeing Layout
139 Working 3
training. Employee Spirit of Premises
Relation
The main methods of skill enhancement training are Assigning None of the
140 Job Rotation Both A and B 3
_____ Project Above
Which of the following types of leader encourages
141 members to participated in group decision and policy Autocratic Democratic Laissez-Faire Charismatic 3
making decision?
Which of the following types of leader is most likely
142 Laissez-Faire Democratic Autocratic Beurocratic 3
to say whatever the group does is fine with him/her?
143 Which of the following types of leader work by book? Charismatic Autocratic Democratic Beurocratic 3
144 Hitler is a _____ type of leader. Charismatic Autocratic Democratic Beurocratic 3
_____ is the process of enhancing the skills,
145 capabilities and knowledge of employees for doing a Inducting Training Orienting Both A and B 3
particular job.
______ is the set of forces that energize, direct and
146 Motivation Empowerment Expectancy Socialization 3
sustain behaviour.
Solve problems Gives full
None of the
147 Following are the duties of leadership ____________ and make freedom to Both A and B 3
Above
decision employees
________ reflects the desire to do something because Intrinsic Extrinsic Intrinsic Extrinsic
148 3
it is enjoyable. Leadership Motivation Motivation Leadership
_________ is desire of a person to do something for Extrinsic Intrinsic Extrinsic Intrinsic
149 3
external rewards like praise, Awards and money. Leadership Motivation Motivation Leadership
Abraham Douglas
150 Who invented levels of hierarchy of human needs? Henry Fayol F W Taylor 3
Maslow McGrover
Which is the third level of Maslow theory of Physiological Self-Esteem
151 Social Need Safety Need 3
Motivation? Needs Need
152 Following is not an example of physiological need. Food Shelter Hunger Job 3
Which is the last level of Maslow theory of Self Self None of the
153 Both A and B 3
Motivation? Actualization Fulfillment Above
How many levels are there in Maslow theory of
154 5 4 6 3 3
Motivation?
Relatives, Love and belongingness are the example of Self Self
155 Social Need Self-Esteem 3
which level in Maslow theory of Motivation. Actualization Fulfillment
Following is not the example of self actualization
156 Wisdom Respect Justice Truth 3
need.
Uncomfortable Lack of Lack of
None of the
157 ________ is a cause of accident because of worker. Working maintenance of adequate 3
Above
Procedure machine Knowledge
Lack of
Taking None of the
158 _________ is a cause of accident due to management. maintenance of Day Dreaming 3
Shortcuts Above
plant
None use of Lack of Poor Mental
159 ________ is a cause of accident due to layout. 3
safety devices Training Housekeeping Distractions
Personnel management specifically deals with human Their Their All of the
185 Their motivation 3
resources in respect of procurement development Above
Wages &
186 The subject matter of personnel management is Profit Individual Human Being 3
Incentives
________ method of training is connected to real life In-Basket
187 Role Play Case Study Business Game 3
problem. method
The poor quality of selection will mean extra cost on None of the
188 Training Recruitment Work Quality 3
_______ and supervision. Above
Rearrange the following steps of recruitment.
I. Searching
II. Evaluation & Control
189 III, II, I, V, IV III, V, I, IV, II IV, V, III, I, II II, I, IV, V, III 3
III. Planning
IV. Screening
V. Strategy Development
Which mode of recruitment is through None of the
190 Direct Indirect Third party 3
advertisements, newspapers and want ads? Above
Which is not an advantage of Internal Source of Cultural
191 Time saving Less Expensive New Blood 3
Recruitment? Knowhow
The following is probably the most widely used single Psychological None of the
192 Interviewing Both A and B 3
method of selection. test Above
An ……………is a traditional, widely accepted
Application All of the
193 device for getting information from a prospective Interview Induction 3
Form Above
applicant.
All of the
194 Demonstration type of training method is used to train Worker Supervisor Manager 3
Above
Which of the following colour is used for radiation
195 Red Green Orange Purple 3
hazard?
Safety, Esteem, Physiological, Self-
Physiological,
Actualization,
The order of Maslow's Hierarchy of Needs, from Social, Self- Esteem, Social, Safety, Social,
196 Esteem, Social, 3
bottom to top is: Actualization, Safety, Self- Esteem, Self-
Safety,
Physiological Actualization Actualization
Physiological
The only feasible purpose of financial management Wealth Sales Income Assets
200 4
is_______ Maximization Maximization Maximization Maximization
Profit & Loss Account statement is also known Statement of Statement of Statement of All of the
201 4
as___________ Operations Income Earnings Above
Procurement &
Financial Management function comprises Safe custody of Expenditure of Procurement of
202 effective use of 4
of________ funds only funds only finance only
funds
All of the
203 Which of the following are the direct taxes? Income Tax Gift tax Wealth Tax 4
Above
None of the
204 Who bear the ultimate tax burden of GST? Seller Manufacturer Consumer 4
Above
Followings is (are) the activities of financial Planning of Allocating None of the
205 Both A & B 4
management. Finance Fund Above
Current Current Asset-
206 Net Working Capital = Liability-Asset Asset-Liability Liability - Current 4
Current Asset Liability
207 Following is not an example of fixed capital. Telephone Bill Land Machinery Building 4
265 The Economic Order Quantity (EOQ) is calculated as (2D*S/h)^1/2 (DS*/h)^1/2 (D*S/2h)^1/2 (D*S/3h)^1/2 5
338 B) Fixed cost remains certain from zero production to A,B,C B,C,D A,C,D A,B,D 6
full capacity.
Volume of
The prices of
The following assumptions are made in case of break All fixed costs All variable production and
339 input factors 6
even analysis, except are fixed costs are fixed volumes of
are constant
sales are equal
Successful project management does NOT include Competent Responsiveness Control Interchangeable
344 6
which of the following factors? team members to clients mechanisms staff
Understanding
Which is the first stage in the project management Project Project
345 Project Control the project 6
model? Planning Definition
environment
when two
a node does not
two activities two activities activities share
In a CPM/PERT network a dummy activity is actually
346 have the same have the same the same 6
necessary when connect to
starting node ending node starting and
another node
ending node
Activity
Time oriented Event oriented Target oriented
347 PERT is the oriented 6
technique technique technique
technique
Inventory Material Production Machine repair
348 Gantt chart is used for 6
Control Handling Schedule schedule
Does not
Is artificially Is represented All of the
349 A dummy activity require any 6
introduced by a dotted line Above
time
It represents
It represents a that a
The activity is
situation where programme
critical and any
extra resources falls behind
delay in its
are available schedule and All of the
350 When slack/float of an activity is positive performance 6
and the additional Above
will delay the
completion of resources are
completion of
project is not required to
whole project
delayed complete the
project in time
All of the
351 Bar chart is suitable for Large Project Major Work Minor Work 6
Above
The minimum
The maximum The most
The average time in which
time which an probable time
352 Pessimistic time is time required an activity can 6
activity might considering all
for a job possibly be
require conditions
accomplished
Beyond Ahead of As per the
353 Positive slack/float on a PERT indicates that project is On Critical Path 6
Schedule Schedule schedule
Activity
Event oriented Time oriented Target oriented
354 CPM is oriented 6
technique technique technique
technique
355 The success of any project depends upon- Execution Controlling Staffing Planning 6
Work
Which schedule format is the best to use when Milestone
356 Breakdown Gantt Chart Control Chart 6
tracking progress on a predictive project? Chart
Structure
The level of
What does the length of a task bar on a Gantt Chart The duration of The Start date The End date of
357 technical risk 6
represent? task of the task the task
within the task
The expected completion time/average time (Te) of (4To+Tm+Tp)/ (To+4Tm+4Tp)
358 (To+Tm+Tp)/6 (To+4Tm+Tp) 6
the activity duration is calculated as: 6 /6
359 The variance (σ) of the activity time is calculated as: ((Tp-Tm)/6)^2 ((Tm-To)/6)^2 ((Tp-To)/6)^2 ((To-Tp)/6)^2 6
Marketing has its origin in the fact that man is a
360 Sharing Willing Needs & wants Brand 7
creature of …………………………..
The Word Market has been derived from
All of the
361 ……………. Which may be looked upon as an arena Market Needs & Wants Supply 7
Above
for potential exchange.
All of the
362 The following is (are) the Tangible source(s) Capital Machines Raw Material 7
Above
All of the
363 The following is (are) the Intangible source(s) Information Time Technology 7
Above
All of the
364 In marketing, ……………..is the focal point. Profit Sales Customer 7
Above
All of the
365 Reorder point tells ………………………….. When to OrderHow much to WhenOrder the Order will rich 7
Above
The major components of marketing mix are All of the
366 Promotion Price Product 7
………………………… Above
Adoption rate of the product will be higher and faster Compatibility All of the
367 Lower price Greater utility 7
if the product has with society Above
Marketers often use the term ……………... to cover
368 People Buying Power Demographic Segment Market 7
various groupings of customers.
If actual performance exceeds the expected
369 Satisfied Dissatisfied Delighted Neutral 7
performance of the product, Then customer is
Specialty Convenience Shopping Unsought
370 Bread and milk are which kind of products? 7
Products products products products
Adding new features to a product is advocated by
371 Product Approach
Production Approach
Marketing ApproachSelling Approach 7
which of the approaches?
To make To differentiate
One of the key tasks of marketers is ____________ To promote To do
products easily their products
372 and to create consumer perceptions that the product is sales of marketing 7
visible and from those of
worth purchasing. products surveys
available competitors
Which of the following is considered a “key player” Suppliers or Distributors or All of the
373 Manufacturer 7
in the marketing industry? Vendors Retailers Above
Marketing Mix is the most visible part of the All of the
374 TRUE FALSE Not Sure 7
marketing strategy of an organization. Above
A transaction in which the organization is making an
Straight rebuy Delayed New-task Modified rebuy
375 initial purchase of an item to be used to perform a 7
purchase purchase purchase purchase
new job refers to which of the following purchases?
Which of the following is NOT considered a type of
376 Wholesaler Retailer Distributors Manufacturer 7
reseller?
The promotion “P” of marketing is also known as Product Marketing
377 Distribution Cost 7
…………………. Differentiation Communication
In marketing theory, every contribution from the
378 Value Costs Convenience Ingredients 7
supply chain adds …………... to the product
Fundamental Augmented
379 The most basic level of a product is called the: Core product. Central product 7
product. product.
Anything that can be offered to a market for attention,
380 acquisition, use, or consumption that might satisfy a Idea Demand Brand Product 7
want or need is called a(n):
…………………... pricing is the approach of setting
Market Market
381 a low initial price in order to attract a large number of Value Based Leader 7
Penetration Skimming
buyers quickly and win a large market share.
Extensive
Routinized
While buying milk which kind of behavior is problem Variety seeking None of the
382 buying 7
displayed by a person? solving behaviour Above
behaviour
behaviour
Product,
Price Physical Physical
People, Process,
383 The extended P's of Service Marketing Mix are : Evidence, Environment, 7
Product, Place Physical
Promotion Process, People
Environment
A social and managerial process by which individuals
and organizations obtain what they need and want
384 Selling Advertising Barter Marketing 7
through value creation refers to which one of the
following concepts?
What is the basic property of a service which makes it None of the
385 Shape Intangibility Size 7
different from a product. Above
Buying goods and services for further processing or
Consumer Government Business International
386 for use in the production process refers to which of 7
markets markets markets markets
the following markets?
The ________ refers to the various companies that are
Distribution Promotion
387 involved in moving a product from its manufacturer Network chain Moving chain 7
chain network
into the hands of its buyer.
________ is the study of how individuals, groups, and
organizations select, buy, use, and dispose of goods, Target Psychographic Product Consumer
388 7
services, ideas, or experiences to satisfy their needs marketing segmentation Differentiation behavior
and wants.
If performance meets consumer expectations, the
389 Delighted Satisfied Disappointed Surprised. 7
consumer is ________.
Which one of the following factor relates to family
390 Cultural Social Personal Business 7
that influences consumer behavior?
Which one of the following is a key to build lasting Price of the Need Customer Quality of
391 7
relationships with consumers? product recognition satisfaction product
The traditional view of marketing is that the firm
392 Markets Sells Prices Service. 7
makes something and then ________ it.
Which of the following firms emphasizes on
Product Market Production
393 product’s benefits to the customers rather product Sales oriented 7
oriented oriented oriented
attributes?
Which product is MOST likely to be purchased
394 Television set Soft drink Shirt Car 7
through routine decision making?
Luxury products, such as Rolex watches, are also Shopping Convenience Emergency Specialty
395 7
known as: product product product product
_______________________ is defined as the
difference between the benefits a customer sees from Customer Satisfaction Competitive
396 Profit margin 7
a market offering and the costs of obtaining those value scale benefit
benefits.
____________ is defined as communication with Personal Sales All of the
397 Mass Selling 7
large numbers of customers at the same time. Selling Promotion Above
When customer expectations regarding product
Customer Planning
398 quality, service quality, and value-based price are met A quality rift A value line 7
satisfaction excellence
or exceeded, _____ is created.
Newsletters, catalogues, and invitations to
Product
399 organization-sponsored events are most closely Pricing Distribution Promotion 7
development
associated with the marketing mix activity of:
Which of the following is not an element of the
400 Process Penetrate Product Pricing. 7
marketing mix?
Communicatio
401 The basic role of promotion is _____. Information Manipulation Interpretation 7
n
Buying and selling of mass consumer goods and Business Consumer Government
402 Global markets 7
services comes under which of the following markets? markets markets markets
Aggressive selling is a characteristic of which of the Production Marketing
403 Selling concept Product concept 7
following concept of marketing? concept concept
Which of the following is a name, term, sign, symbol,
404 design, or a combination of these, that identifies that Label Brand Co-Brand Product 7
maker or seller of a product or service?
Products that are relatively inexpensive and are
405 purchased frequently with minimal effort can be Shopping Convenience Industrial Specialty 7
classified as ___________ products.
Large tools and machines used in a production
Major Accessory Component
406 process for a considerable length of time are classified Raw Material 7
Equipment Equipment. Parts
as
A company designs the product with little or no input
Product Marketing Production
407 from customers, the company is practicing which of Selling concept 7
concept concept concept
the following concept?
Which of the following 4Ps of marketing mix
408 involves decisions regarding channels coverage, Product Price Place Promotion 7
assortments, locations, inventories or transports?
The skimming, penetration, negotiation, bargaining
Place Product Promotion
409 and bundling are decided in the ______________ of Price Decisions 7
Decisions Decisions Decisions
the Marketing Mix strategy.
410 The 4 P’s of Marketing represent one of the following 4 Phases 4 Traits 4 Components 4 Philosophies 7
Collecting, analyzing and evaluating Marketing Management Materials Money
411 accurate/appropriate marketing related information is information information information information 7
the task of – system system system system
In Global marketing orientation, product needs across
412 Ever Changing Universal Seasonal Irregular 7
the countries are __________.
Advertising is a part of ____________________
413 Distribution Selling Pricing Promotion 7
function.
Which of the following is an example for product Product
414 Product Design Brand Brand Equity 7
attribute? Packaging
A website
which is user-
A website
friendly,
which is user-
A website regularly
friendly
A website which is user- updated,
regularly
415 Which fact is true about on-line marketing? which is user- friendly and provides 7
updated and
friendly regularly product’s
make product’s
updated graphical image
graphical
and product’s
image available
price is
competitive