Advanced Certification in

Advanced Certification in
Data Analytics for Business
By IIT Madras Digital Skills Academy
 Table of Contents

1. About the Program

2. About IIT Madras Digital Skills Academy

3. About Intellipaat

4. Key Features

5. Career Support

6. Eligibility Criteria & Application Process

7. Learning Path

8. Course Advisor

9. Program Curriculum

10. Certification

11. Success Stories

12. Contact Us

Advanced Certification in Data Science & Business Analytics

Advanced Certification in Data Science & Business Analytics 2 | Page

About the Program

This Advanced Certification program in Data Science and Business Analytics helps
you master the skills looked by top employers for the various Data Science and
Analytics roles. This course will be delivered by top professors from IIT Madras and
subject matter experts from the industry. You will master skills like Data Wrangling,
Python, Machine Learning, Advance Statistics, R, Artificial Intelligence concepts and
more. At the end of this certification course, you will receive career services from
Intellipaat to help you get connected with top MNCs.

Our Data Science and Business Analytics course is an online training program
that aims to make you master all the basic and advanced level skills in the various
tools and technologies involved in the field of Data Science and Business
Analytics

Advanced Certification in Data Science & Business Analytics

About IIT Madras Digital Skills Academy
IIT Madras Digital Skills Academy has initiated various programs in
partnership with NASSCOM. The courses offered by them aim to upskill
millions of students and professionals in trending technologies through a
blend of theoretical and hands-on knowledge and are taught by leading
academicians.

Achievements of IIT Madras:

 NIRF Rank 1 for the last 3 years

 Ranked 50 in Asia by the QS World University Rankings in 2020
 Ranked 63 in Emerging Economic University Rankings in 2020

Upon the completion of this program, you will:

 Receive live lectures from IIT Madras faculty & industry experts
 Receive an advanced certification in Data Science and Business Analytics from IIT Madras
Digital Skills Academy & Intellipaat

Advanced Certification in Data Science & Business Analytics

About Intellipaat
Intellipaat is one of the leading online training providers with more than 1,00,0000
learners across 53+ countries. We are on a mission to democratize education as we
believe that everyone has the right to quality education.

Our courses are delivered by subject matter experts from top MNCs and our
world-class pedagogy enables to quickly learn difficult topics in no time. Our 24/7
technical support and career services will help learners jump-start their careers in
their dream companies.

Advanced Certification in Data Science & Business Analytics

Key Features

7 MONTHS OF LIVE 24/7 SUPPORT

CLASSES

20+ REAL-TIME
INDUSTRY PROJECTS 30+ CASE STUDIES

CERTIFICATION PROGRAM
CAREER SERVICES
FROM A TOP UNIVERSITY
BY INTELLIPAAT

INDUSTRY-RECOGNIZED LEARN FROM IIT

CERTIFICATION EXPERTS

Advanced Certification in Data Science & Business Analytics

 Career Services by Intellipaat

Dedicated Learning Manager

Get mentored by experts, receive personalized feedback
on your performance, and clarify your doubts in no time

Personalized Industry Mentor

We match your profile with the right industry mentor based on
your past skills. Your mentor’s guidance will help you get
prepared yourself for your dream job

Mock Interviews
Mock interviews to make you prepare for cracking interviews
by top employers

3 Guaranteed Interviews
Upon completion of the assignments and projects, we will help
you in marketing your resume with our 400 + hiring partners
which includes top start-ups and MNCs.

Resume Preparation & LinkedIn Profile Building

Get assistance in creating a world-class resume from our
career services team

Advanced Certification in Data Science & Business Analytics

Eligibility Criteria & the Application Process
Those wishing to enroll in the Advanced Certification program in Data Science
and Business Analytics will be required to follow the admission process
mentioned below.

Who Can Apply

 Individuals with a keen interest to learn Business Analytics and Data Science
 IT professionals looking for a career transition as Data Scientists and Business Analysts
 Developers and Project Managers

Application Process
The application process consists of three simple steps. Candidates have to
submit their application. An offer of admission will be made to the selected
candidates, and their application will be accepted upon the payment of the
admission fee.

SUBMIT APPLICATION
Tell us a bit about yourself and why you want to join

ADMISSION TEST & APPLICATION REVIEW

Clear the admission test and have a personal interview with our interview
panel

ADMISSION LETTER
Shortlisted candidates would be offered the admission letter

Advanced Certification in Data Science & Business Analytics

Learning Path

Advanced Certification in Data Science & Business Analytics

Course Advisors & Faculty

Dr. Arun K. Tangirala

Professor, IIT Madras

Dr. Arun K. Tangirala, Ph.D. from University of Alberta, Edmonton, Canada,
is an IIT Madras Professor with expertise in Analytical Chemistry and a keen
interest in the fields of Controller Performance Monitoring, Time-Frequency
Analysis of Processes, Multivariate Data Analysis, Fuel Cells, etc.

Dr. Nirav Bhatt

Assistant Professor, IIT Madras

Dr. Nirav Bhatt works as an Assistant Professor for Bio-Tech Department,
IIT Madras. He holds a Docteur es Science (DSc) from EPFL, Switzerland.
His research interests span the Modelling and Optimization of Biological
Networks, Machine Learning, and data analysis of engineering systems.

Prof. Babji Srinivasan

Associate Professor, IIT Madras

Prof. Babji Srinivasan is an Associate Professor for Applied Mechanics,
IITM. He earned his Ph.D. from Texas Tech University in 2011. His research
interests include Behavioral Informatics, Cognitive Systems Engineering
and Human Cyber-Physical Systems.

Vinodhini R.

Senior Data Scientist at Cisco

Guest faculty at IIM, Bangalore with over 13+ years of subject matter
expertise in Data Analytics, she specializes in Natural Language Processing
and Social Media Analytics also being a visiting faculty at IIM-Lucknow, IIM-
Bangalore, IMT Ghaziabad and other premier institutes.

Advanced Certification in Data Science & Business Analytics

 Vinayak Panchaman
Business Intelligence Consultant at IKEA
Vinayak has over 13+ years of experience and specializes in Data Modeling
, preparing KPIs, SQL query, Functional Dashboards with Qlik, Power BI,
Sentiment Analysis, etc along with holding a CSM (Certified Scrum Master)
certification.

Prof. SHANKAR NARASIMHAN

Professor, IITM

A fellow of the Indian National Academy of Engg.,his research area includes

data mining, process design & optimization, FDD etc. He has co-authored
several reconciliation papers, a book and a course ‘Data Science for
Engineers' on the NPTEL platform.

Mr. Suresh Ramadurai

DATA SCIENCE CONSULTANT

Spending 25 yrs in data science, he has excelled in driving profitable brands

using research & analytics in advertising , market research in companies
like JWT, IBM etc. An alumnus of IIT Delhi & IIM Bangalore, he currently
teaches analytics.

Advanced Certification in Data Science & Business Analytics

Program Curriculum
Preparatory Classes:

Data Transformation with MS Excel & Python– Working on data and analysis of
the same using basic level MS Excel functions will be taught.

Core Curriculum:

Module 1: Introduction to Data Science & Statistics

1.1 Descriptive Statistics – Mean, Median, Mode, Tables, Charts
1.2 Introduction to Probability
1.3 Probability Distributions - Binomial distribution, Poisson distribution, Normal distribution
1.4 Hypothesis Testing and Estimation
1.5 Goodness of Fit

Module 2: Data wrangling with SQL

2.1 Introduction to SQL

2.2 Database normalization
2.3 Entity-relationship model
2.4 SQL operators
2.5 Join, tables, and variables
2.6 SQL functions
2.7 Subqueries
2.8 SQL functions, views, and stored procedures
2.9 User-defined functions
2.10 SQL performance and optimization
2.11 Advanced concepts

Module 3: Presto

3.1 Introduction to Presto

3.2 Writing Queries in Presto on large data sets.
3.3 Data Transformation using Presto

Advanced Certification in Data Science & Business Analytics

 Module 4: Introduction to Data Science & Statistics

4.1 Descriptive Statistics

 Mean
 Median
 Mode
 Tables
 Charts

4.2 Introduction to Probability

 Probability in Business Analytics

4.3 Probability Distributions

 Binomial distribution
 Poisson distribution
 Normal distribution

4.4 Hypothesis Testing and Estimation

 Hypothesis testing
 Estimation

4.5 Goodness of Fit

 How the sample adequately fits a distribution from an observational set

Module 5: Business Problem Solving, Insights and Storytelling

5.1 Business domains

 Finance
 Marketing
 Retail
 Supply Chain
5.2 Understanding the business problem and formulating hypotheses
5.3 Exploratory data analysis
5.4 Data storytelling: Narrate stories in a memorable way
5.5 Project on deriving business insights and storytelling

Module 6: Optimization Techniques

6.1 Linear programming

6.2 Goal programming
6.3 Integer programming
6.4 Mixed integer programming
6.5 Distribution and network models

Advanced Certification in Data Science & Business Analytics

 Module 7: KNIME

7.1 Introduction to KNIME

7.2 Working with data in KNIME
7.3 Loops in KNiME
7.4 Webscraping in KNIME
7.5 Hyperparameter optimization in KNIME
7.6 Hyperparameter optimization for Machine Learning Models using loops in KNIME
7.7 Feature Selection in KNIME

Module 8: Statistics & Machine Learning using R Programming

8.1 Programming with R

8.2 Advance Statistics

 ANOVA
 Regression analysis
 Dimension reduction techniques

8.3 Data Mining

 Supervised and unsupervised learning

 Clustering
 Market Basket Analysis
 Decision trees
 Random forest
 Neural networks

Module 9: Predictive Modeling

9.1 Multiple linear regression

9.2 Logistic regression
9.3 Linear discriminant analysis

Module 10 – Time-Series Forecasting

10.1 Introduction to time-series

10.2 Correlation
10.3 Forecasting
10.4 Autoregressive models

Module 11 – Feature Engineering

11.1 Handling unstructured data

11.2 Machine Learning algorithms
11.3 Bias variance trade-off
11.4 Handling unbalanced data
11.5 Boosting
11.6 Model validation

Advanced Certification in Data Science & Business Analytics

 Module 12 – Advance Machine Learning Techniques

12.1 Hyper parameter optimization

12.2 Advance Machine Learning Libraries – XGBoost
12.3 Solving Problems on Kaggle

Module 13 - Data Science Execution Strategy

13.1 Framework to Data Science strategy

13.2 Mapping Data Science with data architecture strategy
13.3 Executing Data Science strategy

Module 14 – Business Case Studies

14.1 Marketing & retail analytics

14.2 Social analytics
14.3 Logistics & supply chain
14.4 Financial analytics

Module 15 – Visualization using Power BI

15.1 Introduction to Power BI

15.2 Data Extraction
15.3 Data Transformation – Shaping & Combining Data
15.4 Data Modelling & DAX
15.5 Data Visualisation with analytics
15.6 Power BI Service (Cloud), Q&A, and Data Insights
15.7 Power BI Settings, Administration & Direct Connectivity
15.8 Embedded Power BI with API & Power BI
15.9 Power BI Advance & Power BI Premium

Module 16 – Data Science Capstone Project

In the Data Science & Business Analytics Capstone project, you will use all the knowledge and
skills you have acquired throughout this advanced certification program and get real world
Industry project exposure.

Advanced Certification in Data Science & Business Analytics

CASE STUDIES AND PROJECT WORK
Learners will work on multiple case studies and projects from different domains as mentioned below:

1. Data Analytics on Census dataset

The project is meant to analyze and predict whether an individual has an annual
income of more than 50,000 Rs or less using various machine learning techniques,
some of which are supervised and unsupervised learning.

2. Analyzing impact factors of the pre-paid model in telecom

The project aims to find the most impacting factors in the preferences of the pre-paid
model and to identify which all are the variables highly correlated with impacting
factors. The goal of this project is to find the factors that have the maximum impact on
the preferences of the pre-paid model. It also aims at identifying the variables that are
highly correlated with these impacting factors.

3. Stock Market Analysis

This project focuses on Machine Learning by creating a predictive data model to

predict the future stock prices. It also analyzes the current trends in the stock market
using algorithms like Linear Regression and k-Nearest Neighbors.

4. Predicting class of a flower with petals data

This project is made to predict the class of a flower. By analyzing the data about the
petal and their dimensions, the class of the flower would be determined using a trained
Machine Learning model that has optimum accuracy.

5. Fraud Detection

The project will be creating a model which would help in detecting Credit Card fraud
using Machine Learning subcategories like supervised, unsupervised, and
reinforcement learning techniques like Neural Network and Random Forest.

Advanced Certification in Data Science & Business Analytics

6. Pokemon Analysis

Select a pokemon whose primary type is “Grass”, secondary type is “Poison” with the
maximum speed. It creates a model that predicts whether the selected pokemon is
Legendary or not using Machine Learning and data analysis techniques.

7. Book Recommender

This project aims at building a book recommendation engine based on past reading
and buying history of an individual. It will analyze the dataset using Machine Learning
techniques, R programming and its various libraries.

8. Loan Approval Prediction

The project aims to analyze whether the applied loan would be approved or not by
identifying the variables correlated with impacting factors. It is predicted using
techniques such as Logistic Regression, Decision Tree and Random Forest.

9. Recommendation Engine using Netflix prize dataset

The recommendation engine is built using Netflix prize dataset that will collect the data
from various sources of a user, anticipate their preferences and will recommend
movies according to the user’s behavior and choices made earlier.

Advanced Certification in Data Science & Business Analytics

Certification
After the completion of the course, candidates will get certificate from
IIT Madras Digital Skills Academy.

Advanced Certification in Data Science & Business Analytics

Intellipaat Success Stories
Melwin Rodrigues
After working for several years in customer care, Intellipaat helped me
make the change to the Data Science domain. I can’t thank Intellipaat
enough for helping me achieve what I thought was extremely difficult.

Ankit Kumar
Initially, being a B.Com graduate, I wasn't sure whether I could pursue
Data Science. But, Intellipaat proved to me that this domain can be
easily picked up by anyone from any background.

Gaurav Saboo

Intellipaat has not just helped me learn new skills but also how to
implement them in my current job, which led to a promotion. Yes!! I
got promoted with a salary hike and all the credit goes to Intellipaat.

Shehzin Mulla
My experience with Intellipaat was very satisfying as I
upskilled and received several job opportunities as well. The
lifetime access to the course helped me rejoin the classes
and become more confident in my technical skills, especially
in analytics.

Advanced Certification in Data Science & Business Analytics

CONTACT US
INTELLIPAAT SOFTWARE SOLUTIONS PVT. LTD.

Bangalore
AMR Tech Park 3, Ground Floor, Tower
B, Hongasandra Village, Bommanahalli,
Hosur Road, Bangalore – 560068

USA
1219 E. Hillsdale Blvd. Suite
205, Foster City, CA 94404

If you have any further queries or want to have a conversation with us, then do call us.

IND: +91-7022374614 | US: 1-800-216-8930

E-mail – [email protected]

Advanced Certification in Data Science & Business Analytics