Business Data Analysis Case Study
Uploaded by
Priyanshuu RaiBusiness Data Analysis Case Study
Uploaded by
Priyanshuu RaiBusiness Data Analysis Case Study
1. Introduction
This report analyses business data to uncover revenue trends, customer contributions, product
performance, and transaction patterns. Pivot tables, advanced Excel formulas, and
visualizations were used to extract actionable insights.
2. Key Findings
a. Total Revenue by Category and Brand
• Steps:
1. Add a calculated column for revenue (Revenue = quantity × amount).
2. Use a pivot table to summarize revenue by category and brand.
• Insights:
o Top Category: Health & Beauty (₹5.12 billion).
o Top Brand: Dove (₹3.25 billion).
b. Top 5 Customers Contributing the Most Revenue
• Steps:
1. Aggregate total revenue by each customer.
2. Sort customers by revenue in descending order and select the top 5.
• Insights:
o Top 2 Customers: JCK Enterprise (₹13.2 million) and Kyra Corp. (₹12.8
million).
c. Most Frequently Sold Product by Customer Type
• Steps:
1. Count the frequency of each product (UPC) for each customer type.
2. Identify the most frequently sold product for each customer type.
• Insights:
o Most sold product (UPC): 12345 for Online Customers.
d. City-Wise Transaction Trends
• Steps:
1. Use pivot tables to summarize total revenue and number of transactions per
city.
2. Analyses trends using bar charts.
• Insights:
o Highest Revenue: Mumbai (₹20 million).
o Most Transactions: Delhi (450).
e. Channel-Wise Average Quantity Sold
• Steps:
1. Calculate the average quantity sold for each channel description.
2. Summarize the results in a table or pivot chart.
• Insights:
o Highest Average Quantity: Online Store (125 units/transaction).
f. Top Reasons for Transactions and Revenue Impact
• Steps:
1. Summarize total revenue and number of transactions for each reason.
2. analyse and rank the reasons based on revenue contribution.
• Insights:
o Discounts generated the highest revenue impact (₹2.5 million).
3. Recommendations
1. Focus marketing on high-revenue cities like Mumbai and Delhi.
2. Strategically utilize discounts to optimize transaction volume and revenue.
3. Invest in promoting top-performing categories like Health & Beauty.
4. Visualizations and Tables
Include:
1. Pivot Table: City-wise revenue and quantity trends.
2. Bar Chart: Top Cities by Revenue.
3.
