Scribd
Upload
5 views6 pages

3.Competitor Analysis

The document provides a competitor analysis of EasyShiksha, Internshala, and VirtualInternships, highlighting their target audiences, core offerings, strengths, weaknesses, and unique value propositions. It also outlines a user research plan focused on understanding the needs of higher education students and young professionals, including methods like surveys, interviews, and observations. The analysis emphasizes the opportunities for IAC to differentiate itself by offering comprehensive career readiness support and localized internships.

Uploaded by

nidep32553
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
5 views6 pages

3.Competitor Analysis

The document provides a competitor analysis of EasyShiksha, Internshala, and VirtualInternships, highlighting their target audiences, core offerings, strengths, weaknesses, and unique value propositions. It also outlines a user research plan focused on understanding the needs of higher education students and young professionals, including methods like surveys, interviews, and observations. The analysis emphasizes the opportunities for IAC to differentiate itself by offering comprehensive career readiness support and localized internships.

Uploaded by

nidep32553
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 6

Competitor analysis (EasyShiksha,Internshala,VirtualInternships)

& User Research

Competitor 1: EasyShiksha.com

Overview:

●​ Target Audience: Students seeking skill enhancement through free courses and
certifications.
●​ Core Offerings:
○​ Free and paid online courses.
○​ Certification programs.
○​ Job and internship listings.
○​ Personality and aptitude tests for career guidance.

Strengths:

●​ Large repository of online courses, both free and paid.


●​ Offers value-adds like personality development and aptitude tests.
●​ Affordable options for students.

Weaknesses:

●​ Limited focus on internships or practical job experience compared to Internshala or


VirtualInternships.
●​ Not highly specialized in employability or industry-academia collaboration.
●​ Less emphasis on global opportunities.

Unique Value Proposition:

●​ Skill-building focus for students at low costs.

Competitor 2: Internshala

Overview:

●​ Target Audience: Students and fresh graduates seeking internships, training, and
fresher jobs.
●​ Core Offerings:
○​ Internship opportunities across diverse industries.
○​ Online training programs in technical and soft skills.
○​ Career resources like resume building and interview preparation.

Strengths:

●​ Established and trusted brand with a strong student user base.


●​ Comprehensive internship database.
●​ Integrated training programs to help students qualify for opportunities.
●​ User-friendly platform with frequent updates.

Weaknesses:

●​ Predominantly focuses on internships and entry-level jobs; lacks continuous professional


development focus.
●​ Limited engagement with colleges and academia for structured guidance.

Unique Value Proposition:

●​ Largest internship portal in India, combining internships and skill-building programs.

Competitor 3: VirtualInternships.com

Overview:

●​ Target Audience: Students and professionals seeking global internship opportunities.


●​ Core Offerings:
○​ Remote internships across 70+ countries.
○​ Personalized internship matching services.
○​ Employability programs including career coaching and mentoring.

Strengths:

●​ Strong focus on global exposure.


●​ High-quality internship matching through AI.
●​ Additional services like career mentorship and virtual career fairs.
●​ Targets both students and professionals, expanding its reach.

Weaknesses:

●​ Premium pricing; not affordable for all students, especially in developing markets like
India.
●​ Less emphasis on localized opportunities for Indian users.

Unique Value Proposition:


●​ Offers global, remote internships with personalized matching and career guidance.

Comparison with IAC (Industry Academia Community)

Unique Features of IAC:

●​ Focus on Employability: Unlike competitors, IAC emphasizes long-term career


readiness through continuous professional development.
●​ End-to-End Support: Combines career vision, guidance, internships, and placement
support.
●​ Industry-Academia Partnership: Bridges the gap between institutions and industry via
structured programs.
●​ Free or Affordable Access: More accessible to students in India compared to
VirtualInternships’ premium pricing.

Opportunities for IAC

1.​ Local Expertise: Focus on the Indian market with localized internships, skill-building
workshops, and tie-ups with Indian universities and companies.
2.​ Global Exposure: Introduce global internship opportunities at competitive pricing to rival
VirtualInternships.
3.​ Integrated Platform: Offer a seamless experience combining career guidance,
internships, and certifications, differentiating from niche players like Internshala or
EasyShiksha.
4.​ Scalability: Leverage the growing student population in India and the gap in
employability to scale quickly.

Conclusion

While competitors like Internshala dominate internships, VirtualInternships focuses on global


opportunities, and EasyShiksha excels in affordable skill-building, IAC can carve its niche by
offering a comprehensive career readiness ecosystem. With its unique focus on
employability and academia-industry partnerships, IAC is well-positioned to scale and
differentiate itself in the market.

—------------------------------------------------0000000000000000000000—----------------------------------
User research plan :

Step 1: Define Target Users

1.​ Primary Users:​

○​ Higher education students (ages 18–25) in IT, Management, and other


professional courses.
○​ Young professionals (ages 25–30) looking for career transitions or skill upgrades.
2.​ Secondary Users:​

○​ College authorities (TPOs, professors, placement heads).


○​ Employers offering internships or entry-level jobs.

Step 2: Objectives of Research

●​ Understand Pain Points: What challenges do users face in finding internships, jobs, or
career guidance?
●​ Feature Preferences: What features do users value most in career-related platforms?
●​ Platform Experience: How well does the IAC MVP meet user needs?

Step 3: Research Methods

1. Surveys (Quantitative)

●​ Use tools like Google Forms or Typeform to distribute a survey.


●​ Questions to Include:
○​ What challenges do you face in finding internships or jobs?
○​ How often do you use career-related platforms?
○​ What features are most important to you? (Rank features: career guidance,
internships, skill training, job placement).
○​ Would you recommend the app to others?

2. User Interviews (Qualitative)

●​ Conduct 1-on-1 interviews with 10–15 users for deeper insights.


●​ Key Questions:
○​ How do you currently search for internships/jobs?
○​ Have you used the IAC app? What did you like or dislike?
○​ What additional features would you like to see?
○​ How important is personalized guidance to you?

3. Observation

●​ Observe users navigating the app during usability testing sessions.


●​ Note where they face confusion or frustration (e.g., in the internship search or application
process).

Step 4: Analyze User Feedback

Themes to Identify

1.​ Challenges:
○​ Difficulty finding credible internships or jobs.
○​ Lack of industry exposure or soft skills.
2.​ Needs:
○​ Personalized career guidance.
○​ Access to relevant internships and training programs.
3.​ Desired Features:
○​ Resume-building tools.
○​ Mock interviews and job preparation.
○​ Industry certifications for specific skills.

Step 5: Deliverables

●​ User Personas: Summarize the insights into profiles, e.g.:​

1.​ "Riya, a 21-year-old IT student, struggles to find internships in her field and
needs help preparing for interviews."
2.​ "Amit, a 26-year-old professional, wants to switch to management but lacks the
certifications and career guidance to make the leap."
●​ Top 3 Insights:​

1.​ Users want a seamless way to find relevant internships and jobs.
2.​ Skill training and soft skills development are critical gaps in existing solutions.
3.​ Users value guidance that aligns their skills and career aspirations.
Tools for Research

●​ Surveys: Google Forms, SurveyMonkey.


●​ Interviews: Zoom, Google Meet, or in-person.
●​ Usability Testing: Tools like Maze or Lookback.

You might also like