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The document outlines strategies for creating effective website and social media copy, emphasizing the importance of engaging, SEO-friendly content that drives conversions. It provides detailed instructions for writing product descriptions, sales pages, and social media posts using frameworks like AIDA and specific formulas for short-form video scripts. Additionally, it includes guidelines for email marketing, focusing on crafting compelling subject lines and body copy to enhance engagement and drive sales.

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novation99
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3 views1 page

$R65020S

The document outlines strategies for creating effective website and social media copy, emphasizing the importance of engaging, SEO-friendly content that drives conversions. It provides detailed instructions for writing product descriptions, sales pages, and social media posts using frameworks like AIDA and specific formulas for short-form video scripts. Additionally, it includes guidelines for email marketing, focusing on crafting compelling subject lines and body copy to enhance engagement and drive sales.

Uploaded by

novation99
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Website creation

First option

Second option

Product

How to write copy :


1. Train chatGPT, let him ask the questions about your product/business
2. Act as a professional copywriter who specializes in website copy, your task is to write
a draft for the [your product]. Use all the information you know about my product.Your
copy should be engaging and concise. The page should clearly convey the company's
value proposition, and inspire visitors to take the desired action. Make sure to include
SEO-friendly keywords, compelling headlines, and persuasive call-to-actions. The
content should be tailored to the company's target audience and optimized for
conversion. Please ensure the draft is proofread and free of grammatical errors.

3. Act as a professional copywriter specializing in website copy, your task is to compose


a compelling product description for a [your product]. The description should
highlight the product's unique features, benefits, and its value proposition to the
consumers. Use all the information you know about my product.It should be written in
a persuasive, engaging, and easy-to-understand style. The copy should be
SEO-friendly to improve the product's visibility on search engines. It should also
include a clear and compelling call to action to drive conversions. Remember, the goal
is to convince potential customers that this product meets their needs and is worth
purchasing.
4. As an experienced copywriter, create a compelling sales page for [product]. Your task
involves not just writing about the product but also engaging the reader emotionally.
The copy should highlight the features and benefits of the product, addressing the
needs and desires of the target audience. Include testimonials or user reviews to build
trust and credibility. Use persuasive techniques like storytelling and social proof. The
copy should be SEO-friendly, making it easily discoverable online, and it should end
with a strong call-to-action that encourages immediate purchase or interaction.

Basic AIDA option:As an experienced copywriter with over 20 years of experience in the
field, your task is to craft compelling copy for a [website] using the AIDA (Attention, Interest,
Desire, Action) framework. The copy should effectively lead to [what you want customer to
do]. Use all the information you know about my product.Begin by garnering the reader's
attention with a powerful headline that stands out. Follow this by piquing their interest with
intriguing details about the [product/service], highlighting how it addresses their needs or
solves a problem. Next, cultivate a strong desire by elaborating on the benefits and unique
selling points, making the [product/service] irresistible. Finally, prompt the reader to take a
specific action, such as making a purchase, registering for a trial, or contacting for more
information. Your copy should be clear, concise, and persuasive, reflecting your extensive
experience and understanding of effective advertising principles.

Social media copy:


1. Easy methods: 1.As a creative expert specializing in creating engaging Facebook posts,
your task is to write a captivating post about [topic]. The post should be visually
appealing, incorporate storytelling elements, and include a call to action to encourage
audience engagement. Utilize your creativity to craft a post that resonates with the
target audience, sparks conversation, and drives meaningful interactions. Consider
using multimedia elements such as images or videos to enhance the post's impact and
reach. Remember to stay true to the brand's voice and messaging while creating a
post that stands out on the platform.

2. I need a script for a TikTok video that will engage viewers and effectively convey
information on a specific topic. The script should be concise, entertaining, and
optimized for the short video format of TikTok. Your task is to write a script that
captures the audience's attention from the start, delivers the key points effectively, and
encourages viewers to engage with the content (likes, comments, shares). - Topic:
[topic] - Key points to cover: [key points]
3. Write a detailed task description for a script for an Instagram reel about [topic]. You'll
perform this task as follows: 1. Research [topic] to understand its key aspects, current
trends, and audience interests. Identify what makes [topic] engaging and how it can
be visually presented. 2. Determine the primary message or call to action you want to
convey through the Instagram reel. This could be to educate, entertain, inspire, or
promote further discussion on [topic]. 3. Draft a script that includes a hook to grab the
audience's attention in the first few seconds, a clear and engaging explanation or
depiction of [topic], and a conclusion that reinforces the main message or prompts a
response from viewers. 4. Ensure that the script is concise and tailored to the short and
fast-paced nature of Instagram reels, keeping in mind that visuals will complement and
enhance the spoken content.

Copy for social mediaRules

15-30 seconds
Give value/desired outcomeDon’t talk about your product, talk about using, benefits, how
people can improve their lives with the current video/post+how they can improve their lives
in description+bio
Every day postingCtaMain formula to make content:

Hook - Retention - Reward - CTA

Hooks:Questions(how to do… how you did… what to do… what you did..)Statements
Controversial statements Anti-hooks( write retention part, take middle/last sentence, use it as
your hook)Retention:Short personal story with a feedback and small leading to rewardFact
about the niche/problem you are solving

Social proof a.k.a testiomanial and trust growing

Reward The solution of the problemCTA Your call to action(subscribe, comment, go to


profile( try to don’t use click the link in my bio))Prompt:Act as a professional copywriter and
video-script writer.I need you to write me a script for a short-form video 15-30 seconds long
about (your video idea)Use formula Hook-Retention-Reward-CTA to structure the script,
where is( one of the hooks above), Retention is( one of the options above), reward is a
solution to(your video idea/problem you discover in the video) - CTA( your cta).Use all the
information about my product type you know from the previous communication.Use friendly
and compeling tone of voice(or any other tone of voice for your branding)Be short and
precise, giving the most details without spilling the water.

Answerthepublic

Email marketing

Leave the basic templates for purchase etc as they are.1. Subject line - it has to be catchyAct
as an email marketing expert tasked with creating compelling subject lines for an email about
[topic]. Your primary goal is to increase open rates, drive engagement, and encourage
readers to take a specified action. Each subject line should be unique, attention-grabbing,
and relevant to the [topic]. Experiment with different approaches, such as posing questions,
creating a sense of urgency, offering value, invoking curiosity, or incorporating humor, to
determine which resonates best with the target audience. Ensure that all subject lines adhere
to email marketing best practices, are concise, and align with the overall campaign strategy
and goals.2.For testing:Act as an email marketing expert specialized in creating compelling
and conversion-driven email content. Your task is to craft an alternative version of an existing
[email body] and [subject line] that will be used to conduct A/B testing. Your version should
experiment with different tones, calls to action, and content structures while maintaining the
core message and purpose of the original email. Ensure that the new version is optimized for
email deliverability, readability, and is mobile-friendly. Your creative approach should intrigue
and motivate the recipients to take the desired action, whether it's making a purchase,
signing up for a webinar, or any other conversion goal3.To promote your product and force
to buyAct as an email marketing expert, your task is to craft compelling email body copy that
promotes [product/service] effectively to the [target audience]. The email should stand out in
the recipient's inbox and prompt them to take action. Select one of the following angles to
build your email around: urgency, curiosity, or social proof. If you choose urgency, create a
sense of limited time to act. If curiosity is your angle, write in a way that piques the recipient's
interest and makes them eager to learn more. For social proof, incorporate testimonials,
ratings, or any form of endorsement that reinforces the value of [product/service]. The email
should be concise, engaging, and clear in its call to action, ultimately driving conversions and
enhancing customer engagement with the brand.Basic formula with lead magnet:3 stages
email1. Email with a lead magnet, welcoming person, giving trust with social proof of results
from people who used your lead magnet2.Second email is sale-warm-up email, where you
don’t sell your main product, but write a story about someone who used your main product
with a discount/code for the upcoming start of the selling.3.Third email with a small reminder
of social proof and testimonial from the second email and main offer, also with a reminder
that you gave them special coupon/promocodeIt is not neccessary to use promocodes. but
they increase conversion rate.

BONUS:For those, who is not super ethical and just wants to make moooooooooney(like me,
Illya))))))

Niches and product ideas to start with:Men’s lust(bibika problems)

Women beauty
Kids/teenagers/high school/college people educationHealth for elderly people

Poor people - desire for money.

Sell shortcuts:Instant wealth with your product

Fast beautyquick successeasy healingPeople pay to avoid the struggle of consistency, but
don’t understand that consistency is the only way, monetize it.Sell results, add emotions, add
easibility

Pick the mass audience problems - it is the best to


begin with

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