Brand  

Toolkit  
AIESEC  en  México  
INTRODUCTION  
This guide will help you understand how to use all the logos
and elements in order to align all the campaigns to create
uniform designs that represent AIESEC in Mexico.

Why  a  new  branding?  

Throughout the last years AIESEC in Mexico has been
changing all the graphic lines every semester. Each of them
were designed individually without considering being part
of a whole, therefore, there weren't many elements to link
them to a one organization.

With the rebrand, all the lines have elements that they
share making it easier to recognize them as part of a whole.
The new branding is based on simplicity and it focus on
pictures more than oversaturated graphics with a vast text.
Link  to  all  materials:  
bit.ly/BXP2016  
General
Branding  
SLOGAN  
 LOGO  
- Always preserve the logo’s proportion
- Use the logo only in horizontal form

- You may use the logo in any of the following combinations

NEW BLUE
HEX 037ef3
RGB 3/126/243
CMYK 80/50/0/0
LAB 52/5/-68
 When  to  use  “Powered  by”  
- Use “Powered by” when promoting subproducts:  Talento
Global, Ciudadano Global, Lider Global.

- Don’t use the AIESEC logo when using one of these because it would be repetitive
When  to  use  AIESEC  logo/    
subproduct  logo  
- Don’t use the AIESEC logo when using one of these because
it would be repetitive
TIPOGRAPHY  

}
Lato
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
Abcdefghijklmnopkrst ANY TEXT
uvwxyz

Lato Lato  
Lato Lato
 TIPOGRAPHY  

SLOGANS/ HEADERS
{ CHASING EMBERS
ABCDEFGHIJKLMNOPQRSTUVWXYZ

}
Lillybelle MAKE A WORD POP
ABCDEFGHIJKLMNOPQRSTUVW
XYZ OUT IN A TEXT
abcdefghijklmnopqrstuvwxyz
 AIESEC  General  Brand  Colors  

These are the official

AIESEC colors you
can use in your
general branding.

For example, in PPTs,

in spreadsheets, etc.
FILTERS  

AIESEC blue WHITE

Layer mode: normal Layer mode: normal
Opacity: 60% Opacity: 60%

BLACK AIESEC FULL blue

Layer mode: normal Layer mode: normal
Opacity: 40% Opacity: 100%
FRAMES  
BOXES  
Since the new brand line is based on photographs, you may use boxes to reinforce
the message without covering the whole picture
 LAYOUT  

Chasing
embers!

Lato! Lato!
lillybelle!

Logo! Logo!
Bottom left when the image
ALWAYS in the middle!
is the focus!
General Materials
 
Powerpoints  

Use the general powerpoint !

template in order to be brand!
aligned. !
Place photos behind the grey filters.!
Use the general AIESEC colors throughout the slides.!
 Word  Documents  

Use only the official word documents that are brand !

aligned with the new logo.!
You can update the address and information at the bottom of the document for your LC.!
 Email  Signature  

Email signatures need to be aligned to this format. !

The banner can be changed according to the program you are driving.!
Also link the banner to the most relevant link for the program.!
Branding  
SLOGAN  
TIPOGRAPHY  

Lato
ABCDEFGHIJKLMNO
PQRSTUVWXYZ CHASING EMBERS
Abcdefghijklmnopkrstu
vwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

}
Lato Lato  
Lato Lato
}
MAKE A WORD POP
ANY TEXT OUT IN A TEXT
INFO  POST  
AIESEC blue AIESEC FULL blue
Layer mode: normal Layer mode: normal
Opacity: 60% Opacity: 100%

LG Logo/ SLOGAN!
ALWAYS in the middle!

LATO!

Chasing !
embers!

AIESEC Logo!
ALWAYS in the middle!
MEMBER  POST  
DO NOT USE ANY FILTERS, WE WANT
COLORFUL PICTURES

LDM ALIGNED!
QUOTE!

NAME!
AGE/ROL!
OVER A BLUE BOX!

SLOGAN!
LINKS!

LG Logo! BLUE BOX BEHIND THE FO

OTER (OPTIONAL)!

ALWAYS BOTTOM LEFT!

Branding  
SLOGAN  
 COLORS  
TIEL
HEX 30c39e
RGB 48/195/158
CMYK 67/0/28/0
LAB 72/-38/-13

BRASIL COLOMBIA ARGENTINA C/AMERICA

HEX 39B14A HEX F38F1E HEX 3FA5F1 HEX 7AC543
RGB 57/177/74 RGB 243/143/30 RGB 63/165/241 RGB 122/197/67

EUROPA M/ VERDE APRENDER SANANDO

HEX ED5A24 HEX 008E45 HEX 00A599 HEX 8F278B
RGB 237/90/36 RGB 0/142/69 RGB 0/165/153 RGB 143/39/139

ITALIA MARRUECOS
HEX 008E45 HEX 87040E
RGB 0/142/69 RGB 134/4/14
 TIPOGRAPHY  

}
Lato
ABCDEFGHIJKLMNO
CHASING EMBERS SLOGAN/
SUBPRODUCTS
PQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopkrstu
vwxyz

Lato Lato  
Lato Lato Lillybelle
}
}
ABCDEFGHIJKLMNOPQRSTUVW
XYZ
MAKE A WORD POP
OUT IN A TEXT
abcdefghijklmnopqrstuvwxyz
ANY TEXT
INFO  POST  
Tiel AIESEC FULL blue

Layer mode: normal Layer mode: normal

Opacity: 40% Opacity: 100%

LG Logo/ SLOGAN!
ALWAYS in the middle!

LATO!

LILLYBELLE!

AIESEC Logo!
ALWAYS in the middle!
SHOWCASING  EPs  

The picture is the MAIN focus!

NAME!
-Always use the footer (logo on
AGE/ROL!
OVER A BLUE BOX! the bottom left, slogan in one lin
SLOGAN!
e
LINKS! + sign up link)!
-Always have a tiel box!
-The tiel filter is optional!
PACKAGING  

Each package have a color!

-Mix Lato and chasing embers!
in whithe!
-Always use black filter at 40%!
-Always use the footer (logo on
the bottom left, slogan in one lin
e
+ sign up link)!
-The color box is optional!
Branding  
SLOGAN  
COLOR  &  TIPOGRAPHY  

PURPLE Lato
HEX 28225C ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopkrstuvwxyz
RGB 40/34/92
Lato Lato  
Lato Lato
CMYK 100/99/30/23

}
LAB 17/16/-35

ANY TEXT
POST  
Purple Filter

Layer mode: normal Layer mode: normal

Opacity: 100% Opacity: 40%

LG Logo/ SLOGAN!
ALWAYS in the middle!

LATO!

AIESEC Logo/ LG!

ALWAYS in the middle!
SUBPRODUCTS  

RED BLUE
HEX: be1621 HEX: 1d70b7
RGB: 190/22/33 RGB: 29/112/183
CMYK: 18/100/91/18 CMYK: 99/86/0/0

Layer mode: normal Layer mode: normal

Opacity: 100 Opacity: 100

Each product have a color and a

YELLOW
logo
HEX: e99813 -Always use the footer (logo on
RGB: 233/152/19
CMYK: 7/42/96/1 the bottom left, slogan in one lin
Layer mode: normal e
Opacity: 100
+ sign up link)
-Always use the color box
EPs  

Each product have a color and a logo

-Always use the footer (logo on
the bottom left, slogan in one line
+ sign up link)
-Always use the color box
Branding  
COLOR  &  TIPOGRAPHY  

AQUA Lato
HEX 599CFF ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopkrstuvwxyz
RGB 89/156/255
Lato Lato  
Lato Lato
CMYK 64/35/0/0

}
LAB 63/1/-57

ANY TEXT
POST  
AQUA
Layer mode: normal
Opacity: 40%

GSU Logo/ SLOGAN!

ALWAYS in the middle!

LATO!

AIESEC Logo/ GSU!

ALWAYS in the middle!
ABOUT  

“Por México” is our iGC product line. It’s used to

promote the projects available in Mexico.

Please notice, this  is  not  and  cannot  be used as a

general entity logo. It is also NOT a message.
 COLORS  
TIEL
HEX 30c39e
RGB 48/195/158
CMYK 75/0/19/23
HSB 165/75/76
LAB 70/-46/7

Climate Gender Quality Life

Action Equality Education and Land
HEX 3F7E44 HEX FF3A21 HEX C5192D HEX 56C02B
RGB 63/126/68 RGB 255/58/45 RGB 197/25/45 RGB 86/192/43

Peace Good Partnerships Reduce

and Justice Health for the goals Inequalities
HEX 00689D HEX 4C9F38 HEX 19486A HEX DD1367
RGB 0/104/157 RGB 76/159/56 RGB 25/72/106 RGB 221/19/103
TIPOGRAPHY  

}
Lato
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
Abcdefghijklmnopkrst ANY TEXT
uvwxyz

Lato Lato  
Lato Lato
General  POST  
Black Filter Black Filter

Layer mode: normal Layer mode: normal

Opacity: 40% Opacity: 100%

Por Mexico logo!

ALWAYS in the middle!

Global Goal name!

ALWAYS in the middle!

LATO!

GG color!

AIESEC Logo!
ALWAYS bottom left!
Followed by the GG logo!
Branding  
COLOR  &  TIPOGRAPHY  

Yellow Lato
HEX FFC945 ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopkrstuvwxyz
RGB 255/201/69
Lato Lato  
Lato Lato
CMYK 0/24/79/0

}
LAB 84/10/69

ANY TEXT
General  POST  
Black Filter
Layer mode: normal
Opacity: 40%

LATO!

link!

AIESEC Logo!
ALWAYS bottom left!
COLOR  &  TIPOGRAPHY  
This is a general logo for AIESEC in Mexico.
Feel free to use any of them.
 Ques3ons?  
Contact our Brand & Design Manager:

Ofelia Gonzalez: [email protected]