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Mm Digital Marketing Course-1

The course provides an introduction to establishing a viable online presence, emphasizing the importance of digital marketing for companies. It covers SEO and SEM strategies, including keyword research and content optimization, to enhance website visibility and attract customers. The modules equip learners with essential tools and knowledge to effectively implement digital marketing strategies and understand customer behavior.

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Vaibhav Patil
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0 views

Mm Digital Marketing Course-1

The course provides an introduction to establishing a viable online presence, emphasizing the importance of digital marketing for companies. It covers SEO and SEM strategies, including keyword research and content optimization, to enhance website visibility and attract customers. The modules equip learners with essential tools and knowledge to effectively implement digital marketing strategies and understand customer behavior.

Uploaded by

Vaibhav Patil
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SUMMARY

The course begins with the introduction of the great opportunities that are available in the
online environment, emphasizing that a company’s presence in the digital environment is
mandatory. It offers the learners a basic roadmap on how to begin creating a viable online
presence and how to get around website or social media account creation and optimization.

The “Make Search Work for You” lesson in the “Fundamentals of Digital Marketing” course
describes how the SEO and SEM can be utilized to enhance the presence. It contains a set
of actions on how to make the content on your website more suitable for the search engine
indexing and more attractive to the visitors. The module also includes the aspects of
keyword research, creating appealing headlines and texts for the ads, and evaluating the
results for the further enhancement of the strategy. The “Online Opportunity” module is
devoted to the enormous prospect of the Internet for firms. It also shows how Internet can be
employed in marketing to attract customer attention and create a business. It is important for
the module to stress the understanding of customers’ behavior, the use of digital tools, and
the layout of a simple website. It also briefly touches on the concept of mobile optimization
and how data can be utilized to most effectively sell. The first section of the website aids the
learners to understand the process of creating the right online strategy, the sign up and
optimisation of a website or social media profiles.

The course then goes to the SEO and SEM and it discusses these two from the basic level
then advances to the advanced level. People are taught on how to do keyword research, on-
site optimization and writing good ads so as to be able to rank well on search engines and
get traffic. It also focuses on the evaluation of customers’ behavior and the constant
enhancement of marketing activities based on the data.

In conclusion, these modules would assist any learner who would wish to master and apply
digital marketing knowledge properly as these modules provide the learner with the right
tools for the job.

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