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The Pocket Guide to Selling Greatness SellingPower
Library 1st Edition Gerhard Gschwandtner Digital
Instant Download
Author(s): Gerhard Gschwandtner
ISBN(s): 9780071491631, 0071491635
Edition: 1
File Details: PDF, 1.15 MB
Year: 2006
Language: english
The Pocket
Guide to
Selling
Greatness
This page intentionally left blank
The Pocket
Guide to
Selling
Greatness
Gerhard Gschwandtner
Founder and Publisher of Selling Power
MCGRAW-HILL
New York Chicago San Francisco Lisbon London Madrid Mexico City
Milan New Delhi San Juan Seoul Singapore Sydney Toronto
Copyright © 2006 by Gerhard Gschwandtner. All rights reserved. Manufactured in the
United States of America. Except as permitted under the United States Copyright Act
of 1976, no part of this publication may be reproduced or distributed in any form or
by any means, or stored in a database or retrieval system, without the prior written per-
mission of the publisher.
0-07-149162-7
The material in this eBook also appears in the print version of this title:0-07-147385-8.
All trademarks are trademarks of their respective owners. Rather than put a trademark
symbol after every occurrence of a trademarked name, we use names in an editorial
fashion only, and to the benefit of the trademark owner, with no intention of infringe-
ment of the trademark. Where such designations appear in this book, they have been
printed with initial caps.
TERMS OF USE
DOI: 10.1036/0071473858
Professional
CONTENTS
PERSONAL GROWTH 1
Managing Thoughts 3
Trash or Treasure? 5
Are You Fit for Success? 7
Disappointment—What’s in It For Me? 9
Learning from Superachievers 11
Thinking Ahead 13
Predicting the Economy 15
Generating Enthusiasm 17
Mental Growth—The Garden Analogy 19
Self-Improvement 21
Pin Your Hopes on Attitude 23
Sailing and Selling 25
An Equal Opportunity Profession 27
What Makes You Happy? 29
Leadership 32
vii
CONTENTS
PROFESSIONAL DEVELOPMENT 67
Stinking Thinking 69
Tell the Truth 71
The Winner’s Law of 80/20 73
Are You a Professional Salesperson? 75
viii
CONTENTS
ix
CONTENTS
x
CONTENTS
Index 197
xi
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PERSONAL GROWTH
4
TRASH OR TREASURE?
The man who reads nothing at all is better
educated than the man who reads nothing
but newspapers.
—THOMAS JEFFERSON
6
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variety of fruits, and resound with the singing of parrots and other
birds, and the chattering of apes. Boars, stags, deer, various kinds of
rabbits, capibaris, ducks, plenty of honey, alfarobas, and noble trees,
affording wood for making ships, waggons, or houses, are every
where to be seen. But tigers, alas! continually infest this place; the
climate, which is excessively hot, abounds in whirlwinds, lightning,
and rain; and the air, pregnant with noxious vapours proceeding
from the stagnant waters of adjacent marshes, as well as with
innumerable gnats, renders life unpleasant, and night intolerable to
the inhabitants.
Yet here did the Yaaukanigas, for many years, make their abode.
Their Cacique, Narè, was a man of noble birth and distinguished
prowess, but not otherwise remarkable either for greatness of mind
or body, and notoriously addicted to women and drinking. Fonder of
ease than of business, he on all occasions betrayed a very indolent
disposition. He was thought, however, to have redeemed this vice of
his nature by some appearance of virtue, on account of the fidelity
with which he adhered to the peace he had granted the Spaniards;
though this his followers, eager for booty, attributed to fear rather
than to virtue. He had many younger brothers, amongst the most
famous Pachiekè, a man endowed with great boldness and equal
sagacity, who made himself much dreaded in the course of the war
with the Spaniards: but who, by intemperance in drinking, and
frequent repudiations of his wives, had sullied his reputation for
valour. He entertained a great affection for Nicolas Patron, who
always partook of his deliberations when war was treated of. We
thought his sagacity of no less importance than his bravery, when
the enemies were to be dealt with. Besides Narè, some of the
Yaaukanigas followed Oahari and Kachirikin, men in the prime of
their age, and equally distinguished by their noble family and skill in
plundering.
There was a great succession of priests of our order in the
administration of this colony: they all came full of health, but their
strength being exhausted, were generally recalled to recruit. It is
incredible what dangers and distresses were endured by Fathers
Thomas and Joseph Garzia, the first founders, amongst these
ferocious savages. Kachirikin, the most insolent of them, because he
was not allowed to slay cows at his pleasure, attempted to catch
Father Garzia with a halter, in the sight of the Spaniards. These men
were succeeded in a few months by Fathers Joseph Rosa and Pedro
Ebia, who departed, the one grievously affected in his feet, the other
in his head. At last, Father Joseph Klein, a Bohemian, though often ill
in health, proved equal to the burden, and sustained it to the end.
What he did and endured for about twenty years may be easier
conceived than described. He was able to overcome every kind of
danger and misery, fearlessly despising the one, and patiently
enduring the other. He employed the annual subsidies advanced by
the Guarany towns, in establishing a rich estate on the opposite
bank of the Parana, from the profits of which he obtained every
thing necessary for feeding and clothing the Indians. I must here
renew my former complaint, that although the Spaniards derived so
much advantage from the peace and friendship of the savages, they
did little or nothing towards preserving their colonies, so that the
whole weight of anxiety respecting the support of the Indians,
devolved upon our shoulders. If it had depended upon the citizens of
Corrientes alone, this colony would most certainly have perished in
its infancy from want of food and necessaries of every sort. For
nearly all the sacred utensils, for our whole stock of cloth for
clothing the Indians, and of cattle in the estate, we were indebted to
the liberality of the Guaranies.
Joseph Klein often spent many months in this town without any
companion, but he was assisted at different times by Fathers
Gregorio Mesquida, Juan Quesada, and Dominico Perfeti, a Roman,
to whom, he having been long in a bad state of health, I was
ordered by the Provincial to succeed. Leaving St. Jeronymo, after
spending two years there, I was obliged to sail, for some days,
against the stream on the river Parana, in a wretched boat; the rest
of the way from the little town of Sta. Lucia to the city of Corrientes
I travelled on horseback. The storminess of the weather, the
consequent marshiness of the roads and swelling of the rivers,
together with the neighbourhood of the savage Charruas, rendered
the journey extremely difficult, and, on many accounts, dangerous. I
was honourably conducted, by the then Vice-Governor, to the colony
of St. Ferdinand, on my first approach to which many things
presented themselves to my observation which could not but be
unpleasing—a place surrounded on all sides by marshes, lakes, and
close impending woods; air burning day and night; and a very small
apartment furnished with two doors but no window, and roofed with
the bark of the palm, so badly cemented, that, whenever it rained,
you were as much wetted in the house as if you had been out of
doors. At dinner, water was taken from a neighbouring ditch where
numbers of horses, dogs, and other animals daily drank and bathed,
which received all the filth of the town, and was full of leeches and
insects of different kinds. When I considered these things I no
longer wondered that the health of my predecessors had given way,
and that the Indians themselves had so often to contend with tertian
fevers.
Although I had remained uninjured amidst a hundred calamities
during the former years, yet this situation had well nigh proved fatal
to me. The origin of my complaint was this. Towards sun-set the air
was filled with innumerable gnats, which intruded into my apartment
when supper was brought in, and by their stings and their loud
hissing prevented me from gaining a moment's rest. I passed whole
nights without sleep, walking up and down the court-yard for the
sake of fresh air, which brought on a loathing of food. Continual
want of rest and sustenance reduced me to such an emaciated state
that I was literally nothing but skin and bone. Some thought I could
not survive above three months, but these sad presages were
prevented from being fulfilled by the humanity of the Provincial, at
whose command I was removed to the old towns of the Guaranies.
It was not without tears that I bade farewell to the Abipones,
amongst whom I had lived for five years, and with whose language I
was become pretty well acquainted; but the idea of returning to
them, when restored to health, mitigated my grief at parting. After
four months spent in the town of Sta. Maria Mayor, on the shores of
the Uruguay, the inveterate nausea departed, sleep and appetite
returned, and my health was completely re-established. After
spending nine years amongst the Guaranies, whose language, which
is much easier than the Abiponian, I soon learnt, I was again called
out to found a colony for the Abipones in Timbo, but returned at the
end of two years. In short, I performed the part of a missionary for
eighteen years, spending seven amongst the Abipones, eleven
amongst the Guaranies.
CHAPTER XXXIII.
PROGRESS OF THE TOWN OF ST. FERDINAND,
WHICH WAS
RETARDED BY DEBAYAKAIKIN.
The Rosary, as it had been unaptly named, was, from its very outset,
the most thorny of all colonies. All the Spaniards being departed
with the Governor, I was left entirely in the power of the Abipones,
and of the hostile savages who infested the neighbourhood; yet,
depending on the protection of the Almighty alone, I never felt
myself more secure. There was no colony of Christians within thirty
leagues of us, from which we could expect succour against the
hostile troops of Mocobios, Tobas, and Guaycurus, whose hordes
were so near that the smoke of them could be discerned from our
colony. My Abipones for some time obstinately refused to remove
their tents to the situation appointed for the colony. The sudden
departure of the Governor was the origin of this refusal and of a
hundred suspicions,—"The Spaniards departed to-day," said they,
"perhaps in the intention of returning to-morrow to murder us, when
they hear that we are settled in the open plain." Seeing no houses
built for them, as usual in other colonies, they took occasion to
suspect every thing that was bad. Three days I spent
unaccompanied, at the end of which, by much persuasion, I
prevailed upon the Abipones to quit their retreat, and remove to the
place where I was. They learnt from their spies that the Spaniards
were at a great distance, and being delivered from their suspicions
at length became more tranquil.
Wherever I turned my eyes I found necessaries wanting for myself
and the Indians, without which life could not be supported nor the
colony preserved. Almost all the sheep which the Spaniards
contributed were useless from age and disease, and the falling off of
their wool; indeed most of them died whilst the Governor was there,
so that all prospect of obtaining wool from them to clothe the
Indians entirely disappeared. The very lean and indifferent beef
which was our principal and almost only food, afforded the Indians
daily subject of complaint. The oxen, which were sent from the
remote estates of the Spaniards, at intervals of a year, arrived
emaciated, and half dead from the length of the journey, and, as no
others remained, were immediately slain, without being left time to
fatten. Their flesh, either boiled or roasted, was devoid of all taste
and moisture, and better adapted to disgust than refresh the
stomach. For my part, I loathed it so much, that during many
months I tasted no other food than boiled cows' feet, though
destitute of bread or any vegetables.
Fulgentio de Yegros had established a little estate for the use of the
colony on the opposite shore of the river, but its pastures were by no
means fertile, and so poorly was it furnished with cattle, that they
scarce sufficed to feed the Abipones; consequently very few could
be left to breed. The man sent by Fulgentio to guard the cattle was
an infamous wretch, composed of nothing but fraud and falsehood,
who used to slay the fattest cows for his own use, and sell the fat
and suet to the Spaniards, whilst we in the colony were suffering the
greatest want of both. He also fatigued the horses of the colony by
hunting with them, or lending them to others for the same purpose,
as if they were entirely at his disposal. I often accused him to the
Governor, but he was never punished, though convicted of
innumerable thefts. The man whom Fulgentio appointed to
supersede him was honest, but not quite sane: he was agitated by
continual terrors, and wherever he was, imagined that stones were
being thrown at him by some unknown hand, even in the middle of
the day. What diligence or accuracy could be expected from such a
person in managing the estate? Our never having a proper guard for
the cattle was the chief origin of all our miseries: for the Abipones
think nothing wanting to their felicity if they have plenty of good
meat, but if that be not the case will never rest easy in the colony.
It may also be reckoned amongst our misfortunes, that as the estate
was on the opposite shore of the Paraguay, we had to convey across
that vast river all the oxen necessary for our support. A ship, strong
horses, dexterous horsemen, and much industry were requisite to
effect that without the loss of many oxen.
Maize, and various kinds of beans, roots, and melons, serve the
Indians as a seasoning, or substitute for meat: I therefore exhorted
the Abipones to cultivate the ground, but agricultural implements
were wanting; we had scarcely any oxen fit for the plough; and were
even unprovided with a supply of seed for sowing. Some bushels of
maize were sent from the city, but they had been terribly gnawed by
the worms; also a sack of beans, in coming from thence, had been
wetted in the river from the carelessness of the sailors, and had
already pushed out shoots. Who would believe that the neighbouring
savages, our former enemies, supplied us with various kinds of
seeds, which we had so long and vainly sought from the Spaniards?
The country itself, as I declared at first sight, was unfavourable to
plants, because it abounded in chalk. After much rain, it bore the
appearance of a lake—when the waters subsided it became as hard
and dry as a stone. Notwithstanding this, the Abipones did plough
and sow great part of it, but they lost their labour; in the woods,
however, where the soil is more fertile, and the sun's heat kept off
by the shade of the trees, they reaped an abundant and easily-
earned harvest of various fruits. I found the soil extremely
favourable to the tobacco which I planted, but could never find a
situation fit for sowing cotton. The alfaroba was only to be found in
distant forests, but the want of it was supplied by abundance of
honey. Other fruits, which grow quite common elsewhere, are
extremely scarce here. The country near the shore abounds in stags,
deer, and emus, the neighbouring rivers in crocodiles, water-wolves,
and capibaris, but are mostly destitute of fish. It is a remarkable
circumstance, that the river near the colony swarmed, for some
days, with every kind of fish, which were easily caught with the
hand, as they swiftly hurried down the stream: they are thought to
have been conveyed into this river by intermediate pools, from the
Rio Grande, at the time of the annual flood.
But it is quite clear to me, that the penury of the colony was not so
much owing to the nature of the situation, as to the indigence of the
founders. The other Fathers, who were sent to instruct the savages,
received from the Governors and opulent citizens a plentiful supply
of linen and woollen cloth, glass-beads, knives, scissars, rings,
needles, hooks, ear-rings, &c. baits by which both the eyes and
minds of the savages are taken. When I set off to found the colony,
not so much as a pin was given me in the city of Asumpcion. The
Spaniards of Sta. Fè and St. Iago supplied the Fathers with choice
horses when they went to a new colony. The Spaniards of
Asumpcion, on the contrary, robbed me of four excellent horses, for
which I was indebted to the kindness of the Jesuits in the Guarany
towns: yet the Governor neither made any enquiry after the thieves,
nor indemnified me for the loss. Great scarcity almost always
prevailed in the colony, because the supplies, which the Spaniards
engaged themselves to pay, were very seldom and very sparingly
sent, or, being brought by sailors, were long in reaching us, or were
destroyed on the way from want of care. No assistance could be
expected from the Guarany towns, which were so beneficial to other
colonies, both on account of their distance and the calamities of that
period. The small remainder of those little gifts, with which the
liberality of my friends had supplied me, I used, in my distress, for
the purpose of allaying the discontent of the Abipones, who had
been induced by the promises of the Spaniards, and the hopes of
bettering their fortune, to assemble in this colony, where they justly
lamented to find themselves deluded, and in want of every thing.
CHAPTER XXXVIII.
CONTINUAL TUMULTS OF WAR.
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