ELC Proposal 24-25
ELC Proposal 24-25
ELC Proposal
There are over 3.5 billion smartphone users worldwide, so there is no doubt that the
industry is healthy and thriving. Stats are growing steadily, without any indications of
slowing down. And studies show that an average person checks their phone at least
once every twelve minutes, and over 10% of these people check their phone about
every four minutes. There are some more statistics to keep in mind.
1. People spend over half of the time they spend with digital media on mobile.
2. Smartphone users spend 90% of their screen-on time using mobile apps.
3. Over 85% of consumers prefer native apps over mobile cross websites.
4. Revenue from mobile apps is set to cross $693 billion in 2021.
5. The average consumer has over 30 apps installed on their device.
6. An average user spends about 35 hours per month using mobile apps.
OBJECTIVES
IMPORTANT INSTRUCTIONS