Drishti IAS

Management
Syllabus

Delhi Branch
Drishti IAS, 641, Mukherjee Nagar, Opp.
Signature View Apartment, New Delhi

Karol Bagh Branch

Drishti IAS, 21 Pusa Road, Karol Bagh New Delhi - 05

Prayagraj Branch
Drishti IAS, Tashkent Marg, Civil Lines, Prayagraj, Uttar Pradesh

Jaipur Branch
Drishti IAS, Tonk Road, Vasundhra Colony, Jaipur, Rajasthan

E-mail: [email protected], Website: www.drishtiias.com/eng

English General Inquiry: 8750187501
Hindi General Inquiry: 8010440440
www.drishtiias.com/eng Management Syllabus 2

The candidate should make a study of the concept of development of Management as science and art drawing upon
the contributions of leading thinkers of management and apply the concepts to the real life of government and business
decision-making keeping in view the changes in the strategic and operative environment.

PAPER I

Managerial Function and Process

1. Concept and foundations of management, Evolution of Management Thoughts; Managerial Functions—
Planning, Organizing, Controlling; Decision-making; Role of Manager, Managerial skills; entrepreneurship;
Management of innovation; Managing in a global environment, Flexible Systems Management; Social
responsibility and managerial ethics; Process and customer orientation; Managerial processes on direct and
indirect value chain.

Organisational Behaviour and Design

1. Conceptual model of organization behaviour; The individual processes—personality, values and attitude,
perception, motivation, learning and reinforcement, work stress and stress management; The dynamics of
Organization behaviour—power and politics, conflict and negotiation, leadership process and styles,
communication; The Organizational Processes—decision-making, job design; Classical, Neoclassical and
Contingency approaches to organizational design; Organizational theory and design—Organizational culture,
managing cultural diversity, learning Organization; Organizational change and development; Knowledge Based
Enterprise—systems and processes; Networked and virtual organizations.

Human Resource Management

1. HR challenges; HRM functions; The future challenges of HRM; Strategic Management of human resources;
Human resource planning; Job analysis; Job evaluation, Recruitment and selection; Training and development;
Promotion and transfer; Performance management; Compensation management and bnenefits; Employee
morale and productivity; Management of Organizational climate and Industrial relations; Human resources
accounting and audit; Human resource information system; International human resource management.

Accounting for Managers

1. Financial accounting—concept, importance and scope, generally accepted accounting principles, preparation
of financial statements with special reference to analysis of a balance sheet and measurment of business
income, inventory valuation and depreciation, financial statement analysis, fund flow analysis, the statement
of cash flows; Management accounting concept, need, imporance and scope; Cost accounting—records and
processes, cost ledger and control accounts, reconciliation and integration bwtween financial and cost accounts;
Overhead cost and control, Job and process costing, Budget and budgetary control, Performance budgeting,
Zero-base budgeting, relevant costing and costing for decision-making, standard costing and variance analysis,
marginal costing and absorption costing.

Financial Management
1. Goal of Finance Function. Concepts of value and return. Valuation of bonds and Shares; Management of
working capital : Estimation and Financing; Management of cash, receivables, inventory and current liabilities;
Cost of capital ; Capital budgeting; Financial and operating leverage; Design of capital structure: theories and
practices; Shareholder value creation: dividend policy, corporate financial policy and strategy, management
of corporate distress and restructuring strategy; Capital and money markets: institutions and instruments;
Leasing hire purchase and venture capital; Regulation of capital market; Risk and return: portfolio theory;
CAPM; APT; Financial derivatives: option, futures, swap; Recent reforms in financial sector.
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Marketing Management
1. Concept, evolution and scope; Marketing strategy formulation and components of marketing plan; Segmenting
and targeting the market; Positioning and differentiating the market offering; Analyzing competition; Analyzing
consumer markets; Industrial buyer behaviour; Market research; Product strategy; Pricing strategies; Designing
and managing Marketing channels; Integrated marketing communications; Building customer staisfaction,
Value and retention; Services and non-profit marketing; Ethics in marketing; Consumer protection; Internet
marketing; Retail management; Customer relationship management; Concept of holistic marketing.

PAPER-II

Quantitative Techniques in Decision-making

1. Descriptive statistics—tabular, graphical and numerical methods, introduction to probability, discrete and
continuous probability distributions, inferential statistics-sampling distributions, central limit theorem,
hypothesis testing for differences between means and proportions, inference about population variances,
Chisquare and ANOVA, simple correlation and regression, time series and forecasting, decision theory, index
numbers; Linear programming—problem formulation, simplex method and graphical solution, sensitivity
analysis.
Production and Operations Management
1. Fundamentals of operations management; Organizing for production; Aggregate production planning, capacity
planning, plant design: process planning, plant size and scale of operations, Management of facilities; Line
balancing; Equipment replacement and maintenance; Production control; Supply, chain management—vendor
evaluation and audit; Quality management; Statistical process control, Six Sigma; Flexibility and agility in
manufacturing systems; World class manufaturing; Project management concepts, R&D management,
Management of service operations; Role and importance of materials management, value analysis, make or
buy decision; Inventory control, MRP; Waste management.
Management Information System
1. Conceptual foundations of information systems; Information theory; Information resource management;
Types of information Systems; Systems Development—Overview of Systems and Design; System Development
management life-cycle, Designing online and distributed environments; Implementation and control of
project; Trends in information technology; Managing data resources—Organising data. DSS and RDBMS;
Enterprise Resource Planning (ERP), Expert systems, e-Business architecture, e-Governance; Information
systems planning, Flexibility in information systems; User involvement; Evaluation of information systems.
Government Business Interface
1. State participation in business, Interaction between Government, Business and different Chambers of Commerce
and Industry in India; Government’s ploicy with regard to Small Scale Industries; Government clearances for
establishing a new enterprise; Public Distribution System; Government control over price and distribution;
Consumer Protection Act (CPA) and The Role of Voluntary Organizations in protecting consumers’ rights; New
Industrial Policy of the Government : liberalization, deregulation and privatisation; Indian planning system;
Government policy concerning development of Backward areas/regions; The Responsibilities of the business
as well as the Government to protect the environment; Corporate Governance; Cyber Laws.
Strategic Cost Management
1. Business policy as a field of study; Nature and scope of strategic management, Strategic intent, vision, objectives
and policies; Process of strategic planning and implementa-tion; Environmental analysis and internal analysis;
SWOT analysis; Tools and techniques for strategic analysis—Impact matrix: The experience curve, BCG matrix,
www.drishtiias.com/eng Management Syllabus 4

GEC mode, Industry analysis, Concept of value chain; Strategic profile of a firm; Framework for analysing
competition; Competitive advantage of a firm; Generic competitive strategies; Growth strategies—expansion,
integration and diversification; Concept of core competence, Strategic flexibility; Reinventing strategy; Strategy
and structure; chief Executive and Board; turnaround management; Management of strategic change; Strategic
alliances, Mergers and Acquisitions; Strategy and corporate evolution in the Indian context.
International Business
1. International Business Environment : Changing composition of trade in goods and services; India’s Foreign
Trade: Policy and trends; Financing of International trade; Regional Economic Cooperation; FTAs;
Internationalisation of service firms; International production; Operation Management in International
companies; International Taxation; Global competitiveness and technological developments; Global E-Business;
Designing global organisational structure and control; Multicultural management; Global business strategy;
Global marketing strategies; Export Management; Export-Import procedures; Joint Ventures; Foreign
Investment: Foreign direct investment and foreign portfolio investment; Cross-border Mergers and Acquisitions;
Foreign Exchange Risk Exposure Management; World Financial Markets and International Banking; External
Debt Management; Country Risk Analysis.