M.

MAJESH KUMAR
Phone : - +91 9894087264
Email :[email protected]
Professional Synopsis: -
A qualified Sales & Marketing professional with 20 + Years of experience in IT industry, FMCD, Auto, with
specialized in Enterprise Sales / IT Sales, Direct Sales B2B, SAAS, Channel Sales & Marketing, Business
Development, and Distribution Management.

SNAP SHOT OF MY PROFILE

Period Company Designation Country / Place Handled Industry
Newgen
Digitalworks Pvt SAAS / Enterprise Sales /
2020 - Ltd Head of Sales PAN India IT Software Products
TALLY Solutions Head Sales & Stratagic Tamil Nadu, Karnataka, Kerala,
2017 - 2019 Pvt Ltd Operations Manager Andhra Pradesh, Hyderabad IT - Accounting Software
Country Sales &
2016 -2017 Sunrise Pvt Ltd Marketing Manager Singapore, Indonesia, FMCD
SAMSUNG Consumer Durables /
2013 – 2016 Electronics Manager - Regional Sales Tamil Nadu / Bangalore / Pondichery Appliances & Electronics
Asst Manager Consumber durables /
International Sales & Appliances / Electronics &
2010 – 2013 NHI Marketing Dubai, Oman, Qatar, Bahrain, Kuwait Building Materials
SONY INDIA PVT
2006 – 2010 LTD Area Sales Manager Hyderabad, Andhra Pradesh Consumer Electronics

2003 – 2006 MRF TYRES Territory Sales Incharge Gujarat Automobiles

Revenue & Profitability

➢ Responsible for driving sales revenue and profitability [ To manage the P/L of business ]
➢ Developing and Implementing Business Plans
➢ Driving Market share across channels, categories and markets
➢ To get in to different space [ New Markets / New Channels ]

Team Management
➢ Leading, mentoring & monitoring the performance of the team to ensure efficiency in business operations,
meeting of individual & group targets.
➢ Creating an environment that sustains and encourage high performance; motivate teams in optimising their
contribution levels.
➢ Coordinating activities for the identification of training needs of employees for upgrading their technical skills.

Business Development

➢ Initiating and developing relationship with key decision makers in the organisation for business development.
➢ Making Strategies for business growth by acquiring new partners and effectively using the potential of existing
accounts.
➢ Analysing and developing new markets for product range to drive volumes resulting in long term and continuous
sales
➢ Ensures service effectiveness for all channels handled [ Key Accounts / OEM / MT / LFS ]
Channel Management

➢ Identifying and working with financially strong and reliable channel partners for product placement and sales
resulting in market penetration.
➢ Monitoring Inventory control, thereby ensuring ready availability of stocks as per the market demand.

Distribution Management

➢ Define the distribution structure and ensures distribution effectiveness

➢ Ensure sales effectiveness by managing, motivating business associates
➢ Ensures adherence to norms and discipline in the Zone

Sales Planning and Analysis

➢ Forecast as per sales Plan

➢ Managing & driving the Value chain

Commercial Control

➢ Keeps control over sales and distribution expenses

➢ Ensures adherence to financial disciplines and controls.

Activation & Merchandising

➢ Ensures effective planning and execution of trade promotions and activation plans at Regional / Zonal level
➢ Ensure effective merchandising plans are formed and executed
➢ Identifies micro-marketing opportunitites and executes the same.

PROFESSIONAL EXPERIENCE

Newgen Digitalworks Pvt Ltd– Fast Facts Since Dec -2020

Designation – Head of Sales & Marketing
Base Location – Chennai / Handling PAN INDIA

❖ Strategic Leadership
❖ Team Management
❖ Sales & Marketing Management
❖ Market Expansion
❖ Budget Management
❖ Reporting & Analysis
❖ Cross functional collaboration
❖ Customer Relationship Management
❖ Brand Building
❖ Sales Training and Development
❖ Partnerships and Alliances
❖ Innovative Marketing Campaigns
❖ Lead Generating Strategies
❖ Sales Forecasting and Pipelines Management
❖ Market Segmentation and Targeting
❖ Adoption of Technology
❖ International Expansion
❖ Customer Feedback and Satisfaction
Tally Solutions Dec 2017- Dec 2019
Designation – Head Sales & Operations

➢ Create sales performance metrics for the team and ensure that the team consistently meets or exceeds
targets
➢ Identify opportunities and weaknesses within regions and make proposals to create value and increase
operational efficiency
➢ Analyze performance metrics data and leverage it to effectively coach and develop the Sales team
➢ To create a strong business process and system to drive a highly profitable business
➢ Drive strategy through discussions with Sales Team
➢ Responsible for the development and implementation of new processes and procedures for effective and
efficient team operations
➢ Work effectively with internal support departments (Marketing, PM, and Business Group Heads) to develop
effective sales strategies that promote sales to new and existing customers
➢ Work closely with Marketing to create, implement, and track successful marketing campaigns
➢ Analyze performance data to provide assessments of trends, identify and explain variances from goals
between periods and across the team, and to identify indicators of possible performance issues or challenges

SUNRISE {P} LTD – YONEX July 2016 – Nov 2017

Designation – COUNTRY Manager
Countries Handled - Singapore,Indonesia

➢ Strategic Planning for business & its direction

➢ Sales Planning & Demand forecasting
➢ Market research based forecasting of business growth , and identification of new markets
➢ Trade marketing & Business development
➢ Optimize business potential and profitability
➢ Training & development of staff & dealer network
➢ Effective Stocks & order planning
➢ Profit Centre management with effective customer service
➢ Liaison with sports Associations, sports professionals

SAMSUNG ELECTRONICS Period- Jan 2014 – June 2016

Designation – Asst.Manager Regional Sales
Area’s Handled - Tamil Nadu, Pondichery, Bangalore

➢ Responsible for Channel Sales, Retail Sales, Distribution Management &Business Development in the assigned
area.
➢ Handling the team of Sales Staff and to guide them with adequate product knowledge and customer relationship
skills in order to achieve the MBO ( Targets )
➢ Develop a working sales plan at distribution and retail level to manage sales into the channel and sales out to
the end-user.
➢ Handling / Managing Distributor/dealer/ networks and generating primary & secondary sales in the region.
➢ Monitoring the secondary business on daily basis for the proper allocation and liquidation of stocks
➢ Ensuring brand visibility and conducting promotional activities to improve both counter share and market share
for SAMSUNG range of products.
➢ Focusing on expansion of channel partners to increase the market penetration
➢ Comparative analysis of the competitors in various categories and take proactive measures to evade any sales
dip.
➢ Maintaining detailed knowledge of the company’s product & keeping abreast of what competitors are doing.
➢ Forecast stock requirements up to 6 months in advance model wise / product wise.
➢ Market swat up and competitors study on frequent basis to come out from any kind of sales dip
National Heaters Industries Co.LLC – OMZEST GROUP – OMAN Period – June 2010 – Dec 2013
Designation – International Sales & Marketing Manager
Countries Handled - Oman,Dubai,Qatar,Kuwait,Bahrain

➢ Handling Channel Sales and Trade Marketing operations and driving retail sales through effective dealer
management to ensure boost in sales volume.
➢ Planning, Designing and execution of Retail & Trade Marketing activities.
➢ Conducting Brand Activation Programs and media planning with the discussion with CEO for all GCC countries.
➢ Accountable for management for [ ATL& BTL activities ] including Appointing, Training & Incentive
Management.
➢ Improvement of brand visibility through exhibition, campaigns etc.
➢ Organize Dealer Meets,Productlaunches,EvenManagement,VendorManagement,MarketingCommu,Adds.
➢ Monitoring dealer’s performance as per the pre-set norms in the areas of marketing and customer support.
Gaining clear understanding of customers business and requirements.
➢ Market Swat up and competitors study on frequent basis to come out from any kind of sale dip. Advising of
forthcoming product development and discussing special promotions.
➢ To maintain high level of focused market coverage. To suggest solutions to be quoted. Follow up offers and
to Negotiate and finalize the orders.

SONY INDIA PVT LTD Period – Sep 2006 – June 2010

Designation – Area Sales Manager
Area Handled – Vijayawada, Vishakapatnam, Guntur, Rajmundhry - Andhra Pradesh

➢ Managing SONY CENTER (Sony Brand Store) in Vijayawada to establish brand, product range awareness and
generate sales.
➢ Channel Balancing of Distributor / direct dealers / sub dealers and Retail outlets and generating primary and
secondary sales in the region.
➢ Established Sony product range as an affordable product without diluting the brand equity among the channel
partners and with the consumers.
➢ Restructuring of sub dealers network and increased the distributors coverage from existing 50 sub dealers to
130 numbers in the region.
➢ Ensured quality coverage and product penetration in selective channel partners.

MRF TYRES Period – Sep 2003 – Sep 2006

Designation – Territory Sales Incharge
Area Handled – Baroda, Surat, -Gujarat

➢ Responsible for development of new dealer network and related processes (Up gradation and commercial
requirements) for better penetration and reaching new market segments.
➢ Evaluation of product performance by periodical checking and follow up of customer’s vehicles and giving them a
cost effective programmed saving charts against our competitor’s brands.
➢ Organizing different product promotional campaigns to enhance product knowledge and visibility within the
customers.
➢ Achieving the sales targets of tyres in different product groups in assigned territory & looking after sales and service
➢ Conduct fitment survey, load study, route study & freight rate analysis for proper product placement
➢ Establishing a network of dealers in important areas, contacting and converting customers to MRF brand by
keeping regular follow-ups of the vehicles and thus explaining the cost per kilometre profit.
➢ Assessing segment wise, size wise, pattern wise, town wise potential for the product in respective territory for proper
forecasting and positioning
➢ Organizing different product promotional campaigns to enhance product knowledge and visibility within the
customers.