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Test Aids ~ Support Exit Exam
1 of 60. A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers.
Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID?
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2 of 60. Below is a sample of a .csv file that a company wants to ingest into Data Cloud.
A, O Ingest the file three times and create different primary keys for each source DLO.
B. O Map the single DLO to standard DMOs with the correct attributes mapped to the primary key of each DMO.
C.@ Create one batch data transform with one source DLO and three output DLOs.
D. O Create three batch data transforms so each batch transform only has one output DLO.
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3 of 60. A customer has a custom Customer Email c object related to the standard Contact object in Salesforce CRM. This custom object
stores the email address for a Contact that they want to use for activation.
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4 of 60. A customer is concerned that the consolidation rate displayed in the identity resolution is quite low compared to their initial
estimations.
Which configuration change should a consultant consider in order to increase the consolidation rate?
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5 of 60. A consultant is ingesting a list of employees from their human resources database that they want to segment on.
Which data stream category should the consultant choose when ingesting this data?
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6 of 60. A consultant at Northern Trail Outfitters is attempting to ingest a field from the Contact object in Salesforce CRM that contains both
yyyy-mm-dd and yyyy-mm-dd hh:mm:ss values. The target field is set to Date datatype.
A.@ The target field will only hold the date part and ignore the time part.
B. O The target field will throw an error and store null values.
C. O The target field will be able to hold both types of values.
D. O The target field will only hold the time part and ignore the date part.
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7 of 60. Cumulus Financial segregates its sales CRM data based on Region for its Data Cloud users. Multiple data spaces are configured: a
default space and two additional spaces tailored for EMEA and APAC regions.
EMEA sales reps who need temporary access to visualize data for both regions say that they cannot visualize APAC data. APAC sales reps can
visualize the corresponding segmented data.
A, O The EMEA sales reps have not been assigned to the permission set associated with the APAC data space.
B. O The EMEA sales reps have not been assigned to the profile associated with the APAC data space.
C. O The APAC data space is not associated with any permission set.
D.@ The APAC data space is not associated with any profile.
A, O Use browser cookies to track visitor activity on the website and display personalized recommendations.
B.@ Ingest customer interaction across different touch points, harmonize, and build a data model for analytical reporting.
C; O Build a source of truth for consent management across all unified individuals.
D. O Implement a full archive solution with version management.
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9 of 60. What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?
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10 of 60. Cumulus Financial created a segment called Multiple Investments that contains individuals who have invested in two or more mutual
funds.
The company plans to send an email to this segment regarding a new mutual fund offering, and wants to personalize the email content with
information about each customer's current mutual fund investments.
A.@ Choose the Multiple Investments segment, choose the Email contact point, add related attribute Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund".
B. O Choose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Type.
C. O Include Fund Name and Fund Type by default for post processing in the target system.
D. O Include Fund Type equal to "Mutual Fund" as a related attribute. Configure an activation based on the new segment with no additional attributes.
11 of 60. Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that have purchased within the past 6 months.
The consultant created a segment to meet this requirement.
Now, NTO brings an additional requirement to suppress customers who have made purchases within the last week.
A, O Streaming insights
B.@ Segmentation exclude rules
C. O Batch transforms
12 of 60. Which operator should a consultant use to create a segment for a birthday campaign that is evaluated daily?
A.@ Is Anniversary Of
B. O Is Today
C. O Is Birthday
D.O Is Between
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13 of 60. A customer notices that their consolidation rate is low across their account unification. They have mapped Account to the Individual
and Contact Point Email DMOs.
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14 of 60. A consultant is working in a customer's Data Cloud org and is asked to delete the existing identity resolution ruleset.
Which two impacts should the consultant communicate as a result of this action?
Choose 2 answers
A. Dependencies on data model objects will be removed.
B. C] All individual data will be removed.
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15 of 60. A financial services firm specializing in wealth management contacts a Data Cloud consultant with an identity resolution request. The
company wants to enhance its strategy to better manage individual client profiles within family portfolios.
Family members often share addresses and sometimes phone numbers but have distinct investment preferences and financial goals. The firm
aims to avoid blending individual family profiles into a single entity to maintain personalized service and accurate financial advice.
A.@ Use a more restrictive design approach to ensure the match rules perform as desired.
B. O Configure a single match rule with a single connected contact point based on address.
c. O Configure a single match rule based on a custom identifier.
D. O Use multiple contact points without individual attributes in the match rules.
16 of 60. What should an organization use to stream inventory levels from an inventory management system into Data Cloud in a fast and
scalable, near-real-time way?
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17 of 60. A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are delayed by up to 24 hours,
Choose 2 answers
A. Review calculated insights to make sure they're run before segments are refreshed.
B. Review segments to ensure they're refreshed after the data is ingested.
€5 D Review data transformations to ensure they're run after calculated insights.
D.C] Review calculated insights to make sure they're run after the segments are refreshed.
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Test Aids ~ Support Exit Exam
In which way should a consultant use Data Cloud to honor this request?
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20 of 60. What should a user do to pause a segment activation with the intent of using that segment again?
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22 of 60. A Data Cloud consultant is evaluating the initial phase of the Data Cloud lifecycle for a company.
A.@ Identify use cases and the required data sources and data quality.
B. O Use calculated insights to determine the benefits of Data Cloud for this company.
2 O Analyze and logically partition the data into data spaces.
B. O Migrate the existing data into the Customer 360 Data Model.
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23 of 60. Which functionality does Data Cloud offer to improve customer support interactions when a customer is working with an agent?
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24 of 60. A consultant is connecting sales order data to Data Cloud and considers whether to use the Profile, Engagement, or Other categories
to map the DLO. The consultant chooses to map the DLO called Order-Headers to the Sales Order DMO using the Engagement category.
A.@A DLO with category Engagement can be mapped to any DMO using either Profile, Engagement, or Other categories.
B. O Sales Order DMO gets assighed to both the Profile and Engagement categories when mapping a Profile DLO.
C. O Only Engagement category DLOs can be mapped to the Sales Order DMO. Sales Order gets assigned to the Engagement Category.
D. O When mapping a Profile DLO to the Sales Order DMO, the category gets updated to Profile.
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I 25 of 60. Northern Trail Outfitters (NTO) creates a calculated insight to compute recency, frequency, monetary (RFM) scores on its unified individuals. NTO then creates a segment based on
\ these scores that it activates to a Marketing Cloud activation target.
/
| Choose 2 answers
A. Choose a segment.
B. D Add additional attributes.
G, D Add the calculated insight in the activation.
D. Select contact points.
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Test Aids~ Support Exit Exam
26 of 60. Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud and bring two years of transactional
history into Data Cloud.
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27 of 60. A consultant notices that the unified individual profile is not storing the latest email address.
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A.@ Deletes the specified Individual and records from any data model object/data lake object related to the Individual.
B. O Deletes the specified Individual record and its Unified Individual Link record,
C. O Deletes the records from all data source objects, and any downstream data model objects are updated at the next scheduled ingestion.
D. O Deletes the specified Individual and records from any data source object mapped to the Individual data model object.
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29 of 60. A user wants to be able to create a multi-dimensional metric to identify unified individual lifetime value (LTV).
Which sequence of data model object (DMO) joins is necessary within the calculated insight to enable this calculation?
D.@ Unified Individual > Unified Link Individual > Sales Order
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30 of 60. Cloud Kicks wants to be able to build a segment of customers who have visited its website within the previous 7 days.
Which filter operator on the EngagementDate field fits this use case?
o,
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31 of 60. During an implementation project, a consultant completed ingestion of all data streams for their customer.
Prior to segmenting and acting on that data, which additional configuration is required?
A. O Data Mapping
B. O Data Activation
C.@ Identity Resolution to create a data graph
D.O Calculated Insights
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I 32 of 60. When trying to disconnect a data source an error will be generated if it has which two dependencies associated with it?
Choose 2 answers
A. Data stream
J B. Segment
C.O Activation
D.D Activation target
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33 of 60. A rideshare company wants to send an email to customers that provides a year-in-review with five "fun" trip statistics, such as top
destination, distance traveled, etc. This raw data arrives into Data Cloud and is not aggregated at source.
The company creates a segment of customers that had at least one ride in the last 365 days.
Following best practices, which solution should the consultant recommend in Data Cloud to personalize the content of the email?
A, O Create five calculated insights for the activation and add dimension filters.
B. O Use a data action to send each ride as an event toc Marketing Cloud Engagement, then use AMPscript to summarize this data in the email.
C.@ Use a data transform to aggregate the statistics and map them to direct attributes on Individual to include in the activation.
D. O Include related attributes in the activation for the last 365 days.
34 of 60. Cloud Kicks plans to do a full deletion of one of its existing data streams and its underlying data lake object (DLO).
What should the consultant consider before deleting the data stream?
——
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35 of 60. Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud data into Data Cloud.
What are two of the available datasets in Marketing Cloud Starter Data Bundles?
Choose 2 answers
A. MobilePush
B.D Personalization
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Test Aids~ Support Exit Exam
36 of 60. Cumulus Financial is experiencing delays in publishing multiple segments simultaneously. The company wants to avoid reducing the
frequency at which segments are published, while retaining the same segments in place today.
A, O Adjust the publish schedule start time of each segment to prevent overlapping processes.
B. O Reduce the number of segments being published.
C.@ Enable rapid segment publishing to all segments to reduce segment generation time.
D. O Increase the Data Cloud segmentation concurrency limit.
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37 of 60. A customer has a Master Customer table from their CRM to ingest into Data Cloud. The table contains a name and primary email
address, along with other personally identifiable information (PII).
A, O Map all fields to the Individual object, adding a custom field for the email address.
B. O Map all fields to the Customer object.
C. O Create a new custom object with fields that directly match the incoming table.
D.@ Map name to the Individual object and email address to the Contact Point Email object.
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38 of 60. A consultant is building a segment to announce a new product launch for customers that have previously purchased black pants.
How should the consultant place the attributes for product color and product type from the Order Product object to meet this criteria?
A, O Place an attribute for the "black pants" calculated insight to dynamically apply.
B.@ Place the attributes for product color and product type in a single container.
C. O Place the attributes for product color and product type as direct attributes.
D. O Place the attribute for product color in one container and the attribute for product type in another container.
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39 of 60. Northern Trail Outfitters (NTO) owns and operates six unique brands, each with their own set of customers, transactions, and loyalty
information. The marketing director wants to ensure that segments and activations from the NTO Outlet brand do not reference customers or
transactions from the other brands.
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I 40 of 60. A consultant is reviewing a recent activation using engagement-based related attributes but is not seeing any related attributes in their payload for the majority of their segment
\ members,
Which two areas should the consultant review to help troubleshoot this issue?
/
\ Choose 2 answers
A, C] The activated profiles have a Unified Contact Point.
B. D The related engagement events occurred within the last 24 months.
C. The correct path is selected for the related attributes.
D. The related engagement events cccurred within the last 90 days.
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Test Aids~ Support Exit Exam
41 of 60. Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud. Based on
this, a calculated insight is created that shows the total spend per customer in the last 30 days.
In which sequence should each process be run to ensure that freshly imported data is ready and available to use for any segment?
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42 of 60. Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy Name and Normalized Email.
A, O Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation rule.
E.@ Use the source priority order in activations to make sure a contact point from the desired source is delivered to the activation target.
C. O Set the default reconciliation rule to Last Updated.
D. O Include Contact Point Email object Is Active field as a match rule.
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43 of 60. How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets?
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44 of 60. During discovery, which feature should a consultant highlight for a customer who has multiple data sources and needs to match and
reconcile data about individuals into a single unified profile?
A. O Data Consolidation
B. O Data Cleansing
iz O Harmonization
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45 of 60. The Salesforce CRM Connector is configured and the Case object data stream is set up. Subsequently, a new custom field named
Business Priority is created on the Case object in Salesforce CRM. However, the new field is not available when trying to add it to the data
stream.
A, O Custom fields on the Case object are not supported for ingesting into Data Cloud.
B.@ The Salesforce Integration User is missing Read permissions on the newly created field.
C; O The Salesforce Data Loader application should be used to perform a bulk upload from a desktop.
D. O After 24 hours when the data stream refreshes, it will automatically include any new fields that were added to the Salesforce CRM.
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Test Aids~ Support Exit Exam
46 of 60. When creating a segment on an individual, what is the result of using two separate containers linked by an AND as shown below?
A.@ Individuals who purchased at least one of any 'red' product and also purchased at least one pair of 'shoes’
B. O Individuals who purchased at least one 'red shoes' as a single line item in a purchase
C. O Individuals who purchased at least one of any 'red' product or purchased at least one pair of 'shoes’
D. O Individuals who made a purchase of at least one 'red shoes' and nothing else
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48 of 60. Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage
activation. The company also wants to analyze individuals who have been in the segment within the last 2 years.
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49 of 60. Data Cloud receives a nightly file of all ecommerce transactions from the previous day. Several segments and activations depend upon
calculated insights from the updated data in order to maintain accuracy in the customer's scheduled campaign messages.
What should the consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?
A, O Ensure the segments are set to Rapid Publish and set to refresh every hour.
B. O Ensure the activations are set to Incremental Activation and automatically publish every hour.
C.@ Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights and segments before the activations are scheduled to run.
D. O Set a refresh schedule for the calculated insights to occur every hour.
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50 of 60. Which information is provided in a .csv file when activating to Amazon S37?
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51 of 60. Cumulus Financial (CF) wants to target loyal and engaged customers. When a platinum tier customer visits their investment pages
more than three times in a 24-hour period, CF wants to immediately send an email that offers a private consultation.
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52 of 60. A finance company that uses Data Cloud wants to simplify how its users can view all the various channels a customer engages with.
A, O Use Data Cloud to ingest data from various available data sources.
B. o Create segments based on the ingested data and insights to activate in Marketing Cloud.
C. O Use calculated insights to determine when and how to engage with various customers.
D.@ Use Data Cloud to connect with analytic tools, like Tableau.
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53 of 60. A consultant is setting up Data Cloud for a multi-brand organization and is using data spaces to segregate its data for various brands.
While starting the mapping of a data stream, the consultant notices that they cannot map the object for one of the brands.
What should the consultant do to make the object available for a new data space?
A, O Navigate to the Data Space tab and select the object to be included in the new data space.
B.@ Copy data from the default data space to a new DMO using the Data Copy feature and link this DMO to the new data space.
C. O Create a batch transform to split data between different data spaces.
D. O Create a new data stream and map the second data stream to the data space.
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| 54 of 60. What are the two minimum requirements needed when using the Visual Insights Builder to create a calculated insight?
Choose 2 answers
A, D A WHERE clause
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55 of 60. Which permission setting should a consultant check if the custom Salesforce CRM object is not available in New Data Stream
configuration?
A.@ Confirm the View All object permission Is enabled in the source Salesforce CRM org.
B. O Confirm the Ingest Object permission is enabled in the Salesforce CRM org.
N O Confirm that the Modify Object permission is enabled in the Data Cloud org.
D. O Confirm the Create Object permission is enabled in the Data Cloud org.
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56 of 60.
A company is seeking advice from a consultant on how to address the challenge of having multiple leads and contacts in Salesforce that share
the same email address. The consultant wants to provide a detailed and comprehensive explanation on how Data Cloud can be leveraged to
effectively solve this issue.
What should the consultant highlight to address this company's business challenge?
I 57 of 60. Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind.
\ Which two use cases are considered a good fit for Data Cloud?
Choose 2 answers
A, C] To eliminate the need for separate business intelligence and IT data management tools
B. To ingest and unify data from various sources to reconcile customer identity
C. To use harmonized data to more accurately understand the customer and business impact
D.D To create and orchestrate cross-channel marketing messages
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Test Aids~ Support Exit Exam
58 of 60. Northern Trail Outfitters (NTO) asks its Data Cloud consultant for a list of contacts who fit within a certain segment for a direct mail
campaign.
A.@ Create the segment, select Email as the activation target, and activate the segment directly to NTO.,
B. O Create the segment and then activate the segment to NTO's Salesforce CRM.
. O Create a new file storage activation target, create the segment, and then activate the segment to the new activation target.
D. O Create the segment and then click Download to obtain the segment membership details to provide to NTO.
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59 of 60. What does the Ignore Empty Value option do in identity resolution?
A. (O Ignores Contact Point object records with empty fields when running identity resolution rules.
B. O Ignores Individual object records with empty fields when running identity resolution rules
C. O Ignores empty fields when running reconciliation rules
D.@ Ignores empty fields when running match rules
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60 of 60.
A global fashion retailer operates online sales platforms across AMER, EMEA, and APAC. The data formats for customer, order, and product
information vary by region, and compliance regulations require data to remain unchanged in the original data sources. They also require a
unified view of customer profiles for real-time personalization and analytics.
Given these requirements, which transformation approach should the company implement to standardize and cleanse incoming data streams?
Congratulations! You have successfully completed the certification exam to become a Salesforce Certified Data Cloud Consultant. Welcome to the Salesforce worldwide
community of Certified Professionals!
Exit Test
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Test Aids~ Support Exit Exam
I 19 of 60. A customer has a requirement to be able to monitor its segmentation activity. They want to see things like the last time each segment was published, total population included in
\ each segment, etc. within their Data Cloud org.
Which two features should the consultant recommend to best address this requirement?
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\ Choose 2 answers
A. Report
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