Revision 2
Revision 2
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1 of 60. A consultant is working in a customer's Data Cloud org and is asked to delete the existing identity resolution ruleset.
Which two impacts should the consultant communicate as a result of this action?
Choose
Choose 22 answers
answers
A. O
A, D All individual data will be removed.
B. Dependencies on data model objects will be removed.
Cc,
& OD All source profile data will be removed.
B;
D. Unified customer data associated with this ruleset will be removed.
O
D Mark this item for later review.
Comments:
Which action should the consultant take to accommodate this request in Data Cloud?
4©
A.@ Use the Data Rights Subject Request tool to request deletion of the customer's information,
information.
B. oO
O Use Consent AP]
API to request deletion of the customer's information.
C. ©
O Use a streaming API call to delete the customer's information.
D. ©
O Use Profile Explorer to delete the customer data from Data Cloud.
O
D Mark this item for later review.
Comments:
Comments:
3 of 60. How does Data Cloud ensure high availability and fault tolerance for customer data?
AAL ee
O By implementing automatic data recovery procedures
©
B.@ By distributing
By distributing data
data across multiple regions
regions and data centers
centers
Cc,
C. oO
O By limiting data access to essential personnel
ve)
D. O By using a data center with robust backups
O
D Mark this item for later review.
Comments:
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4 of 60. Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone, and work phone as three separate fields for its
customers on the Contact record. The company plans to use Data Cloud and ingest the Contact object via the CRM Connector.
What is the most efficient approach that a consultant should take when ingesting this data to ensure all the different phone numbers are
properly mapped and available for use in activation?
A.
A, O Ingest the Contact object and create formula fields in the Contact data stream on the phone numbers, and then map to the Contact Point Phone data map object,
object.
©)
B.@ Ingest the Contact object and use streaming transforms to normalize the phone numbers from the Centact
Contact data stream into a separate Phone data lake object (DLO) that contains
three rows, and then map this new DLO to the Contact Point Phone data map object.
Cc.
c. O
O. Ingest the Contact cbject
object and map the Work Phone, Mobile Phone, and Home Phone to the Contact Point Phone data map object from the Contact data stream by adding custom
fields for Work
Werk and Home Phone.
Phone,
D. oO
O Ingest the Contact object and then create a calculated insight to normalize the phone numbers, and then map to the Contact Point Phone data map object.
O
D Mark this item for later review.
Comments:
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Aidsy~
Test Aids Support Exit Exam
‘@
A. To transform a datetime field into a date field for use in data mapping
B. O To add &a unique external identifier to an existing ruleset
GC,
C. O
[:] To concatenate files so they are ingested in the correct sequence
D. O
E:] To remove duplicate rows of data from the data stream
O
D Mark this item for later review.
Comments:
A.
A, ee
O Storing CRM data on-premises
et)
E..@ Data harmonization across multiple platforms
Cc,
c, oO
O Sending personalized emails at scale
BD.
C. oO
O Data synchronization across the Salesforce ecosystem
O
D Mark this item for later review.
Comments:
&
Time Remaining: 01:17:56 @
7 of 60. A user is not seeing suggested values from newly-modeled data when building a segment.
A.
A, oO
O Value suggestion will only return results for the first 50 values of a specific attribute,
B. oO
(O Value suggestion can only work on direct attributes and not related attributes.
a)
C.@ Value suggestion is still processing and takes up to 24 hours to be available.
O
D. oO Value suggestion requires Data Aware Specialist permissions at a minimum.
minimum,
O
D Mark this item for later review.
Comments:
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01:17:52
Time Remaining: 01:17:52@
8 of 60. Northern Trail Outfitters (NTO) asks its Data Cloud consultant for a list of contacts who fit within a certain segment for a direct mail
campaign.
AA, oO
O Create the segment and then activate the segment to NTO's Salesforce CRM.
©
B.@ Create the segment, select Email as the activation target, and activate the segment directly to NTO.
GC:
C. oO
O Create the segment and then click Download to abtain
obtain the segment membership details to provide to NTO.
D,
L. O Create a new file storage activation target, create the segment, and then activate the segment to the new activation target.
target,
O
D Mark this item for later review.
Comments:
Test Aids~y
Aids~ Support Exit Exam
What are two of the available datasets in Marketing Cloud Starter Data Bundles?
Choose
Choose 22 answers
answers
A.
‘@ MaobilePush
MobilePush <
5.@
B. MobileConnect
6.0
C.D Personalization
D.C)
D.D Loyalty Management
You must
must select exactly 22 responses.
responses.
O
D Mark this item for later review,.
review.
Comments:
10 of 60. Which statement about Data Cloud's Web and Mobile Application Connector is true?
AA, ©
O Any data streams associated with the connector will be automatically deleted upon deleting the app from Data Cloud Setup.
tC)
B.@ The Tenant Specific Endpoint is auto-generated Inin Data Cloud when setting the connector,
ion
C. oO
O A standard schema containing event, profile, and transaction data is created at the time the connecter
connector is configured.
D. oO
O The connector schema can be updated to delete an existing field.
O
D Mark this item for later review.
Comments:
11 of 60. A consultant needs to publish segment data to the Audience DMO that can be retrieved using the Query APIs.
When creating the activation target, which type of target should the consultant select?
AA, oO
O External Activation Target
B. oO
O Marketing Cloud Personalization
C. ©
(O Marketing Cloud
°»©)
D@ Data Cloud
O
D Mark this item for later review.
Comments:
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01:17:23 @&
Time Remaining: 01:17:23@
12 of 60. Which method should a consultant use when performing aggregations in windows of 15 minutes on data collected via the Interactions
SDK or Mobile SDK?
A, O
o Calculated Insight
B. oO
O Formula fields
z())
C.@ Streaming insight
ua@)
D.O Batch transform
O
D Mark
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Comments:
Comments:
13 of 60. Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud. Based on
this, a calculated insight is created that shows the total spend per customer in the last 30 days.
In which sequence should each process be run to ensure that freshly imported data is ready and available to use for any segment?
AA. @)
() Identity Resolution > Refresh Data Stream > Calculated Insight
B. O
B.0O Calculated Insight > Refresh Data Stream > Identity Resolution
G.
C. Ge
O Refresh Data Stream > Calculated Insight > Identity Resolution
°©)
D.@ Refresh Data Stream > Identity Resolution > Calculated Insight
O
D Mark
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Comments:
Comments:
01:17:10
Time Remaining: 01:17:10@
14 of 60. Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud and bring two years of transactional
history into Data Cloud.
A. oO
O B2C Commerce Starter Bundles
B. O Direct Sales Product entity ingestion
G.
E. eG
O Direct Sales Order entity ingestion
°©)
D.@ B2C Commerce Starter Bundles plus a custom extract
O
D Mark this item for later
Mark later review.
review.
Comments:
Comments:
AA, oO
O Use a data action to update the data graph with the DLO data.
data,
B. oO
o Map the DLOs directly to a data graph.
C. ©
O Batch transform the DLOs to multiple DMOs and activate these with the data graph.
°»©)
D.@ Map the DLOs to DMOs and use these in the data graph.
O
D Mark this item for later review.
Comments:
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&
Time Remaining: 01:16:57 @
16 of 60. Northern Trail Outfitters unifies individuals in its Data Cloud instance.
Which two features can the consultant use to validate the data on a specific unified profile?
Choose
Choose 22 answers
answers
A.D)
A, D Data
Data Actions
Actions <
B. O
D Identity Resolution
Resolution
C. Profile Explorer
D. Query API
O
D Mark this item for later review.
Comments:
17 of 60. A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are delayed by up to 24 hours.
Choose 2 answers
A Review segments to ensure they're refreshed after the data is ingested.
ingested, 4
B. Review calculated insights to make sure they're run before segments are refreshed.
G O
C. D Review data transformations to ensure they're run after calculated Insights.
insights.
D. O
D Review calculated insights to make sure they're run after the segments are refreshed.
O
D Mark this item for later review.
Comments:
18 of 60. Every day, Northern Trail Outfitters uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3 bucket, and files older than seven days are
53
automatically deleted. Each file contains a timestamp Inin a standardized naming convention.
Which two options should a consultant configure when ingesting this data stream?
O
D Mark this item for later review.
Comments:
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01:16:39
Time Remaining: 01:16:39@
19 of 60. A customer notices that their consolidation rate is low across their account unification. They have mapped Account to the Individual
and Contact Point Email DMOs.
‘©@
A.@ Increase the number of matching rules.
B. ©
() Update their account address detalls
details in the data source.
Ge
€. ©
() Change reconciliation rules to Most Occurring.
D.C)
D.O Disable the individual identity ruleset,
rulesst.
O
D Mark
Mark this item for later
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Comments:
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20 of 60. Cumulus Financial created a segment called Multiple Investments that contains individuals who have invested in two or more mutual
funds.
The company plans to send an email to this segment regarding a new mutual fund offering, and wants to personalize the email content with
information about each customer's current mutual fund investments.
A.
A, O
O. Include Fund Name and Fund Type by default for post processing in the target system.
B,
B. oO
O Include Fund Type equal to "Mutual Fund" as a related attribute. Configure an activation based on the new segment with no additional attributes.
attributes,
on
C. oO
O Choose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Type.
D@
°©) Choose the Multiple Investments segment, choose the Email contact point, add related attribute Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund".
O
D Mark this item for later review.
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01:16:22 7
Time Remaining: 01:16:22@
21 of 60. Data Cloud receives a nightly file of all ecommerce transactions from the previous day. Several segments and activations depend upon
calculated insights from the updated data in order to maintain accuracy in the customer's scheduled campaign messages.
What should the consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?
AA, oO
O Set a refresh schedule for the calculated insights to occur every hour.
z())
B.@ Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights and segments before the activations are scheduled to run.
G:
C. ©
O Ensure the segments are set to Rapid Publish and set to refresh every hour.
D,
D. O Ensure the activations are set to Incremental Activation and automatically publish every hour,
O
D Mark this item for later review.
Comments:
22 of 60. Northern Trail Outfitters wants to create a segment with customers that have purchased in the last 24 hours. The segment data must
be as up to date as possible.
AA, oO
O Use standard segment with a publish interval of 30 minutes.
z())
B.@ Use streaming Insights
insights for near real-time segmentation results.
G:
C. ©
O Use rapid segments with a publish interval of 1 hour.
D,
D. O Use Einstein segmentation optimization to collect
cellect data from the last 24 hours.
hours,
O
D Mark this item for later review.
Comments:
Test Aids~
Aids~y Support Exit Exam
&
Time Remaining: 01:16:07 @
23 of 60. Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud.
O
C] Mark this item for later review.
Comments:
24 of 60. A customer wants to create segments of users based on their Customer Lifetime Value. However, the source data that will be brought
into Data Cloud does not include that key performance indicator (KPI).
AA, oO
C} Create Calculated Insight > Ingest Data > Map Data to Data Model > Use in Segmentation
B. ©
O Create Calculated Insight > Map Data to Data Mode!
Model > Ingest Data > Use inIn Segmentation
Ci
C. O Ingest Data > Create Calculated Insight >> Map Data to Data Model > Use in Segmentation
°©)
D@ Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation
O
D Mark this item for later review.
Comments:
25 of 60. Northern Trail Outfitters (NTO) is getting ready to start ingesting its CRM data into Data Cloud.
While setting up the connector, which type of refresh should NTO expect when the data stream is deployed for the first time?
AA, oO
O Partial refresh 4
B. oO
O Incremental refresh
c,
C. ©
O. Manual refresh
°»©)
D@ Full refresh
O
D Mark this item for later review.
Comments:
Comments:
4©)
A.@ Enhancing customer interactions through insights and predictions
B, O Automating data validation
[on
C. oO
O Generating email
emall templates for use cases
re)
D. () Creating dynamic data-driven management dashboards
O
D Mark this item for later review.
Comments:
27 of 60.
What is the primary purpose of Data Cloud?
A©
A.@ Integrating and unifying customer data
B. a)
o Managing sales cycles and opportunities
Cc.
C. O Providing a golden record of a customer
re)
D.O Analyzing marketing data results
O
D Mark this item for later review.
Comments:
28 of 60. Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage
activation. The company also wants to analyze individuals who have been in the segment within the last 2 years.
AA. oO
() Calculated insights
BC
B. O Segment exclusion
G.
E. 3]
O Nested segments
D@ Segment membership data model object
°»©)
O
D Mark this item for later review.
Comments:
Aids ~
Test Aids~ Support Exit Exam
29 of 60. A customer wants to use the transactional data from their data warehouse in Data Cloud. They are only able to export the data via an
SFTP site.
©
A.@ Ingest the file with the SFTP Connector.
B. oO
O Use Salesforce's Dataloader application to perform a bulk upload from aa2 desktop.
C.
OoO Manually import
impart the file using the Data Import Wizard.
D,
D. O Ingest the file through the Cloud Storage Connector.
O
D Mark this item for later review.
Comments:
Test
Test Aidsy~
Aids Support Exit
Exit Exam
Exam
Which three criteria can the consultant include when building aa segment?
Choose 3 answers
A.
A@ Calculated insights <
B. O
D Streaming insights
sh 0
€, D Data stream attributes
Pe
D. | Related attributes
E. Direct attributes
O
D Mark this item for later review.
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31 of 60.
A consultant needs to minimize the difference between a Data Cloud segment population and Marketing Cloud data extension count to determine
the true size of segments for campaign planning.
What should the consultant recommend to filter the segments by to accomplish this?
4©
A.@ Geographical divisions
B,
B. O
o Marketing Cloud Journeys
Cc.
C. ©
O User preferences for marketing outreach
D.C)
D.o Business units
O
D Mark this item for later review.
Comments:
Comments:
32 of 60. A retail
retail] customer wants to bring customer data from different sources and wants to take advantage of identity resolution so that it
can be used in segmentation.
AAl oO
O Individual
x) Unified Individual
B.@ Unified Individual
GC:
C. oO
O Subscriber
DC)
D.O Unified Contact
O
D Mark
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Comments:
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33 of 60. Which information is provided in a .csv file when activating to Amazon S3?
S37
4©)
A.@ The activated data payload
B, O An audit log
loeg showing the user who activated the segment and when Itit was activated
[on
C. oO
O The manifest of origin sources within Data Cloud
D. oO
O The metadata regarding the segment definition
O
D Mark this item for later review.
Comments:
Aidsy
Test Aids~ Support Exit Exam
34 of 60. During a privacy law discussion with a customer, the customer indicates they need to honor requests for the right to be forgotten. The consultant determines that Consent API will
solve this business need.
solva
Which two considerations should the consultant inform the customer about?
O
(:] Mark this item for later review.
Comments:
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Aids~~
Test Aids Support Exit Exam
35 of 60. Which two dependencies prevent a data stream from being deleted?
Choose 2 answers
A. O
C] The underlying data lake object is used in activation.
B. O
D The underlying data lake object is used in segmentation.
(~)} The underlying data lake object is used in a data transform.
C.
D. u The underlying data lake object is mapped to a data model object,
O
D Mark
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Comments:
Test Aids~
Aids ~ Support Exit Exam
36 of 60. Which two requirements must be met for a calculated insight to appear in the segmentation canvas?
Choose 2 answers
A. O The metrics of the calculated insights must only contain numeric values.
A.[[)
B. The calculated insight must contain a dimension including the Individual or Unifled Individual Id.
c. O
C. D The primary key of the segmented table must be a metric in the calculated insight.
D. The primary key of the segmented table must be a dimension in the calculated insight,
O
D Mark
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Comments:
37 of 60. Cumulus Financial is currently using Data Cloud and ingesting transactional data from its backend system via an S3 Connector in
upsert mode. During the initial setup six months ago, the company created a formula field in Data Cloud to create a custom classification. It now
needs to update this formula to account for more classifications.
What should the consultant keep in mind with regard to formula field updates when using the S3 Connector?
n°)
A.@ Data Cloud will update the formula for all records at the next incremental upsert refresh.
B. oO
O Data Cloud will only update the formula on a go-forward basis for new records.
Cc,
c. O Data Cloud will Initiate
initiate a full refresh of data from 53
S3 and will update the formula on all records.
records,
D,
D. (@)
O Data Cloud does not support
suppert formula field updates for data streams of type upsert.
O
D Mark this item for later review,
Comments:
Which capability best supports NTO's desire to separate its data by brand?
A.
A, ©
O Data sources for each brand
aCe)
B.@ Data spaces for each brand
Cc,
C. O Data streams for each brand
D,
D. (@)
O Data model objects for each brand
O
D Mark
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Comments:
39 of 60. A consultant is helping a travel company ingest its profile data into Data Cloud. The company's source data includes several fields,
such as preferred car type, preferred airline,
airiine, and favorite destination, that are not fields in the standard Individual data model object (DMO).
What should the consultant recommend to map this data to be used for both segmentation and identity resolution?
AA.(O)
OQ Duplicate the standard Individual DMO and add the additional fields.
B.@
© Create
Create custom
custom fields
fields on the standard
on the standard Individual DMO.
Individual DMO.
GC.
C. oO
O Create a custom DMO with only the additicnal
additional fields and map it to the standard Individual DMO.
D,
C. O Create a custom DMO from scratch that has all fields that are needed,
O
D Mark this item for later review.
Comments:
40 of 60. Which data stream category type should be assigned in order to use the dataset for date and time-based operations in segmentation
and calculated insights?
A.
A, O Individual
B. oO
(O Sales Order
Cc.
C. ©
O Engagement
°©)
D@ Profile
Profile
O
D Mark
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Comments:
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41 of 60. A customer has outlined requirements to trigger a journey for an abandoned browse behavior. Based on the requirements, the
consultant determines they will use streaming insights to trigger a data action to Journey Builder every hour.
How should the consultant configure the solution to ensure the data action is triggered at the cadence required?
AA, ©}
O Configure the data to be ingested in hourly batches.
B.
E. ©
O. Set the journey entry schedule to run every hour.
c©@
C.@ Set the insights aggregaticn
aggregation time window to 1 hour.
D,
L. O Set the activation schedule to hourly.
O
D Mark this item for later review.
Comments:
42 of 60. A Data Cloud consultant recently discovered that their identity resolution process is matching individuals that share email addresses
or phone numbers, but are not actually the same individual.
©
A.@ Create and run a new ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.
B. ©
O Modify the existing ruleset with stricter matching criteria, run the ruleset and review the updated results, then adjust as needed until the individuals are matching correctly.
correctly,
e:
C. oO
O Create and run a new ruleset with fewer matching rules, compare the two rulessts
rulesets to review and verify the results, and then migrate to the new ruleset once approved.
D,
C. O Modify the existing ruleset to use fewer matching rules, run the ruleset and review the updated results, then adjust as needed until the Individuals
individuals are matching correctly.
correctly,
O
D Mark this item for later review.
Comments:
Aidsy
Test Aids~ Support Exit Exam
43 of 60. A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers.
Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID?
A.
A, ‘B)
O Contact Identification object
B. oO
O Individual object
a()) Party Identification
C.@ Party Identification object
object
Lt@)
D.O Loyalty Identification object
O
D Mark this item for later review.
Comments:
Aidsy
Test Aids~ Support Exit Exam
44 of 60. The leadership team at Cumulus Financial has determined that customers who deposited more than $250,000 in the last five years
and are not using advisory services will be the central focus for all new campaigns in the next year.
1@
A.@ Calculated insight and segment
B. oO
O insight and data action
Streaming Insight
Ci
C. oO
O Calculated insight and data action
D.C)
D. O Streaming insight and segment
O
D Mark this item for later review.
Comments:
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Test Aids
Aids ~ Support Exit Exam
45 of 60. Which two common use cases can be addressed with Data Cloud?
Choose 2 answers
A. Harmonize data from multiple sources with a standardized and extendable data model.
model
B. Understand and act upon customer data to drive more relevant experiences.
G. O
E: D Govern enterprise data lifecycle through a centralized set of policies and processes.
D. O
D Safeguard critical
critical business
business data
data by
by serving
serving as
as aa centralized system
system for backup and disaster recovery,
O
D Mark
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Comments:
46 of 60. An analyst from Cloud Kicks needs to get quick insights to determine the average sales per day during the past week.
A, O
A. Segment activation to Azure
B. oO
O Lightning web component utilizing Query API
C. oO
Cc. () salesforce
Salesforce flows
D.@ Salesforce reports
°»©)
O
C] Mark this item for later review.
Comments:
Comments:
01:11:58
Time Remaining: 01:11:58@
AA, oO
O Data Cloud Admin
B. oO
O Data Cloud Data Aware Specialist
c.
C. oO
O Data Cloud User
°©)
D.@ Data Cloud Marketing Manager
O
D Mark this item for later review.
Mark review.
Comments:
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Test Aids~
Aids~ Support Exit Exam
48 of 60. Cumulus Financial created aa segment called High Investment Balance Customers. This is a foundational segment that includes several
segmentation criteria the marketing team should consistently use.
Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?
AA, oO
O Create new segments by cloning High Investment Balance Customers.
B. oO
B.0O Package High Investment Balance Customers in a data kit.
c.
C. oO
O Create a High Investment Balance calculated insight.
°©) Create new
D.@ Create new segments
segments using
using nested
nested segments.
segments.
O
D Mark this item for later review.
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01:11:32
Time Remaining: 01:11:32@
49 of 60.
A global fashion retailer operates online sales platforms across AMER, EMEA, and APAC. The data formats for customer, order, and product
information vary by region, and compliance regulations require data to remain unchanged in the original data sources. They also require a
unified view of customer profiles for real-time personalization and analytics.
Given these requirements, which transformation approach should the company implement to standardize and cleanse incoming data streams?
A.
A, ©)
O Use Apex to transform and cleanse data,
data.
O
D Mark this item for later review,
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50 of 60. How does identity resolution select attributes for unified individuals when there is conflicting information in the data model?
AA, O
O. Creates additional contact points
at)
B.@ Leverages
Leverages reconciliation rules
rules
Cs
C. O Creates additional rulesets (
re)
D.O Leverages match rules
O
D Mark this item for later review,
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Comments:
51 of 60. A customer is concerned that the consolidation rate displayed in the identity resolution is quite low compared to their initial
estimations.
Which configuration change should a consultant consider in order to increase the consolidation rate?
AA, oO
O Include additional attributes in the existing matching rules.
©
B.@ Increase the number of matching rules.
c.
C. oO
O Change reconciliation rules to Most Occuring.
Dd.
D. O Reduce the number of matching rules.
rules,
O
D Mark this item for later review.
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&
Time Remaining: 01:10:47 @
52 of 60. What does the Source Sequence reconciliation rule do in identity resolution?
c©@
C.@ Sets the priority of specific data sources when building attributes in a unified profile, such as a first or last name
D. oO
O Identifies which data sources should be used in the process of reconciliation by prioritizing the most recently updated data source
O
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53 of 60. A Data Cloud consultant is working with data that is clean and organized. However, the various schemas refer to a person by multiple
names — such as user, contact, and subscriber — and need a standard mapping.
Which term describes the process of mapping these different schema points into a standard data model?
AA, oO
O Unify
B. oO
O Transform
c©@
C.@ Harmonize
DC)
D.O Segment
O
D Mark this item for later review.
Comments:
54 of 60. Luxury Retailers created aa segment targeting high value customers that it activates through Marketing Cloud for email
communication. The company notices that the activated count is smaller than the segment count.
A.
A, oO
O Marketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in the last six months.
B. O Marketing Cloud activations only activate those individuals
Individuals that already exist in Marketing Cloud. They do not allow activation of new records.
c©@
C.@ Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individual does not have a related Contact Point, it will not be activated.
Dd.
b. O Marketing Cloud activations apply a frequency cap and |limit
limit the number of records that can be sent in an activation.
activation,
O
D Mark this item for later review.
Comments:
Test Aids~
Aidsy Support Exit Exam
55 of 60. A consultant at Northern Trail Outfitters is implementing Data Cloud and creating an activation target for their segment.
A.
A, O Data Segmentation Object
B. oO
O Data Model Object
CG;
o O Data Activation Object
°»©)
D@ Data Lake Object
O
D Mark this item for later review.
Comments:
01:10:15
Time Remaining: 01:10:15@
56 of 60. The marketing manager at Cloud Kicks plans to bring in corporate phone numbers for its accounts into Data Cloud. They plan to use a
custom field with data type set to Phone to store these phone numbers.
AA. ©
O The phone number field should be used as a primary key.
B. oO
O The phone number field can only accept 10-digit values.
C:
C. O Data Cloud validates the format of the phone number at the time of ingestion.
°©)
D.@ Text value can be accepted for ingestion
Ingestion into a phone data type field.
O
D Mark this item for later review.
Mark review.
Comments:
Comments:
57 of 60. How should a Data Cloud consultant successfully apply consent during segmentation?
4©
A.@ Include the Consent Status for any applicable channels of engagement in the filter criteria for each segment.
B,
B. ©
O Include the Consent Status from the golden record during activation for any applicable channels of engagement.
engagement,
C. O
ion Include Party Identification for any applicable channels of engagement in the filter criteria for each segment.
D. oO
O Include the Unified Profile during segmentation for any applicable channels of engagement.
O
D Mark this item for later review.
Comments:
58 of 60. A user has built a a segment in Data Cloud and is in the process of creating an activation. When selecting related attributes, they
cannot find a specific set of attributes they know to be related to the individual.
©
A.@ The desired attributes reside on different related paths.
B. oO
O The attributes are being used in another activation.
c.
C. oO
O The segment is not segmenting on profile data.
D.C)
C. O. Activations can only include 1-to-1 attributes.
O
D Mark this item for later review.
Comments:
59 of 60. Which operator should a consultant use to create a segment for a birthday campaign that is evaluated daily?
AA, O
O. Is Today
B,
B. O Is Between
c©@
C.@ Is Anniversary Of
ue)
D.O Is Birthday
O
D Mark this item for later review.
Comments:
Test Aids~
Aids~* Support Exit Exam
60 of 60. A healthcare client wants to make use of identity resolution, but does not want to risk unifying profiles that may share certain
personally identifying information (PII).
Which matching rule criteria should a consultant recommend for the most accurate matching results?
AA. oO
O Email Address and Phone
B. oO
O Fuzzy First Name, Exact Last Name, and Emall
Email
c©@
C.@ Party Identification on Patient ID
DC)
D. O Exact Last Name and Email
O
D Mark this item for later review.
Comments:
Topic
Tapic Percentage Correct
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