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Unit-6 Visual & Non-Verbal Communication

Visual aids enhance communication by combining verbal and visual information, aiding audience retention and understanding. Various types of visual communication, such as charts and graphs, help simplify complex data and reveal patterns, while graphics encompass a wide range of visual representations for educational or decorative purposes. Effective use of visuals in presentations can strengthen the message and engage the audience more effectively.

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4 views7 pages

Unit-6 Visual & Non-Verbal Communication

Visual aids enhance communication by combining verbal and visual information, aiding audience retention and understanding. Various types of visual communication, such as charts and graphs, help simplify complex data and reveal patterns, while graphics encompass a wide range of visual representations for educational or decorative purposes. Effective use of visuals in presentations can strengthen the message and engage the audience more effectively.

Uploaded by

sudhansu rai
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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6- Visuals & Nonverbal communication

Using visual aids

Visual aids can be an important part of conveying your message effectively since people learn far more
by hearing and seeing than through hearing or seeing alone. The brain processes verbal and visual
information separately. By helping the audience build visual and verbal memories, they are more likely
to be able to remember the information at a later time. Visual aids serve a unique role in a presentation,
and you should consider the specific purpose and desired outcome of your speech when determining if,
when, to what extent, and in what format you use visual aids. Visuals can spark interest, build emotional
connections, clarify your words, explain abstract ideas, and help draw conclusions, or increase
understanding.

If you can find a visual aid to complement what you are saying, you will help your audience understand
the information you are presenting and remember your message. For example, a speaker might show
the proper and improper ways to bow when being introduced in Japan while at the same time talking
about the movements and also displaying a slide with the appropriate angles and postures for bowing.
By using multiple modes in concert with each other, the message is strengthened by the pairing of
words, images, and movement.

Types of visual communication


Pictures
Charts and graphs are visual tools that help people understand complex data and information by
presenting it in a way that is easy to read and interpret. Think of a chart or graph like a map that helps
you navigate your way through information. Just like a map shows you the terrain and landmarks in an
area, a chart or graph shows you the patterns and relationships in data. Using charts and graphs can
help you see patterns and relationships that might not be obvious from just looking at numbers in a
table. They can also help you communicate your findings more clearly to others. Overall, charts and
graphs are important tools because they help make data more accessible, understandable, and
actionable.

While the terms “chart” and “graph” may seem interchangeable, there are subtle differences. To start,
graphs are a type of chart, but not all charts are graphs. Graphs focus on raw data and depict trends
over time, which is not true of all types of charts. In contrast, a chart conveys data sets in a format that
helps viewers understand them. That is, the quality of the presentation helps determine the
effectiveness of a chart.

Charts

A chart is a graphic representation of data that transforms the data into visual components. Charts allow
users to see what the results of data to better understand and predict current and future data. For
example a pie chart can show you the breakdown of expenses in a budget, and a scatter plot can show
how two variables are related to each other.

Pie Chart

Scatter Plot Chat


Bar Chart

Line Chart
Box Plot Chart

Graphics

In general terms, the word “graphic” refers to any visual representation of data and includes a variety of
forms including drawings, photographs, line art, graphs, diagrams, numbers, symbols, geometric
designs, maps, and engineering drawings. Graphics may be images only or may also include text and
they can be used for decorative or functional purposes, including educating, informing, illustrating, or
entertaining. When applied to computers, the term graphics is commonly used to refer to 2D digital
images that are displayed, stored, created, or edited on a computer. There are two types of computer
graphics; bitmap graphics and vector graphics, both of which can be used when designing templates for
label printing. Examples are photographs, drawings, line art, mathematical graphs, line graphs, charts,
diagrams, typography, numbers, symbols, geometric designs, maps, engineering drawings, or other
images.
Types of graphic designs

Product design. ...

Branding and visual identity design....

Mobile app design. ...

Website design....

Print design....

Publication design....

Environmental graphic design....

Animation design….

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