Visual Information

and Media
Lesson Objective:

Describe the different

dimensions of visual information
and media.
VISUAL INFORMATION
VISUAL INFORMATION

- is the artistic or creative

representation or interpretation of
an idea, concept, or emotion using
different media.
Dimentions of Visual
Information and
Media
 Types of Visual Information
1. Photography 5. Comic Strips/
2. Video Cartoons
3. Screenshots 6. Memes
4. Data
Visualizations
(Graphs/Charts)
 PURPOSE OF VISUAL
INFORMATION AND MEDIA
The primary purpose of visual
information is to gain attention,
create meaning, and facilitate
retention.
VISUAL DESIGN ELEMENTS
LINE
- describes a shape or outline. It can create
texture and can be thick or thin. Lines may
be actual, implied, vertical, horizontal,
diagonal, or contour.
SHAPE
- usually, a geometric area that
stands out from the space next to or
around it, or because of differences
in value, color, or texture. Shape
may also be organic.
SHAPE
• Geometric Shape - figure or area
closed by a boundary which is created by
combining the specific number of curves,
points, and lines. Different geometric
shapes are Triangle, Circle, Square, etc.
SHAPE
• Organic Shape - figures that do
not conform to specific
mathematical or geometrical
principles and appear natural.
SHAPE
• Abstract Shape - are recognizable in form
but are essentially not real as they are simplified
versions of organic shapes. To give you an
example, icons are abstract shapes that represent
concepts and ideas, a stick figure is an abstract
shape of a person etc.
VALUE
- the degree of light and dark in a design. It
is the contrast between black and white and
all the tones in between. Value can be used
with color as well as black and white.
Contrast is the extreme changes between
values.
VALUE
- the degree of light and dark in a design. It
is the contrast between black and white and
all the tones in between. Value can be used
with color as well as black and white.
Contrast is the extreme changes between
values.
TEXTURE
- the way a surface feels or is perceived to
feel. Texture can be added to attract or repel
interest of a visual element. Visual texture
is the illusion of the surfaces peaks and
valleys, resulting in a feeling of smoothness
or roughness in objects.
COLOR
- determined by its hue (name of color),
intensity (purity of the hue), and value
(lightness or darkness of hue). Color and color
combination can play a large role in the design.
Color may be used for emphasis or to elicit
emotions from viewers. Color may be warm,
cool, or neutral.
FORM
- a figure having volume and thickness.
An illusion of a 3-dimensional object
can be implied using light and shading.
Form can be viewed from many angles.
VISUAL DESIGN PRINCIPLES
Consistency of margins, typeface,
typestyle, and colors is necessary,
especially in slide presentations or
documents that are more than one page.
Center of interest – an area that first attracts
attention in a composition. This area is more
important when compared to the other objects or
elements in a composition. This can be achieved
by contrast of values, more colors, and placement
in the format.
Balance – a feeling of visual equality in shape,
form, value, color, etc. Balance can be
symmetrical and evenly balanced, or
asymmetrical and unevenly balanced. Objects,
values, colors, textures, shapes, forms, etc. can be
used in creating balance in a composition.
Harmony – brings together a composition with
similar units. For example, if your composition is
using wavy lines and organic shapes, you should
consistently use these types of lines and not put
in just one geometric shape.
Contrast – offers some change in value creating
a visual discord in a composition. Contrast shows
the difference between shapes and can be used as
a background to bring objects out and forward in
a design. It can also be used to create an area of
emphasis.
Directional Movement – a visual flow
through the composition. It can be the
suggestion of motion in a design as you
move from object to object by way of
placement and position. Directional
movement can be created with a value
pattern.
Rhythm – a movement in which some
elements recur regularly. Like a dance, it
will have a flow of objects that will seem
like the beat of music.
Perspective – this is created through the
arrangement of objects in two-dimensional
space to look like what they appear in real
life. Perspective is a learned meaning of the
relationship between different objects seen
in space.
EVALUATION
Directions:
Describe the following words/ phrases
below. Answer in a clear and concise
manner, Use the same sheet of paper. Refer
to the rubric.
1. Visual Information
2. Perspective
3. Shapes
4. Orientation
5. Center of Interest
PERFORMANCE
TASK
Directions:
Write a short paragraph about your own learning
on visual information and its contribution in
making you a media literate person. Post your
paragraph in your Facebook account. Be sure to
use visual design principles in your post and
take a screenshot of it, then send it to our group
chat. Consider the rubric.
Directions:
Deadline March 15, 2025 5:00 PM