SUMMARY OUTPUT

Regression Statistics
Multiple R 0.47235533320816
R Square 0.22311956081019
Adjusted R Square 0.01395944256678
Standard Error 55020.1101656287
Observations 34

ANOVA
df SS MS
Regression 7 22604750558.653 3229250079.808
Residual 26 78707525588.586 3027212522.638
Total 33 101312276147.24

Coefficients Standard Error t Stat

Intercept 1070683.3453984 21763.151286723 49.19707313029
TV_GRP -8.9943647 11.177004116884 -0.80472053506
PRINT_SPENDS 0.0000023 1.451122206E-05 0.159922082315
RADIO_SPEND 0.0001071 9.382822804E-05 1.141180790646
INTERNET_SPEND -0.0000384 8.936298537E-05 -0.43017221408
OUTDOOR_SPEND -0.0000233 2.510870392E-05 -0.92676734006
PROMOTION_PACK 0.0000011 6.626765134E-06 0.162434591768
PROMOTION_VOUCHER -0.0000315 1.444920824E-05 -2.18224757078
 F Significance F
1.06674046 0.41185938

P-value Lower 95% Upper 95% Lower 95.0% Upper 95.0%

0.00000 1025948.55 1115418.14 1025948.55 1115418.14
0.42828 -31.9690257 13.9802963 -31.9690257 13.9802963
0.87418 -2.7508E-05 3.21489E-05 -2.7508E-05 3.21489E-05
0.26420 -8.5792E-05 0.00029994 -8.5792E-05 0.00029994
0.67062 -0.00022213 0.00014525 -0.00022213 0.00014525
0.36257 -7.4882E-05 2.83418E-05 -7.4882E-05 2.83418E-05
0.87222 -1.2545E-05 1.46979E-05 -1.2545E-05 1.46979E-05
0.03832 -6.1233E-05 -1.831E-06 -6.1233E-05 -1.831E-06
SUMMARY OUTPUT

Regression Statistics SALES MODELS (90%)

Multiple R 0.472355333208162
R(ESIDUAL) Square 0.223119560810194 22% OF DEPENDENT VARIABLE (SALES) IS E
Adjusted R Square 0.013959442566784 HELPS EXPLAIN TO ADD OR DELETE AN
Standard Error 55020.1101656287
Observations 34

ANOVA
df SS MS
Regression 7 22604750558.653 3229250079.8076
Residual 26 78707525588.5858 3027212522.6379
Total 33 101312276147.239

Coefficients Standard Error t Stat

Intercept / BASE 1070683.34539842 21763.1512867235 49.197073130286
TV_GRP -8.99436473333633 11.1770041168843 -0.804720535063
PRINT_SPENDS 2.320664848986E-06 1.451122206138E-05 0.1599220823146
RADIO_SPEND 0.000107074971461 9.382822804147E-05 1.1411807906461
INTERNET_SPEND -3.84414732718E-05 8.936298536638E-05 -0.430172214079
OUTDOOR_SPEND -2.32699267423E-05 2.510870391782E-05 -0.926767340062
PROMOTION_PACK 1.076415889324E-06 6.626765134249E-06 0.162434591768
PROMOTION_VOUCHER -3.15317495761E-05 1.444920823753E-05 -2.182247570784

RECIPE
QUANTITY INGREDIENT
500 GMS TOOR DAL
20 GMS SALT
50GMS MASALA
1/2 KG TOMATO
ODELS (90%)

NDENT VARIABLE (SALES) IS EXPLAINED BY THIS MODEL MADE UP OF 7 INDEPENDENT VARIABLES

XPLAIN TO ADD OR DELETE AN INDEPENDENT VARIABLE - GUIDE TO SELECT BETWEEN MODELS

F Significance F
1.06674046029434 0.411859375463442

P(ROABILITY)-value Lower 95% Upper 95% Lower 95.0%

3.4382658022E-27 1025948.54725092 1115418.14354592 1025948.54725092
0.42827860549656 -31.9690257314246 13.980296264752 -31.9690257314246
0.87417840193441 -2.75075792889E-05 3.21489089868E-05 -2.7507579289E-05
0.26419705115681 -8.57917134537E-05 0.000299941656376 -8.5791713454E-05
0.67061503613334 -0.00022212972042 0.000145246773874 -0.00022212972042
0.36257087925107 -7.48816068116E-05 2.83417533269E-05 -7.4881606812E-05
0.87221947797803 -1.25450949271E-05 1.46979267057E-05 -1.2545094927E-05
0.03831794122932 -6.12325224734E-05 -1.8309766788E-06 -6.1232522473E-05
NT VARIABLES
N MODELS

CONFIDENCE ERROR VALUE

Upper 95.0% 95% 5.00%
1115418.14354592
13.980296264752 TV_GRP DROP < 0.05
3.214890898684E-05 PRINT_SPENDS DROP
0.0002999416563762 RADIO_SPEND DROP
0.0001452467738738 INTERNET_SPEND DROP
2.834175332693E-05 OUTDOOR_SPEND DROP
1.469792670574E-05 PROMOTION_PACK DROP
-1.830976678775E-06 PROMOTION_VOUCHCHOOSE
 Date SALES_VOLUME TV_GRP PRINT_SPENDS RADIO_SPEND

Jan-16 1,061,476 2,572 110,450,000 6,400,000

Feb-16 1,053,738 1,638 297,735,000 9,075,000
Mar-16 1,126,154 1,311 23,500,000 94,954,000
Apr-16 1,062,817 865 343,820,000 3,218,750
May-16 1,186,661 1,933 697,000,000 442,960,000
Jun-16 1,122,571 685 215,900,000 10,625,000
Jul-16 1,068,339 1,146 0 0
Aug-16 1,091,752 955 18,500,000 45,000,000
Sep-16 1,105,092 0 376,320,000 145,338,750
Oct-16 1,050,979 0 675,220,000 102,943,250
Nov-16 1,020,898 2,246 16,000,000 65,000,000
Dec-16 993,917 1,401 5,800,000 0
Jan-17 1,024,859 624 252,815,000 1,700,000
Feb-17 965,271 2,038 425,540,000 249,963,250
Mar-17 1,017,970 1,807 168,550,000 75,975,000
Apr-17 953,505 873 117,280,000 101,300,000
May-17 981,644 2,748 141,530,000 251,049,528
Jun-17 996,027 893 393,880,000 190,460,000
Jul-17 987,722 927 75,030,000 0
Aug-17 1,012,540 2,357 609,900,000 90,600,000
Sep-17 1,116,387 3,061 939,380,000 101,300,000
Oct-17 1,062,575 3,380 300,000,000 50,650,000
Nov-17 1,046,356 3,131 559,735,000 0
Dec-17 968,010 1,726 581,150,000 0
Jan-18 1,068,359 2,411 1,032,599,000 0
Feb-18 1,013,300 2,460 867,779,000 173,333,331
Mar-18 1,010,488 2,762 2,055,850,000 173,333,331
Apr-18 1,061,544 4,602 637,280,000 309,911,998
May-18 1,115,942 1,644 1,006,325,000 216,666,664
Jun-18 1,074,332 1,787 238,280,000 0
Jul-18 994,688 2,755 112,400,000 161,524,000
Aug-18 1,107,500 3,882 1,593,470,000 252,329,331
Sep-18 978,434 5,366 3,786,760,000 173,333,331
Oct-18 1,018,762 3,913 3,613,180,000 0
INTERNET_SPEND OUTDOOR_SPEND PROMOTION_PACK PROMOTION_VOUCHER

41,520,852 0 0 0
86,904,679 0 0 0
303,246,020 0 0 0
208,864,530 0 0 0
40,622,000 0 0 0
333,760 0 464,658,157 0
3,000,000 0 0 0
331,250 844,096,716 0 0
0 0 0 446,005,896
12,400,000 844,096,716 2,216,037,433 446,005,896
0 0 0 797,576,673
0 0 0 1,637,670,290
113,839,600 0 0 0
152,194,080 889,718,050 0 0
116,803,309 889,718,050 0 957,669,998
205,250,000 0 0 957,669,998
46,067,000 0 3,390,600,000 0
0 0 0 461,091,192
93,558,468 0 0 986,246,909
53,781,000 0 0 986,246,909
33,600,000 0 0 0
95,123,904 0 0 0
0 979,091,974 0 482,145,399
16,400,000 979,091,974 4,000,000,000 482,145,399
55,076,250 0 4,000,000,000 0
84,521,625 0 0 0
5,611,578 0 0 3,499,873,493
701,358,523 0 5,500,000,000 0
76,488,442 0 0 0
79,560,065 979,091,974 0 0
15,964,213 979,091,974 0 0
155,302,377 780,991,750 5,900,000,000 0
176,924,851 0 0 0
96,063,381 0 0 535,069,822