Assighnment CS (Main) (1)
Assighnment CS (Main) (1)
2. Message
3. Medium
4. Context
5. Receiver
The individual or group who receives and interprets the message. The
receiver is the person for whom the message is intended. It is the single most
important element in the communication process.
6. Feedback
The response or reaction of the receiver which helps the sender determine
whether the message was understood as intended.
Non-Verbal Communication
Nonverbal communication means conveying information without using
words.1 This might involve using certain facial expressions or hand gestures to
make a specific point,
1. Body Language: Posture and movement can also provide a great deal of
information
2. Facial Expressions: Facial expressions are one of the most immediate and
powerful non-verbal cues.
Internal Communication:
Takes place within an organization between employees, departments,
and management.
Aims to coordinate work, share information, and build team cohesion.
Includes emails, memos, meetings, intranet systems, and informal
chats.
Regular updates and transparent communication make employees feel
valued and informed.
Two-way communication channels (surveys, Q&A sessions) encourage
participation and inclusivity.
Recognition of achievements through internal platforms fosters
motivation and loyalty.
Clear, consistent messaging from leadership helps employees
understand company goals and priorities.
Departmental updates and cross-functional meetings prevent silos and
misalignment.
Well-documented policies and procedures reduce confusion and
ensure compliance.
External Communication:
Occurs between the organization and outside parties such as
customers, suppliers, media, and the public.
Focuses on building the organization's image, providing information,
and maintaining relationships.
Includes advertising, press releases, customer service interactions, and
public relations efforts.
Aims to build brand image, promote products or services,
and maintain public relations.
Uses ads, social media, and promotions to drive sales.
Consistent, authentic messaging across media (press releases, social
media) shapes positive perceptions.
Social media interactions (responses to queries, user-generated
content) humanize the brand.
Clear product updates and recall notices demonstrate accountability
and customer care.