School of Business and Management

Master of Business Administration (MBA)

Batch 2025 – 27

Trimester I (June – August 2025)

MBA 132 – Managerial Economics

Course Pack

1
 CHRIST (Deemed to be University)
VISION
Excellence and Service
MISSION
CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic
development to make an effective contribution to the society in a dynamic environment.

SCHOOL OF BUSINESS AND MANAGEMENT

VISION
Our vision is to be an institution of excellence developing leaders serving enterprises
and society globally.
MISSION
Our mission is to develop socially responsible business leaders with the spirit of inquiry
through academic and industry engagement
Program Educational Objectives (PEOs)
• Graduates possessing subject knowledge, analytical ability and skills to manage
businesses.
• Graduates exhibiting spirit of inquiry, innovation and ability to solve problems in
dynamic business environment.
• Graduates with value-based leadership skills, entrepreneurial capabilities and
global awareness serving enterprises and society.
Program Competency Goals (PCGs) Program Outcomes (POs)

PCG1 Social Responsibility and Ethical PO1 Apply knowledge of management theories and
practices to solve business problems
Sensitivity
PO2 Foster analytical and critical abilities for data-
PCG2 Functional Knowledge & Application based decision making
PO3 Ability to develop value-based leadership
PCG3 Communication
PO4 Ability to understand, analyze, communicate
PCG4 Critical Thinking global, economic, legal and ethical aspects of
business
PCG5 Global Awareness
PO5 Ability to lead themselves and others in the
achievement of organizational goals,
contributing effectively to the team environment
PO6 Identify business opportunities, design and
implement innovations in the work environment
PO7 Enhance capabilities for generating research
ideas in respective management domains
PO8 Demonstrate sensitivity to sustainability issues
2
and prepare for lifelong learning
 Managerial Economics 2025 - INDEX

Sl. No. Content

1 Course Syllabus

2 Course Plan

3 Case 1 : Hurricane sandy: Supply, Demand and Appropriate

responses to the Gas shortage. Case by IESE Business school

4 Case-2 : Going beyond tomato a fruit or vegetable

debate: economic and policy challenges
in tomato farming in India. Vol. 15 No. 1 2025, Pp. 1-28, Emerald
Publishing Limited, Issn 2045-0621, Emerald Emerging Markets
Case Studies

5 Case 3 - Productivity Concerns at RKC: Production Function and

Returns to Scale
Or
Simulation: Production with Entry and Exit ( ML0010). HBS
Similation.
Case 4 Agrawal packers and Movers (W16017). HBP case.
6

Econland Simulation: HBP

7

3
 Course Syllabus

Course Name: Managerial Economics Course Code: MBA132

Total number of hours: 30 Hrs Credits: 3

Course Description: This course provides a comprehensive introduction to managerial

economics, equipping students with the analytical tools needed to make sound business
decisions. The course integrates microeconomic and macroeconomic principles to address
real-world managerial challenges. Key topics include demand analysis, production and cost
functions, pricing strategies, and market structures. Additionally, the course explores
macroeconomic factors such as inflation, interest rates, economic growth, fiscal and
monetary policy, and their impact on business operations and decision-making.

By the end of the course, students will be able to apply economic theories and data analysis
to optimize business performance, assess risks, and develop strategic plans in a dynamic
economic environment.
Course Objectives:

• To build a foundation in microeconomics and macroeconomics for managerial

problem-solving.
• To learn economic principles to improve a firm's performance
• To develop skills to analyse economic data and apply concepts to business
scenarios.
• To interpret macroeconomic indicators to guide strategic decisions.
• To apply real-world case studies to connect economic theory with business practice.

Course Learning Outcomes:

By the end of this course, students will be able to:
• CLO-1: Demonstrate a Strong Understanding of Economic Principles – Explain key
microeconomic and macroeconomic concepts and their application in managerial
decision-making.
• CLO-2: Apply Economic Theories to Business Performance – Utilize economic
principles to enhance firm efficiency, competitiveness, and profitability.
• CLO-3: Analyze firms operating in different market structure to make informed
business decisions.
• CLO-4: Evaluate Macroeconomic Indicators for Strategic Planning – Interpret
GDP, inflation, interest rates, and policy changes to anticipate business challenges
and opportunities.
• CLO-5: Integrate Theory with Practice Through Case Studies – Apply economic
concepts to real-world business scenarios, developing problem-solving and
strategic decision-making skills.
Pedagogy: This course makes use of case studies, caselets, group discussion and
Interactive sessions in the achievement of course outcomes for the students.

4
Unit I Foundations of Managerial Economics 4 Hours

• Core Principles of Microeconomics and Macroeconomics: Relevance to

managerial decision-making
• Opportunity Cost and Trade-offs: Decision-making under constraints
• Marginal Analysis and Optimization: Cost-benefit analysis in business strategy
• Economic Models and Business Applications: How firms use economic
principles

Unit II Demand, Consumer Behavior, and Market Analysis 6 Hours

• Demand and Supply Fundamentals: Determinants, elasticity, and market

equilibrium
• Consumer Behavior and Decision-Making: Utility maximization and behavioral
economics
• Market Demand Estimation and Forecasting: Statistical and qualitative methods
• Strategic Pricing Decisions: Cost-based, value-based, and price discrimination
strategies

Unit III Production, Cost Structures, and Competitive Strategy 10 Hours

• Production Functions and Cost Analysis: Short-run vs. long-run cost structures
• Economies of Scale and Scope: Cost efficiency in business operations
• Market Structures and Competitive Strategies: Perfect competition, monopoly,
monopolistic competition, and oligopoly
• Game Theory and Strategic Interaction: Competitive decision-making under
uncertainty

Unit IV Macroeconomic Environment and Business Strategy 6 Hours

• Macroeconomic Indicators and Business Cycles: GDP, inflation, unemployment,

and growth trends
• Monetary and Fiscal Policy Impacts: Interest rates, central banking, government
spending, and taxation
• Global Trade and Exchange Rate Dynamics: Effects on international business
and competitiveness
• Foreign Direct Investment and Market Entry Strategies

Unit V Applied Managerial Economics and Strategic Decision-Making 4 Hours

• Case Studies in Pricing, Market Positioning, and Competitive Strategy

• Economic Disruptions and Crisis Management: Lessons from Past Financial
Crises
• Sustainability and Economic Policy: Environmental economics and regulatory
challenges

5
Essential Reference:
Mankiw, N Gregory. (2020) Principles of Micro Economics (9th Edition) Cengage Learning.
Mankiw, N. Gregory. (2015). Principles of Macro Economics(7th ed.). New Delhi:
Cengage Learning

Recommended References:
• D.N. Dwivedi (2021) Managerial Economics (21st Edition) S. Chand Publications.
• Paul G Keat, Philip Ky Young, Sreejata Banarjee (2017) Managerial Economics (7th
Edition), Pearson Publications.
• Dwivedi, D. N. (2018). Macro Economics Theory and Policy. 5th Ed, New
Delhi: Tata McGraw Hill Education Private Limited.
• Dornbusch, R., Fischer, S., & Startz, R. (2018). Macro Economics. 12th Edition
New Delhi: Tata McGraw Hill.

6
 School of Business and Management
CHRIST (Deemed to be University)
Course Plan

Program Master of Business Administration

Course Code & Name MBA-132 Managerial Economics

Trimester I Trimester, June -August 2025

Hours & Credits (1 Credit = 10 30 hours, 3 Credits

hours)
Course Anchor Dr. Nandini .M

Dr. Sujit K S
Dr. Sangeetha Mehrolla
Course Facilitators at –
Bangalore - Central Campus Dr. Nandini M
Dr. Piyali Roy Choudary
Dr. Hemalatha R
Course Facilitators at – Dr. Alphy Antony
Bangalore - Kengeri Campus

Course Facilitators at – Dr. Subhashree Banerjee

Bangalore - BGR Campus
Dr. Tapas Das
Course Facilitators at – Delhi -
NCR Campus Dr. Rajesh Verma
Course Facilitators at – Pune –
Lavasa Campus
Dr. Nandini .M
Assistant Professor.
School of Business Management
Course Anchor & Faculty
Christ (Deemed to be University
Contact information
Bangalore Central Campus
Central Block-Cabin No.378
Mob:9916120799

7
 Course Name: Managerial Course Code: MBA-132
Economics
Total number of hours: 30 Credits: 3
Total Number of Sessions: 20 Hours per Session: 1.5 hours
Course This course provides a comprehensive introduction to managerial economics,
Description equipping students with the analytical tools needed to make sound business
decisions. The course integrates microeconomic and macroeconomic principles
to address real-world managerial challenges. Key topics include demand
analysis, production and cost functions, pricing strategies, and market structures.
Additionally, the course explores macroeconomic factors such as inflation,
interest rates, economic growth, fiscal and monetary policy, and their impact on
business operations and decision-making.

By the end of the course, students will be able to apply economic theories and
data analysis to optimize business performance, assess risks, and develop
strategic plans in a dynamic economic environment.
Course
Objectives • To build a strong foundation in microeconomics and macroeconomics for
managerial problem-solving.
• To economic principles to improve firm’s performance
• To develop skills to analyze economic data and apply concepts to
business scenarios.
• To Interpret macroeconomic indicators to guide strategic decisions.
To apply real-world case studies to connect economic theory with
business practice.

Terminology** AACSB NBA

Program Competency Goals (PCGs) Program Outcomes
(POs)
Program Learning Objective (PLO)
Course Learning Outcomes (CLO) Course Outcomes (COs)

Programme Learning Goals –Course Outcome Matrix (AACSB)/ NBA

Sl. CLO/CO RBT Unit CIA PCG PLO PO(Level)
No *
1 Demonstrate an 2 1 CIA I PCG 2 2.1 PO1 (2)
Understanding - Explain
key microeconomic and
macroeconomic
concepts and their
application in
managerial decision-
making.
2 Apply Economic 3 2 CIA I PCG 2 2.1 PO1 (3)
Theories to Business CIA PCG 4 4.1 PO2 (2)
Performance – Utilise II

8
 economic principles to
enhance firm efficiency,
competitiveness, and
profitability.

3 Analyse firms operating 4 3 CIA PCG 4 4.1 PO2 (2)

in different market II
structures to make
informed business
decisions.

4 Evaluate 5 4 CIA PCG 4 4.1 PO2(3)

Macroeconomic III
Indicators for Strategic End
Planning – Interpret Term
GDP, inflation, interest
rates, and policy
changes to anticipate
business challenges and
opportunities.
5 Integrate Theory with 5 5 CIA PCG 4 4.1 PO4 (3)
Practice Through Case III
Studies – Apply End
economic concepts to Term
real-world business
scenarios, developing
problem-solving and
strategic decision-
making skills.

● When the correlation between CO and PO is more, the level is HIGH (3)
● When the correlation between CO and PO is medium, the level is MEDIUM (2)
● When the correlation between CO and PO is low, the level is LOW (1)

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 Course Mapping

Unit Unit details Session Week CO- Hours Pedagogy (teaching Resource/
numbe No. (startin PO per learning methods Reference
r g and week used)/ activities and details
end or class trips/ dates
dates) for assessment

Unit-I Introduction to the Core 1 1 CO1 1.5 Interactive Lecture Chapter 1 & 2
Principles of PO1 Session Mankiw N.
Microeconomics and Gregory. (2020)
Macroeconomics: Principles of
Relevance to managerial Micro
decision-making Economics, 8th
edition.
Concept of Opportunity
Cost and Trade-offs and its
implication in Decision-
making under constraints
Unit-I Marginal Analysis and 2 1 CO1 1.5 Interactive Lecture Chapter 3,
Optimization: Cost-benefit PO1 Session Mankiw, N.
analysis in business Gregory. (2020)
strategy Principles of
Micro
Economic Models and Economics, 8th
Business Applications and edition.
how firms use economic
principles

10
Unit-II Demand and Supply 3 2 CO2 1.5 Interactive Lecture Chapter 4 & 5
Fundamentals: PO2 Session, Problem Mankiw, N.
Determinants, elasticity, Solving Gregory. (2020).
and market equilibrium Principles of
Emerald Emerging Micro
Markets Case Economics, 8th
Studies edition.
Going beyond tomato a fruit or
vegetable
debate: economic and policy
challenges
in tomato
farming in India
Unit-II Consumer Behaviour and 4 2 CO2 1.5 Interactive Lecture Chapter 4 & 5 Mankiw, N. Gregory.
Decision-Making: Utility PO2 Session (2020). Principles of Micro
maximization and th
Economics, 8 edition.
behavioural economics

Unit-II Market Demand 5 3 CO2 1.5 Interactive Lecture Chapter 4 & 5 Mankiw, N. Gregory.
Exceptions to law of PO2 Session & Problem (2020). Principles of Micro
th
demand, movement and Solving Economics, 8 edition.
shift Demand and supply
relationship.

Numericals on Elasticities

11
Unit-II Strategic Pricing 6 3 CO2 1.5 Case by IESE Case Analysis- Hurricane sandy:
Decisions: Market Demand PO4 Business school Supply, Demand and Appropriate
Estimation floor price and responses to the Gas shortage.
ceiling price. Application
of demand and supply
analyses.

Pricing: Cost-based,
value-based, and price
discrimination.

Unit- Cost Functions. Types of 7 4 CO3 1.5 Interactive Lecture Chapter 13 Mankiw, N. Gregory.
III costs, short run costs and PO2 Session (2020). Principles of Micro
long run cost. Economies Economics, 8th edition.
of Scale and Scope: Cost
efficiency in business
operations

Unit- Production functions, Law 8 4 CO3 1.5 Interactive Lecture Chapter 13 Mankiw, N. Gregory.
III of Variable proportions. PO2 Session and (2020). Principles of Micro
Isoquants and Isocosts. Numericals on Economics, 8th edition.
least cost combination production
Case Analysis on Productivity Concerns at RKC:
Production Function Production Function and Returns to
Scale

Unit- Market types, 9 5 CO3 1.5 Interactive Lecture Chapter 14, 15, 16, 17 Mankiw, N.
III characteristics and price PO4 Session Gregory. (2020). Principles of Micro
determination in Perfect Economics,8th edition.
competition

12
Unit- Monopoly and 10 5 CO5 1.5 Interactive Lecture Chapter 14, 15, 16, 17 Mankiw, N.
III Monopolistic market PO4 Session Gregory. (2020). Principles of Micro
structure. Economics,8th edition.

Unit- Game Theory and 11 6 CO3 1.5 Interactive Lecture Chapter 14, 15, 16, 17 Mankiw, N.
III Strategic Interaction in PO4 Session and Gregory. (2020). Principles of Micro
oligopoly Numericals on Economics,8th edition.
market structure
Oligopoly - Cartels
Unit- Market Structure in real 12 6 CO3 1.5 Case analysis by Agrawal packers and Movers
III life. PO2 HBP (W16017). HBP case.

Unit- Market Structure in real 13 7 CO3 1.5 Case analysis by Agrawal packers and Movers
III life. PO2 HBP (W16017). HBP case.

Unit- Macroeconomic 14 7 CO4 1.5 Interactive Lecture Chapters 2,4,6,9,13 Mankiw, N.

IV Indicators and Business PO2 Session and Gregory. (2015). Principles of Macro
Cycles: GDP, inflation, Discussions of all the Economics7th edition.
unemployment, and macro economic
growth trends concepts

Unit- Monetary and Fiscal 15 8 CO4 1.5 Interactive Lecture Chapters 19,3,10,11,12,13,16,19
IV Policy Impacts: Interest PO2 Session and Mankiw, N. Gregory. (2015).
rates, central banking, Explaning the Principles of Macro Economics7th
government spending, concepts of edition.
and taxation Monetary policy and
Fiscal Policy and
Tools

13
Unit- Global Trade and 16 8 CO4 1.5 Interactive Lecture Chapters 5,12, Mankiw, N. Gregory.
IV Exchange Rate PO2 Session and (2015). Principles of Macro
Dynamics: Effects on Discussions Economics7th edition.
international business
and competitiveness

Unit- Econland Simulation: 17 9 CO4 1.5 Interactive Lecture Econland Simulation: HBS
IV HBS PO2 Session and
Discussions

Unit-V Applied Managerial 18 9 CO4 1.5 Interactive Lecture Caselets in Pricing, Market
Economics and Strategic PO4 Sessions and Positioning, and Competitive
Decision-Making Discussions Strategy

Case Studies in Pricing,

Market Positioning, and
Competitive Strategy

Unit-V Economic Disruptions 19 10 CO5 1.5 Interactive Lecture

and Crisis Management: PO4 Sessions and Open Source Materials and Research
Lessons from Past Discussions Papers
Financial Crises

Unit-V Sustainability and 20 10 CO5 1.5 Interactive Lecture

Economic Policy: PO4 Sessions and Open Source Materials and Research
Environmental Discussions Papers, and self-developed caselets
economics and
regulatory challenges

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 ASSESSMENT OUTLINE
Component Description Units Maximum Weightage Total
marks (in the total
marks)
CIA-1 MCQ I, II 15 15% 15
CIA-2 Mid-term Examination II and III 25 25% 25
CIA-3 IV & V 15 15% 15
Econland Simulation and Viva

ETE End Term Exam I, II, III, IV, 50 30% 30

V.
Class Class Participation I, II, III, IV, 15 15% 15
Participation V.
Total 100
Evaluation

Important Note:
Class participation will be assessed through different mechanisms (such as case study submission in the class, contribution to the class learning,
interaction, surprise quiz, as devised by the instructor. The class participation marks will be assessed throughout the trimester and updated three
times (along with CIA 1- 5 marks, CIA 2- 5 marks and CIA 3- 5 marks)

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 ASSESSMENT DESCRIPTION
CIA 1
MCQ on concepts -Syllabus Unit I and II (15 marks)

MCQ
It is based on multiple choice questions on Unit-I and II. This will be a CIA-test conducted in class through Moodle. This is an individual
assignment.

CIA 2

Mid-term Examination Case Study Analysis (25 Marks)

CIA 2 Rubrics (AACSB and NBA)

PCG PCG 2 & 4
Program Learning PLO
Objective
2.1 Examine management theories in the context of business problems
4.1 Analysis of Business Scenarios
Total Marks 15 Marks
Criteria/ CO Good (3) Average (2) Needs Improvement (1)
Weightage * PO
Understanding of CO2 Demonstrates a sophisticated Demonstrates an acceptable Demonstrates an inadequate
the Issue/Topic PO4 understanding of the Issue(s) or level understanding of issue(s) understanding of issue(s) or topic (s)
topic(s) or topic(s)

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 Analysis CO2 Presents an insightful and Presents superficial analysis of Presents an incomplete analysis of the
PO2 thorough analysis of all issues some of the issues identified issues identified
identified
Evaluation CO2 Supports diagnosis and opinions Supports diagnosis and Supports diagnosis and opinion with
PO2 with balanced and critical view opinions with limited reasons few reasons and limited evidence.
and interpretation is both and evidence and provides one Argument is one sided and not
reasonable and objective sided argument objective
Recommendations CO2 Presents detailed, realistic, Presents realistic, appropriate Presents realistic, appropriate
PO4 appropriate recommendations recommendations clearly recommendations with less or
clearly supported by data and supported by data and inadequate data and information.
information information
Writing Mechanics CO2 Writing demonstrates a Writing is accomplished in Writing is unfocused, rambling and
PO4 sophisticated clarity, terms of clarity and contains serious errors
conciseness, correctness and conciseness and contains few
extremely well organised errors

Note: Midterm Examination consists of Case analysis from unit-2 and one 5 marks question from Unit 1 and one 5 marks from Unit 3. The
above given rubrics is for case analysis.Based on the case selected for the mid term,the weightage will change for each parameter.

CIA III
Ecoland Simulation & Viva

This is a group activity consisting of 4 members in a group. This simulation brings economic policymaking to life by allowing students to
make monetary and fiscal policy decisions and consider their impact on the economy of a fictional country and it will be followed by Viva.
At the end of this simulation studenst will be able to
• Interpret GDP, inflation, interest rates, and policy changes to anticipate business challenges and opportunities.
• Develop problem-solving and strategic decision-making skills.

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 CIA III-Evaluation Rubrics (AACSB and NBA)

PCG PCG 4 Critical Thinking

Objective PLO
2.1 Examine management theories in the context of business problems
4.1 Analysis of Business Scenarios
Total Marks 15 Marks
Criteria/Weightage CO Good (5) Average (3) Needs Improvement (1)
PO
Able to scale through the CO4 Exhibits extended knowledge of Exhibits basic understanding Demonstrates weak
7 stages of economics PO2 macroeconomics concepts and its of macroeconomic concepts understanding of macroeconomic
phases with acceptable application. and its application. concepts and its application.
approvals from the
people. (5)
Able to analyse the CO4 Exhibits extended knowledge on the Exhibits basic understanding Exhibits inability to understand the
situation and take PO4 anslysis and its application on the anslysis and its concepts and its application.
decision effectively. (5) application

Viva on the policy CO4 Students are able to justify effectively all Students are reasonably justify Students justify all the points
decisions taken and the PO4 the points. few points. vaguely
outcome.(5)

18
Essential Reference:
Mankiw, N Gregory. (2020) Principles of Micro Economics (9th Edition) Cengage Learning.
Mankiw, N. Gregory. (2015). Principles of Macro Economics(7th ed.). New Delhi: Cengage Learning

Recommended References:
• D.N. Dwivedi (2021) Managerial Economics (21st Edition) S. Chand Publications.
• Paul G Keat, Philip Ky Young, Sreejata Banarjee (2017) Managerial Economics (7th Edition), Pearson Publications.
• Dwivedi, D. N. (2018). Macro Economics Theory and Policy. 5th Ed, New Delhi: Tata McGraw Hill Education Private Limited.
• Dornbusch, R., Fischer, S., & Startz, R. (2018). Macro Economics. 12th Edition New Delhi: Tata McGraw Hill.

Prepared by
(Faculty in-charge) Reviewed by Approved by
Dr. Nandini M HOD

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