Chapter 5 - Research Procedure
Chapter 5 - Research Procedure
Research Procedure
The purpose of the scientific method of research is to provide an objective, unbiased
collection and evaluation of data. To investigate research questions and hypotheses
systematically, both academic and private sector researchers follow a basic eight-step
procedure. However, simply following the eight research steps does not guarantee that the
research is good, valid, reliable, or useful. An almost countless number of intervening
variables (influences) can destroy even the best-planned research project. The typical
research process consists of these eight steps:
1. Select a problem.
2. Review existing research and theory (when relevant)*.
3. Develop hypotheses or research questions.
4. Determine an appropriate methodology/research design.
5. Collect relevant data.
6. Analyze and interpret the results.
7. Present the results in an appropriate form.
8. Replicate the study (when necessary)*
Selection of problem
After identifying the research topic researcher must ask following important question to
himself before finalizing the research topic.
1. Research Articles
2. Research Theses
3. Conference Proceedings
4. Books
5. Newspapers
6. Magazines
7. Blogs
8. Websites
Before they attempt any project, researchers should ask these questions:
Answers to these questions will usually help define a specific hypothesis or research
question.
After identifying a general research area and reviewing the existing literature, the researcher
must state the problem as a workable hypothesis or research question.
A hypothesis is a formal statement regarding the relationship between variables and is tested
directly. The predicted relationship between the variables is either true or false. Hypotheses
are testable statements about the relationship(s) between the variables.
Research design: The overall strategy that choose to integrate the different components of
the study in a coherent and logical way. It is a blueprint of the activities to take in order to
satisfactorily answer the research questions identified in the exploration phase.
Data collection
Data collection is a process of collecting information from all the relevant sources.
1. Primary data collection methods can be divided into two groups: quantitative and
qualitative. Quantitative data collection methods are based in mathematical
calculations in various formats. Qualitative research methods is closely associated
with words, sounds, feeling, emotions, colors and other elements that are
non-quantifiable.
2. Secondary Data Collection Methods is a type of data that has already been
published in books, newspapers, magazines, journals, online portals etc.
1. Validity: the degree to which a test actually measures what it purports to measure.
2. Reliability: the property of a measure that consistently gives the same answer at
different times.
3. Data Analysis of Quantitative Research: Numeric data collected in a research
project can be analyzed quantitatively using statistical tools in two different ways, i-
Descriptive analysis and ii- Inferential analysis.
4. Data Analysis of Qualitative Research: Qualitative analysis is the analysis of
qualitative data. Qualitative analysis is heavily dependent on the researcher’s analytic
and integrative skills and personal knowledge of the social context where the data is
collected.
Presentation of results
1. The format used to present results depends on the purpose of the study.
2. Research intended for publication in academic journals follows a format prescribed by
each journal.
3. Research conducted for management in the private sector tends to be reported in
simpler terms, often excluding detailed explanations of sampling, methodology, and
review of literature.
4. However, all results must be presented in a clear and concise manner appropriate to
both the research question and the individuals who will read the report.
Replication