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BI Viva ExplainedAnswers (1)

The document provides a comprehensive overview of Business Intelligence (BI), covering its definition, architecture, applications, and ethical considerations. It also discusses data analysis techniques, data visualization importance, performance dashboards, and the future of BI, including machine learning and advanced visualization. Key concepts such as ETL processes, KPIs, and decision modeling are explained to highlight their significance in modern business decision-making.

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5 views4 pages

BI Viva ExplainedAnswers (1)

The document provides a comprehensive overview of Business Intelligence (BI), covering its definition, architecture, applications, and ethical considerations. It also discusses data analysis techniques, data visualization importance, performance dashboards, and the future of BI, including machine learning and advanced visualization. Key concepts such as ETL processes, KPIs, and decision modeling are explained to highlight their significance in modern business decision-making.

Uploaded by

aahilgazali102
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Business Intelligence Viva Questions (Explained Answers)

Module 1: Introduction to Business Intelligence

Q: What is Business Intelligence?


A: Business Intelligence is a technology-driven process that uses data analysis tools to help
organizations make better business decisions.

Q: What are the components of BI architecture?


A: BI architecture includes data sources, ETL processes, data warehouses, OLAP servers, and
front-end tools like dashboards and reports.

Q: What is the role of BI in modern business?


A: BI helps businesses analyze data, discover patterns, and make informed strategic decisions for
growth and efficiency.

Q: Name some applications of BI.


A: Applications include financial analysis, sales forecasting, customer relationship management, and
performance measurement.

Q: What is Balanced Scorecard?


A: Its a framework for tracking and managing an organizations strategy by looking at financial and
non-financial metrics.

Q: How is BI used in decision modeling?


A: BI supports decision-making through techniques like optimization, scenario analysis, and
simulations under uncertainty.

Q: What is the importance of ethics in BI?


A: Ethical practices in BI ensure responsible data usage, protecting user privacy and maintaining
trust.

Module 2: Data Analysis

Q: What is regression analysis?


A: Regression analysis helps identify the relationship between variables, allowing predictions based
on input data.

Q: What is the difference between linear and logistic regression?


A: Linear regression predicts numerical values, while logistic regression predicts categories such as
yes/no or true/false.
Q: What is a decision tree?
A: A decision tree is a model that splits data into branches based on decision rules to classify or
predict outcomes.

Q: What is naive Bayes?


A: Naive Bayes is a simple but powerful classification algorithm based on probability and Bayes'
theorem.

Q: What is clustering?
A: Clustering is the task of grouping similar data points into clusters without predefined labels.

Q: Name clustering techniques.


A: Popular techniques include K-means (center-based), K-medoids (robust center), and hierarchical
clustering (tree-like structure).

Q: What is text analysis?


A: Text analysis involves processing textual data to extract meaningful patterns, topics, or
sentiment.

Module 3: Data Visualization and Dashboard Design

Q: Why is data visualization important?


A: Data visualization helps in understanding large or complex data sets by representing them
graphically, making patterns and trends easier to identify.

Q: Name basic types of charts.


A: Common charts include bar charts, line graphs, pie charts, which represent data using simple
visuals.

Q: What are composite charts?


A: Composite charts combine two or more chart types (e.g., line and bar) to compare different data
sets in one view.

Q: What is the role of BI analyst?


A: A BI analyst is responsible for analyzing data, creating dashboards, and delivering insights to aid
decision-making.

Module 4: Performance Dashboard

Q: What are KPIs?


A: Key Performance Indicators (KPIs) are measurable values that show how effectively an
organization is achieving business objectives.

Q: What is a performance dashboard?


A: A performance dashboard visually tracks important metrics and KPIs to monitor business
progress in real time.

Q: Name types of dashboards.


A: Dashboards include strategic (long-term goals), analytical (data analysis), and operational
(day-to-day performance).

Q: What is a common pitfall in dashboard design?


A: A common mistake is overloading the dashboard with too much data or poor layout, making it
hard to understand.

Module 5: Modelling and Analysis

Q: What is ETL?
A: ETL stands for Extract, Transform, Load a process that gathers data from sources, cleans it, and
loads it into storage for analysis.

Q: What are data cubes?


A: Data cubes are multi-dimensional structures used to analyze data quickly from various
perspectives, like time, region, and product.

Q: What is drill down and roll up?


A: Drill down shows more detailed data, while roll up summarizes data to give a higher-level view.

Q: What are business metrics?


A: Business metrics are quantifiable measures used to track and assess the status of specific
business processes.

Q: What is a pivot table?


A: A pivot table is a tool that allows users to reorganize and summarize data interactively for easier
analysis.

Module 6: Future of Business Intelligence

Q: How is machine learning used in BI?


A: Machine learning automates the process of discovering patterns in data and helps predict future
outcomes.

Q: What is BI search?
A: BI search tools allow users to query and analyze data easily using simple search interfaces.

Q: What is advanced visualization?


A: Advanced visualization uses interactive and dynamic visuals like heat maps, animations, and 3D
charts to enhance understanding.

Q: What is the future of BI?


A: BI is evolving to become more predictive, automated, and integrated with AI and natural language
processing.

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